 Now moving forward ladies and gentlemen, it's a time for an TV fireside chat session and for this Very interesting rapid-fire round. I would like to invite on stage miss Nazia Associate editor exchange for media.com along with mr. Sujit so the current senior director brand marketing Mintra and Miss Tanu Ja Pradhan head special projects and consumer insights reliance geo to please come in Join us on stage Hi Rapid fire. I have five questions. We have ten minutes and Let's not it's coffee with current And whoever wins makes no difference because there's no hamper so Take your time and respond So the first question is this is all about content, right? So the first question is the three most important pillars of impactful storytelling start with Tanu Ja Okay, so for me it is you know brand purpose, which has to be there It is about the social impact what your brands is doing for you know Let's say for everybody in the country and of course empathy, you know, it's for me Three things inside phone entertaining and Relevant for the times key trends that are impacting the GEC space I Think Gc is getting more younger today if you look at a decade back the content was more older In terms of age, it's getting younger and it's getting a much You know this is a deserved source of modernity also. So these are two things which you see on Gc For me, maybe, you know for Gc youth is not watching TV. So that's a cup, you know, that's a trend where you know You know now digitalization is there so everybody is talking about digital content Then it is, you know attention span has limited a lot and it's impatient. That's so you know There's a regional content which is emerging. So these three things as per us Other trends that you know So the next question is Tanu Ja's key aspects that can differentiate your story from your competition So, you know, if I talk about geo, I don't know who's the competition honestly because you know There are startups also which are emerging. So we really don't know, you know, how do we prepare with the current competition? I think the core is to stay consistent and you know work on the you know The brand values which you are you are famous for or which you're consumer need So that is a very generic answer, but that's true. I Think what would differentiate every brand story from the other is how honest the brand is to itself, right? so if you are making an honest story about yourself people will definitely relate to it and The honesty comes because you will tell a story which you can live you will not make up a story I don't know when a brand makes up a story never works well a brand need to live a story that it really can You know put it out to the consumer at the end of the day. So honesty I think is what would make a brand a brand story, which is your favorite and which is not your own brand I will not talk about old stories One of the recent things which Lacoste has a branded was really amazing when they changed the logo from the Crock to a bunch of animals which are actually getting its extinct and making only that many t-shirts To say that only so many of that particular animal is there. That's a story from a brand It's a brand which says that I believe and the brand believes in Sustainability and the brand was ready to actually change its logo. That's how big can it be otherwise Yeah, so for me, it's a Volkswagen one, you know a story where you know instead of Extending into cars. They actually open hotels on the highway to ensure there's a safety for drivers You know they can just take a rest and move on so that is that actually tells you it is not about staying in your own Category it is about extending beyond and being impactful a Constraint that comes in the way of content I Don't know whether it's a constraint. There is so much of content out there so quality and Figuring out what is a right level of you know Dose of brand and not having brand because content cannot always have an overload of the brand It has to be a certain balance to it. That probably is one good challenge You know now as we said that it's a digitization word It's a mobile format. So creating those formats are expensive So it is a mainly the trade-off between you know the creation of content and the data money or the monetization of it So that trade-off may be I think I've asked five questions, but I still have one more question I'll start with the new job a long-term content strategy or a campaign by campaign approach so a long-term strategy always but It can you know, we went to you know some basic agents even you know Which is like let's say we know with be ahead of the curve, but long-term strategy always We agree. I think it's long-term. Yes, but you'll have to figure out What is it's relevance of this current point in time so that it can help at that point in time for the brand also But definitely long-term no questions. Thank you very much. You can I think collect your hampers from events team If they have any, thank you. Thank you. Thank you. Thanks