 Ladies and gentlemen, we're about to begin in the next few minutes. We hope you all are having a great time. Well, Exchange for Media was set up in the year 2000 with the aim of publishing niche relevant and quality publications for marketing, advertising and media professionals. But it's organized more than 25 large format events annually and these are clearly focused on adding to the effectiveness of brands, marketeers and various media platforms for the way of debate and discussion at our conferences. Well, with this, it's time for us to queue in for the Exchange for Media presentation on the screen right now. Exchange for Media, a name synonymous with the latest news about the advertising industry in India. The Exchange for Media Group set up in 2000 has the most credible media platforms covering the entire advertising, media and marketing domain with its highly acclaimed digital, print and on-ground assets. The Group's flagship news portal, ExchangeForMedia.com reaches over six lakh subscribers who are the first to receive breaking news in the industry. The buzzing website not only covers the news but goes beyond the obvious to bring in a fresh point of view. Impact, the weekly news magazine from the Group is the most widely read business magazine in the advertising trade with in-depth analysis and news-based features providing perspective to key happenings in the industry. The monthly pitch magazine provides a ringside view of events unfolding in the marketing landscape along with media and advertising. Another monthly magazine, RealtyPlus is a market leader in repertoire on the real estate industry. Today, ExchangeForMedia is not only a leading publisher in the domain but owns the IP of more than 50 events spread across Mumbai, Delhi and Bangalore making it a powerful house of information and knowledge sharing. ExchangeForMedia has curated and launched some of the most successful IPs across marketing, digital, TV, print, radio, mobile, OOH and PR. The impact person of the year ExchangeForMedia conclave, Indian Digital Marketing Awards, TechMunch, PitchCMO Summit, India Marketing Awards, Prime Time Awards, Indian Content Marketing Awards, Golden Mics, Enbar are some of the Group's top notch events in addition to niche bespoke events and round tables curated especially for discerning clients. ExchangeForMedia events attracts tall watches speakers along with the loyal audience, comprising of leaders, trendsetters and opinion makers. They are the perfect networking platform for the entire media and advertising industry. No wonder ExchangeForMedia group publications and events have high credibility and reach and are the destination of choice for agency, brand and media professionals across the industry. ExchangeForMedia. So ladies and gentlemen, we're about to begin in the next few minutes. Thank you all for joining us and it's gonna be a fabulous day ahead of great learning and the celebration of all of us present here today post the evening. So thank you all for joining us. It's gonna be a fabulous day once again and just allow us a few more minutes. Meanwhile, why don't you grab a cup of coffee and tea and just get it inside and await for this great day to begin, thank you. So ladies and gentlemen, the moment has arrived where we're about to begin with the event. We just request everyone who ever is outside to please join us in the function area as we're gonna be beginning with this great day ahead. Thank you all once again for your kind attention and for taking the efforts of joining us physically today. Thank you once again and we're about to begin in the next few minutes. The exchange for media. A name synonymous with the latest news about the advertising industry in India. The exchange for media group set up in 2000 has the most credible media platforms covering the entire advertising media and marketing domain with its highly acclaimed digital, print and on-ground assets. The group's flagship news portal exchangeformedia.com reaches over six lakh subscribers who are the first to receive breaking news in the industry. The buzzing website not only covers the news but goes beyond the obvious to bring in a fresh point of view. Impact, the weekly news magazine from the group is the most widely read business magazine in the advertising trade within depth analysis and news-based features providing perspective to key happenings in the industry. The monthly pitch magazine provides a ringside view of events unfolding in the marketing landscape along with media and advertising. Another monthly magazine, Realty Plus is a market leader in repertoire on the real estate industry. Today, exchange for media is not only a leading publisher in the domain but owns the IP of more than 50 events spread across Mumbai, Delhi and Bangalore making it a powerhouse of information and knowledge sharing. Exchange for Media has curated and launched some of the most successful IPs across marketing, digital, TV, print, radio, mobile, OOH and PR. The impact person of the year, exchange for media conclave, Indian Digital Marketing Awards, Tech Munch, Mitch CMO Summit, India Marketing Awards, Prime Time Awards, Indian Content Marketing Awards, Golden Mikes and Ba are some of the group's top notch events in addition to niche, bespoke events and round tables curated especially for discerning clients. Exchange for media events attracts tall warts as speakers along with the loyal audience, comprising of leaders, trendsetters and opinion makers. They are the perfect networking platform for the entire media and advertising industry. No wonder, exchange for media group publications and events have high credibility and reach and are the destination of choice for agency, brand and media professionals across the industry. Exchange for Media. A very good morning ladies and gentlemen and a warm welcome to the first edition of Exchange for Media's Pride of India Brands, the Best of Parath Conference and Awards and the Pride of India which will set new standards of innovation and excellence by the Brands of Parath. Firstly, could I have a huge round of applause for all of you who made it today and the exuberance and the energy which you all are displaying. Well, the conference today is aimed at creating an interactive and an insightful platform for Indian brands, advertisers, marketing agencies and investors to realize the potential of value oriented domestic buyers away from the metros by redefining consumer touch points through impactful marketing strategies. Well, the awards today are gonna be the recognition and the celebration of the best brands built by Indian businesses over the years and will honor the spirit of these businesses during the challenging times. These awards given to the brands which have demonstrated leadership, strategic accomplishments, creativity and constant innovation in their product, processes and marketing practices. Well, my name is Bhavna Bhatia and I come in the top 100 women in India and have been emceeing shows for over a decade and it's an honor for me to collaborate and be a part of this wonderful event and being your host today. Well, the theme of the conference today is building brands for Parath. The exchange for media group organizes more than 25 large format events annually and these are clearly focused on adding to the effectiveness of brands, marketers and various media platforms by the way of debate and discussion at our conferences or felicitating the best from these fields at our Gala award evening. Well, ladies and gentlemen, the day long conference will be spread across keynote session panel discussions and speaker session followed by the brands which is hashtag pride of India brands, the best of Parath awards. Well, let's have a look at our presentation of the pride of India on the screen now. Keep your phones on the silent mode so that it doesn't disturb the proceedings of the day and also it honors everyone who's joining us on the stage today. Also our hashtag is hashtag iframe pride of India brands and of course you can see it out there as well, the best of Parath. Before we get started, I'd like to thank all our partners for the day as of course no event is possible without the partners. Our presenting partner being share chat, connecting brands with Parath, our co-cold partner being Archduck, our co-part partners being HD Media Group, helping brands reach 270 million Indians through trusted content, not just massive scale, but also real audience connection. Also we've got our co-partner being Zozo Day, which is make everyday rewarding and our knowledge partners being TAM, switch on data monetization every day. Well, let's have a look at few of our partner presentations. Connected devices. Level nine, eight nine, two one seven one five. Front line staff, suppliers, sales, channel partners, gig workers, freelancers, customers, all are human. Humans are not robots, we value relations, respect and recognition to drive results. We contribute better when we are emotionally invested. We crave for appreciation and thank you. We go the extra mile for recognition, praise and rewards. We need motivation to become better versions of ourselves. Humans are not a resource. Humans are a possibility. Unfold this possibility. Stay hello to Zozo Day, make everyday rewarding. Ladies and gentlemen, let's give a huge, huge round of applause to all our partners. And of course a big thank you to our knowledge partner TAM, a switch on data monetization every day. Well, before we begin, I'd like to bring in more energy in the audience today. So I would want all of you today to give me your biggest round of applause. Come on, ladies and gentlemen, are you up for it? Let's continue with this energy and exuberance throughout as we're going to be awarding and rewarding the best and we're going to be learning from the best today. And without further ado, it is time for me to call upon the man of the hour. Ladies and gentlemen, an event is not possible without calling him on the stage. Naval Ohuja, co-founder, exchange for media group. Let's give him a huge, huge round of applause. Thank you so much Bhavna, God bless you. Good morning. Actually it's afternoon already. Good afternoon everyone. And welcome to the first edition of our initiative, new initiative Pride of India. I'd like to acknowledge the presence of my colleague and the president of our company, Mr. Sunil Kumar, who's sitting here. This was his brainchild two years back, born out of the ideas that we were trying to sort of think through during COVID induced lockdown. As many of you know, exchange for media really stands for, we are now called EFORM by the way, we changed our name and logo last year. EFORM really stands about what's happening in the marketing, advertising and the media business, the sectors across this country and our endeavor over the last 20 years of our existence has been to engage with and look at the best marketing practices, practices of large brands and corporates across India. Unilevers, the PNGs and Marikos of the world, auto companies of the world. That's been our forte over the last 20 years. And with this initiative called Pride of India, our intent is to engage in a meaningful dialogue and also recognize brands which are really driving the next level of economic growth in this country. Pride of India is about homegrown brands, as you can see. It is about brands that are India made. It is about brands that are, as I said, driving economic growth in the country. A lot of surveys that are done by government or quasi-government bodies, also talk about Indian homegrown companies being the future for this country. And the economic growth that these companies drive also drives employment hugely because a large amount of or much larger amount of profit that these companies generate is reinvested back in the business for future growth purposes. As you will see tonight, our intent is to recognize these homegrown brands. And the beautiful part about this initiative, this program that we put together is that this is really about companies, corporate India that does not necessarily only live in the large metros, Delhi or Bombay or Bangalore. You will meet many of the winners who represent various parts of Bharat from Uttar Pradesh in the North, from Tamil Nadu in the South, to Kolkata in the East, to various parts of Maharashtra. So it's really exciting for us to have put together this initiative. Our intent is also to recognize brands or companies that are relatively new, which for lack of better terms, we call D2C brands these days, which is direct to consumer brands, brands that are funded that are changing the paradigm of how companies are reaching out to customers, which are not going through the so-called middlemen, but directly talking to customers and creating a large customer base, lot of such services, lot of products are now being sold through direct to customer approach. And you will see Pride of India initiative being a mix of mid-sized companies as well as these D2C brand. As you know, the top level of the pyramid incorporated in India is run by large corporates, which are represented by maybe a few dozen sectors. But when you look at the middle of the pyramid, which is our intent through Pride of India, the middle of pyramid really is about thousands and hundreds of thousands of companies, which are based across hundreds of geographical locations. The interesting part also is that the sectoral representation in this middle of the pyramid is huge, unlike the top layer where the big boys are kind of represented by a few dozen sectors. As I said, the middle layer is about thousands or perhaps hundreds of sectors. You will see sectors like garments, I mentioned D2C, you'll see sectors like real estate, bath fittings, food products. It is a really wide list. So really, this is an exciting initiative for us. And thank you for being part of this initiative. As you know, the time till evening will be spent in the conference, the Pride of India conference, where we'll talk about various issues that are driving growth in the mid-size corporate India. And then 430 onwards, we have the award show. I'd also like to thank and acknowledge the presence of Mr. Elvi Krishnan, the CEO of TAM in India, who are our knowledge partners and who also did a lot of groundwork with us to get this initiative going. With Elvi and his team, we curated the first list of companies that you will see on stage tonight and also during the day while the conference is on. So thank you Elvi for partnering with us for taking the initiative to do so. Thank you also to Ajit Varghese, Akshath, the entire team at ShareChat for investing faith in this initiative, for supporting this initiative in year one and our other partners, there's Archduck and also the Hindustan Times team. I'd also like to acknowledge two people who've been, I mean, our entire team has been involved, but two people who primarily really driven this initiative, Ankit, who's here and Ankit came on board only three months back. So for him, it's been a kind of baptism by fire. Also, Simran Sabarwal, who's been with us for a good part of eight, nine years now and she's based in Chennai and she's been truly instrumental in driving this initiative. So thank you for all of you for being here. With you, I look forward to learning a lot through the day and also meeting some of the, you know, winners tonight. Thank you so much. Well, ladies and gentlemen, let the applause continue as it is time for us to now call upon Sunil from our president exchange for media group to join us as this being the brainchild. Let's give him a huge, huge round of applause. It's an honor having you here with us. Please, we'd love to have you on the stage now. Good afternoon. But nevertheless, I said everything that you said. You know, we all work together, as never mentioned the team. And, you know, yeah, so it's a nice feeling always. You know, we think of several things to do and we're able to do some of them. What I can share perhaps is the vision for this. We're going to make it bigger. One secret, if I can let it out, is, you know, we are going to go out of Bombay and Delhi and do it in other centers where people are actually located. Right? Obviously, we won't be able to fit in 100 cities, but we have in mind certain cities. I was discussing with Seema. She's the head of sales for SMB at Share Chat. And she was saying, yeah, that's true. You know, you go to them, you talk to them, their language, you know, that they'll be warm and we'll know more stories. Right? So that's one thing we are going to be doing, discovering more brands who are in this space. We know there are, as we told us, there are a few lack brands that he tracks. You know, their spends or their marketing, right? He's going to share some of insights from there in his session. So we are going to discover many more brands. We won't be able to discover all of those few lags that we tracks, but yeah. So we're going to be doing that. And at some stage, perhaps do a lot more coverage thanks to Nazia and her team. You know, we have started covering these brands more extensively on our editorial platform. So that's something I'm very happy about. You know, people are journalists, are reporters, are discovering this, you know, a part of this journey when we are discovering these brands. You know, also what we are learning is that, you know, they have the insights, which probably some of the large brands miss out, right? So it's not really something they have, you know, that something we already knew and they're just trying to copy the large brands or things that have happened. These are the guys that we're going to realize we are going to meet some of those brands on stage, they'll share their stories, which I'm also really looking forward to as to what they share, how they made their brands happen. So it's like a new marketing paradigm. It's a new brand management thinking that's going to happen, which is going to be purely, purely Indian. You know, as we hear of Korea, how different it is. By now we know from this web series that different society, different way of looking at things. So I think that's something which we are really trying to do in terms of discovering what's making these brands tick in India or what everyone likes calling it Bharat and rightly so. They really belong to India. They're about Indian people. You know, we hear of a certain brand of OTT, you know, not doing too well in India and they're saying, you're saying you didn't understand Bharat. You didn't know why they didn't, they're not succeeding the way they should. So I really seek support of everyone to be a part of the journey. Do share your feedback. Do tell us how we can do more, how we can do things better. And with that, I thank everyone for joining us this morning. Thank you very much. And I look forward to meeting you all. Thank you so much, Mr. Kumar. Well, ladies and gentlemen, with that note, it is time for us to get started with our first keynote speaker of the day, Mr. LV Krishnan, CEO Tam Media Research will be talking on Insight Session Outlook on SMB Advertising Intelligence Trends 2022-2023. So with this, let's give him a huge, huge round of applause as we welcome him on the stage. Come on, audience, you can be much better with that. Let's get more energy. Good afternoon to all of you. You know, just a couple of days back, I came across this media report which said the fact that almost on 30,000 brands in India connect with 80% of the consumers in the Indian market, actually. And these 30,000 brands are small brands. What it said beyond those lines was the fact that today, the brands from Bharat are walking shoulder to shoulder with those multinational brands which came around 50 years back or 60 years back into this particular country. And that is an enormous pride for all of us, actually. And I believe the fact that when I take you through this presentation and went through the data, a huge amount of data that we collate on advertising trends across different platforms, some of the brands and some of you all with owning those brands, sitting in this particular room, the next decade will probably be among the top 100 global brands coming from the Indian market. So it's an additional pride for this forum to have hosted 10 years before that happens to be sitting in the same room and talking to you all. So with that, let me take you through some of the things that we found in the data. There's a huge amount of insights available, actually. I just called out a few bit of it to take you through what it looks like as the new era of Indian brands emerging into the global market. So what we're doing basically is focusing on three things. Why the focus on SMD in an advertising spend arena? Evolution of how this SMD advertising has happened on the addicts level. And you picked up one of the category called spices to see how it has emerged and what kind of competition exists within that particular category itself. And you'll be amazed to see the fact that when we talk about competition in categories like shampoos and so led by multinational brands fighting it out, even in a category as small as spice, this actually, you have so many Indian brands that are fighting for the consumer's attention. The reason for focusing on SMD, of course, is the fact that today, it has almost on six and a half crore players playing out in that particular market in different categories occupying different consumer segments and in retail stores as well as in the income space. But and definitely it's one of the biggest one that is contributing to the Indian GDP growth rate. Apart from that, it's the entrepreneurs who are pioneering these products or energizing this particular categories that are leading the way, creating employment, as well as of course the new businesses that consumers are interfacing with. And government of India has already recognized that but the most important thing that we want to leave behind here is that the SMD market penetration has grown multifold after the during and post the COVID scenario. Primarily probably led by the Ecom platforms that have come in place and allowing them to transact the goods business over his larger pan India market. So when you look at advertising at an overall level in the last one year, it's around 74,000 crores of money has been spent on different platforms, television, print, radio, digital, et cetera. But when you start breaking it down, there's a very interesting element of surprise that comes in. The minute we talk about 74,000 crores, we think about a Unilever or a Procurent Gamble or a Hero Motors advertising in a big way. But what you're seeing is basically 47% of that 74,000 crores is led with only around 0.03 advertisers. Of a scale of around 500,000 advertisers, just 0.03 percent of advertisers actually contribute to 50% of advertising. There is a 1% of set of advertisers who contribute the rest 38% and the long tail of 99% of advertisers contribute to 15% actually. An S&D segment comes within this 38% and 15%. It's broken down into both these two interfaces actually. So in a large manner, the growth that is fueling advertising and making advertising spends look as big as 74,000 crores is largely coming from this 99.9% of advertisers who are energizing different media to build their platforms and create content and serve consumers or engage consumers with entertainment and information. What we did was that with the forum, we picked up 600 of them actually from that long list of S&D advertisers and which are spread across 350 categories and 400,000 or some plus advertisers and we looked in depth to understand what is actually happening with them actually. Now if you break this down over the three years, 2019, 2020, 21 actually, the green section of the bar, stack bar is actually the S&D contribution to advertising and the rest comes in the yellow bar actually. Each year, they almost contribute to 5 to 6% of advertising which is almost on 4,000 crores. So if you put together all the S&D brands actually, the 600 brands that we have put together, we have listed down, those 600 brands contribute to almost on 4,000 crores out of the 70,000 crores that are being spent on advertising. During 2020, they actually collapsed. So in 2021, they have recovered back very well. So when you compare 2021 to 2020, which is the green section, you see a 29% growth rate. But when you look at 2021 compared to 2019, you're still lower than the 2019 total volume of advertising spends in the country. So for 4,300 crores that they spent in 2019, you're still around close to 3,000 or 3,900 crores in 2021 actually. If you look at categories, these S&B sector comes in out and the 600 S&B sector is coming actually. A vast action. But if you look at the top 10, which is contributing to bulk of the spends, which is around 40 to 50% of the spends actually, you see the e-com sector, retail and education sector and dominating across all the platforms, whether it's to take TV, print, radio or digital, retail and e-com largely dominates that particular one. And one of the key categories that is emerging from that is also spices. Homegrown, locally produced products, traditionally produced products, have become one of the largest advertisers from this particular category of genre of advertisers. Besides of course, you see besides e-com, you also see retail outlets advertising, specifically the jewelry category or textiles and clothing category. You see students focus on competitive exam centres advertising and of course, you see home products slowly coming up in a big way. If you break the pre and post of pandemic and look at how advertising has actually happened, there's a big bounce back that you see towards the end of the year. So the yellow bar, yellow stack is basically the October December period, which is a festive period. The July-September period is the light green, April-June is the dark green and the red is the Jan-March period, between 2019, 2021. Across all the form key mediums, print, TV, digital and radio, what you're seeing in 2021 is there's been a big bounce back of advertising in the last quarter of 2021. So that portrays what kind of growth one is going to expect in 2022 and as we go into 2023 actually. 40% of advertising is actually happening in that particular period compared to the previous years for the same quarter. So let's break it down further now into television, print, radio and digital and see what's exactly happening. Some key nuggets. The interesting thing with SMB advertisers is how they focus on television. Very, very focused in terms of the kind of genres that you want to consume and what they want to communicate in terms of messaging actually. While if you look at on the left hand side, the overall advertising scenario which is primarily focusing on genres like movies, a bit on news which is on 20% of money being spent on news and then the rest of the genres come in. For the SMBs it's very clear that who their audiences are actually. Most of the audiences are on the news platform. So 40% of stands actually happen on that side and then of course followed by the feature films that comes as the second segment actually. If you look at the kind of advertising they are doing because of the sharper messaging that most of the products do in the SMB sector, the duration or the commercial durations that they use is also much shorter. So they know the fact that consumers have very little bit of time that they connect with on advertising and therefore their focus is very, very, very clear. Most of the advertising happens if you look at the lower section which is the SMB advertising, 43% of advertising is less than 20 seconds. While at an overall level for advertisers it's only 26% of advertising which is less than 20 seconds section. If you think the fact that SMB advertisers don't have the money to spend on advertising, you're wrong. Look at the celebrities that they've used actually. They've used like a Goldie Masala using Salman Khan or Amitabh Bachchan or MS Dhoni coming up as brand ambassadors actually. So there has been a major usage of celebrities to get messaging across to the end consumers. So they're not falling short of seeing how do I connect with consumers and make my brand presence connected with consumers effectively in nature. If you look at the number of endorsers that's been used by SMB sector, among the 600 brands that we picked up there's almost 100 odd brands that have used endorsers in a significant way which is almost one third of all the advertisers who have used in endorsements from celebrities during the course of 2021. If you look at the digital side, there are 165 web publishers that have used, so it's not a, while YouTube and Facebook are large platforms that are used by SMBs significantly but money has also gone into various other web publishers to get eyeball transactions actually. Although later on I'll show you that digital advertising among SMBs is lower in lower proportion than the regular advertisers. Most of the money is being spent on traditional media, TV and print because they're getting a continuous feedback on consumers on how they're connecting back with the brand. There are 200 plus categories that have actually used SMB in digital platform that are in SMB that have used digital platform. There are 345 advertisers that have used it and around 1000 odd brands. So digital is a little slower in growing within the SMB sector, but it's definitely taking shape in a big way. If you look at categories using digital in the SMB sector we saw is using traditional medium among the SMB sector. You'll see traditional medium being higher. Around 270 plus brands using traditional media compared to 200 brands have used, 200 categories have used digital. Even if you're looking at the brands around 2600 brands have used traditional media which has only just 1000 brands using digital platform. You'll see the big brands categories and advertisers using digital platform. See a lot of e-education or edutic brands rental products like what you see over here the e-com home interior furniture which is for Lanko using almost 7% of advertising on digital platforms. So you see a combination of education, e-com and rental companies using digital as you head into 2021. And if you break that down between video ads and display ads which is more or less similar. So unlike regular advertisers which have skewed towards display advertising on digital there's a huge amount of focus here on the video advertising to get communication of the brand through very, very effectively on digital platforms. And between YouTube and Facebook which takes a larger share of the advertising it's not very, very different most of the advertisers in the duplicate tool between Facebook and YouTube. Although there are very clear separation you see brands which are also very aligned to specific platforms specifically when you go down the order in categories like spices, et cetera. Between digital and traditional media at this point we are seeing a 20% overlap which is lower than the regular advertisers overlap between digital and traditional media. If you look at print quickly while print gets most of its advertising from north and to certain extent from west market SMB advertising on print has largely been heavily focused on the south zone market action. South has become one of the biggest contributor to print advertising from the SMB sector. That's also because of the fact that the retail category is big in south much bigger in south than in west, north and east. Language wise obviously therefore because of the skewed towards south language becomes the important platform for publications to look at. And festival advertising is a big thing among the SMB advertisers. They use festival applications to push the brand very effectively and the returns also been pretty good for them during this period. That's why you see October, December being a key element of a period of advertising plus at the same time the media makes specifically print heavily being used during the festival sign. On radio, again you see from among the SMB advertisers south becoming a very, very strong contributor to the overall advertising of SMB on an all India basis action. And in radio to just like on TV you see shorter duration advertising, clear branding coming through very, very clearly for SMB sector. So that's why we need on to the spices as a case study to give an idea about how brands are using media in a significant way. And we picked up this because it was among one of the top five categories and we also saw this category puzzling with competition in a significant way. So if you look at this category you'll see digital and print very, very small component actually on 6% actually. Bulk of them is largely into TV which is two thirds of them are on or three fourth of them are on television and another one fourth of them close to is on radio. That's on a very only localized level basis. If you look at how things have changed over a period of time actually print is the one which is degrown. But although the digital may have been just 4% of the overall value of wise the growth seems to be pretty significant in nature. Digital has grown by almost 172 times unlike television which is on 27% or radio's around 40% growth rate actually. So digital is growing effectively within this particular category. Brands are attempting digital and trying it out and seeing whether they are whether they are giving me the ROI, same ROI as or television has given me or radio has given me nature. But they're not gone completely switched over to digital and you'll see that in the next slide where you'll see presence across all the four mediums by most of the brands actually. So if you look at SMB categories print and radio's mine declined in 2021 and TV and digital is where they see the growth in happens happening. And this is one of the most competitive category that I said. So if you look at the big brands like a Shivam Goldy Masala or a Shakti Masala all of them are jostling for space and consumer attention in nature. And because there's so much of competition that spread across media is pretty strong in nature. So they're not isolated to one single media and saying the fact that's where our focus will be in. Most of these brands try to focus on all the medium and trying to connect it wherever the consumers are getting available in. So if you look at the top 10 brands they almost take away around 74% of spends on television almost 90% of spends on print almost 92% on radio and almost 99% of them on digital. So although the category may have something around close to 30 odd brands in terms of competition is the top 10 brands that are dominating advertising in a significant way. If you look at some of these brands like Shivam Goldy Masala over year to year from each of the medium perspective. Most of the years, most of them have grown actually when you compare it to the previous years. So in terms of ad volumes and ad spends there's consistent growth rate that is actually happening. And at the same time what we are also noticing is that because competition as the distribution has democratized the brand availability across markets the need to fight in the marketplace has also started growing with continuous new messaging new creative as well as shorter duration communication happening significantly. So to end up this small nutshell presentation if you were supposed to look at the growth of where advertising is going to be for S&P sector in the near future and what is their contribution going to be for in the next five years actually. We already know the fact that BSE is expecting or witnessing almost on 60 plus S&P is to bring any pre funds to this year or the 16M 2020 saw almost on 16 S&P is raising almost on 100 plus in IPOs and MSNB is encouraging the fact that you all move on to the government marketplace. From an advertising perspective this is what we are seeing actually. The S&P sector which is marked in the green bracket of the stock bar is actually showing almost around close to 14% growth rate next year which is almost around close to 30% more than the average growth rate of the advertising industry and a 12% growth rate year after from 23 to 25. While in terms of market share between S&P and the rest of them they will retain around six to 7% market share numbers but growth rate is a much more faster growth rate than the average advertising industry growth rate that's happening. So this is a sector that we all need to keep looking at it closely and it's amazing how they are making this happen purely with infrastructure support and brand solution supports happening driven internally by their own organizations without much external support. So that's what it is. Thank you very much for your time and I hope you've leamed out some bit of information from the short presentation. Thank you. So we just requested, please join us on the stage. We've got a lovely moment to give away to you. So ladies and gentlemen, first up a huge, huge round of applause and I'd just be stepping in and if we have Mr. Oja we'd love to have him on the stage but if not I'll just take the liberty of stepping in and giving you the momentum of that first. Ladies and gentlemen what an incredible presentation. I was just sitting through it and so many insights and we're ever so thankful to you for joining us Mr. Krishnan with all your insights and I'm sure that's gonna help a lot of brands who are present here today. So with this it is time for us to move on to our first panel discussion. We've got the business leaders round table and they're gonna be talking about building brands that Bharat Trust businesses do not need to spend too much money acquiring new customers. All they need to do is a plan. So this session shows how to optimize your marketing budget to increase a profit margins and make your brand that Bharat Trust. While we're getting the stage ready for our panel discussion I'm gonna be taking the liberty of introducing to you all our panelists and our moderator. So please do give them a huge round of applause once they join us on stage. Well the session is gonna be moderated by our moderator Aftab Naqwida group CEO of Gozoop and we're gonna be having our panel members shortly joining us. First up we're gonna have Ashwinder R Singh CEO residential Bhaltia Urban. We've got Mr. K.R. Nagarajan chairman Ramraj Kottan who's gonna be also joined by his son who's the CEO of Ramraj Kottan Arun Ishwar. We've got Mr. Utsav Malhotra COO of Noise. We've got Mr. Rishi Sharma VP Bedinath and we've got Mr. Cheh Bhuvan the partner digital of Deloitte. So with this we're gonna be shortly once we have all our chairs being placed on the stage but meanwhile we hope you're having a great time and do keep tweeting about the event do let the word go out. Of course we'd love to share shares of all these learnings to reach as much of audiences possible beyond this room. So while we have the stage getting ready so just allow us a moment while we get it ready to be on the stage. Meanwhile, thank you all once again for joining us and we're gonna be once again announcing the moderator and our panelists. Our moderator being Aftab Naakwi the group CEO of Gozoop. We've got our panelists, Mr. Shwinder Arsing CEO residential Bhaal Kiya Urban. We've got Mr. K.R. Nagarajan chairman Ramraj Kottan who's gonna be also joined with his son Arun Ishwar CEO of Ramraj Kottan who's gonna be helping in the translating. We've got Mr. Utsav Malhotra, COO of Noise. We've got Mr. Rishi Sharma VP Bedinath and we've got Mr. Chebuva the partner digital Deloitte. So with this as we can see the stage shortly being ready we're gonna be just requesting one by one our panelists and our moderator to join us. So ladies and gentlemen with a huge round of applause first up could we have our moderator Aftab Naakwi group CEO Gozoop to please join us. Thank you so much. We'd give you the liberty to choose a table for yourself. A chair whichever you'd like being in the center we've got seven of you so I believe a center would work perfectly for you. So while we have of course our moderator Aftab Naakwi group CEO Gozoop I just shortly request Mr. Ashwinder Arsing CEO residential Bhaal Kiya Urban to kindly join us. Ladies and gentlemen a huge, huge round of applause for Mr. Ashwinder Arsing CEO residential Bhaal Kiya Urban. As we've got our two dignitaries on the stage I'm gonna be taking the liberty of now calling upon Mr. Kiya Nagarajan Chairman Ram Raj Kotan who's also gonna be accompanied with his son Arunishwar CEO Ram Raj Kotan. A huge, huge round of applause for both our gentlemen for joining us the chairman and the CEO of Ram Raj Kotan. Thank you so much for your valuable time. With this I'd now like to along with your applause Ladies and gentlemen call upon Mr. Utsam Malhotra. He's delayed a little. Okay, he's gonna be joining us shortly. We're gonna be now, okay, perfect. Mr. Utsam Malhotra CEO of Noise. Could we have a huge round of applause? And if I can just say, could we have some noise for him? Yes, certain funds will keep coming and I hope the brands appreciate on that. Well with this we're gonna be having Mr. Rishi Sharma VP Bedinath if you could have the honor of having him on stage. Ladies and gentlemen, a huge, huge round of applause. And I'd now like to take the honor of calling Mr. Jeb who our partner is still delighted to now join us. Ladies and gentlemen, a huge, huge round of applause, please. As well as our stage is set, it is time for me to pass on the light Bedinath to our moderator. It's gonna be a tough task ahead of us to take forth with this glorious panel of yours. Over to you. Great, thank you very much. Very warm welcome to everyone present here. Mr. Elvi Christian just shared some very valuable insights as to how the contribution of SMBs to ADEX is increasing. What looked even more promising is the growth over the next four years. And for me personally, it was a contribution of digital and how that is growing as a percentage of the total ADEX. You're very interesting to know that in fact, our country is the ninth fastest growing market for digital advertising spends in the world. And that is also growing extremely, extremely fast. Today, we'll deep dive a bit further. And with all the fantastic panelists that we have here, we're gonna get deeper into figuring out strategies as to what they're using to acquire customers more effectively and efficiently in a connected world in Bharat. We'll also be asking them about questions as to how they're optimizing their marketing spends, how this queue has happened for them over the years, especially in the past 24 months. And most importantly, we'll be asking them as to how they're truly building a brand that Bharat loves. So with that, a very warm welcome to all the panelists here once again. Before we deep dive into the questions, I think it's important to just mention that the past 24 months have been challenging for a lot of people. But while the challenges were there, there were also a lot of opportunities. And the brands that really took these opportunities are the ones which zoomed ahead and today possibly are becoming the pride of our nation. With that, let me get in Rishi into the conversation. Rishi in the past 24 months, we have seen that consumers have become more and more mindful about the health and being more concerned about it. How has that really impacted Bedinath as a business? And what have you done to navigate that? Thank you, that was a great question. So definitely the consumers have realized that their health and wellness is of utmost importance and they want to learn more about it. They want to read up more about it. It actually led us to have a complete digital transformation within the organization, whether it comes to the consumer facing side or it is the company facing side. Consumer facing side, especially at D2C website, which was primarily more of information giving, had to be really revamped to provide the right information that the consumers were looking for. They were looking for specific details on specific products, specific details on raw materials, specific details for specific ailments. We as an Ayurvedic house had to provide that information to the consumers and ensure that the right information reaches them. At the same time, we also had to revamp a complete digital presence so that they could reach us in the right way, no matter where they start up from. So whether that's social media integration, whether that's SEO, whether it's linking our website to our various other channels. So ensuring that the consumer had a very easy journey to reach the right information that they were looking for and also to provide a seamless experience for them to actually purchase the products online, because as we are aware during lockdown during the past 24 months, e-com sales were actually boosted a lot. And we want to ensure that the consumer was able to get those products in the right way, in the fastest way and be able to buy the right product for themselves. So that complete digital transformation actually helped us provide the right guidance and the right products to our audience in the past 24. Okay, Rishi, I'm gonna come back to the point you made about e-commerce and D2C. And I would be interested to know more about how you're leveraging D2C in Bharat. But I'll come to that in a moment. Let me take the same question to Mr. Nagarajan. Mr. Nagarajan, for your company, how did COVID impact? And how did you navigate that entire thing? Did you do anything differently? What happened to all? My name is Nagarajan, Founder and Chairman, Ramraj Gattan. Our total business in radius is where of Doti. On the COVID time, we are manufacturing masks. Supply to hold South India. Secretary. Now, in COVID time, in our company, we didn't tell anyone that we don't have a job. We gave all the credit and permission to wear masks. We prepared masks for the market and gave a lot of credit to South India. We didn't take anyone's job. Even if we were close to getting food, we needed all the credit. We were getting a lot of digital money. So, we didn't have a big business. In the COVID time, we had a 25-20% salary in January. We gave a lot of credit to COVID. We did a lot of business. We didn't have a lot of money. Good afternoon, everyone. Basically, what he is saying is, during the COVID times, we never took a pessimistic view. First thing, what we did was that we decided that we are going to pay everybody the salary. And we did not have a single lay off. So, that was a very positive intent that he had. He said that I'm not going to do any of such decisions. And he also saw COVID as an opportunity. He didn't see that he had nearly 200 stores. All those stores were closed. But he never, again, took it in a negative way. What he did was he tried to build the e-commerce site. So, within two months, we saw our e-commerce site actually increase in volume by 100 times, not by just a few percentages, 100 times the volume grew. And further, what he did was he had a lot of stock of fabrics. So, he wanted to actually, you know, utilize them and create masks. And I don't know how many people from South India are here, but in South India, if you go to any temple in Tirupati or anywhere, you will only see Ramraj mask. It's such a dominant position in the market because the main reason is his whole mantra was first positivity and affordability. Those two things is what he showed to the consumers, automatically consumers, they embraced it. And what he wanted to say was in that financial year, the COVID financial year, also the business grew by 25%. We never actually had any sales de-growth in that year. In spite of having four months, our entire stores are not operating. Lovely, positivity and affordability, great mantras for success. Let me take this to Utsav. Utsav, past 24 months, would have been very disruptive for your organization. How did you really navigate and made the best out of the situation? So noise for those who may not know is a smart wearables business. And for us, COVID had a very different impact. The last 24 months, almost certainly assured that India woke up to monitoring health, which was, let's say two years ago, a case of us educating the consumer, today it was more a benefits approach. So we'd migrated the funnel dramatically, where the consumers were willing to accept, but more proactively come and ask for a product that existed. For us, I think it was a huge learning experience to adapt. And I think, I don't think it was a disrupter. I think it was really an opportunity for businesses to reorient themselves, take a step back and not be caught in the rigmarole of the daily chores and the business's usual operations that we kind of surround ourselves with. For us, I think what was a revelation was that we managed to connect with our consumers a lot closely. We engaged in weekly Zoom call focus groups of sorts with our consumers to take insights. And those insights translated into products that we'd never done before. New use cases started emerging, where consumers basically said, you know what, we are at home. And now the battery life needed on an earbud is a lot higher because the work from home need has changed how we're using the product. Stuff like now that we are at home, we need noise cancellation because you're surrounded by 20 other people and therefore a solve is needed. So when we actually did that, I think not only were we serving a solution for the consumer, I think the result was in how the sales translated. Noise today is not only India's number one smart watch brand and we've been so in the last seven quarters on the trot. We are now in the basic smart watch category, the number one brand in APAC and number three globally. And for a homegrown brand to put India on the global map during this period, I think is no mean feat. Most importantly, our business grew 240%. We registered profits, the employee fold grew by almost 100%. And we did all of this while it's remaining bootstrapped. So I think for us it was a blessing. Lovely, that's the way to go. What's up, you mentioned a lot of things, including how you're getting insights from your customers. And I think that was a very interesting way to do it. But you also mentioned about work from home and it'll be interesting to understand how work from home has impacted the real estate industry. So Ashwinder, how is COVID impacted and work from home becoming mainstream? Did that impact in any manner your potential customers? Thank you. Actually, just to give everyone a brief introduction, Bhartya city is now India's largest integrated township with around 150 acres of development. Our concept always was that it is a city within a city. And at core design was an important aspect. So a lot of focus was there on design. We have now 6,000 families staying there. And somehow, we always felt that home is not just the four walls, but it is what inside those four walls and what is outside that four walls. And how do you design? How do you kind of design something which is 700 square feet, but looks like 1,000 square feet because we've seen a lot of 1,500 square feet looking like 1,000 square feet. And as we say, roti kapra makhan, this is a very sensitive subject. And real estate went through the toughest phase in the last decade. However, COVID had a brilliant... COVID was very unfortunate, but it had a brilliant impact on the millennials because that was the segment which was always talking about the shared economy. And suddenly a home became a very important aspect of it because of work from home. And the time that was being spent on home, spent in home, like in Mumbai, because most of the people in the family were working, they would leave in the morning and come back in the evening. So a home was mostly to be spent during weekends and to sleep at night. But this completely changed. So the sales in the last two years, overall in the residential sector, which is 85% of the total real estate in India, have been dramatically high, very positive. The millennials, which is in the age group of 28 to 35 are the biggest segment that have been buying. And that requirement of an extra space in the home became very important. That is why they wanted to move from a rental home to your own home. So work from home actually is now, they say it's like a hybrid because it will always have some segment of the working economy working from home. And they're also talking about a third space now, which is neither the home nor the office, but somewhere in between. So that is also emerging. But COVID, most of the developers reinvented themselves who were developers with a lot of brand equity. It differentiated men from the boys. Most of the debt in the real estate sector went away in the last two years. If you want to go and buy or ready to move in apartment, say for example, in Mumbai, you might not get it today. You might have to buy it on resale and not from the developer because there aren't any, because everything is sold. The requirement of debt from the banking world and the financial services world from developers has reduced drastically. So COVID has really turned around the real estate sector, which was going through the worst part in the previous decade. So that's how it is. Great. I'm sure there will be way interesting to know later possibly how you mentioned about millennials. How did you go about attracting them? But I'll come to that in a moment. Let me get Jay into the conversation. Jay, you've been advising, working with multiple brands, clients. How have you helped them navigate during COVID and post-COVID times? Great. I think at Deloitte, we have been fortunate enough to be part of many success stories over a long period of time. During COVID, when we looked at most of our clients coming to us, most of the brands coming to us, the fundamental theme that tied the outcome of their success during COVID time was the why behind their brand. Communicating in your channel, communicating with new product services, packaging, and delivery, and even all things around your product is all of which, when the ethos and why you exist, if that is consistently represented, because that's the soul of your business. Most companies spend time in getting, yeah, most companies got that right during COVID. The ones who could not fell behind. The ones who were able to utilize their messaging consistently across this, and it required a lot of foundational capabilities within the organization. And I think most brands which LeapFrogued had some sort of digital capabilities in their organizations. Jail, stay with you for a moment. Are there any marketing strategies that really stand out for you, or possibly any platform which is not the usual platform that your clients use to reach out to Bharat and to really acquire customers? Would you like to share any example of that? We always say when you buy your platform, you can only achieve parity, but you have to differentiate yourself. That's where your uniqueness, your co-competencies needs to come into the play. There isn't a silver bullet. What we have seen many organizations to, and quite intelligently, they've been using the influencers who are not the famous ones, but who have the potential in a local market. And we saw the TAM report in the early part of the presentation, turning influencers into creators was one very strong theme for the S&P brands that we worked with and we observed. The second thing that stood out was spending time and energy in first-party data, especially for the direct-to-consumer brands where third-party cookies are systematically going away. It's a matter of time in two years' time you wouldn't have access to those. Imagine if you were to start only then and say, how do I create a virtuous cycle where better services are offered to my customer when in return I get the better profile of my customer? Having all of those strategies in place, you're not gonna get it right first-time, but having small initiatives and moving the needle is very, very important. Okay, so leveraging influencers as creators, also leveraging first-party data, making better sense out of it, great strategies. Rishi, would you like to add something to it and also tell us that when you leverage e-commerce to really connect with Bharat, what are the marketing strategies that you really deployed and how did it really help? Sure, so, Bairdnath has always been more focused on their traditional Ayurvedic medicines, which we always felt was more popular on the GT segment and our focus on advertising had always been on GT, traditional print, media, radio. Digital was barely 5% of our advertising spends, but during COVID, we realized that there was an audience on the digital platforms as well, on the digital stage who were interested in Ayurvedic products, who were interested in knowing about these Ayurvedic products, reading about them. And they were more comfortable in ordering them, say from Marketplace or from the direct website of the brand and who were not really interested in going out to a store, say to a chemist or a general store to buy that product. And they would always compare products before buying and see whether it actually fulfills their needs and their requirements. And Rishi, this was not in tier one, tier two cities, this was in Bharat and Bharat across India. Exactly, so Delhi Bombay aside, we also had to go down to tier three, tier four cities and we saw that the same trend actually followed there, where the consumer actually wanted knowledge, he wanted information and then they would want to compare and buy the right brand, the right product for themselves, whether it fulfills their needs or not. So we realized that we had to also become the information provider and the person who would actually help them make that decision to ensure that they get the right product and the right ingredients in that. So we really pushed our own D2C website by giving them a lot of the required information there. We also leveraged social media a lot because especially in say tier two, tier three towns, Facebook, YouTube, these are a lot more popular, especially with the younger audience. And they use it as a medium to say, consume data or to sort of like browse through videos or photos. And as mentioned earlier, we use a lot of video ads rather than display ads. And that actually helped us grab a lot of share of that audience, which helped us drive sales towards our website. And during the first lockdown phase itself, we saw an 800% growth on our D2C website, which we had continue on for the next two years. And just by that organic sort of audience that we were gaining through our social media, we achieved that. And then we started off more on the inorganic front by doing display ads and other advertising. So I guess for us, the key part was getting that organic audience initially who were genuinely looking for a product. And we were just there to give the right product the right time to them. And leveraging that and then using that base to reach the audience who are also looking for a similar sort of product helped us drive that sales to like. Okay, so like look like audiences you would have used to leverage that as well. So in addition to just two points of influencer and first party data, I think two valuable points here from Rishi. One was in making sure that when someone is looking out for you, your digital hygiene is in place and you're discoverable, mapping the entire customer journey and possibly video ads, which has really helped you. Ashwinder, would you like to add something to that? You mentioned about millennials and attracting them. What are the kind of strategies that Bharti Arban has used? See, one of the things that worked beautifully well for us was that people wanted to, you know, either walk to work or they now want to walk to retail hospitality. So the second Leela hotel has come up in Bharti city. We have the largest mall of Bengaluru, which is in North Bangalore. And all of this started playing very well for us. And suddenly we saw a spike, not just by advertising our homes, but advertising what an integrated township offers you. So, you know, you could be saw a lot of people on their calls while walking in the park or, you know, just the family was having their picnic and the guy, you know, just on a distant was working. So the millennials, because the distance from work to home kind of blurred because you were working from home and people wanted to, they were not really worried how much distance they have to travel. So they wanted to be in an integrated township and that is where the millennials, which was the incremental segment that gave that, you know, positive blip to real estate started looking out. And the way we reached out to them is because real estate is a B2B2C kind of an industry. In India, you know, you hardly have clients buying a home directly because they have their own brokers, either institutional or neighborhood brokers. So our focus was more on training the channel partners, giving them the USPs of what an integrated township offers, making them, you know, just tell a story that how it is going to help the millennials if they kind of shift it to an integrated township. And obviously we had an advantage because we didn't have competition. And the channel partners then started selling quite a bit because the standalone societies weren't doing as well because the moment people had an option that they had a mall and they had a hotel and they had a great school. And suddenly from 4,000 families in the last two years, we are now 6,000 families. So we connected directly through display ads and through video ads so that the end consumer also gets to know about Bhartya city. But a lot of focus was on the B2B segment where we did a lot of marketing and to our surprise something as basic as communication through WhatsApp did wonders for us because it was a very focused segment that we wanted to train and educate and tell them what are the benefits for an end consumer to stay in an integrated township is always in a standalone, you know, residential society. Ashwin, I've been reading a bit about Bhartya urban and what really stands out for me is design. Do you think that design played a role in also attracting millennials something? You know, it's something we are very proud of and what happened, our pitch to the architect was that our chairman's pitch to the architect was that a 680 square feet apartment should give a feel of 800 square feet apartment. And there were architects across the globe working on it because we kind of spoke to and kind of hired, you know, seven, eight architects just on the design aspect. And finally, what came out was that we created a concept of Bay windows. So the window got extended by a foot and that design suddenly made a 650, 680 odd square feet apartment because in India we have to understand affordability is key, you know, just to give you a perspective, Avtaap, the input prices in real estate have gone up by 40 to 50% which is steel, cement, et cetera. This is the only country in the universe where the demand has gone up, the input prices have gone up and supply is less because you can't create supply overnight but the prices have not gone up because the segment or the buyer does not want to kind of, there is no scope for the affordable majority mid-segment to increase his or her budget. So that is where the design element, so we created this in NICU homes where we had Bay windows in every bedroom where people could spend time with their kids, read a book, you know, watch a web series and that has created a cascading positive impact on our design element and we are now again working on design to see how can we keep on innovating and providing the best to the end consumer because now home has become a big necessity and this demand is going to be quite sustainable at least for the coming decade. Yeah, okay, Rishi mentioned about customer journey, you added to it with design which plays a very important role in conversions. Let me take you to Mr. Nagarajan. Mr. Nagarajan, I'm aware that you have substantial marketing budgets. In the past 12 months or so, and since you mentioned about e-commerce, as your marketing budget optimized, maybe from print, radio, more towards digital, how have you gone about attracting customers? Last two years, my advertisement budget has reduced a lot. We have done 108% of what we have done and we have done 20% of what we have done. Because we don't know what the business is like, we have reduced it. But for that, our business has not reduced at all. In the first COVID time, we had 20% growth. In the second year, we had 50% growth in the business. The number of budgets has reduced a lot. We didn't have much revenue. Business has not reduced. What he is saying is that the last two years after the onset of COVID, the marketing budgets came down. Traditionally, what we were spending pre-COVID, we were only spending 20% to 25%. But that did not have any impact on sales because we were already an established brand. One thing he failed to add, I'll just add on to it, is that in terms of the ad mix, we were traditionally, before COVID, we were mostly spending on traditional mediums. Now, print, television, radio, there's the fourth medium in the south, which is called wallpainting, which is not discussed here. We were one of the pioneers in that. But post COVID, we didn't make a shift in our strategy. We were more embracing digital because we noticed that most of our consumers post 2017 when GEO came on board, many people were starting to have smartphones and most of our traditional customers were entering the digital space. And we also found the ROAs to be much better there. So we did increase our budgets in digital, but overall our marketing spent was reduced in the last two years compared to what we were doing before COVID. But our established brand presence in the south helped us in retaining our market share. Okay, great. Utsum, what about you? How is the marketing mix looking like at noise? So I'll keep it brief, but the fact is that I just want to add a dimension where for SMBs or the D2C startups, especially in our case when you're a bootstrap business, you have to operate with frugality. Marketing monies are always less. So you have to make the most of them. As a consequence, the focus on digital performance advertisement where ROI and ROS are the holy grail, so to say, end up being key. But I think one needs to constantly have an eye on who you are speaking to and the where and the what kind of emerge from that. You start choosing platforms, you start getting the messaging right. If you have the right eye on who the consumer is and if businesses can actually decode that and get a grip of it, I think there are more and enough platforms that do justice today. Okay, Mr. Nagarajan had mentioned about positivity and affordability as his mantra. Utsum, what is your mantra at noise? I think for us, optimization is the mantra where for every dollar spent, unless there is a return attached, we kind of blackball it. So we are very, very conscious about the money that we spend. For us, the mantra truly lies in the lifetime value of the consumer and if we can get him back to be able to justify the cost of acquisition and that's been the success for us. Okay, great. LTV and optimization is with itself. Jay, what about you? If there was a one-line mantra, what is your one-line mantra? I would say, let your why decide your what. Let the why decide the what. Okay, Rishi, what about you? Check. You've always believed, listen to your consumer. You know, Bednath being a 100-year-old brand. We, hello? Yes, sorry. So we feel that it's a part of our responsibility to listen to them and give them exactly what they need and that has helped us in the last 100 years. Okay, listening to them, Ashwinder, what about you? See, we have always, we want the consumer to move away from this square feet, discussion of carpet versus super and look at a home in its complete entirety. And for us, design is at the core of everything and we want to deliver happiness, which is worked very well for us. Great. That's the communication we do. Lovely, lovely. Fantastic, great insight. Thank you very much. I'm just gonna leave you with my one-line mantra, which in fact is a line from Sanskrit which says, sarvam paravasam dukham, sarvam atmavasam sukham, and possibly this is the best call to action to atmanirvar, which it simply means that if everything is in someone else's control, you'll be unhappy and if things are in your control, you'll be happy, right? So with that, I'll just conclude this entire panel discussion and hope that we keep building brands which not only build trust in royalty in Bharat, but also take Bharat there. Thank you, everyone. Thank you very much. Thank you. Ladies and gentlemen, a huge round of applause for all our panelists. Thank you so much. And may I request Ms. Navala Hoja to kindly join us to give away the mementos to our panelists. So ladies and gentlemen, let the applause continue. They've given us their valuable time and their keen knowledge and experience while sharing the anecdotes today. It's an incredible day. And once again, a big, big thank you to all our panelists. Ladies and gentlemen, let the applause continue. We may request you all to just step a little ahead and if we can have a group photograph. Would you like to step a little ahead? Yes. So all of you can be in one frame, Mr. Hoja. Yes, thank you. Ladies and gentlemen, a huge, huge round of applause. What an incredible panel discussion this has turned out to be. And once again, a big thank you to all our panelists for their expertise. Thank you. So well, we hope you all are having a great time. What a great panel discussion that was. We got so much of experience on that panel. And with this, it is time for me to move on to our next speaker of the day. Well, she's going to be talking on Accelerating Digital Reach in Bharat for businesses. Ladies and gentlemen, please put your hands together for none other than Seema Wallya, SMB head, Sheshad joining us. A huge, huge round of applause for Seema as I request her to join us. Thank you Seema for your valuable time. And with this, great to have you on the stage. Good afternoon, everyone. Pretty happy to be here and catching all of you just before we break for the lunch. I think I'll have a lot of attentive, awake audience who would want me to be quick with the presentation. I promise to make it small and interesting for all of you. I'm Seema Wallya and I work with Sheshad. I take care of the SMB side of business. I'm here to talk about a very interesting topic today. And that is how we are helping to accelerate the digital reach in Bharat for the businesses or the brands. So, I quickly start with it. And before we actually talk about the role that share chat and watch as platforms are playing for the brands, let's take a quick understanding of India as a landscape, and India as a landscape and what Bharat is all about. So, we all know that we are living in a country which has about 1600 dialects, about 800 plus mother tongues and 22 official languages. You know, the initial 200 or 250 million internet users or the 10% of India that we talk about, when they started on internet, primarily English was their official languages. And that is how the platforms which are built initially for them, actually cater to that demand. The real revolution happened when possibly let's talk about 2015 with the advent of 4G. You know, when the 90% of the remaining Bharat or the 90% of today's internet users started using internet or social media to influence most of their decision. And it is this Bharat that all of us are focused on today. They heard a lot of interesting success stories during the panel discussion and otherwise as to how everybody today knows that the next big wave of growth is going to come from this Bharat. Now, a very popular misconception and it's a very sad misconception is that when we talk of Bharat, we say that Bharat is poor or uneducated or possibly they don't have the money to spend. You know, it's completely unfounded. If you look at, you know, I'm some of you would have already got it. We have this amazing Bharat, the Neo India story that we have done, the chapter that we have done. And it would show you, you know, in fact that the contribution of Bharat today in the effluent segment of NCCS A and B is, you know, highly increasing. In fact, 33% of it is, you know, the Bharat is already in the NCCS A segment. Social media today, you know, is a top influencer in the buying decisions. We say that, you know, about 400 million of digital monetizable population of India, about 85% of that is going to come through these vernacular markets. You know, about as high as 56% of them are using these online, you know, portals to buy, sell, make online payments, et cetera. In fact, lot of this, you know, lot of this growth actually got triggered, you know, with lockdown and the last one and a half, two years wherein we saw, you know, most of these late adapters to the technology popping down on the tech wagon and making the optimum utilization of these resources. Now, some fun facts about our platforms together, ShareChat and Bodge, we have about 340 million plus active users with us. We have a very strong creator community of 80 million plus individuals who are consistently churning out, you know, brilliant user-generated content for us in about 15 languages. Not at all guilty in accepting the fact that English is not the language on our platform. In fact, Hindi, Tamil, Telugu, Kannur, Malayalam are, you know, our top five languages. We have about 250 plus million monthly video views today. Now, how are we connecting the, you know, how are we bridging that gap between Bharat and the brands, you know, it is very important for us to understand that to make inroads into Bharat language first, you know, has to be the strategy for each brand. And I think very happily, you know, I was hearing to most of the stories and I think happily all the brands have already recognized and accepted this fact that, you know, vernacular is the way to go or Indic languages is the way to go. So it's very critical to understand, you know, that the Bharat, you know, it's actually like cohorts, you know, the cohorts have developed, it could be the base of a cohort, could be the interest or the language or the geography or the profession. Now, these cohorts, you know, they work in a, or the Bharat, you know, operates in a typical manner, you know, few pointers. One, they're fully, you know, vernacular. They are very proud of the fact that deeply rooted in their community. They feel no way to come out of the, you know, out of community or they have vernacular and speak, you know, let's say do conduct business in an English language. They're completely comfortable as to where they are. They're highly visual, you know, and especially on highly visual dependence, especially on short video formats. And that's how, you know, we believe that they love watching personalized content. So in fact, you know, with the help of our brilliant AI and multi-language based platform, we have been consistently creating content for Bharat, keeping in mind their behavior and the preferences. Our AI, you know, is a beautiful mix of data sciences and some human intervention and how we do it? So a user sitting in Karnataka and a user sitting in, let's say Kolkata, login in the app at the same time, watching content being specifically customized and curated for them depending on where they're logging in from and the language of their choice, both of them logging in at the same time and when they leave the app, they are taking away, you know, their own personalized experience. That's how personalized we have made our entire platform about. Not only that, we also have our, you know, inbuilt analytics to actually help brands track and measure the performance because it's very important when your money's concerned, you should be able to figure out and to measure the performance based on standard and custom attributes. Okay, so, you know, when we talk of growth in Bharat, you know, with share chat, today we have about 1400 plus SMBs who already have placed their trust in us and have effectively used our platform to attract this Bharat's attention. We have witnessed tremendous growth in our campaigns and over five X growth in net revenues and I'm very happy to share that this growth has been extremely consistent and growing month on month for us, you know. Again, very interesting fact about Bharat is that we have brands from across categories, you know, e-commerce, e-commerce, fintech, etech, entertainment, some of the bigger, you know, and major categories, which have been advertising with us. So our vision has been actually, you know, why we were doing this, our vision has been to create an ecosystem that facilitates language-first communication, connects users, brands, and creators. So our, and we have, you know, we have a wide variety of ad formats that caters to all the sizes and interest to interact with Bharat across the funnels. I would be showing you some examples, you know, in the next slide. But before that, you know, I was actually listening to what Aftab was saying and I think we also heard you, Aftab, and when we're talking about the entire, you know, share chat ads platform, we actually created a beautiful segment called self-serve, you know, and self-serve is essentially a platform which would enable SMB brands, you know, to directly interact with their users, you know, to directly, to have a complete control of their business because when it's your money, you need to have a control over it. You can actually decide what kind of wallet size you want to have, the daily budgets that you would want to control, and you can, you know, upscale your campaigns as you grow over the, over our platform. The complete control is given in the hands of advertiser with a beautiful team at the back end, which would be guiding you with everything. Now, a quick look into some of the high-impact ad formats that we have on the platform. Of course, we have the PIN post, a lovely exit, interstitial format, you know, which is the last ad that you see when you're exiting our app, native feed ads, video feed ads, and a couple of very dynamic solutions, you know, something like a carousel, which would have all your products in a single ad placement, dynamic grid ads, you know, which not only showcase your product, but also redirects the user back to your page in video purchase, wherein while I'm navigating the content on the app, I can also have a look at their product discovery. Okay, so this is something very, very interesting that we have been doing at Share Chat, and this is called chat rooms. This is like, you know, audio version, wherein there is a moderator, a celebrity, and a lot of users who can actually engage in a very healthy conversation, a very active conversation where the moderator, while the moderator has the complete control over the conversation, audience can actually request for, audience can actually request to connect and converse through a audio chat message. You can do gifting, you can comment, and you can in a very healthy manner, interact with the rest of the audience. A very quick sneak peek into a couple of case studies that have worked very happily for us. FMGCG sector, if you look at Kurkure, you know, while their objective was to drive awareness for the new flavors, we played on brands of love for creativity, and you know, we actually used it by creating special branded filters. As a result, we had more than 4K user-generated content, videos, and 11.5 plus million views, which have been growing day on day. Something we did with e-commerce, and it has, you know, played successfully on our channels, on our platform, is, you know, redirecting users to e-com websites via gratification-based ad formats. Okay, some great news coming from our portal would be a launch of shared chat ads network, or scan, as we lovingly call it. We are going to tie up with some of the top online publishing partners to give our advertisers an unparalleled reach in Bharat. There's a lot more to be discussed on this, but it's under wraps, since there's a lot of work happening, a lot of work in progress, we would be discussing more about this in our coming days. So, you know, in the nutshell, I would just want to, you know, leave you with some quick thoughts, and that is the growth in the next decade is completely led by Bharat. Short video formats are here to stay, and in fact to grow. Personalization, powered by AI, is the key word, you know, and it is to be used to engage with the new users, creators, you know, or creators, or we can call them the nano or the regional influencers, you know, are the ones who are going to fuel this growth, hyperlocal is the key word, and you know, so we as leaders in this language, first of short video community, you know, we are here to stay and we are here to make it large for the brands to be successful on our platform. We also want to make it a very safe platform for the users while making content to commerce story, big reality for all of us. Thank you so much. Thank you. Ladies and gentlemen, a huge, huge round of applause. Firstly, Seema, I'm really excited for the share chat ads network, and we're just going to be giving you a lovely memento. We'd see if we can have any of our dignitaries joining us on the stage for the same. Else, just a second, all right. Seema, so apologies on that. We're just requesting Mr. Ahuja to join us on it. Ladies and gentlemen, I'll give it, perfect. Thank you so much. So ladies and gentlemen with this, it is time for us to now move towards the pre-function area. Let's have a great scrumptious lunch, which is laid out for all of you. And please, let's resume back at 2.10, Indian standard time back in this area and resume with our wonderful day ahead. Thank you once again, and thank you for joining us. Check, one, one, two. Thank you. But the mic will be addressed to everyone who is outside to please join us in the meeting and the function area so that we can start off with our program. We've got an exciting lineup of speakers, and then of course, we've got the clicking of words from the other end. So we request you all please join us back. Let's resume with our function and our program today, and let's continue to request all, if you can hear my voice, to please join us back. Thank you. Ladies and gentlemen, we request you all to join us back in the main function area. We've got an amazing lineup of speakers, all ready and set for you. So we request you to join us. We hope you'll have a great lunch. Eva, we request you all to please join us back in the main function area after the show with our program. Thank you. And it's long before we begin, we just request you all to please join us in the main function area so that we can do so with our program. It is our first step, and she won't be either in private finger brands. So we're excited to have all of you join us. Thank you for that. And we request you to please join us in the main function area. Thank you. Ladies and gentlemen, requesting you all to please join us in the main function area so that we can resume with our program. Thank you once again. Well, we can see some great energy and brilliant networking amongst all of you. And we're happy to see all the smiling faces physically present today amongst us. So just allow us a couple more minutes while we get ready. Of course, we're gonna be starting with our AVs and then resuming with our upcoming panel discussion once again, a big thank you. So right now, we're gonna be requesting our team to do the E4M presentation on the screen now, ladies and gentlemen. You want to make your media plan smart. So choose a new channel. Till now, live TV on your connected devices, but reach out to the internet for about 100 million smart viewers. To advertise, email sales at aajtag.com or call Kiji at 999-892-171-5. Check, check. So ladies and gentlemen, welcome back. Well, we hope you all had a great time at the lunch and we hope you were able to network with one another and get to know one another better. Well, we'll kick start with our post-lunch sessions first by having our partner presentations on the stage. Of course, our presenting partner being shared chat, connecting brands with Bharat. We've got co-gold partner, Arch Tak. We've got co-part by partner, HD Media Group, helping brands reach 270 million Indians through trusted content, not just massive scale, but also real audience connection. Also, we've got our co-partner being Zozo Day and our knowledge partner being Tam, switch on data monetization every day. Could we now cue in for the partner presentations, please? If you want to make smart, then choose the new channel, live TV on your connected devices. Get to the internet-related, about 100 million smart viewers. To advertise, email salesatarchtak.com or call 999-892-171-5. So ladies and gentlemen, with this, I'd like to talk about Exchange for Media, E4M, which was set up in the year 2000 with the aim of publishing niche relevant and quality publications for marketing, advertising and media professionals. Well, the Exchange for Media Group, which is the E4M group, organizes more than 25 large format events annually and these are clearly focused on adding to the effectiveness of brands, marketers and various media platforms by the way of debate and discussion at our conferences or at felicitating the best of these fields at our Gala award evenings. Well, let's have a look at the presentation, please. Exchange for Media, a name synonymous with the latest news about the advertising industry in India. The Exchange for Media Group, set up in 2000, has the most credible media platforms covering the entire advertising, media and marketing domain with its highly acclaimed digital, print and on-ground assets. The group's flagship news portal, ExchangeForMedia.com, reaches over six lakh subscribers who are the first to receive breaking news in the industry. The buzzing website not only covers the news but goes beyond the obvious to bring in a fresh point of view. Impact, the weekly news magazine from the group is the most widely read business magazine in the advertising trade with in-depth analysis and news-based features providing perspective to key happenings in the industry. The monthly Pitch Magazine provides a ringside view of events unfolding in the marketing landscape along with media and advertising. Another monthly magazine, Realty Plus is a market leader in repertoire on the real estate industry. Today, Exchange for Media is not only a leading publisher in the domain but owns the IP of more than 50 events spread across Mumbai, Delhi and Bangalore making it a powerful house of information and knowledge sharing. Exchange for Media has curated and launched some of the most successful IPs across marketing, digital, TV, print, radio, mobile, OOH and PR. The Impact Person of the Year, Exchange for Media conclave, Indian Digital Marketing Awards, Tech Munch, Pitch CMO Summit, India Marketing Awards, Prime Time Awards, Indian Content Marketing Awards, Golden Mikes and Bar are some of the group's top notch events in addition to niche, bespoke events and roundtables curated especially for discerning clients. Exchange for Media events attracts tall watches speakers along with the loyal audience, comprising of leaders, trendsetters and opinion makers. They are the perfect networking platform for the entire media and advertising industry. No wonder, Exchange for Media group publications and events have high credibility and reach and are the destination of choice for agency, brand and media professionals across the industry. Exchange for Media. So ladies and gentlemen, with this, I'd now like to humbly once again welcome you all to our first edition of the Exchange for Media's Pride of India Brands. And right now it is time for us to resume firstly. Could we have once again a huge round of applause for all of you out here, what a fabulous day this is turning out to be. And with this, it is time for us to move on to the next panel of the day. Here our speakers are gonna be sharing the secrets of building successful brands for Bharat. I'm sure you're intrigued to know what those secrets are and the session's gonna be moderated and I, as I call the moderator on the stage, we request you to give a huge round of applause to our CEO, Zenith Media. Thank you so much, Jaya for joining us. Welcoming Jaya on the stage, it is now time for me to call upon Kailash Kakkar, MD, Quickheel Technologies, Kailash. Thank you so much. Namrata Chodrani, the CEO of Khadim. Thank you so much, Namrata, for your valuable time. Joining them on the stage is Dheeraj Gupta, founder and MD of Jumbuking. Thank you so much, Dheeraj, for joining us. And now inviting on the stage, Mr. Rahul Tiwari, CFO Games 24-7. Thank you so much, Rahul, for your valuable time. As we have our dignitaries on the stage, it is time for me to pass on the light, wait and to chair to take it forth. Over to you, chair. Thank you. First of all, really glad to be your face-to-face after doing lots of panel discussions online. I think a privilege to meet people face-to-face. So today's session is essentially on the success stories of brands in Bharat. And before I start discussing with the panelists, what I just want to highlight is that Bharat has suddenly become very important. I don't know how many of you are aware, but the last, I think, 100 million internet users have come from Bharat. Covid has seen the least impact in Bharat. And the government's stimulus towards this part of India has been increasing year on year. And so a lot of brands have started looking at this market in a very sort of serious way. And we've got a very eminent panelist with us. And to start the session, I think, I'll ask, like, Nambaratha, can start first, is in your opinion, how have you looked at your brand when you're looking at Bharat as a market? Hello. So firstly, thank you for the invitation and it's an honor to be part of the Sistine panel. So I think when we look at Bharat, I think we'll take a step back and divide India into two segments. The first segment being those who stay in the urban markets and the tier one markets who have a higher disposable income, who shop from high streets and malls. They have a lot of much more higher exposure to digital media. They have international travel, which is a huge thing in India because we are actually not Bharat. The international travelers is actually India. They have a lot of retail experience because they've traveled abroad, they have digital media, they have got e-commerce through exposure. So because of which, they demand good product, good service, good VM, packaging, omni, they want the best. That's what we call India. The second segment is the people who stay in the tier two and tier three markets in the rural markets. They shop from small exclusive brand outlets, small retail counters, multi-brand retailers. Their disposable income is increasing there. They have exposure to TV, some exposure to digital media and they are also demanding fashion today. You can't have a Shalta attitude with them and we call this market Bharat, which is the future of India. That's how we have categorized Bharat and India and that's how we have positioned our business to catering to both these markets. And just to ask you a little more, in terms of your priority, when we are looking at India and when we break it into urban India and what we are calling at the Bharat right now, how has your priority changed over the years? How important suddenly Bharat has become? Bharat has always been very important to us because just to give you a perspective, we have two main businesses, one is retail, one is distribution. On the retail side, 58 to 60% of our business comes from the tier two, tier three markets, which is predominantly Bharat. On the distribution side, 80% of our business comes from the tier two, tier three markets. So we have almost 550 odd franchisees out of which 80% would be in the tier two, tier three markets. So we have been a heritage Indian brand with deep roots in these markets. We have 750 odd outers across the country with that kind of penetration. It's only possible in these markets. So I think I'll discuss in detail over time as to how the businesses are, the products are focused in that direction. But yes, I think that's how we are looking at and that's the penetration we have. Kailash, what's your view? How has Quickheel looked at India as in urban India versus Bharat? So with Quickheel, actually, for Quickheel, the Bharat was important from day one and still today, Bharat is our major focus, more than 95% we generate revenue from Bharat. And when it comes to the urban versus the metros and all the same. So Quickheel has reached out to even urban, even the downed tier two, tier three cities, the way the computer started moving to these tiers, actually. So Quickheel has reached out to each and every town, like a blood with the computer actually. So wherever the computer went there, the Quickheel reached there automatically. I really didn't have to take a big struggle for that. It reached there automatically. Thank you, thank you. I'll move on to a very interesting role which Dheeraj is doing in our country. Dheeraj, what's your view? Like in terms of how has it evolved for you over the years? I'm sure you would have started somewhere in Bombay, but how has your journey been? Hi, Jay, thanks for the question. So yes, the mocking started as what about as we all know and the idea was to always to create an Indian brand. Of course, the multinationals are there. They have got strong brand recall, very strong systems in place, but how to get an Indian product which not to be able to scale up. And I think we very interestingly about five years ago, we did some survey and we actually moved away from Barapa and started calling ourselves the Indian burger because earlier we should think about that India, you know, Mumbai also is a part of that. People don't have enough money. They're trying to buy cheap food, inexpensive food. But what we realized is that actually India has become extremely aspirational, including Barapa. And it is the right thing to do for brands is to understand those aspirations and appeal to them because the youth especially, they are super vibrant whether they are from Mumbai or from Nasek or from Amravati and the disposable incomes are rising. And the more we gave out better products, the more we did the entire burgers range and of course we had a lot of the Indian flavors and we started selling combos. And I think the students, the younger populations, they really, really loved what was happening. And I think one major thing is the Indian business environment, especially the Bharat environment, it requires a business model which is where the returns will be commensurate to the potential that that market has. Like typically, you know, an MNC brand would invest three to four crores to put up a store. The jammoking goes and puts up a store in 30 lakhs, 25 lakhs in those same markets. So the ROIs, the success ratio of the stores automatically increases many full because our franchises would be very happy doing 25, 30,000 rupees a day in sale and make good money. And while in the MNC brands, they would have to do at least a one lakh rupees of sale to even break even. So I think as a brand, we understand the inherent strength, we understand Bharat better and yes, the opportunity is there. COVID, of course, took what has set us all behind by a few years, but now we are heading to go. Thank you, thank you very much. Rahul, moving on to you. Gaming is seeing a huge boom in India. And I think in our media terminology, we used to talk about TV and digital and now the whole buzzword is gaming. What's your viewpoint between gaming and urban India versus looking at the Bharat? So I think our experience has been that the company has been created by Bharat. It's a brand that is homegrown. We basically looked at evergreen content that was very popular offline. And we looked at the large market opportunity and also kind of thought that the consumption, entertainment consumption, patterns were changing fundamentally. So when you look at the scale of the market I'm in today, gaming is the largest category for entertainment, right? 400 million people who've consumed digital entertainment through mobile devices. And it's also consumption pattern that's changed fundamentally, right? So people today are looking for anywhere, anytime entertainment, and they're also looking for entertainment that they've control over. And that is like Bharat speaking, right? Because people want control on what they're consuming. Also Bharat is speaking because they are looking at snackable consumption of entertainment. Today you can actually go and play a game of Rummy or you can draft a team on our platform, a fantasy team, or as low as like 20 rupees. And out of the 400 million gamers who are here in this country, we think that majority of them come from tier two, tier three cities, semi-urban areas. And they're all engaging with us digitally, which is, you know, I think we are very fortunate as a brand to kind of ride this entire wave. And a lot of you know, the environment has helped, the digitization of India has helped, UPI has helped, right? So all of these technology backbone that's been created in the country is benefiting digital brands like we have in gaming. And on that, I think I'll go back to Namrata. What I think will be interesting to know when we are talking about digital, how has digital impacted your business when you look at Bharat versus when you look at urban India? So what role does digital play? What role does offline play? So, you know, historically and conventionally, offline media, which is television or print, has always had a higher market share, has much more eyeballs and has always been the larger relevant platform for marketing and advertising. But, you know, I'll give you some stats, what is available in today's industry numbers. You know, TV has a reach of approximately 850 million. Print has a reach of approximately 450 million. Internet penetration is almost 700 million. Smartphones are approximately 500 or million. So digital media has become much more relevant and significant as something you cannot ignore. Some, you know, finer points over there are, you know, on the reach side, you know, earlier television ads were more like, you know, you know, the way to judge the impact of them used to be based on TRPs and GRVs and, you know, high-reach numbers. Today, the success of a campaign is judged by the likes, comments, shares. They are judged by the kind of conversation that is happening around it, you know, viral videos or retweets or, you know, the amount of comments that come on the entire, you know, the hashtag campaigns that flow by it are becoming a more significant part of digital media. On the content side, you know, fast or rapid content consumption has become the deal of the day. You cannot talk directly to the today's consumer. You have to have an intelligent mechanism to talk to them. You know, be it in terms of, you know, you know, a sport or a series of celebrity posts, you know, talking the same consistent language or, you know, a heartfelt monologue by a celebrity or, you know, YouTube influencer, you know, through a vernacular medium trying to put in, you know, product or a service in their video, you know, integrated, you know, so that's become, you know, a smarter way of communicating to them. Video has become a strong brand asset, short video formats, you know, are becoming consuming more brands are developing those kinds of contents to be able to put it to the various platforms that are there today. Given that Bharat has many Bharats within it, you know, vernacular communication or vernacular videos or content has started becoming more relevant because as more and more people are developing a voice, democratization internet is only helping it. So I think, you know, that has become a very, very strong medium for communication and that's becoming relevant to the organizations and brands to keep a knack in mind. The Raju's and the Rashmi's of the world today are becoming more relevant in terms of communication compared to, you know, the larger A-listers the R-wise are better because the perception in the minds of the consumers are taken more by these influencers because today's consumers are more or today's Gen Z's and milledials are more perceptive, you know, and they relate or they consume product or services based on who they relate to now. So I think these factors, brands need to be more human. They need to be more inclusive. These factors also add to, you know, communication on digital media. So from our perspective, you know, though we are a very strong brick and mortar brand and, you know, we are also under a very strong distribution channel, but we are focusing much more on digital media today than we were focusing on offline. In fact, the majority of our spend will be coming through digital media. So that's how we want it. I think you mentioned some really important things and I'd just like to sort of summarize that. One you spoke about was vernacular. You spoke about short video. And I think the third you spoke about was voice. So, and that's what even in our sort of media planning we keep saying that the three V's to reach out to the Bharat consumers. I would want you also to give your perspective when it comes to like, how do you look at, because when it comes to like, say Rahul or Kailaj, their brands are completely digital. But for you, how does it make a difference? How would you look at your consumers? Are you still trying to talk to them through offline or is digital playing a big role? I think digital is a reality, which we have embraced openly instead of thinking that we are a brick and mortar brand. So digital is going to take away from us. And we just feel that it keeps on adding. It's opens up a whole new world of how business can grow. So it's an enabler, technology is an enabler. So, for us in the food industry, we are very, very fortunate that we have the Swiggy's and the Zomatos of the world who have come up, spent crores of money in creating this entire ecosystem around home delivery. And it was an entire segment of business, which we used to miss out on. And now it is possible because these players are there. There's a lot of the restaurant industry, which is also fighting with the Swiggy's and the Zomatos, but we feel that they're provided that the margin part, the sharing is taken care of. So it's an example. One of the, you know, something which has come out of digital. And as far as marketing is concerned, I think we have taken our own sweet time to understand how it works. Earlier we thought that if you have got a half a million or one million Facebook likes, which means you've made it, but we now realize that it does not actually get shown to the people who may have liked what you've done. But so now content is becoming king and it is actually relevant. So we also understand that whoever understands how to use digital better, faster is going to win. It's a new medium which has come up. And as I say, it is, so we, you know, probably to do a national campaign on television, on an annualized basis, you need a budget of at least a minimum of 40, 50 crores below that, you know, you'll be missed, but digitally you can do so much more with 10% of that money. So I think, but the transition is going to be gradual. It won't be, you know, today offline and tomorrow online, it is going to take its time. And I think the best thing to do is just happily ride the wave, straddle both the things. It will be from an 80, 20, 80 offline, 20% online. And then slowly, slowly it will move to 80%. So, you know, I think it's the TV channels and the newspaper guys who have to worry about what to do on digital. We as brands are going to go with what is going on, help us reach our consumers faster. If I were to like probe you a little more and ask you for a number, what percentage is it currently and what do you expect it to be? Let's say two years' help. The digital spends? Okay, so we are spending a lot of money. So, you know, I think the food industry is very fortunate to have the Swiggy's and the Mato's. So for us, they become like newspapers. Like traditionally we would put an ad in a newspaper because everybody's reading the newspaper in the morning. You place your ad there and your product is likely to get bought. The Swiggy and the Mato is like a newspaper for us. Anybody looking to order online is going over there and searching. So for us, the most important thing is be very easily lead discoverable on those apps. And it is a straight call to action. You know, we don't have to hope that he will see our ad on Facebook. And somewhere when he's going back home, he's going to remember Oh, they're booking us, launch a new product. By the way, we launched a new product called Harapara Kabab, we'll try it. So, you know, he's not going to, he'll have to remember, okay, I have to go and eat. Over here, there's call to action, immediately clicks, orders and business happens. Gordon, but we still didn't get a number from you. But I think we'll just move on. So digital is still in the lower 10% of the expense. And two years hence, what do you predict? As I said, it will go from 10 to 20, 20 to 30. It is what is going to get better results. Gordon, Gordon. So, you know, the offline medium still creates that larger than life imagery. Putting up a hoarding still says a lot about the brand because not everyone can afford to put up a hoarding. So there is that exclusivity thing. While in digital, it seems like everybody can do digital. So, you know, there is that, ABPO sort of premium is attached to offline. So it is very critical. Moving to, I have another sort of question. How do tech brands look at Bharat? So, Kailash, what would your view be? Like when you're a tech brand, how do you tackle Bharat? Versus like say somebody selling a burger or somebody selling a shampoo or something? So when it comes to the tech brand, digital is the most important factor. And with Quick Hill, actually we started our e-commerce as well as communication through digital in year 98, actually. So at that given time, even in India, there was not a single payment gateway from any bank. So I have to tie up with one of the American company and they could able to even able to give service to Indian customers also and foreign customers also. But then gradually ICIC Bank and everyone started. So definitely when it comes to the commerce as well as the communication part of it, the time has started changing. As you said, just a little bit earlier, internet users in India has reached 200 million, they say. That's, yeah, yes. So, and if you look at the Indian population, so there is a still big number of population who is not using internet. So when it comes to the, and for me, the customer is, everyone is the customer. Like, you know, because people are using computers and all this thing at home might be not using smartphone. So for us, the both the, you know, both the, this thing is very important when it comes to the digital and offline also, both are equally important. Yes, means if I have to tell you from a number point of view, like a revenue point of view and all this thing, I could say that, you know, my almost 95% revenue used to come from offline five to six years back. Today, almost 27% has started coming from digital part of it, you know. But I would say that even the offline part, which I will say that, which goes to the shop and then from shop, the customer comes and buy the product at shop. I'm sitting in my office. So I don't know whether he's paying digitally or cash to the shopkeeper. But for me, it is offline because I don't have that details with me. And I believe that even at shop level also, the digital has gone quite up actually. That is what I'm looking at this entire gaming part. So how is it that you are tackling the consumer when it comes to Bharat? So how do you reach your consumer? What's the way when you look at a brand like yours? The way we have kind of thought about the mass market is through personalization. And that the cornerstone of that strategy is basically data and data science. Our customers, when they interact with us, the entire, if you look at the marketing funnel that we have is completely digital. So right from acquisition to activation, retention, monetization, it's entirely digital. It's a challenge in the Indian context because when you think about new customers, especially customers that are experiencing internet or a mobile device for entertainment for the first time, there's a lot of apprehension. So we got to develop that trust. And the way we do that is by looking at the digital footprint that the customer is leaving on the platform and using it very, very powerfully for nudging them to engage more and more with the platform. So the entire strategy around communicating with the customer changes, the product has to morph in multiple ways to look at that hyper segmentation of the market. So for example, you and I, playing a fantasy sports game on our platform, maybe the product that you see could be different from the form factor kind of depending on the device, depending upon our understanding of you as a customer can change. So the communication strategy changes, the campaigns, the promotions, they can be hyper personalized. So we've used data as a store advantage. And we think that we are still on that journey because there are a lot of people who are coming onto the internet for the first time and they're unfamiliar. What we have done as a strategy is to look at making these new customers better customers. So the way we do that is by nudging them to become better skilled players on our platform. So that's the investment that we do on the platform. The benefit that we get is better stickiness of the customers and a better lifetime value of those customers on our platform. Very interesting, very, because I always thought personalization was more in urban India, but it's interesting that you've been able to collect a lot of data, even when it comes to the smaller towns. That's true because the rural customers are actually looking for that support from a digital brand. And I think we give them that level of trust. For example, one of the things that we did as incremental innovation was we allowed people to withdraw whatever was their wallet balance on our platform instantaneously. So if you pressed a button on the app, you would see that money lying on your bank account within a few seconds. So I mean, these are like small little things that we do for the customer, but it does develop that trust in the online brand. Interesting, very interesting. Namrata, this is something which is specifically for you. How has e-commerce made a role in Bharat? So we all know that it's like, today to order anything here, click off a button on Amazon, flip card, everything is there, but what role does that play in terms of delivering the product to the consumer when it comes to Bharat? So e-commerce in every form is very relevant today and something that cannot be ignored. Be it someone purchasing a product from your own website or a marketplace or a B2B kind of a format wherein you're selling two platforms which are actually selling to other retailers to the online platform. From our perspective, almost 50 to 60% of the orders come from the tier two, tier three markets. So that helps to service customers where we don't have physical presence and you make use of your brand available in those markets. But when we look at e-commerce, we look at sales from all possible online platforms which also includes, you know, omni-fine your own stores and utilizing your existing platforms to be able to service a customer through the online platform which that basically means is, you know, we've omni-fied all our stores. So any customer who walks into our store and doesn't find a color or a size of their choice, the product is delivered to their doorstep. So, you know, how that works is that, you know, it improves the customer service. It improves the, you know, the order time, the delivery timeline improves working capital efficiency, reduces logistic cost. So I think, you know, that's, we're also, you know, servicing the e-commerce orders. We're trying to figure a way, you know, how to, you know, link the e-commerce orders and service them through our, you know, company on outlets and our franchises for that matter. But, you know, I would also like to add in this, you know, increasing sales is not relatively difficult. I mean, it's a relative basis. But one also needs to keep, you know, in mind, you know, the cost of doing business and the profitability angle, because, you know, if you are in an affordable fashion, that what we are, if you're ASPs at a certain level, one needs to be careful on the, how much cost you're incurring in beat on the kind of commissions, on your logistic cost, on your marketing cost, so as to effectively make money at the end of the day. Yes, it's a platform which no one can ignore because it is only growing. It's also increasing the penetration in the market. It's an ability to virtually improve your brand visibility in markets that you don't have physical presence. So that's something which we are definitely working on. But we are very, very conscious that we need to make money on that. Thank you, thank you very much. This is a question for all you panelists and I would, we would definitely want to know from your viewpoint. Like years ago, when the shampoo category was trying to enter into rural India, they realized that you couldn't sell bottles and they came up with one rupee sachet. I think Cavincare was the brand who introduced it to India. So have you seen any such kind of innovations or anything which is happening right now in your mind, which is like, you know, path breaking or which is breaking the clutter to reach out to this consumer and it's open for all. So I think in our industry, you know, the focus is to how to provide fast fashion at the most reasonable price. It can be, you know, how do you make a Hawaii Chapel at 125 rupees fashionable? How do you make a flip flop at 299 rupees? Exciting. How do you make a 599 rupees sports shoes or 690 rupees because sports shoes, you know, trendy and fashionable? It's quite an art to be able to, and this is in context of the increasing raw material prices, you know, because at the end of the day, you need to provide the right price at the right quality to the consumer. And at the same time, make, you know, the your healthy gross margins and your bottom line margins on it. In fact, you know, in the retail business as well, it's quite an art to be able to provide the kind of fashion at the kind of at this price at the kind of affordability and still make healthy margins in the high rental market like India, you know. So I think it's to maintain that balance. I think there's a lot which goes on with our production team, with our vendors to be able to create that kind of, to have that kind of DNA to be able to provide the product at that price. So I think in, from our context, innovation is predominantly there. Yes, there's also a lot of work that goes on, you know, the packaging in terms of your VM, but in our context, I think it is providing the right product at the right price and still make your healthy margin. That's where the innovation that goes on. And maybe in context of the other industry, I'm quite a fan of those small 10 to 15 rupees pet bottles or soft drinks, which are out. I'm quite a huge fan of them. So I think that may be an innovation which may be called, you know, which we can talk in the FMC industry. Got it. I think C&Coke will be quite happy to know that. So this is really a good question and a good example about such a sample such part of it. So when it comes to the IT, it is very easy to serve the customer. If I have to tell you about Bharat, see in Bharat, Bharat is such a country, like, you know, you have a rich people, you have a poor people, and you have a middle class people and the aspiration of Indian, they have a big aspiration to, you know, get something which is more like, you know, sort of elite products or something. So what we have done that we knew that there are some customers who are very much price conscious and there are some customers who are much more quality conscious. So for a consumer product also, we have created a range between 500 for a, you know, the customer who is looking for cheap, cost effective, the anti-vary software is available for 500 rupees. And the customer who is looking for the premium quality service or a protection part of it, the product is available for 2000 rupees. So we have a range of products and then we have bifurcated based on the layer of protections. So somebody who is looking for low cost, then we have three to four layer protection. And somebody who is looking for quality product, they have almost 17 to 18 layer of protections for their system. So that way we have bifurcated and we are reaching out to all customers, which is not there with our competitors actually. God. Dheeraj, in your mind, I think the category we are operating it is all about supply chain constraints. So it's all about reaching as in, so for us supply chain is the bottleneck because the products get there. So like the patty that we sell, it gets made at a factory in Philore, which is near Chandigarh. From there it comes to Bombay and you know, we use IQ of technology to please the product, then it has to come in minus 18 bands. I think India is still about a decade away from getting very good infrastructure in the Bharat, the way we call it, the vehicles, the four-room infrastructure. And so it is very, very exciting. You know, I was just telling someone that in the US, which is a population of 33 crores, which is, you know, we say is having higher for capital income, India with 130 crore people, even 20% of them is still 26 crores and they have very good decent per capita income. So we have such a huge population to service. So once the supply chain constraints get resolved, so, you know, a brand like Subway having 18,000 stores in the US alone, you know, why shouldn't jumbo king target to have 20, 25,000 stores in India? And where will these come from? They will all come because of the tier two, tier three towns where people are looking for entertainment, going out, eating out, youth are becoming more and more aspirational. So I think the next 10 to 20 years, it is just all about staying fort, building the brand, putting in the systems in place and remaining focused. Any innovation from your category, outside your category, which has sort of excited you and thought that this is something which a brand has done differently? We work very closely with Coke as a layer of average partner. So we observe, you know, how they're coming up with the smaller packs and, you know, it does well. So like for us on the supply chain side, there are a lot of these changes. Like, you know, we, so it's not for the B2C side, the B2B side of our business where we are coming up with smaller packs so that distribution becomes easier. Instead of 12 kg sources, if we can get six kg sources and that those are the kind of innovations which will make servicing Bharat possible. Rahul, your point of view? So I'm kind of trying to relate back to the sachet marketing concept that you had and kind of, you know, I think that we've tried doing something similar, right? So if you have like, you know, 10 minutes and you have 20 rupees in your pocket, you can entertain yourself, right? Full entertainment, right? Immersive, interactive entertainment. I mean, that's gaming. But I think where we've innovated is that today the Indian consumer is bombarded with all kinds of, you know, global games. And India, you know, today is also the hottest gaming market. So Indians downloaded more games last year than the US and the Chinese market. 7 billion downloads in Indian market. So to be able to penetrate that market, we had to come up with a sachet strategy, right? So it's basically, you know, you have, people are stretched for time, you have limited time, limited money, you can entertain yourself. That's what we have tried to, so kind of, you know, just relating back to what you just said. Thanks, thanks. Interesting thing, I think in the interest of time, probably one last sort of closing comment from all of you all. Any predictions, anything which you all, you all foresee for Bharat as a market? I think the biggest opportunity, you know, is the sheer size and the untapped volume in this market. You know, from our perspective, you know, the per capita consumption of pairs, you know, is around 1.7, 1.8 pairs in this country, you know, and the global average being approximately three pairs and developed economy being six pairs, you know. So the shift that will possibly happen is, you know, people from buying zero pairs to like one pair, one pair to two pairs, you know, so I think, and that is what possibly gonna grow the market and create the market, the organized segment being 30% only. So the majority of the growth, it'll be coming from this market which is predominantly in the tier two, tier three markets. And this market, I tell you, is, you know, is very, very demanding today. It's very fashion, from our perspective, very fashion conscious, and you can't have a complacent attitude towards it. Because, as I said earlier, you know, they're well aware, the exposure is huge. You know, we have a very, very strong creative and a designing team to be able to cater to that market. Otherwise, you're not going to be, you know, because unorganized, you know, when we see a lot of companies, you know, providing fantastic products and designs and irrespective of the brand awareness or not, you know. And there are consumers for it because people are ready to pay for a good product irrespective of the brand recognition. So you've got to be out there. You've got to be on your feet and provide that kind of product to the consumers because in my mind, Bharat is the new India and it is converging sooner than we actually expect it to. Belashi, any closing comments? I will, I would just like to add to Namrata because I don't want to say same thing now. Yes, India is a very big country and looking at the population of India and looking at the people, you know, the spending capacity. There's a big opportunity here in India. I just wanted to add one more thing here that when it comes to the brand, you know, so definitely people go with the brand and brand is actually what is a brand? Brand is all about trust, trust which is people keeping on that product and all the same. But with this pandemic in the last two and a half years, you know, the pandemic has taught us lot many things, you know. Now people will start gradually shifting like in next 10, 10, 15 years, people will start shifting from a product brand to the solution brand. Like, you know, the people, like if I have to give a small example that like your home, you know, you are more, you are more, you know, you have one brand in your mind, like for example, Usha brand. And then if you want something free, you think I want something free. But if somebody comes and says that, you know, I can make your home automation where everything will be available on your mobile, you know. And then if he says that, okay, Samsung freeze will not work with this automation, LG freeze works with the automation, then you will automatically shift because your priority has become a solution now, okay. If that Usha fan is not going to be compatible with the automation and the Orient fan is going to be compatible to that automation, the customer shift is going to happen towards the solution part of it. And this is going to happen across industries actually. This is the future, this is what I want to do. Very interesting. Just quick comment. Yeah, we are short on time. It's dirty looks. So just, I just say that don't underestimate Bharat, make aspirational brands. I think a lot of big brands have made the mistake of trying to come up with cheaper products. And I've got stuck because the brand imagery was spoiled. The Bharat is rising up very quickly. So maintain whatever brand positioning you want to, the youth are aspirational and over the next five years, 10 years, you would have been much more money as a company if you would do that. Because changing later on becomes very difficult. I think for interactive digital entertainment, my prediction is that what Bharat is doing today, I think the globe of the world will do tomorrow. And the reason I say that is that the mass of the customers in Bharat is huge in just in terms of numbers. It's young and culturally, I think the deepest that you can see globally. So their power to change the narrative for entertainment for the next many years is just very, very formidable. Thank you. Thank you very much. I think we are running over time. So we'll end the thing here. I hope it was very enjoyable. We've got like really interesting people, interesting ideas and thoughts. Thank you for your time. Thanks a lot. Thank you. Ladies and gentlemen, a huge, huge round of applause. And may I, with a huge round of applause, welcome Sneha Valki, the director of growth and strategy E4M to kindly join us on the stage to give away the mementos to our esteemed panelists. So we just request you, ladies and gentlemen, a huge round of applause as we have our panelists on stage. Let the applause continue, everyone. What an incredible panel this has turned out to be. And I'm sure you've got your key insights to take forth your business ahead from this. With this, we just request you, please step ahead for a group photograph as this is going to be a moment for all of us to cherish. Sneha, please join us. Yes, ladies and gentlemen, a huge round of applause as we have our incredible panelists who have joined us on the stage and chat us with their anecdotes and knowledge. Thank you once again. I hope you all are having a great time and we're divulging into such great knowledge coming from our great lineup of speakers. Ladies and gentlemen, it is time for us to now move on to the business leaders round table on the other side. This is going to be our third panel of the day and let's meet the entrepreneurs who've built brands in Bharat for Bharat who became the best sellers over the years. Well, this session is going to be moderated by Ms. Nazia Alvi, editor, exchangeformedia.com. So we just request Nazia first see to join us as the moderator on the stage. Ladies and gentlemen, a huge round of applause for our moderator and it is time for us to now call upon our panel members one by one. First up with the mightiest round of applause, let's welcome on the stage, Mr. Arjun Ranga MD, cycle pure Agrabatis who's taken out his valuable time today. Mr. Sike Kumarwal, the CEO and co-founder of Natural Salons and Spa. Thank you so much, sir, for joining us. A huge, huge round of applause. Veerupam Saheb, ED and CEO, lighting consumer-durable Surya Roshni. Thank you so much for your valuable time. And for Mr. V. Noshad MD, walk Karo International. A huge round of applause as he joins us on the stage. Thank you. With this, Nazia, the stage is all yours. Take it forth. Thank you, Bhavna, thanks a lot. We're already starting late and this is also the final session so we must end it on a high note and I'm so glad that I have such dignitaries and as you all know, this session was originally to be moderated by Anurag sir. So I have very, very big shoes to fit into. I don't think I'll be able to do justice to that. So as you all know, we are today celebrating Brands of Bharat and I'm very privileged to be sitting with the, sorry, can you hear me? So I'm very privileged to be sitting with the dignitaries who've really launched four very renowned brands for us. So I will not do much of talking. I let them do more of it. And I would want to start with Mr. Ranga, with my first question, which is about, because his is also the oldest brand. His brand started in 1948. If you can tell us about the story behind the inception of the brand, how did it come in? What was the inspiration? The entire concept, how did the concept come in? Thank you. Thanks for the opportunity. Welcome everybody. It's truly an honor to be recognized as a Bharat brand because that's what we are. My grandfather was the true entrepreneur in the family, Sri Andrangarao. He comes from a very poor background in Madurai district in a small village called Watraipu. If you look at our family legacy, we're either Purohitsa teachers in our family. My grandfather lost his father in 1920 during the Great Plague, similar to what we have now. So through his life, it was always a struggle for him. In school, he had to go to the wholesale market, buy sweets, come and sell it outside his school to make his pay for his school fees and things like that. And he was a man who always dared to dream and when he got an opportunity to move out of his village, he went to Arvangad, the college factories, working there as a bookkeeper. Then he moved to Kurg as an accountant in one of the consolidated coffee works. And around 1948, when India got independence, he said, this is the time I need to start my own journey. With his four children, wife, his grandmother, he left everything, moved to Mysore with just meager savings that he had and started our Agarbati business in 1948. Very quickly, he realized that to sell a brand, you need a core competence. And so he said, fragrance creation is going to be a key. He set up a fragrance creation lab. And then he said, we need a brand. And the genius that he was, he said, I need to create a brand that everybody in the country would understand, immaterial of their background. And he said, in 1948, everybody knew what a cycle was. And it was an aspirational product. So he said, cycle pure Agarbati, as affordable as a cycle. And that's how he started the brand and that's how he coined the word cycle. Today, I think it's synonymous with prayer and spirituality and well-being as well. And that's how the legacy started. Ethical business practices were always the core of the business and that's one of the reasons why we were able to scale as well into the third generation of the family business now and it's been a tremendous legacy that he set for all of us. He passed away in 1980, but his legacy still continues. Thank you. It's really a very, very inspiring story. So I think I can go in the order of the age of the brand. So I can come to you now, sir. So what's the inspiring story behind Suria Roshni? So Suria Roshni was started by a gentlemen, our founder, chairman, B.D. Agawal. It started with steel pipes. So that was a business in 1973. And about 10 years later, we started the lighting business. And then we started fans and appliances about seven years ago. So it's been a few generations. So B.D. Agawal, then Mr. J.P. Agawal and now the next generation, the third generation of the family which is running the businesses. And in fairly diverse businesses. So steel pipes is quite different from lighting. It's quite different from the appliances. But in each one of them, I think the core has remained the same, which is I think very similar focus on quality, focus on innovation. And the case of lighting and consumer durable is a real focus on semi urban and rural India. So the real Bharat, which is our strength. So our distribution is our strength. It's very difficult for anyone else to replicate. That's, I think, the history. So that's another Bharat brand, sir. You were, you started in 2000, right? So if you can tell us behind, what was the inspiration behind starting this natural solution to this path? Thanks, Nazia. And it has some 700 outlets across various states of southern India. And we're waiting for him to come to Mumbai. We have to do a disclaimer. I'm not a ice cream brand. Okay, that's how I have to talk in Bombay. But in South India, we're a very popular salon chain. And my wife, Veena's refusal to continue as a housewife was the beginning of the brand naturals. Veena could have easily stayed home and glorified herself as a homemaker, or she could have sought a job. She was very particular. She said, I want to be an entrepreneur. And that's the exact beginning of the brand naturals. Today in this country, a gross injustice is happening against women. We are still fighting for a 33% reservation. When we write, will it deserve 51%? The women are not ready to take many responsibilities and authorities. Authorities and responsibilities are never given. It is taken. The big problem in this country is women want to be very comfortable. The most dangerous zone to be in is the comfort zone. And that is what is the problem. And that is what men are exploiting. And that's exactly what I wanted to use that problem into an opportunity and take that forward. Because that's the big problem. Today, out of 15 prime minister, only one was a woman. Out of 16 presidents, only one is a woman. Less than 3%, I will give you statistics, how much ever you want. We can disagree and argue. Okay, less than 3% of women are seen in the corporate board and political board. And that's the reality in front because they are not ready. I only disagree on the fact that they want to be in the comfort zone. That is the reason. I mean, there are many other challenges which for which we can have another panel discussion on some other day. I will now come to the youngest brand which is already done. I mean, you started in 2012. And he has already done so well that today he's sharing the dice with somebody who started in 1948. So, sir, tell us about Waukaro International. Waukaro, I belong. My family is also having a foodware business. And we start, it is into mass market. So we created a new brand to cater economy range of foodware and for exporter. So 2012 we started with one planned in Andhra Pradesh and 2013 we started another plan in Coimbatore then in Gujarat, then in Delhi, Bangalore. And now this year we are planning one unit in Rajasthan. So we started with the export and choose different types of foodware. And after sometimes we conducted a POV because what should we do, et cetera. So we studied the behavior of people. So the people are not content. They want the change, constant change. And fashion is so important. So we want to change very fast. So now we are launching around 50 designs every month. Then we are withdrawing 50 designs. So we want to be fast in fashion. So we are managing more than 1000 SKUs at a time, including color and size level, more than 5000 SKUs. So as a team, it's working well. How many thousand people work for you? 7000 in our role and we are a lot of vendors for us. And another 7000 people work with our vendors because we have our senior workers become our teaching vendors and they work for us. That's really remarkable, sir. Mr. Ranga, I want to come back to you. I mean, we may not go back to 1948, but in the last 20, 30 years or as far as you can go, what was the market situation for your category then? And what were the main challenges or opportunities for you then? Each generation faces specific challenges. If you look at the time of when my grandfather was setting up, Agarbati in itself was not a very glamorous business. He remembers times where one of our managers could not get a bride, a bridegroom, because he was working in an Agarbati company. So that was the challenge that he faced. So each generation had its challenges, government regulation, bureaucracy, getting licenses for importing raw materials. These were challenges as the earlier generation faced. And then when you come to the time when my father and uncles took over the business, it was about scaling the business growth, following ethical business practices, communicating the value systems that have been passed down from generation to generation, maintaining financial discipline and all of that. Then when I came in in the year 2000, it's been 22 years since I've joined the business, the challenges were completely different. Government had liberalized, natural materials were available, supply chain integration was already possible. So I had to focus predominantly on the value chain and building our distribution network and getting our product to market and to consumers across the country. And that's what my focus changed to. So today if you look at it, cycle Agarbati has 5,000 distributors across the country who are the pillar of the company supported by 2,000 sales representatives who are company employed and we directly service almost 8 lakh retail outlets and indirectly 15 lakh outlets. And the people of the company are the strength. The biggest challenge that I am facing today is in managing our people and then scaling for growth continually. Innovation has never been a challenge because that's in the brand ethos for us. Constantly innovate and that's the reason why even after 40 years we continue to be the largest selling Agarbati brand in the world. Thank you. I think you guys can also clap. I think when we started lighting back in 83 there was one large multinational company which had been in India for a long time and had a very significant presence and there were a couple of Indian brands which were already there in that space. So it was a market which had established players. So real job for us over the years has been actually making that transformation across technologies. So back in 83 it was about GLS bulbs and tube lights then it moved to CFL a few years later and then it moved to LED about 10 years ago. So just making those transformations both in terms of technology, manufacturing the entire value chain to make sure that we stayed ahead of the market and remain relevant. I think that's really been the story making sure that we made every technology leap as and when it happened and sometimes before time. For naturals it's considered to be a taboo industry in 2000 I always used to say that we are a byproduct industry of a larger revolution created by Narayana Murthy's and Azim Premji's of the world. In 1947 Gandhi and team has got India the political freedom from Britishers. In 1991 Manmohan Singh and Narasimhar Rao gave us the economic freedom. So the India after 1991 is a completely different animal and after 2000 especially it has grown into full size and people were spoiled by choices. Before that one ambassador car and fiat car used to be there one phone, one air in an airline and that is how the country was there before 90s and today we have been spoiled by choices and suddenly the first salary of the daughter is more than the last salary of the father and the young kids have got a lot of disposable income which they want to spend on lifestyle industries that is where opportunities like salons, real estate, cars, bikes, pubs, restaurants, all this industry came into life only after 2000 and we are in that way we are very lucky to have entered into that business at that point of time and we started we did not know anything about the business and one of the big advantage is if you don't know the business you can merely draw your own, what do you call there is no rules I don't know I don't know any of the rules so we started putting our own rules Vena is my wife Vena is not a beautician she is not a hairdresser she is not a makeup artist and my knowledge of beauty is even poor I thought manicure is for feet and pedicure is for hand so since we don't have knowledge we started putting our own rules and that became the rules of the industry at a later point of time and that's exactly Now you all should applause That's how we have redefined that industry disrupted that industry and today made it into a taboo industry is today called a lifestyle industry because of various changes what we have made Interesting sir So in market we were first mover with newer technology in south India because the products were available in north India and the products were coming to south from the north so when we started with this thing and when we tried to enter new market as with Tamil Nadu when I started because I belong to Kerala so Kerala the distribution system is good and there are lot of good wholesale distributors in each districts but in Tamil Nadu limited number of distributors they have the dealership of all item and they prefer the products with more credit and more margin so when we went there they were not ready to accept our product but we were not ready to change our policy because we always put customer in the front so first two years were very difficult for us then we moved to the retail shops we took the map of Tamil Nadu we found how many districts how many taluk, how many cities and we went to each and every retail shop shared our catalog tried to convince them our product some of the retailers were convinced and they started buying and once they used and once the customer used they came back so we got repeated customer and after two years we got very accelerated growth and it helped us to reach this situation some of you are really old some of you are relatively new but I think one of the biggest disruption that has come into our industry has been the digital disruption and so for a brand like Saithilagarbati what does a digital disruption mean if you can explain it to us and how have you used it to your benefit well as a brand we've always been on the cutting edge of technology tell me one factory in India that has started without an agarbati being lit and puja being done tell me one person who has done an ayat puja for a system without an agarbati or a prayer any factory here for that matter so in that sense we have been an integral part of people's prayers throughout generations to follow that being said as a brand and as a company we've been always on the cusp of technology we were on the first ones in 1980 to buy Vipro DX2 computers for sales force analytics and looking at data in a different way we were always pushing the frontier in terms of technology and innovation in our manufacturing processes got a GCMS system to evaluate our fragrances so that we deliver consistent quality to consumers and then we were always believed in empowering our customer to the last mile and that's been the key differentiator for us if you look at the way this has progressed and what technology and digital transformation has done it has transformed our mindset from customer satisfaction to customer delight to thinking as customer as the king to now saying customer is God literally and that's what technology actually does and if you look at the recent examples of farm to fork it's not the farmer whose value is the highest it's not the intermediary who's bringing the farm produce to the restaurant it's not the restaurateur who's preparing this fine food but it's the delivery boy who's actually delivering the food to the household has become the most valued in the entire supply chain today and that's the world we live in so in that sense we have created our domain called cycle.in which has now become a one-stop shop for all your prayer and puja needs eventually it will also start delivering services at home we have created a domain called pureprayer.com where we can do instant pujas at home in multiple temples across the country you can also book a pujari who would come and help you keep your traditions and rituals intact so you know unless we deliver to the customer what they expect continuously innovatively and better we would cease to exist and the digital transformation is one such exercise on the customer front so we are at the cusp of it we are trying to push whatever we can so that our consumers get the maximum empowerment and then ensure that the consumer ultimately gets addicted without paying a cost to using our brand and that's how empowerment of the consumer increases even more so have you also started digital advertising the rest of the last few years? Advertising is in different formats the biggest advertisement for an FMCG brand it's the value that it communicates through its packaging and the product that you offer so we've been predominantly an ATL brand doing advertising above the line we believe in uniting the nation as one so if you see cycle is always visible and cricket as an advertising media because we believe the nation plays together when India is playing cricket predominantly we are not on IPL only on India cricket because cricket unites the nation so we continue to invest heavily in cricket in India and other sports as well because we believe sports also builds character apart from that digital advertising we have started now predominantly Google AdWords and on Facebook is where we advertise we have started looking at alternate media but today it's not more viable than regular ATL and television advertising as yet so how's been your digital journey? I think there are two parts of it one is the increasing efficiency and productivity part of it so we put in distribution management system sales force automation etc so that's really helped the business over the last few years the other part is in terms of digital social media and digital advertising I think in the earlier panel there was a question that Jaya asked about what's the spend share for digital so it was probably closer to about 0% about two years ago today it's about 15% and in the coming year it will probably be about 25-30% so it's fairly rapid increase in terms of the digital spend that we'll be doing so marketing is no longer about the product you sell or the services you give it is about the stories you tell where there is a will there is a way is a old adage where there is a will there is a video that's the new adage so that's how much the life has changed in front of us and that's how much the adaptation has to come in the business if you call my phone Karina Kapoor will speak Karina Kapoor is my telephone assistant for the point is today five years before when we booked Karina Kapoor as a brand ambassador it was a wow thing today customer no longer believes they want a neighborhood next to what you call a real life influencer saying that I have walked into natural salon I have used to the product this service is good and that's what has got today much more mileage than a celebrity to earlier when Shahrukh Khan was doing the santo advertising the red color car because he was doing the advertising everybody wanted red color santo I believe so that much was the grace for fan following for the artists etcetera etcetera today it is democratized the social media has taken the what you call the celebrity status and made celebrities of so many people I think that is the blessing and disguise what the social media has created and we are very much especially Instagram plays a very important role in terms of both advertising and promotion for us for the salon business because it is very photograph friendly and you put it there and that's where you get the likes and the shares and things like that so we need to completely rethink people below 30 understand they are the natives we are all the immigrants to the social media world but that's the world we are in and we are very fast adopting because our industry is about this which is the digital era I think Shahrukh Khan also needs to do some rethinking and come to your loan for a pedicure only then he will become relevant for you as a brand ambassador sir how about you I mean how much do you use digital when we started our business manufacturing was a big constraint demand was so high and we were not able to supply as per demand and our people were proudly telling I just want to say some example telling that we will supply only 30 percent of the demand then one consultant came and asked me suppose you run a hotel industry and your customer has come and asked for 6 billion will you tell you will give only 2 idly then we told no that is your in capability so you scale up your production so we implemented SAP and it helped us to scale up at the early stage itself and after that manufacturing was not a constraint then sales become we implemented sales force automation and during covid we faced a different scenario because covid happened in April March April because April is our season April May is our season so normally we launch because that year we made 400 new products and we took order and we started production we kept everything ready but after covid the demand has changed the people were asking for flip flops and locust products and all the ladies, kids and high value item were no sale so it created a big mess in that year and we were not able to supply as per the market demand so we changed from planning to demand driven manufacturing in the next year so we implemented a software demand driven planning and we captured the demand and this year we could supply as per the market demand and we got 18% growth. What role did digital play in all of this? Because it's all digitalization because without this demand driven planning is an early software which capture the demand from the customer and align the entire production from raw material to each and every operation we digitalize and manufacture as per the demand so this last year we implemented up to our depot so up to depot everything was aligned but our dealers were not able to manage this because this 1000 plus SKUs and these things they were not able to manage so this year we are implementing a distribution management system we want to digitalize their operation also and we are developing a software retail application for retailer where they can see the stock of wholesaler and they can place as per the demand so we want to capture the demand from the retailer itself and we want to align the entire operation as per the retailer demand so that's a big step we are taking this year and hope this will help to grow our business further. So this is one of my favorite questions I would want to again start with Mr. Ranga first in this long brand journey that you have of almost 60-70 years if you can talk of that one pivot movement one turning point or one movement when the brand suffered a setback or something or that movement where things changed for you if you would want to talk about that one thing I mean over the years if you see there have been very many pivotal points for the brand in terms of product extension, new brand launch new creations, entering new markets, new geographies so there have been multiple such instances of innovation and new product development but for the company I think the biggest step was in 1980 when my father visited the market this is again legend and hearsay for me I used to go with my father to do Vansales as early as when I was an age standard but this is something that I here inspired him when he went to a shop one of the retailer said that consumers who come in keep asking for something new every time and when my dad probed a little bit more he realized that consumers were trying three different products and then shifting back to the original product the first where loyal to and that's when he came up with the concept of three in one cycle three in one which was three different in fact and that brand today is the largest selling brand in the world and that was a legendary innovation that he got in his mind in a marketplace and I think the rest of it is history for us since then which year was this? This is 1980 subsequent I think in the last 15 years one of the other new innovations that we came about is there is a practice of Duno at home if you go and see traditional households women use Samrani on charcoal at home to do that and we figured out that it was a very tedious exercise and so we came up with Samrani encapsulated in a cup which was very convenient to use and that's again and the brand is called Nivedya and that's again changed the part of the industry so whenever you innovate rightly as Mr Kumar mentioned you change the part of the industry and as a brand unless you constantly do that you cease to exist the big change was moving from being a B2B player to becoming a B2C player when you move from steel pipes to lighting and now pretty much consumers know the company because of the lighting business because that's really what is prominent that is what is advertised etc and then of course getting into consumer durable appliances and fans as well so those were I think the turning points when you move from a B2B company and we did it when we started the journey we decided to purchase a land at Coimbatore from bank through auction we purchased and we paid the money also and we placed order for machine and machine from Ilias reached Chennai airport and unfortunately there was an issue from center like size and we couldn't buy that property and we were in a mess because for us season is very important April major we want to start because everything happened in this just before April March and all so that time we searched for a new plant new location we got from Coimbatore we were operating from Coimbatore we got a land in Andhra Melur near Chennai so we purchased that land and the entire thing we started the production within 18 days because this is a very labor intensive work so we took people from Coimbatore trained from Coimbatore and we took machine from Chennai the entire thing we managed at Melur unit and we could start production within 18 days and 21st day we started the sales and it helped us because that agility and when the machine comes also because when the machine comes we ask the Italian technician how much time will you take for installation of machine so he told normally in India because that was a very painful word he told it will take more than one week then I asked him how fast you implemented in other countries he told we could do in 3 days in Turkey so our team was relatively new with one year experience and one person was one year experience all others were fresh people and I asked them how fast we will be able to do so if somebody has done in 3 days we will also do in 3 days so after the technician left I asked the people how you are going to do I don't have idea you take the catalog mark the machine location etc so they did everything we could complete it in within 3 days so when the second machine came we did in 2 days and the third machine we did in 10 and half hours including the unloading this calls for an upload right we could do it in 3 days and then we could do it in 2 days we changed the impression of so means we cannot achieve things that we have not conceived in our mind but we if you want to do something in a particular time that is possible in India young people means we can do everything absolutely so now we are only left with 8 minutes so I think I should put my final question so sorry I'm so sorry sir no problem thank you so this happened when I opened my 8th salon my first salon outside Chennai it happened to be in Coimbatore I used to go there every month and spend 5 days and talking with my partner and the customer one day a partner introduced me to a woman and a family who used to spend 5000 rupees every month I said thank you very much for your pattern age and she said I am from Karur I am coming to Coimbatore twice only for natural why not you open in Karur I said I will do a market survey and then open ma'am and I said like that and before I could do a market survey she called me again and she told that I have seen a place come and see that I went to Karur and saw the place I like the place she invited me to her house I walked in there was a BMW on the left hand side a Mercedes Benz on the right hand side and few more small cars I told myself why is this lady wanting to open a natural salon anyway I walked in and I met her husband and two sons two daughter-in-laws I told myself 30 lakh loss also will not affect this family let us open and I opened it one year later she called me thank you I asked her for what she said this month I have made 50,000 rupees profit I said good ma'am you can make up to 2 lakhs and unknowingly I added one line I said it will be useful for you she said sir I don't have any money problem at any given point of time my house will have 10 lakhs in cash jewellery and document extra but for any money I spend I need to give accounts to my husband and to my two sons this is my money I can spend the way in which I want I said you have made my day the best fashion the best fashion statement you can make is standing on your own legs and that's what naturals represents okay so now we are left with 6 minutes almost roughly my maths is very bad you can divide whatever time is left and I will now start with you sir so before we close I would want to understand from you if there is anyone Indian brand which can be an international brand which is not your own brand whose journey you've really admired and you know you think was remarkable or you really look up to I think Tata as a brand and as a company I think the way that's been built over decades and decades with the principles remaining exactly the same over the generations and the scale that they've built so it's an Indian multinational so I think just the fact that the principles have remained the same and the fact that they've built scale over the years I think that's why I admire them see he already answered my which was in mind so I also would like to follow Tata Mr. Kumar my thing is my thing is IPL I think before IPL the cricket was actually dying people were no longer wanting to see the 5 day match 1 day match because of lot of scandals this and that the cricket was losing its sheen and it was completely going here where here comes IPL suddenly from the competitors have become collaborators the white dress has become colour dress and there was so much fun around that match and the sponsors were happy the players were happy everybody involved in the game the game itself got a face lift so in my mind that is in a way of reinventing the entire cricket as a game and that's exactly what we have to do Alvin Toffler puts it so beautifully he says the illiterates of the 21st century are not the ones who cannot read and write the illiterates of the 21st century are the ones who cannot learn unlearn and relearn I think IPL has completely unlearned and relearned and that's what has made it a very special brand Mr Ranga please have the final word that's a very big question what brand do you admire or appreciate or envy a brand is something that you are addicted to can I live without my apple phone I don't know I can probably shift to something else what can I live without or what is there that I will sacrifice everything that I have I keep thinking there are so many brands in India that are legendary you look at a brand like Amul you look at so many brands that are just amazing but one brand that's been created over the last 15 years for me lets me hold my head in pride when I travel or whenever I go anywhere yesterday I was actually in Uttarkan doing a trek in Panwali Kanta and the guide in front of me I had never talked to him and I was just talking to him and he said one thing I was talking to him about Uttarkan the elections and he said sir I will give my life for Mr Modi that's what he said what has been able to create for India over the last so many years for me it's inspirational you either love it or you don't but that's what a brand actually is you are willing to do anything for the brand and for that person behind the brand and the values that it personifies and the purpose by which it is led and so I think what India has been able to do and what you know Modi Ji has been able to create is something that's inspirational and a lesson for all marketeers to learn and be able to achieve if somebody is willing to give their lives for him then nothing more you can ask for as a brand thank you that's interesting we had very you know different kind of answers from Tata to IPL to politician we still have two minutes of this anything that I missed asking that you would want to add please feel free to add anything you would want to add I think for me a brand the people that are in the company first so when anybody tells me what is quality I said quality starts from within and from the people that are in our organization each and every one of those 7000 employees that we have also the partners and stakeholders that are aligned with the company so if somebody says cycle is good it is maintained its quality it is because of the people that we have and right from supply chain to production to operations to marketing and sales each and everybody in the company are the ones who brought us to the level that we are and they are the true representation of what the brand and the company stands for and as a company we believed in women empowerment we have close to 30,000 women who are intertwined with the business day to day in our tribal women in Gaciroli all the way up to people in Orissa in Balasur so as a company we believe in being forward thinking and sustainable and as a brand I think all of us need to realize that unless you care for the environment in the long term none of us we are the only carbon neutral agarbati manufacturer in the world and proud of that we only use recyclable material and we use high quality ingredients and everything that we produce and all of this has to actually be led through a purpose and our brand purpose remains to do the right thing every single time with every single prayer and that's what we stand for so now that we have time I will ask one more question you know if you all have made us very proud you have created brands for India if there is just one challenge in the current scenario that you would want to talk about that you know we as Indians still need to fight or you know as in the corporate sector so if there is one thing that you would want to talk about any one of you can start and keep it brief because Bhavana has already come on the stage just one challenge that you believe you face as check I know there could be a lot of challenges but I am sure there could be one major challenge we start with you one challenge please I think in India to do business during a normal time all entrepreneurs should be given Padmasri for doing business during the corona time we should all be given Bharat Ratna I think that's what I can say I think to entrepreneurs are the new age freedom fighters who will pull India from the shackles of poverty that's exactly what I feel all entrepreneurs should come and do together what is the challenge that you face I think the biggest challenge that I personally face is the ability to dream big and dream beyond boundaries and geographies and sex and all the other you know, the experiences that we have growing up there is a huge legacy you know here and empowerment is something that I believe is the solution to all the challenges that we face and the fact that we should dare to dream and dream big and push the boundaries we've seen 50 unicorns that have been created in the last 5 years they've all done that legacy companies transforming themselves adding value to consumers will continue to remain the challenge and not stuck in old ways and move forward aggressively and I completely second Mr. Kumar Rew entrepreneurs need to be celebrated absolutely that's what we are doing today we are celebrating all of you and we are very happy, we are very proud of each one of you we have some 170 brands today you know people from across the brands joining us in the evening I hope you all stay back anything that you would want to add the challenge is building scale across industries I think becoming another China is something that we should aim for and we can definitely do a lot of industry we still haven't hit the kind of scale and price points that we need to become large global I think that's really the challenge now and last we use lot of opportunities in India because we are capable and it is the right time and in footwear industry also because we are using less than 3 pairs less than global average in India so big opportunities and hope in coming years will be a big growth we can see thank you each one of you, thank you so much Mr. Ranga Mr. Kumar, Mr. Sai and Naushad sir for joining us thank you Bhavna ladies and gentlemen a huge round of applause and as we have our dignitaries on stage may I request Akshath Saho director marketing share chat to kindly join us to give away the momentos to our panelists come on ladies and gentlemen you can be much more louder and lenient with your applause these are the brands who have made India so proud who have become the top sellers over the years so I'm sure they deserve a bigger round of applause ladies and gentlemen and also as we have a selfie being taken on the stage we are going to have a big round of applause ladies and gentlemen ladies and gentlemen as we have a selfie being taken on the stage we are going to be having special momentos given by Mr. Arjun Ranga MD cycle pure Agrabatis to our panelists so I just request the special momentos also to be given out of course after the group photographs so please take a round Mr. Ranga if you could please give momentos from your side to the panelists first up Mr. CK Komarwal thank you so much that's from Sir's end we've got Mr. Lidupam and Mr. V. Noshad three momentos special ones for our panelists thank you thank you for gracing us on this could we have one photo with all of them and the special momentos as well let's do that alright thank you so much thank you god bless ladies and gentlemen we now request all our guests to definitely visit the share chat experience center which is just outside the door and also grab a copy of the Bharat report so this is all happening and we come towards the conclusion of our conference and we'd really like to thank all of you each and every one of you for joining and once again a big thank you to our panelists please proceed towards the share chat experience center which is right outside the door grab that Bharat report as well and we're going to be starting with the awards but meanwhile we'll just request to please step out and have a great time while we get ready thank you good evening everyone requesting everyone to please step out and read register for the awards there's a separate registration happening at the registration counter so requesting everyone to read register for the awards and we would request the hall to be empty thank you check ladies and gentlemen we're about to begin the fabulous awards thank you all for joining us I know it's a super packed audience today and we're just going to be resuming with our awards in just about the next few minutes so thank you for being so patient just allow us a couple of minutes why don't you just sit back relax and we'll be putting up a fabulous show ahead thank you check wow I'm loving the silence here why don't we all applaud for your one another that's let's start on a fabulous note well how many of you by show of hands were a part of the conference or could do the networking if you really enjoyed why don't you just put up your hands if you're enjoying the show left hand or right hand come on I want all your hands up and now the right one as well and let's clap for one another come on very good evening ladies and gentlemen and welcome to the first edition of exchange for medias which is E for M Pride of India awards recognising and celebrating the best brands of Bharat I'm Bhavna Bhatian I'm elated and excited to be the host for today's evening before we start we'd like to share that exchange for media is excited to announce the third edition of its streaming media awards E for M play 2022 honouring excellence in the on-demand video audio content and OTT business the show has had massive participation from the leading OTT's production houses and brands and the conference is going to be the biggest entertainment industry the biggest what the entertainment industry has seen and it's going to be happening and mark your dates as I declare it it's going to be happening ladies and gentlemen on 11th of May at Sarj lands and Mumbai so why don't I get the team to upload the presentation on the screen so stay tuned this is going to be a great show happening on the 11th of May at Sarj lands and Mumbai so ladies and gentlemen back to our fabulous awards E for M pride of India's brands the best of Bharat awards 2022 is a recognition and celebration of the best brands built by the Indian business houses over the years and honour the spirit of these businesses during the challenging times these awards are given to the brands who have demonstrated leadership strategic accomplishments creativity and constant innovation in their product processes and marketing practices well exchange for media E for M will be honouring these brands establishing and building for their excellence in leadership strategic accomplishments creativity constant innovation in their product processes and marketing practices well here we are today commencing the very first edition of the pride of India brands the best of the awards today and before we get started I just request all of you to please put your phones on silent mode but do not keep yourself from using the trumpets which are on the which are kindly placed if you'd like to cheer please join in the celebrations of the same and of course our hashtag which is very much there which is E for M pride of India awards and we also want to thank our partners so first up are presenting partner share chat connecting brands with Parath we've got our co-gold partner Arch Tak co-part by partner HD HD Media Group helping brands reach 270 million Indians through trusted content not just massive scale but also real audience connection we have it also co-partner with Sozo day every day rewarding and our knowledge partners being tam switch on data monetization every day with this I'd like to queue in for the partner presentations so well with this ladies and gentlemen let's get more energy and exuberance in all of us let's clap for one another because we're going to be recognizing shortly the best in the industry today with this it is time for me to now invite on the stage Mr. Navala Hoja co-founder and director exchange for media group to join us ladies and gentlemen a huge huge round of applause thank you so much Bhavna and very warm good evening and welcome to all of you I'm glad to see you know over full haul we as you know as some of you might know we restarted our ground initiatives after a COVID induced gap of two years and I'm very very happy to see that all of you have turned up to support this initiative in large numbers thank you for being here as you know this is the first initiative of our you know new program called the pride of India initiative and just to give you a background of what we are doing India's you know corporate history has been led by the big titans always but that has significantly changed in the last 20 years where what we call the middle of the pyramid has really taken over entrepreneurship India in India has come of age today there's not one but hundreds perhaps thousands of them companies in the middle of the pyramid which is what we call big size companies which are driving the next level of growth for the economy in India the next level of employment for India these are the companies thinking of you know how to go from 500 crores of top line or 1000 crores of top line to 5000 and 7000 they're expanding at a breakneck and a furious pace and exchange for media has always stood about brands about marketing about the media business and we've been about large brands and brands which are you know at the top of the pyramid so we thought of creating this curating this initiative which is about homegrown Indian entrepreneurs brands run by Indian entrepreneurs which are in the middle of the pyramid and who are seeking to you know scale up over the next few years the connect naturally for us is these brands all of you who are present here are also spending significant amounts of money on advertising and building your brands and we hope you continue to do that and also spend in the times to come many of the government and quasi-government service talk about how the you know the sector the mid-size company sector is the fastest growing and also curating opportunities for job and growth in India and we thought it's the best time to recognize such companies such entrepreneurship as I stand on stage today let me acknowledge the presence of a few people who made this initiative possible so Neil Kumar our president from exchange for media whose idea it was two years back to do this Ankit Sharma and his team who put this together Ankit by the way came on board only three months back so for him it's been kind of baptism by fire let me also acknowledge the presence of some people friends sitting in the front row thank you LB and your team from time for being the knowledge partner on this initiative helping us curate this entire list of companies that deserve this recognition Mr. Sinha from IPG media thank you for supporting this thank you Lara for being here as you can imagine it's not possible feasible for me Kailash from Quickheel thank you Namrata from Khadim I mean I can keep taking names and you know the whole evening will end there so as I said the idea behind this initiative is to recognize these brand these companies which are run by Indian entrepreneurs you will also find a lot of you know we launched what we call D2C companies companies that are going directly to consumers making use of you know the technology and digital explosion over the last few years and we hope some of these companies who are going to be in the room today will be unicorn soon you will also spend significantly more money on advertising on marketing thanks also to our partners who supported this initiative Ajith he's not here but you know the share chat team here is here Akshath and your entire team for this first edition of pride of India awards thank you to Ajith and thank you to Hindustan Times for partnering with us with that I look forward to the evening and my congratulations to all the brands who will make it on stage what you will also interestingly see is that the middle layer of this pyramid constitutes of brands which come from you know perhaps hundreds of sectors right so it's very interesting to see I think I'm told we are recognizing some hundred seventy odd brands in the evening so there's a lot to look forward to in the evening today but the width of the brands that the companies the sectors they come from is quite wide and deep and I think that's the strength about this entire pride of India initiative that we bring corporates from across sectors who are joined by a single thread they are they are very ambitious and focused about scaling up their brands many of these brands are going global I was just chatting with the Lotus Herbal team and I was told you are already in sixteen countries and I hope many of these brands will also become global household names like the Tata and you know reliance has become so with that thank you again for being here in the evening and my congratulations to all the companies that will make it to stage today and with that look forward thank you so ladies and gentlemen with this it is time for us to move on to our awards we are looking at awarding around 180 plus brands of Bharat recognising and celebrating the best brands of Bharat but better than me talking would be a lovely presentation now being displayed on the stage so could we have the presentation of the awards huge round of applause it's time for us to now award and recognise the best it is that part of the night which we've been all waiting for for this evening right now and please stay tuned and keep tweeting as we're going to be presenting the hashtag E4M Pride of India awards so to present the first set of awards I would now like to welcome Mr. Navala Hoja as well as if I could have the humble presence of Ms. Lara Balsara Executive Director of the Madison World to kindly join us ladies and gentlemen a huge round of applause for us to start off with the awards now remember try and go as fast as possible if you hear out your names we'd love you to come with as much enthusiasm towards the stage and collect your lovely award with this it is time for me to now move on to our first set of awards we're looking at announcing E4M Pride of India awards connecting brands with Bharat the first award and ladies and gentlemen that goes to Khadim congratulations to the entire team huge round of applause ladies and gentlemen the team collects let's keep the applause on moving on our next award goes to Waukaroo a huge heartiest congratulations to the entire team as they walk towards the stage ladies and gentlemen Waukaroo winning the award next award goes to Roshni congratulations and I'm going to be giving an award to somebody who uses the trumpet right now come on use the trumpet it's right there on the yes I like it an award goes to you as well thank you thank you and congratulations well our next award goes to no no please stay around yes yes our next award goes to games 24 ladies and gentlemen 24-7 games 24-7 congratulations on this great award yes I'm loving that continue with that congratulations with this it is time for us to move on to our next award ladies and gentlemen jumbocking congratulations as they walk towards the stage congratulations hashtag E4M pride of India brands right there congratulations to jumbocking on this wonderful win next up we're moving on to quick heal technologies congratulations to team quick heal technologies requesting your humble presence on the stage now congratulations next up we move on to congratulations to the team ladies and gentlemen let the applause keep roaring this is the hashtag E4M pride of India awards right there and what a brilliant moment this is turning out to be and for our next award as we move on in the alphabetical order it is time for announcing Archie Masala foods congratulations to the team come on ladies and gentlemen you can be more loud with your applause this is the moment they've been waiting for and some stage placements happening right there but a great moment come on with all the smiles thank you with this we move on to our next one in our first set which is Abhibas ladies and gentlemen congratulations if the team is there we request you to please join us as I can see the gentleman carving his way through come on ladies and gentlemen let's welcome him with a huge applause congratulations the hashtag E4M pride of India awards moment right there congratulations with this we move on to the next one which is AGL Asian Granito congratulations come on ladies and gentlemen let's welcome the team on the stage this is the moment they've been waiting for congratulations right there as we move ahead it is time for me to move on to the next brand ladies and gentlemen Ajmera group congratulations come on everyone heartiest congratulations too Ajmera group have anyone from Ajmera group right now I believe let's move on to the next one heartiest congratulations our next brand is congratulations to the entire team what a wonderful way to win the hashtag E4M pride of India awards and as you walk towards the stage with that much pride let's give this gentleman a huge round of applause everyone this was a walk of pride right there moving on it is time for calling upon our win in congratulations to team our win in this is your moment right there hashtag E4M pride of India awards next we move on to AU bank congratulations to the team AU bank and with this I believe they are not there let's move on to the next one which is bag it team bag it congratulations come on let's get the trumpets on as we welcome the team to join us on the stage now thank you and congratulations with this we move on to the next one which is bagries congratulations team bagry let's move on to our next brand ladies and gentlemen bandhan bank congratulations have anyone from bandhan bank yes we have a gentleman out here congratulations ladies and gentlemen a huge round of applause with a few more awards in our kitty on the first set Lara just allow us a moment it is time for us to move on to Bharatiya urban congratulations to the entire team of Bharatiya urban on this wonderful award with this it is time for us to move on to our next brand biba congratulations to brand biba hashtag eforum pride of India brand moments right there team biba do we have anyone from team biba joining us alright with this it is time for us to move on to the next one and the final one for this set it is time to call upon BIC Salo congratulations to the team we have anyone joining us please walk towards the stage yes we do have a gentleman out there it's the moment right there more ladies and gentlemen let's welcome him with a huge round of applause I believe Lara they want you a little more time on the stage and grace us further on this occasion so I'm going to be taking that cue and moving on to our next brand and calling them well it is time for us to call upon our next brand ladies and gentlemen bio started congratulations to the entire team displayed on the stage do we have them yes we have them come on body music in the middle for all of you to wave your hands enjoy this is the moment we've been all waiting for ladies and gentlemen hashtag eforum pride of India brand the best of Bharat well with this it is time for us to move on to the next one ladies and gentlemen joining in the awards is brand blue stone congratulations let the applause roar and the whistles blow come on everyone and an applause from my side whoever is participating thank you so much yes it is time for us to move on to the next brand which is brand boat congratulations we do have them joining us come on ladies and gentlemen brand boat hashtag eforum pride of India brands everyone right there congratulations with this it is time for us to move on to the next brand ladies and gentlemen Bombay shaving company congratulations as we request the team to join us hashtag eforum pride of India brands what an incredible moment for them congratulations it is time for us to move on to the next brand ladies and gentlemen boutique living congratulations to the brand boutique living these are not tired of applauding you got to applaud as well with me come on everyone it is for all of you thank you so much I call upon the next brand ladies and gentlemen it is brigade group congratulations to the team brigade group we have the lady joining us on the stage with this we move on to our next brand Brihans congratulations to the team and the brand being displayed Brihans congratulations yes we have the gentlemen out there a moment of pride for the team congratulations ladies ladies and gentlemen all happening today at the hashtag eforum pride of India awards right there and I'm loving the smiles being exchanged on the stage as we move ahead and let's applaud please Lara and Aval for being so gracious on this as we move ahead it is time for us to move on to the next brand which is century ply boats India limited congratulations yes we have our gentlemen working towards the stage this is your moment congratulations and with this we'd really like to thank Miss Lara Balsara thank you so much for your valuable time ladies and gentlemen a huge round of applause with this I'd like the humble honor of being joined on the stage with Mr Shashi Sinha COIPG we'd love your presence now Mr Sinha ladies and gentlemen an evening cannot be complete with this humble presence with this it is time for us to move on to our next brand ladies and gentlemen it is brand Sira congratulations have anyone joining us yes I can see our gentlemen walking towards the stage ladies and gentlemen a huge huge round of applause with this let's move on to our next brand cloud nine congratulations hashtag eforum pride of India brands right there cloud nine congratulations as we have our gentlemen walking towards the stage with the best of their smiles congratulations ladies congratulations with this it is time for us to move on to our next brand it is brand cloud nine congratulations and I love the trumpet applause let it continue as we have a roaring applause for this brand walking towards the stage thank you and congratulations with this it is time for me to move on to the next brand it is brand CMC congratulations if you're there do join us yes we do have our gentlemen joining us congratulations come on ladies and gentlemen lucky applause continue we've got a great evening ahead you know I'm sure everyone in this room has put in so much efforts every time anyone walks in let's give them the warmest round of applause ladies and gentlemen yes it is time for us to move on to our next award and our next brand it is brand CP plus as we have our gentlemen walking towards the stage congratulations with this we move on to our next brand it is cycle agar bhati let's give them a huge huge round of applause congratulations team cycle agar bhati hashtag e4m pride of india brands moment right there with this it is time for us to move on to our next brand it is D decore congratulations to the entire team of D decore I love that you're coming with so much enthusiasm congratulations yes I'm loving that one applause right now let's continue yes it is time for us to move on to our next brand ladies and gentlemen it's such a moment of pride as we call upon our next brand it is the Milano congratulations congratulations with this we move on to our next brand dark devil uppers ladies and gentlemen right on the screen devil uppers yes go for it with that smile that's what we're talking about this is your moment come on ladies and gentlemen let's share more love on one another it's a moment to celebrate one another bring the smiles on the stage wow what a moment of pride for everyone it is time for us to move on to our next brand doctor agar walls eye hospital congratulations have anyone from the team joining us yes right there doctor agar walls eye hospital let's move on to our next brand doctor patlabs congratulations the hashtag e4m pride of india brands moments right there lol doctor lal patlabs congratulations with this let's move on to our next brand ladies and gentlemen brand duro flex congratulations yes i'm loving the applause right there thank you so much for participating everyone as our winners our exchanging smiles on the stage with this let's move on to our next brand imami reality congratulations team imami reality yes we do see our gentlemen walking towards the stage congratulations we move on to our next brand embassy group congratulations embassy group wave yourself towards the stage and get that moment of pride right there ladies and gentlemen let the applause continue this it is time for us to move on to our next one which is equitas small finance congratulations a moment of pride right there congratulations with this let's move on to our next brand ladies and gentlemen brand fab india the night is still young it's just the evening let the applause you know i love when the audience create their own concert with the trumpets so slowly we're going to be approaching towards that stage as well recognizing the best to move on to the next brand phinolex industries congratulations ladies and gentlemen a huge round of applause for phinolex industries yes we move on to the next one which is naturals could we have a huge round of applause for team naturals come on ladies and gentlemen let the applause continue so after that it is time for me to now announce our next brand brand indware appliances congratulations ladies and gentlemen a huge huge round of applause as we welcome them on the stage we move on to our next brand ladies and gentlemen kalpataru limited congratulations with this we move on to our next brand ladies and gentlemen brand gulshan congratulations brand gulshan please do join us i believe they aren't here do we have anyone from but let's give them a huge round of applause come on ladies and gentlemen it's all about applauding one another with this we move ahead with our next one which is coltay pattle and developers congratulations to the entire team with this we move on to the next one ladies and gentlemen which is brand purvankara congratulations let the applause continue and i'm sure you can be more generous with your applause everyone purvankara congratulations with this we move on to our next one ladies and gentlemen it is brand spinny our congratulations to the brand right there joining us spinny congratulations to the team out there do we have anyone from the brand joining us or let's spin them later alright let's move ahead ladies and gentlemen to our next one in order we're moving to our next one which is fresh to home congratulations to the team fresh to home ladies and gentlemen fresh to home let's give them a huge huge round of applause with this it is time for us to move on to our next one which is ease a my trip congratulations to the team ease my trip as I welcome them on the stage come on ladies and gentlemen you can all join me in applauding them and with this it is time for us to move on to our next brand ladies and gentlemen brand congratulations come on a moment of pride for you right there congratulations come on ladies and gentlemen let the applause continue with this it is time for us to move on to the next one in order it is time for free go rifico congratulations brand free go rifico as we can see the gentlemen walking towards the stage the hashtag e4m pride of India brand moment right there it is time for us to move on to our next one ladies and gentlemen it is time to call upon brand for Lenco congratulations yes I'm loving the applause continue that as we have brand for Lenco joining us brand and firstly could we have a huge round applause for our gentlemen out here Mr. Sena and Mr. Oja thank you so much for staying with us on the stage with this and their humble presence it's time for me to move on to the next brand get our developments congratulations to team development on winning this fabulous award yes we do have someone joining us please give him a huge round of applause as he walks towards the stage and collects the award with this it is time for us to move on to our next award ladies and gentlemen brand go colors let's give them a huge round of applause the hashtag e4m pride of India moment right there ladies and gentlemen let's continue with the applause having that concert of the applause is coming in with this we move on to our next award ladies and gentlemen brand Godabari pains congratulations with this I'd like to thank Mr. Sena ladies and gentlemen a huge huge round of applause come on a bigger round of applause with this I'd now like to request Nazia to kindly join us from the team of e4m and Mr. Raj Nair CEO and Chief Creative Officer of Madison to kindly join us and give his humble presence ladies and gentlemen a huge huge round of applause and thank you so much with this let's move on to our next brand it is time for gold medal congratulations ladies and gentlemen ahead with our next brand which is brand congratulations come on ladies and gentlemen we can be more lenient with our applause congratulations move on to our next brand brand noise congratulations do we have with us brand noise ladies and gentlemen team noise congratulations with this we move ahead with our next brand ladies and gentlemen brand Mensa a huge round of applause congratulations to the entire team of Mensa brands as they walk towards the stage brand I'd like to call upon the stage to accept the award is brand congratulations come on ladies and gentlemen let's give them a huge huge round of applause team congratulations back in the order it is time for goldie masala congratulations to our team goldie masala I'm walking towards the stage ladies and gentlemen let's give them a huge round of applause team goldie masala what a wonder what a moment of pride this is next brand ladies and gentlemen brand great white congratulations great white as he's walking right there huge huge round of applause brand great white ladies and gentlemen and acknowledge all the winners thank you so much for that with this let's move on to the next brand it is time for brand green fly congratulations to the brand green fly let the applause continue as we move ahead with our next brand it is time for health and glow congratulations to the team health and glow team health and glow we'll have to move ahead with our next one ladies and gentlemen I'd now like to call upon the brand Muthut finance limited congratulations ladies and gentlemen the applause can be more and more louder we move on to the next one ladies and gentlemen Siddler remedies congratulations let the applause continue everyone this is a moment of pride for them let's applause with this let's move on to the next one which is silver coin by sangui foods congratulations to the team silver coin by sangui foods on this wonderful win this let's move on to the next one which is brand poly cab congratulations ladies and gentlemen let's acknowledge the efforts of poly cab time for us to move ahead with our next brand ladies and gentlemen life congratulations as we request them to join us on the stage please walk toward the stage ladies and gentlemen a huge huge round of applause walk faster this is your moment ladies and gentlemen let's give them a huge huge round of applause with this it is time for me to move on to our next brand it is time for brand pepper fry congratulations come on team pepper fry if you're there please do join us do we have team pepper fry joining us yes right there ladies and gentlemen a huge round of applause ladies and gentlemen let the applause keep roaring with this it is time for us to move on to our next brand ladies and gentlemen brand health card joining us on the stage congratulations team health card with this ladies and gentlemen we have time now to move on to the next brand which is brand hindway congratulations ashtag eforum pride of india brands moment right there ladies and gentlemen not just give me your biggest smiles but give me your best applause come on yes this is the moment of celebration as we move on ahead with our next brand who's made us proud ladies and gentlemen brand hira nandani group walking towards the stage welcome ma'am ladies and gentlemen hira nandani group right there move ahead with our next brand ladies and gentlemen hopscotch congratulations come on everyone one another's efforts today as we move ahead with our next brand ladies and gentlemen ID fresh food congratulations come on and find out which brand makes us proud ladies and gentlemen joining in the awards is jaguar group congratulations team jaguar group congratulations on winning the hashtag eforum pride of india awards you've definitely made yourself and your team proud ladies and gentlemen let's congratulate them we move ahead with our next brand ladies and gentlemen brand jar congratulations with this it is time for us to move on to our next brand it is time for calling upon brand sugar cosmetics congratulations congratulations come on ladies and gentlemen you can be more loud with your applause ladies and gentlemen let's give them a huge round of applause it is time for me to call upon our next brand it is brand rr kabel congratulations to the team congratulations as we requested to join us on the stage but this it is time for us to move on to our next one which is pika congratulations team spiker on this wonderful win we request them spiker lifestyle a great win right there for you and heartiest congratulations for ladies and gentlemen let the trumpets continue let the applause happen what a fabulous day this is starting out to be with this we move ahead with our next one back to the order it is time to call upon kalninne congratulations to the team congratulations I'd like to thank Raj and Nazia thank you so much ladies and gentlemen a huge round of applause I'd like the honour of being joined on the stage by Mr. Vikram Sakuja group CEO Madison media and OOH thank you so much Vikram for your valuable time and joining us on the stage and could I now request Mr. Ajit Vargi CCO share chat to kindly join us ladies are being exchanged on the stage it is time for us to move on to the next one ladies and gentlemen if you're as excited as me and you still have the energy in you could I get a huge round of applause come on this is our house full of us and in this note it is time for me to move ahead with our next brand it is brand Kavisha group congratulations ladies and gentlemen let the applause continue with this let's move ahead with our next one which is Kim G. Jwell congratulations to the team Kim G. Jwell team is not here right now let's move ahead with our next brand it is brand Colin congratulations to the brand colon on this fabulous win if we have anyone from the team colon to kindly join us on the mattress of India ladies and gentlemen yes I love the whistles and I'm loving the trumpets let the applause continue head to the next brand it is time for brand Len Scott congratulations team Len Scott we move ahead with our next one which is brand Leo coffee congratulations brand Leo coffee who has someone from Leo coffee who is walking towards the stage let's give them a huge round of applause ladies and gentlemen let's give them a huge round of applause yes I'm loving that with this let's move ahead with our next brand it is time to call upon brand Libos a huge round of applause for brand Libos tag E4M pride of India brand let's move ahead with our next one which is brand Live Space congratulations to the brand Live Space on the stage let's move ahead with our next brand it is time for brand Lotus hobbles congratulations team Lotus hobbles yes we do have a gentleman right there who is going to be joining us on the stage to collect the award hashtag E4M pride of India brands moment right there head with our next brand it is time for brand Malabar Gold and Diamond ladies and gentlemen let the trumpets continue let the applause continue as we have team Malabar Gold and Diamond joining us as the smiles are being exchanged let's applaud them everyone it is time for us to move on to our next brand it is time for brand Mama Earth congratulations so let's move ahead with our next brand it is time to call upon brand mankind farmer congratulations see the gentlemen out there and the team walking towards the stage congratulations hashtag E4M pride of India brands moment right there let's applaud them as we get joined by the team mankind farmer on the stage it is time to call upon brand Malabar congratulations next up let me take the honor of calling upon our next brand it is brand matrimony congratulations if we have anyone matrimony.com brand matrimony to please join us on the stage sometimes I could just see someone walking and it could not be the brand representative so please don't mind that it is time for me to move on to the next brand ladies and gentlemen brand Mayfair housing congratulations head with our next brand it is M Caffeine ladies and gentlemen let's have anyone from the team let's go ahead with our next brand it is Merino Laminates congratulations do we have anyone joining us is that you sir yes it is we have been all waiting for ladies and gentlemen let's give them a huge round of applause everyone has put in so much effort such a moment of pride right there let's move ahead with our next brand it is time for brand Merlin group congratulations brand Merlin group is sitting right here so faster to first the stage I love that congratulations on this wonderful win next brand and once again a big thank you to Vikram and Ajith for staying on the stage and please be with me still on the stage with this it is time for us to move ahead with our next brand ladies and gentlemen brand Metro let's give them a huge round of applause Metro Brands let's move ahead to our next brand it is time for brand Metropolis Healthcare congratulations as we have our team with the widest smile walking towards the stage this is your moment right here you've made us proud you've made the entire India proud come on ladies and gentlemen let's give them a huge huge round of applause and I'm loving the applause and the whistles right there with this let's move ahead with our next brand it is time for brand Milton congratulations brand and Milton please join us you've made yourself and the entire part of proud ladies and gentlemen brand Milton on the stage right now hashtag E4M Pride of India brand right there with this we move ahead to our next brand it is time for brand Modi Nick lifestyle congratulations with this let's move ahead to our next brand it is time for brand Naga do we have anyone from team Naga yes we do let's give them a huge huge round of applause let's please applaud Ajith and Vikram they've been also clapping so sincerely on the stage yes it is time for me to now call upon our next brand it is Narayana group of institutions do we have anyone joining us yes we do ladies and gentlemen a huge round of applause for brand Narayana group of institutions I'm looking splendid in that sorry come on everyone let's give her a huge round of applause true colors of India to our next brand it is time to call upon brand naturals congratulations let's move ahead with our next brand which is NIMS University congratulations NIMS University yes they are there let's applaud them ladies I'd just like to thank Vikram and Ajith thank you so much for your valuable time and before Ajith you step down on the stage we'd just like a few words the team has requested you to say a few words to the audience today so if you could have yes yes please if you could have a few words from you please I don't want to stand in between the award shows dinner so I will keep it brief this is our first attempt to reward the Indian brands Indian companies who have done well we strongly believe that the next decade belongs to the Bharat the next whether it's macroeconomic factors whether it's microeconomic factors we have seen that this decade completely belongs to our language audiences the new internet audience which has come into being ever since our 4G network has come in and even the 5G network is coming so all the very best we as owners of ShareChat Moj and Takata today are willing to more than bend our backwards to make sure that these brands see the light of the day in a much bigger scale and bigger growth thank you thank you Ajith, God bless ladies and gentlemen a huge round of applause for our gentlemen out there could I now have Mr. Harish, Tibrawala CEO Miram and Neeta Nair E4M in fact to kindly join us on the stage and enjoy the festivities and do the proceedings for our next set of awards ladies and gentlemen a huge round of applause let's give them our warmest welcomes welcome while we join them on the stage so with this and their humble presence it's time for us to move ahead with our next brand ladies and gentlemen it's time to resume back with our awards brand NITCO tiles congratulations NITCO tiles let the applause continue everyone come on I encourage the whistles and I encourage the trumpets as well thank you so much with this let's move ahead to our next brand it is time to call upon brand NSHM Knowledge Campus ladies and gentlemen NSHM Knowledge Campus as we have the team joining us a moment of pride right there let's applaud everyone one thing as an MC our love is an interactive audience and I'm sure all of you are waiting for this moment so let's all keep applauding the evening is still very young as we have them on the stage and firstly a huge round of applause to all of you come on that was quite a staggering one but I would still appreciate that that's amazing ladies and gentlemen it's time for us to move ahead to the next brand we're looking at brand Novoko Cement congratulations to our brand Novoko Cement the smiles are being exchanged ladies and gentlemen such an incredible and a moment of pride for Novoko Cement congratulations with this let's move ahead to our next brand Orient Bell Limited do we have anyone joining us yes please do walk towards the stage Orient Bell Limited your moment of pride as the camera follows you as well towards the stage we love that entry yes it is time for me to move ahead to our next brand we're looking at calling upon brand Shamsteel to join us ladies and gentlemen Shamsteel heartiest congratulations brands Shamsteel please do join us yes we love that applause and I'm loving that so much for that that's what we're talking about right ladies and gentlemen with this let's move ahead to our next brand which is Samani Ceramics could we have a huge round of applause for brand Samani and Samani Ceramics for our next brand we're looking at Macho Hint congratulations to the team as we request them to please join us on the stage brand it is time for brand Pacifico Companies congratulations to the brand Pacifico Companies let's move ahead to our next brand it is time for Pankajakasthuri Harbals congratulations have the team joining us Pankajakasthuri Harbals this is the moment of pride ladies and gentlemen they've all worked very hard it's been years of efforts and it's getting rewarded in this very moment let's move ahead to our next award Farag Milk Foods congratulations ladies and gentlemen let's applaud congratulations let's move ahead to our next brand we're looking at calling upon the next brand being P-Safe congratulations to the brand P-Safe they've walked towards the stage come on ladies and gentlemen let's give them a huge round of applause a moment of pride let's create our own concert of trumpets let's move ahead to our next brand it is time for brand peps congratulations yes we do have our gentlemen out here the hashtag eforum pride of India brand's moment right there on the stage you know this is turning out so fabulous we're seeing so many of the brands come in and join us on this celebration so thank you once again with this let's move ahead to our next brand brand farm easy congratulations congratulations yes we do have our gentlemen walking towards the stage come on a huge round of applause for team farm easy we move ahead to our next brand brand phoenix group everyone phoenix congratulations requesting you to please join us on the stage congratulations with this let's move ahead to our next brand it is brand podar education congratulations podar education hashtag eforum pride of India brand moment right there come on ladies and gentlemen let's fill the room with your applause and continue to support one another let's move ahead to our next brand it is time for brand for karna stone congratulations karna stone with this let's move ahead to our next brand purvika mobiles congratulations purvika mobiles have anyone from purvika mobiles joining us yes you are please come ladies and gentlemen a huge round of applause congratulations with this we move ahead to our next brand prabhath dairy congratulations to prabhath dairy hashtag eforum pride of India brand prabhath dairy with this let's move ahead to our next one prestige estate projects limited congratulations do we have anyone from prestige estate congratulations with this we'd like to thank the humble presence of harish and nita thank you so much for joining us ladies and gentlemen a huge huge round of applause you know it is time for me because the stage is empty but it is time for me to now call upon our next set of dignitaries on the stage with your warmest round of applause let's re-welcome elvi krishnan CEO time to join us and seema valya SMB head share chat to please join us for our next set of giving away of the awards elvi krishnan and seema valya thank you and welcome once again with this let's move ahead to our next brand ladies and gentlemen brand p s group congratulations hashtag eforum pride of India brand's moment right there p s group everyone it is time for us to move ahead to the next brand brand health and glow congratulations to the brand health and glow give us your smile come on health and glow thank you everyone for playing in those trumpets and applauding it really means a lot to everyone thank you gratitude with this let's move ahead to the next one it is time for us to call upon the brand psp projects congratulations to the brand psp projects head to the next brand it is time to call upon brand purple.com congratulations we have yes congratulations hashtag eforum pride of India brand's moment right there congratulations with this it is time for us to move ahead to our next brand it is time for brand congratulations we have the team joining us let's applaud them as they come towards the stage with this it is time for our next brand ladies and gentlemen congratulations congratulations gentlemen radical kethon congratulations it's time for me to now move on to our next brand which is Senko Gold congratulations team Senko Gold let's applaud them as they join us on the stage now time to move ahead with our next brand it is time for brand Ram Raj congratulations congratulations a huge huge round of applause welcome I'm Raj cotton right there an applause for the team as well heartiest congratulations head to the next brand it is time for brand rapido congratulations ladies and gentlemen put your hands up and do it continue with the applause congratulations with this it is time for me to announce the next brand brand congratulations ladies in the black brace us with this occasion a moment of pride for them heartiest congratulations to the team let's move ahead to our next brand it is time for Rustam G group everyone brand Rustam G head to our next brand it is time for sapat international congratulations the brand yes we do for which is a company sapat international everyone congratulations I love the fanfare which accompanied with this it is time for us to move ahead to our next brand Satya Bama Institute of Science and Technology congratulations mom we welcome you on the stage Satya Bama Institute of Science and Technology it is time for us to move ahead with our next brand it is time for brand shadi.com congratulations shadi.com hashtag E4M pride of India brand ladies and gentlemen shadi.com congratulations this let's move ahead to our next brand it is time for brand Shakti Pumps congratulations to brand Shakti Pumps on this wonderful win Shakti Pumps come on ladies and gentlemen I need more fanfare from you let's applaud it is time for us to move ahead to our next brand it is time for brand Sheetal infrastructure private limited with this let's move ahead to our next brand it is time for brand Shivani Detergent private limited Shivani Detergent private limited do we have anyone joining us from Shivani yes ladies and gentlemen hashtag E4M pride of India brand's moment right there Shivani Detergent private limited this it is time for us to move ahead to our next brand it is time to call upon brand Satya agencies heartiest congratulations to Satya agencies and as we welcome you on the stage Satya agencies now joining us on stage I would request brand Shree Bedinath Ayurved Bhavan Private Limited congratulations Shree Bedinath Ayurved Bhavan Private Limited with this let's move ahead to our next brand it is time for brand Shree Cement congratulations do we have anyone from Shree Cement yes our gentleman is walking towards the stage Shree Cement with this ladies and gentlemen it is time for us to move ahead to our next brand it is time for brand Signature Global Signature Global everyone with this let's move ahead to our next brand it is time for brand CR arms congratulations if we do have the team of CR arms please do join us are accompanying me on the stage can we give them a huge round of applause and we request you to please stay on the stage but just for your enthusiasm we'd love to applaud you come on everyone head to our next brand ladies and gentlemen it is time for brand Soch come on ladies and gentlemen the evening is still very young let's keep applauding I know the team really takes my cue when I thank you all because they understand it's time that you proceed towards our guests so thank you once again ladies and gentlemen a huge round of applause moving towards the tail end of these awards and I'm sure all of you are excited to know which are the next brands I'd like the honour of Shivane Khanna a national sales head India Today Digital a huge round of applause Shivane thank you so much and if I may request the honour of having Deepak Khurana co-founder and CEO we serve Deepak please do join us on the stage come on ladies and gentlemen as we have our gentlemen on the stage it is time for us to move ahead with our next set of awards brand Sood Healthcare congratulations healthcare as we have the lady walking towards the stage ma'am are you joining us would you like some help maybe you can just remove the shoes it's absolutely fine it's all about staying calm and sood sorry don't mind my fans they're not in the brand script don't quote me later well she looks at her comfort we move ahead and apologies on the fan created but she's been very comfortable thank you with this it is time for us to move ahead to our next brand ladies and gentlemen Sood Store congratulations we have anyone from the Sood Store next brand Spectra Construction Spectra Construction yes we do have our gentlemen right there structure construction Hashtag I am pride of India brands right there Spectra Construction now time for moving on to our next brand brand Springwell congratulations thank you for having the applause everyone this is going great time for welcoming brand Springwell on the stage with this let's move ahead to our next brand it is time to call upon brand Sri Krishna sweets congratulations to the brand Sri Krishna sweets come on ladies and gentlemen the evening is quite young let's applaud them please thank you and congratulations with this let's move ahead to our next brand it is time for brand Star Health and Allied Insurance congratulations pride insurance congratulations as we request your presence on the stage this let's move ahead to our next brand it is time to call upon brand Soling Holiday Resorts congratulations to the brand Soling Holiday Resorts we have the gentlemen walking towards the stage Soling Holiday Resorts congratulations with this it is time for us to move ahead to our next brand ladies and gentlemen brand Sumeru Foods congratulations ladies and gentlemen hashtag E4M pride of India brand moment right there Sumeru Foods okay it's time for moving on to the next brand Supreme Mobile congratulations this let's move ahead to our next brand it is time for brand Tali congratulations drop simplicity ladies and gentlemen let the applause continue as the brand has joined us on the stage with this it is time for us to move ahead to our next brand it is time for brand tender cuts congratulations tender cuts it is time for us to move ahead and thank Mr. Shivine and Deepak thank you so much for joining us ladies and gentlemen a huge huge round of applause it is time for me to call upon the humble presence of the Chief Strategy Officer of Group M please sir we'd like your humble presence on the stage ladies and gentlemen a huge round of applause thank you so much for joining us and if I could have Mr. Amin Lakhani CEO of MindShare India to please join us a huge huge round of applause as the smiles have been exchanged on the stage welcome gentlemen to our next set of awards giving let's move ahead to our next brand it is time for the brand the Vadava Group congratulations team the Vadava Group hashtag E4M pride of India brand moments right there let's congratulate team the Vadava Group let's move ahead to our next brand it is time for brand TTK Prestige congratulations brand TTK Prestige ladies and gentlemen brand TTK Prestige congratulations hashtag E4M pride of India brands moment right there few more awards left so let's please stick around and recognize the best in the industry it is time for us to move ahead to our next brand up stocks congratulations congratulations let's congratulate up stocks a wonderful moment right there come on a huge huge round of applause it is time for us to move ahead to our next brand it is time for brand WeGuard congratulations our next brand brand Vasant Masala congratulations brand Vasant Masala Vasant Masala at the hashtag E4M pride of India brands right there well to us the tail end of this there are few awards left as we call upon our next brand Vinod Kukware congratulations brand Vinod Kukware we have anyone from Vinod Kukware yes ladies please do join us next brand it is time for calling upon brand Vivex congratulations brand Vivex joining us yes ladies and gentlemen let's applaud one another it is now time for moving ahead to the next brand which is brand VLCC congratulations to our next brand brand VTP reality congratulations do we have anyone from VTBS right there ladies and gentlemen a huge huge round of applause come on let's clap for them let's applaud VTP reality right there congratulations to the team as the team is exchanging the smiles and a huge applause for them with this it is time for me to move ahead to the next brand it is time for brand Wakefit congratulations to the brand Wakefit with this let's move ahead to our next brand it is time for brand VTP reality okay this was it a message from Wakefit that's okay that's fine it's absolutely fine let's not do that okay let's move ahead to our next brand ladies and gentlemen it is time for brand wonder cement congratulations to the brand wonder cement we have our gentlemen out there come on let's applaud come on ladies and gentlemen a huge round of applause for the team wonder cement with this let's move ahead to our next brand brand wonder chef congratulations brand wonder chef ladies and gentlemen brand wonder chef this it is time for us to move ahead to our next brand it is time for wow skin congratulations team wow skin ladies and gentlemen wow skin it's time for us to move ahead to our next brand which is Z black agarbatti congratulations to ladies and gentlemen Z it back agarbattis with this it is time for us to move ahead to our next brand it is brand SRM congratulations to the brand SRM ladies and gentlemen let the applause continue as this is the hashtag E4M pride of India brand moment right there brand SRM ladies and gentlemen brand SRM so with this I'd like to humbly thank our dignitaries thank you so much for joining us ladies and gentlemen a huge huge round of applause with this I'd like to thank the humble presence of Anirudh Singhal head strategic partnerships HD and Rajneesh Johari AVP strategic partnerships HD to kindly join us on the stage ladies and gentlemen a huge round of applause as I request Anirudh and Rajneesh to join us towards the tail end of the awards ladies and gentlemen a huge huge round of applause we have Rajneesh please to join us on the stage sorry Mr. Anirudh Anirudh please we're just trying to locate Mr. Anirudh so that he can just join us on the stage so we can begin with the proceedings whilst we request Anirudh okay could we start with the calling of the brand I believe could the team please give me a cue as to if Anirudh can join us he's joining we can start please alright let's move ahead it is time ladies and gentlemen to call upon brand Biba ladies and gentlemen a huge huge round of applause yes we do have Anirudh joining us Anirudh we were waiting for you please a huge round of applause ladies and gentlemen Anirudh single head strategic partnerships HD joining us with this it is time for us to move ahead there were some there were some award winners who couldn't join us while we announced them so we're going to be re-announcing and getting them on the stage so we'd love your presence ladies and gentlemen it is time for us to call upon Anirudh ladies and gentlemen a huge huge round of applause for brand Manirudh as we request them to join us on stage towards the tag end let's move ahead to the brand Podar housing if you do have anyone from Podar housing I'm just going to be seeing out everyone's name so if you're there please join us do we have Spinny if we have anyone from Spinny please if you're there just raise your hand otherwise Mayfair housing we've got simple art eyes we've got Pokharna stores we've got Prayag polymers Prabhat, Dairy, Matrimony we've got Soul Store anyone Shree, Bedinath, Sheetal infrastructure do we have anyone please give me a cue sorry Prayag polymers please so please join us ladies and gentlemen a huge round of applause for Prayag polymers ladies and gentlemen right there Prayag polymers please so join us so I'm just going to be seeing out the list after Soul Store we had Shree, Bedinath if you're there Sheetal infrastructure, PSP project Signature Global Great Lake Baggeries, we've got Kimji dwellers we've got Rustamji group Modnic lifestyle or Ajmera group if anyone is left I don't think anyone is left but I'd like to applaud them ladies and gentlemen a huge round of applause so we come towards the tail end of the awards can I have an applause for all of you to please stick around and with this we conclude the awards we'd like to once again thank all of you for joining us this is me Bhavna Bhatia signing off for today and yeah let's have a great evening ahead and we'll of course leave you with the partner AVs and before we move ahead with the next AV we'd just like to request if anyone has missed collecting the award by any misfortune on the timing please meet the backstage team, thank you customers right but how do you increase your customer base how do you reach out to them digitally to print ads or radio spots what if you can gain customers through all these mediums under one program, Hyder and Raman Kumar Chugh, founding director Ivernite advertising Inc I help businesses grow and reach their maximum potential and my trusted partner is ST AdWords many of my clients had to cut down on the advertising cost during multiple lockdowns which affected the business at this juncture ST AdWords offered a beacon of hope with its flexible advertising program and it helped me grow my business partnering with ST AdWords to provide access to ST Media's massive reach at a remarkably affordable price for instance one of my lifestyle retail clients Vee Maan has benefited by partnering with ST AdWords and has seen tremendous response likewise my other clients across healthcare, real estate and retail have also benefited with a unique program the program offered customized solutions through multiple ST Media platforms in the form of print, digital and radio acts whether you are a budding entrepreneur or an established business owner you can partner and unlock your true potential pandemic was all about survival but now is the time for growth I would recommend you to connect with an expert from ST AdWords today and grow your business