 All right, what's up guys welcome back to the channel now in today's video I'm going to be very blunt very upfront and I'm going to be talking about something that is probably Not talked about as much as it should be Here on YouTube and if you've listened to my podcast in the past. I've touched on this But today I wanted to create just a more clear video Based around social media how to use it All right, and here's the thing a lot of coaches out there when they think about Starting a business or taking their business to the next level They think oh, I need to have more followers. I need to have more subscribers need to have more likes need more people to know Who I am now having a big following can be great All right that absolutely can be fantastic But how to monetize that is a completely different bulging All right, it's like watching the the skinny freshman in high school All right who don't have a clue about what they're doing versus the varsity team who Has all the experience right they have all the girlfriends Right, so there's a big difference between having a big following and then how to monetize it All right, the monitor monetization piece is that's that's where the varsity team is at they know what they're doing and here's the thing I Just gotten a lot of messages. All right. I can't show you this just for privacy But I've got a lot of messages from people who have between I'd say 50,000 to 500,000 followers on Instagram Facebook even email us and a lot of these coaches don't know how to monetize They have built this online presence and online brand now building an online brand building online presence It's not bad But again, we don't want to be one of these skinny freshman We want to be on the varsity team here varsity team. All right ends up turning those leads into sales All right, all the freshman guys they wanted popular Right. They want to get bikes. They want people to know who they are Not it. We're not in business to be Have a bunch of fans. We're in business to help people and close deals, right? That's how business works so with that being said, okay, we need to remove the thought of Everybody knowing who we are Everybody liking us. We need to remove that thought Because that is not the thing that's going to create profitable business And I've also received messages. They're like, well, Ben, you don't even have an Instagram Page for your soccer business and that's true. I don't need one. I've never needed one My business has trained over 6,500 kids over the past 12 years Zero Instagram. All right. Well, how do we do that? Well, I had to learn how to talk to you I had to learn how to sell I had to learn how to do it without social media Right and now a lot of younger coaches are wanting to rely on something and just use something because everyone else is using All right. It's another reason why my soccer chain business isn't on Instagram Right. I don't need to be on there to close clients. All right, but here Is the keys Okay, this is the keys to succeeding With social media number one you need to be where parents are All right We say it again. You need to be where parents are It does not matter if you have a thousand kids per day that are messaging All right, kids don't have credit cards All right, even rich kids don't have credit cards All right, you need to be where the parents are Parents are making the decisions parents are buying All right, if a kid sees your thing and then they go tell their parents Well, guess what now you have to rely on the kid to sell to their parents Most kids suck at sales. All right. Most kids don't know how to sell something to their parents They don't know how to persuade the parents. All right. Most kids are not going to get their way. So instead of Marketing to the kids. Let's market straight to the parents All right Where are the parents? Well, this is up to you to figure out. Are they on Instagram? I don't know like go look at your follower list and go through it today and be like, oh, okay. Well, I have um 90 percent kids and 10 percent parents Okay, all you have to do is click on your followers and go look at that Same thing with your email list. Go look at it All right, same thing if you have a youtube channel or if you have a facebook like a Like a page that people like on there who is Watching what you do and who do you need to market to right because right now you could be marketing towards kids And you're wondering why it's not working Well, it's not working because marketing to people who don't have the means to pay you They don't have the means to make uh decisions to pay you All right So we again now we need to look at and be like, all right We're not marketing to kids and we're marketing to parents. So where are these parents? All right, I've found a lot of success in the past using facebook I found a lot of success using emails like right now All right, just to show you I have three different email lists One for my local training business One for my online soccer company And one for uh coaches that are coming in from this channel All right, three different lists I hit those lists at least three times a week each With different offers But guess what I'm marketing towards the person who can make the buying decision This is why email and my opinion is keen And when you collect data Now you have a way of reaching them via email as much as you want If you're reaching a bunch of kids as much as you want per day And it's not getting anywhere. Guess what you need to change You need to change All right, and don't get caught up with The people on instagram who have these huge followings a lot of those dudes are broke as a joke I know it like and I don't care saying that because I've talked a lot There's a lot of people that you probably have seen yourself. You're like, wow, they have so many followers The only way they're making money is through like branded deals They're not making money through their clients They don't have clients. They don't know how to get clients Why a lot of them have come to me and ask me Right, so here's the thing First let's remove the thought of you need to be huge on social media. It's not true Some of my most successful codes i'm helping right now. You wouldn't even you wouldn't even know they are They they don't even leave a footprint online Like zero what they focus on is their email list All right, so don't need to be big on social media. It's number one The second thing is we don't need to be selling to kids anymore. All right Let's stop doing that. We need to be in front of parents So where are the parents and how can we get the parents on to an email list? How can we get the person who's making the buying decision? On your email lists so you can talk to them directly there They are consuming something that you are talking about right Now if you have any questions about that you're like, all right, this makes sense All right, my strategy has not been working in the past and I need to pivot if you have any questions text me All right, if you live in america text me if you don't live in america shoot me an email Okay, because if you text me and you don't live in the u.s. It's not going to get through to me um But if you live in the u.s. Text me it's two one zero nine six zero five seven seven one And if you're tired of struggling with social media reach out to me All right. I can help you with that. We have helped a lot of coaches who have repositioned what they do On on social media and they're making a lot of sales now Because they're getting in front of the right person. They're not caring if they have 100,000 people who like their page They want to help clients and they want to get clients. That's it. All right any questions for me All right text me. I'm gonna be here. I'm available me and a cowboy All right, we're gonna roll with it. We're gonna help you out. All right, that's it. I'll see you later