 Hey, what's up, coach? Welcome back to the YouTube channel now in today's video. I'm going to break down essentially this is Hidden profit that is in your business that you either haven't utilized yet or you haven't seen yet and I'm gonna give you just very simple example here Some coaches that I work with when I spot these things this will typically generate anywhere between an extra like 50,000 to a hundred thousand dollars to their business over the course of the year And I would say minimum depending on what systems are in place. So I'm gonna walk through this I want to try to make this as simple as possible and if you're a coach watching this and you want to chat with me To maybe I can help you with this individually reach out to me My number is two one zero nine six zero five seven seven one I set up free zoom calls with coaches every single day Monday through Friday To see how I can help so with that being said, let's dive in now on the spreadsheet. You'll see I Have different brackets here leads Customers at or sorry conversion at 20% total clients lead total leads who didn't buy where to place leads who don't buy Now this is a spreadsheet. I would recommend that you just go create your own like literally just copy what I have here and I'm assuming this based off a 12 month cycle That on average you're getting at least 20 leads now if you're not getting at least 20 leads I feel like you're not marketing Hard enough at all. I Could go get 20 leads tomorrow If I just go down to the soccer field and start talking to parents or I start talking to coaches or I start talking to organizations the leads are there and For me like if someone's just starting their business They need to have more than 20 leads per month and I'm talking about people that you're talking to over the phone Which is why I have the conversion here at 20% I'm basing 20% off of just I think that's pretty normal for coaches If they don't have a lot of experience selling Even people who are good at sales if they contact a lot of people every day, they're not gonna close everyone All right, so I'm keeping the conversion at 20% because I think that it's pretty standard pretty normal Your conversion could be a lot higher if it is Then this video will probably help you even more, right? So if the first month where this is column two, all right If the first month is 20 leads right it's conversions 20% that means you close four clients that month all right and If the leads stay the same throughout the whole year You have the same amount of leads that come in you close 20% throughout the whole year by the end of the 12 month cycle You'll have 50 clients. So it's pretty normal like for coaches that I work with They're charging between It really depends on the service, but they're charging between I would say on average between $200 and $500 per month And that's like on average right so you can do the numbers there You know, that's a six-figure business if you have 20 leads that come in per month. You're closing 20% conversion And these are based off of clients who are signing up for not just like month-to-month or signing up for a longer period of time, right? Now this the reason why I want to create this video. It's not centered around this Equation here. It's centered around this here the people who didn't buy this is where I can always spot at least $50,000 to $100,000 of lost profit in your business It's because normally what coaches do is they'll have these 20 calls They'll close for clients and then nothing happens to the 16 people who didn't buy It's just crickets and we're like well you didn't buy so You know if we can't help you now, but we're not gonna help you later type of thing and here All right, and I'm just gonna calculate this so you can see this I'm gonna take 16 and again, I'm assuming here if you have 28 leads and You close for people. There's 16 people that are not being serviced here. All right, so I take 16 times 12 months, that's 192 I'm gonna put that here 192 leads All right who are lost? All right, they're lost. There's no process for them All right, and what I like to do right is I like to come in and figure out Why why aren't these people being serviced? What can we create to give them something? So a High percent of these 192 people end up becoming a customer in some capacity Right now. This is why like I really encourage coaches to run camps and clinics all the time All right, and I have a process that's called big money camps and build my sports biz calm You can go check it out that shows you how to sell out camps every single time you run one, right? And I look at you know if there's a hundred ninety two leads that come in that aren't being a service well Don't don't you think as a coach? Don't you think at least half of those people are going to want to do any sort of camper clinic that you run that month? In my mind the answer should be yes All right, at least half of those people and that's a lot and that's 80-something people that could be involved and that could be Any type of camp any type of clinic? I'm not going to go into specifics About that on this video, but I'm just showing you there's a hundred ninety two people here All right that are not being serviced They're lost right now and on average, right? I'm just saying on average here if each of those customers Right over the each of those leads who do have not bought right if on average, right? I'm gonna take one or nine two times Yep times five hundred dollars right That's a that's ninety six thousand dollars of Money that's assuming like again, and I'm just I'm using five hundred as an average because you could have a camp That is four hundred dollars You could run four or five camps per year Right and again, I'm taking one ninety two times that because I know not everyone's into it but I'm just saying that's what the average of what those leads could be paying right and if you have higher-end camps or you run clinics every week or If you have some other type of consulting program for college recruiting or you have a confidence program Whatever it is doesn't matter to me, right? I'm focused on right if we're able to extract a Lot of these people here and we turn them into customers Your business becomes automatically more profitable without really having to work harder So this depends on what your sales process looks like if you get off the call and you're like all right Well, you know if you guys can't do anything then I'll see you guys later Then there's nothing you transition them into so my goal if I were to work with you All right, my goal is to figure out what we can Transition them into and how to move the call in that direction right and again, I'm showing you I think this is a very simple example if Any average coach out there who's talking to 20 people per month about their business and they close 20% There is a lot of of money Here in this bracket that most people do nothing with All right It took me many many years in my business to figure this out once I figured this out my business Like without having to work harder made more money because I came back to these people with offers All right. Hopefully this works. It's not hopefully it works. Hopefully it helps. All right If you see this and you're like, all right, I want to go deeper into this reach out to me I will talk to you on the on a zoom call This has helped a lot of the coaches that I've already worked with coaches that are running six-figure businesses They have plugged this into their business and it works very well. It works very very well that's it for today's video and catch you later