 Popeye's chicken just declared war on McDonald's. They basically hijacked McDonald's multimillion dollar marketing campaign. If you guys want to learn how they did that, make sure you guys keep watching because in this video I'm dissecting what McDonald's is doing with their marketing campaign and what Popeye so brilliantly did in such a timely and fashionable manner to hijack all the traffic that and noise and news outlet and publicity that McDonald's is getting and in turn they were all both able to win from this. So then that way when you can learn this strategy you can apply it to your small business or even your restaurant so then that way you can make more money. Now let's dive right in. Now as you can see here McDonald's actually created a new campaign specifically for their crispy chicken sandwich. They created a website CHKN chicken drop to play on that word and they were having this really massive campaign and it is super successful because they have sold out on all their merchandise and also basically created a lot of noise and publicity for this launch. Now as Popeye saw that they are putting so much money into this campaign they thought that hey you know what what can we do in order for us to make some news as well. So what they did was because they saw that it is very very difficult to spell this name right. What they did is they went to buy 50 different websites that have similar in spelling of this campaign and redirected all the traffic that people type into those websites into their Popeye's website and in turn gave them free chicken sandwich. So in that way they can really hijack under this multi-million dollar campaign and just created a ton of noise for their restaurant and as you can see here if I were to type in chicken drop which is different in spelling from the McDonald's campaign we get directed to Popeye's beautiful such a brilliant campaign that they were able to do. They actually bought 50 different of these websites so if we type in chicken drop with a two peas it jumps to Popeye's as well so they so brilliantly created a campaign and they saw an opportunity they jumped right into it and it is something timely it is mad it is smart on their play so then basically they're just saying hey you know what find the different URLs and basically you're gonna be able to get a free chicken sandwich while supplies last. This campaign alone they went from 500 free chicken burgers they want to give out for Popeyes they increased that to 10,000 chicken sandwich that they gave out for free because this campaign was such a smashing success and this is how Popeyes really was able to hijack all the noise and media and also all the millions of dollars of campaign that McDonald's was doing onto their platform so super super brilliant of Popeyes to be able to do to do that and the marketer behind that definitely great job on that. Popeyes chicken sandwich but make it to tacos for Tuesday. Step a no by the sandwich. Step dos open the sandwich. Stepters rub the two buns to spread the sauce. Do it either. Now you might be thinking how do I do something similar and what can we learn from this to apply it to your own restaurant well when we are talking about marketing it's really about timeliness and also relevancy because we cannot think from a very traditional way of marketing nowadays because of online we can always look at a campaign of what our competitors are doing and be able to hijack off them similar to what Popeyes have done so at the end of the day marketing is really about timeliness and relevancy and be able to understand that we need to take action right away when the opportunity arises. I hope you enjoyed this video guys make sure you guys subscribe along the journey to see more of these type of contents. Once again if you have any questions leave it in the comment section below and if you find any value in this video make sure you guys smash like button. I'll see you guys in the next video.