 I think visual content is exploding, people are telling stories and sharing parts of their lives in themselves, not through words anymore but through visual. As social grows, niche communities become more and more important and the influencers that live within those communities are critical for a brand to really amplify and get their message out there and to become truly part of that community. One of the things that I'm excited about for current and future clients is the opportunity to really turn brands into publishers. Publishing a way that really affords them the opportunity to turn earned media into own media or into own communities and then those communities ultimately become an annuity and an asset to the brand that they can leverage on a non-going basis. The social digital trends that I'm most excited about right now really center around how businesses can leverage social media and digital at a more holistic level. So that includes how companies can now tap the social power of conversations to improve their operations overall. What we're seeing right now with social media is just sort of the original promise of the internet finally coming to life on this unfettered participation and interaction all over the place.