 All right, I'm here with Ms. Amber Johnson. Thank you so much, Amber, for making some time for me. Thank you for having me, Tony. So now you actually were the first coach to sign up on my mental life. And because you were in the mastermind group that we did for a year, and I announced it to the group and you joined. So you actually come up, you know, first when somebody hits, you know, find a coach. So now what has your experience been like so far on my mentor dot life coaching, like how many clients or not the exact amount but like what areas is all throughout the US outside of the US. Yes, first I want to say thank you for even providing a platform like this for people like myself and so many other coaches. And when I say when you say it's the first one that pops up, I just have to say that's God's favor. Because I had no idea what it was going to be or anything but what I did know. I had been following you for seven years or more. When you were not even doing videos when you were just doing posts with quotes with a picture. And I connected with your message and you have been pretty much the most authentic person I've seen on the internet and for that length of time. And so, you know, every class that you offer I sign up for it because I know it'll just make me better. And, of course, doing one on one coaching with you has really grown me personally and professionally. And it was a blessing and a chance I took on starting with the mastermind joining the mastermind group. And again, I did not know what to expect but one thing I can tell everyone in the world is Tony Gaskin is going to under promise and over deliver on everything that you do. And that speaks volume for your character and your integrity. And so when you brought this up, I said I've been coaching in health and wellness in a whole different arena, but doing the same thing just a different platform. And so anytime you do anything I want to be a part of it and I want to tell the world about it because that's who I am if something works for me or if I find something great. I want to share it with the world and I don't want to keep it a secret and I think that's kind of what you do too, in a sense by creating my mentor that life. All I knew was you put it out there and I said I want to be a part of it if Tony's doing it I want to do it too. And that is where it started and the first month it was nothing, but I wasn't promoting I wasn't advertising it or doing anything because I really didn't know where it was going to go or what to do. And once, and I really to be honest with you Tony, I really haven't really promoted it now. The client tale that I have gotten have has come from you promoting and that's another blessing that you reach people that I can't reach. The first couple of months was kind of slow go on that site. And all of a sudden and I think you and I had the conversation about the pricing and yes I have been coaching in the same area for eight years but a different platform and you recommended reducing my rate and I did that in my business during this quarantine. And it was it was at a point where God was really leaning on my heart to do something for people during this time that we're going through. And I reduce my rate and my business. I don't know what percentage but it more than tripled, I think. And, and then, you know, once it picked up it just keeps picking up and, and I pray I pray every day I pray for my current clients I pray that God will send the people that I have something that I can share with in a way to encourage them and motivate them. And so, and he has done just that. And he sent me clients I have, you know, clients in Canada and Uganda in Senegal in Australia, and Jamaica, lots of clients from other countries that are in those countries but then a list of clients that are from other countries and some of them not US citizens but they're I mean they're in the United States but not even citizens. And so I never would have been able to reach these people had it not been for you and the my mentor that life. And it's been a blessing Tony because there are few that I'll have a one off and, and you know, everybody is not for everyone, and they may have gotten what they needed or they may. They may not have like my style or whatever and not call back but they are so few if I had to put a number on it probably 98% of the people have rebooked and so it's been a true blessing for me and I know it's my purpose, and I feel like I'm living more my purpose now because I'm not just reaching people who only need to lose weight, or people who need to get healthy, because you really can't coach people on that until you talk about their relationship and what they're going through in their personal life so now I can actually reach those people. And so I'm very, very grateful. That's awesome that is awesome. So now when you, I kind of can remember when I got my first international client, when you first got your international client you found out that this client doesn't live in America. And they chose me and I'm somebody in another country. You know like what did you say to yourself what did it feel like. Oh, I was scared to death. One, I don't know their culture, you know I had all these fears. I don't know the culture in Africa I've never been to Africa. I've been to Canada but I don't really know their culture and what it's like and in comparison to the US. So it was kind of scary, the first couple of times. But what I what I realized is that if I'm praying before my, before I get a client or before I do a coaching call, and God, God will give me what I need to give them if they're calling me it was for purpose and it wasn't by accident. And I quickly learned that that I needed to be authentic and I didn't need to have fear about what to say to them. And it's okay to say I don't know if they asked something that I don't know I just don't know the answer to that. So it but there was that fear. I see I see. Now how long total. Have you been coaching like helping people in their life, supporting them, giving them some advice, like if you had to put the amount of years that you've been doing total paid and unpaid, you know how long would you say you've been others lives. Probably my whole adult life and I'm 46. But, you know, before I started really doing it because the eight years that I was doing it, I wasn't a paid coach. I was paid for the products and they receive free coaching. So I've done that for eight years where you know I've coached on relationship on raising children, Mary and single moms. I've done one divorce and separation and all of that for free through my, my health and wellness company. And prior to that, I mean, I've led Bible studies for women. And I was at one point with my ex husband and I were the couple of the leaders of the couples ministry at church so that's been who I am. And that's what I've done for free. And so it's just a blessing to be able to make it a profession and be living in my purpose and changing lives and truthfully Tony. Most of my clients they say something during the hour that encourages and motivates me or just or just confirms that I'm living in my purpose right now. I see, I see. So now when was it that you took a life course certification program when was that. I did it online. Before I ever came to Atlanta to sit through the classes with you. I took it online and that may have been 2017 or 2018. I mean it was a few years ago. Right. Okay, awesome. So you've been certified for over three years. And when you first. So this year was 2020, the year that you stepped out and said, I feel okay to, you know, charge for coaching to do this professionally. Was 2020 the first year was, I mean, I started I think the process maybe December but yeah I had my first first pay coaching client in 2020. Wow, that's amazing. And see that's the thing that, you know, I always try to highlight where every coach I talked to is this kind of to let other people know because there's so many people that feel like they have to be perfect before they start coaching or they have to have everything figured out before they start to support and help others and always tell people is is not really the case you never you're never going to meet a completely finished product perfect person. So when you started coaching where you still were working on yourself correct. Absolutely to this day I'm still working as long as I'm breathing I will be working on myself. And no I didn't know anything I didn't know, you know, I mean I knew a lot but there was so much that I didn't know but I didn't worry about that. I just felt that you know, even where I am. I mean, eight years ago, when I was close to 300 pounds I lost 25 pounds I was 275 and coaching people on health and wellness well, I wasn't fit and if you looked at me you'd be like oh you're my health coach. But I was still able to help people while I was on the journey as well. I didn't wait until I lost 100 pounds to go help someone lose 10 pounds or to get healthy. I just started and that's the key. You know, in my opinion you just have to start. I see now. And as you said so when you started helping others and you're speaking into their life and you are their accountability partner. I encourage you and help you just to be into their life did it help you on your journey and like encourage you or inspire you to kick it in high gear working on yourself. Absolutely, I don't think I could have done it without putting myself out there first, because I mean it was to a point where my body was my business and so I was posting pictures of my transformation which I never thought in a million years that I would do because I was brave enough to be transparent and say this is all this flat this is where I was and this is my journey where I'm going and once I had people looking up to me and looking to for me to help them. It made me stay on on my game and because of that and of course being around people who are like minded and can pour into you as well but as far as coaching them. First I couldn't just completely fall off now don't don't get me wrong. I've gained I've gone you know gained a few pounds and lost a few pounds and so I have fallen off, but I've fallen down but not just stay there. And that is what kept me going. I fell down was like hold on I have people counting on me to you know they don't have belief yet I have belief. I fell off but I still believe and they're they're borrowing my belief and so I have to stay on my game. And so I tell anyone if you're on a journey, whatever it is whatever you're trying to change or do you got you can't go alone. Sometimes you need to go with some people, and that pushes you but you have to have the right people, because they're going to be people who are coming along and you think they're wanting to go along and they're where you are, and they fall off and you just have to be okay with losing them and keep it at moving. That's good. That's good. So now the clients are coming to you on my mentor that life and you're coaching outside of that with people in your organism that you're coaching and mentor. So in August, I believe it was August that through my mentor dot life, you were booked over 30 times. And that was, you know, the highest this year so it's growing, and we are marketing it more is getting more exposure. Because we just did a soft launch in January. So it's actually your growth is kind of, you know, representing the trajectory, you know, it shows the trajectory of the site as we're still infant. We are eight months seven months old with real marketing so it's good for me to see that in the month of August in the midst of a pandemic, you were booked over 30 times now did it surprise you did it kind of catch off guard. Yes, Tony my goal was 20 for the month of August. So before the month was half over I had met my goal so yes, I was shocked and and very excited about it and just knowing that it's going in the right direction and I must be doing something right. Yeah. Now, as far as your personal brand. Do you what social media, you know, do you post on, you know, weekly. Tony social media is my future strength. But I have Twitter I have YouTube I have Facebook Snapchat, I have them all. I try to do more on Facebook and snap Instagram. I'm going to be more consistent with it because, of course, you know, your business goes on even if you're not posting it but I'm like, there's so much that people could see and it would be so helpful for my business and so maybe we'll soon be to a point of having an assistant who can handle that for me. Because that's my future strength, but I try to do my goal right now and I will just put it out there now so maybe that a whole month. I'll make myself hold my accountable to post at least once a day. So I'm going to do my own Facebook and Instagram. Wow. Okay, you know, that's that's a great answer because actually what you what you may not realize is you just made my mentor that life look even better because you're not posting on social media, but you still without posting on social media regularly. So that's a great thing to see that you are benefiting from now think about this and not every coaches success is going to be the same not every coaches journey is going to be the same. But when you think about it it's like, you know, you're coaching and you're investing in yourself and you're supporting others. And the site is, you know, 1999 a month, and then you get booked over 30 times in the month of August. It's like, I wish I could. And a lot of times people don't realize that investing in yourself but it's like I wish I could put $20 on the stock market and it turns into, you know, nearly $1,000 in 30 days. But when you invest in yourself, then others see, Wow, you know what, I'm inspired by her and her journey and what she's doing. I want to talk to her and glean some wisdom from her. So it's that's amazing for me to hear that it's working out like that. Now, when as your coaching what would you say out of all the sessions that you've done. What seems to be the common theme like that people book you for the most out of the three categories you've put on my mentor dot life. Definitely separation or divorce. Hands down, even the ones who put on the my mentor that they're interested in health and wellness within the first five minutes it's about the relationship that they're in. And we never even get to the health and wellness. Or the ones that say because it's health and wellness divorce and single parenting that I focus on some some that say that they're wanting to have a session about being a single parent. When we talk it boils down to the relationship that they're in not the single parenthood so much. I see I see now in your bio on my mentor dot life. Do you have in there about going through a divorce. Yes, I think so. I hadn't I hadn't even looked to change it or do anything because it's working and you know I think you said if it's work if it's not broke don't fix it. And so when I whatever I put out put there in December I hadn't even really looked at it again but I think I have kind of a hit on my weight loss journey my divorce and being a single mom of three. Wow, I see. So it's amazing to be able to help people who are going through something that you've gone through. And especially, you know, helping those who have gone through a divorce or going through a divorce because I can only imagine at one time it stopped me and my tracks, you know, I was talking about divorce, and I've never been divorced and a lady put her comments or somewhere or in the chat she like Tony have. Do you know what a divorce feels like. And I was like you know what that probably is a feeling that you can't really just unless you've gone through it. So, have you having gone through a divorce, you know where do you pull from when you're helping others in their divorce or separation. Typically, I kind of depends you know each person is different but I come from a place of going back to eight years ago. When I was in that space when you know with some people haven't left their spouse yet they're still in it and not knowing which direction to go. And so I can really share with them my experiences, and God has humbled me so much during this time because I promised him that I would speak things that are on my heart and not hold back. And sometimes it can be rough around the edges. For example, I told a girl, I say you didn't have a marriage you had a business relationship because the guy needed a green car. So, it hurt her feelings but she booked again because I was transparent and honest and you know my delivery was the way it was I'm just who I am. But sometimes I have to get very vulnerable and share things with people that I'm coaching that I would prefer not to share. But every time that that little hesitation or that fear like I have to say this to this client. Every time that's happened it has blessed them tremendously and then it's blessed me because it let me know this trial or this pain that I went through has a purpose now. That's amazing. I'm proud of what you're doing, you know, and it's inspiring to see that you out there professionally this year in 2020, when things are just going really crazy in 2020 and your business is building and growing and you're going into people's lives. Now, talk to me about do you feel like you have lost anything or lacked anything in the fulfillment arena when you change your rate from $100 an hour to $30 an hour. Do you regret dropping it or have you learned something in the process or grown in the process. That's a loaded question because I could go on talking about what a blessing it has been to make less money. But I know there were people that I would not have touched had I still been at 121 25, I would not have been able to connect with them. And some of them are on their 10th session. Most of them like they like their spots and so it has blessed me tremendously. I wouldn't change it for the world and you know what what it taught me was no I have several businesses and I have different streams of income, but it really doesn't matter when you're doing what God has called you to do and when your heart is there. It doesn't matter what the cost is because then he provides everything else and so during this pandemic I mean this has been a blessing for me financially. I have been in a really good place, even though I reduce my rate so much, but God has just shown up and shown out in other areas. And so I know, and then the feeling that I have that's priceless. I mean, I don't have to think about these calls like, you know, just like talking to you right now. I'm not having to think about what I have to say I don't have to research it I don't have anxiety. And so I just passed it and realized that whoever calls me that's who got connected with me. And so once I realized that, then I'm like, I can talk about it's my life is what happened. And so to be able to just pick up the phone and do that and then in the middle of a pandemic, I'm, I'm used to working from home. And so to be able to continue to even make it make income while working from home while having all of my kids, and on the back porch just being someone's best friend and listening to them and encouraging them and telling them look, I can do it. If you could if I can do it you can do it. And I mean, it's the best feeling ever and I have done, you know, lots of things in life over the years but never felt that in my heart like I feel with doing what I'm doing right now. That's amazing. That's amazing. And you know what is going to get better. And I almost every person I talked to, I say, you know, what we're identifying gifts, or passions I said what do you love to do. And I feel like every person says, help people. And a lot of times, we say that but we don't realize that you actually can start doing it. And you never know who you are called to touch because I know for a fact. Although I coach, you know, a lot of people, I know I cannot do what you do that I cannot coach the way you coach and coach on what you coach on, because you have totally different life experiences. I've never successfully hit my weight loss goal. So I can't spoil from that I'm still in that journey I'm still working on that I was talking about it today, changing my you know eating habits and eating different. I've not gone through a divorce to see what that feels like and then get up on the other side and get better. And I feel like every person, you may not have 1000 clients, 100 clients, but it's like, if the clients you have coached were the only clients you coach, you know, for the rest of your life they stayed with you. Would you feel good having worked with them and help them and see their growth or would you feel empty because you didn't hit you didn't get to coach 1000 people. So I would be I feel fulfilled right this moment if it stops right here. And quite honestly, the number of people doesn't really excite me as much as me working with people on a regular basis. So it's fun to see, you know, one of my clients for instance, and this go this I got to, I got to put this in here because this goes to your character and all of what I said earlier. You may not even remember but a client from Uganda reached out and she was having problems on the site and because of her country or whatever. And you connected us via email so because she was looking you know she was looking to hire me and you didn't have to do that number one, but you did you connected us and we do calls on what's that now, but she hired me and she's been a client and I know you know that was early on on and she has been so inspired by you she even wrote a book and she has you quoted in there twice because you you don't even know this but you encouraged her to finish her book. And so once she did that I bought her book and was so proud of her and I've seen her growth and she's in Africa, and you talk about the different lifestyles. You know, it's not like someone here and divorce and you know the way things are set up the is different. And so it's a big deal for what where she is and the growth she's made and where she's going. And I even talked her into doing the life coach certification and now she is a coach on my mentor, and I told her I was going to be her first client when she signed up. And now I get all these clients signing up I'll be doing sessions with all my clients. But she's not the first person. And you know and I encouraged him to take all of your classes but it speaks to your integrity that you connected us, instead of just, you know, doing whatever you could have done other than that but, you know, she's you know she's making progress and there are other people that I've encouraged because what what I realized is just like I have a story they have a story, and their story isn't finished I'm on the other side of it but, you know, quite often we see so many people out there who have gone through a divorce and they're bitter and, you know, and I'm not about, you know breaking up homes. Most of the women that call, you know, they're on the right track on going out but I do have one client I had to tell, you know, you have to, you have a good man, you need to work on you you're the problem. So, yeah, it's just been, it's been such an amazing experience for me and I think everybody needs to you know everybody has a story and everyone has something that they can inspire and motivate someone else. And they're not enough of us who are doing that or we're afraid to be vulnerable but what I can say is my opinion only before you can really help someone else. You have to be in a certain place yeah you don't have to be there, but you can't be all broken up and torn up in a hot mess. And so I think this year for me with my mentor. I've grown to that but the past two years I've spent more money on personal development than I have in my whole life. And so I think that's made a difference and, and I poured into myself, no matter what it was and you know if you have a conference in Egypt I was going to try to be there and was disappointed that we couldn't be in California that self love retreat that I had signed up for that was a birthday gift to myself. That's not something single mom think about spending $5,000 on themselves for self development but it's everything. You know what, it all makes sense now it all makes sense now and I and sometimes I say it but I didn't really know if I believed it. And I say, you know, when you saw a seat when you invest in yourself you receive a return and now it makes sense because I don't go online and just say, hey, visit my mentor dot life forward slash Amber Johnson like I'm not just promoting your page I'm promoting my mentor dot life. But you're at the top of the coaches book, meaning not just showing up first but meaning in the top three most book coaches on the site, because now it makes sense like how you are reaping what you've shown because I just me personally have seen you at several of, you know, my events. You came way to Miami when I was speaking at somebody else's event. Then from there, you know you came to Atlanta a couple of time for events. You took the life coach certification you signed up for the mastermind program, which was, you know, I don't know hundreds of dollars or over 1000 I can't remember, but it was over 1000. Yeah, you know, so you really, and you signed up for personal coaching, you made investments and so it's coming back to you. And you can actually speak from that place of investing in oneself and a lot of people kind of they want something for nothing. And they want people to support them and support their business but they haven't tapped into the space of support and they don't know what it feels like to support someone and to sacrifice, you know, your own hard earned money to so into someone's business. As you're supporting yourself and you did that. And so congratulations on that ever. And I just thank you. I want to get any, you know, last words that you have for aspiring coaches people who may be kind of on the fence feeling inadequate. You know they've worked on themselves and they feel called to help, you know, what would you say to them should they take the leap of faith or what would you say what did you say to yourself when you made that decision. Well, what I said to myself is probably a little bit what I would say to them is take that leap. Yes, do it because this platform my mentor, there is nothing out there. I coached a client last week and she said I was talking to her about signing up for my mentor or first doing the coaching classes, and she had paid she had just paid $6,000 for a life coach certification class. And she was on week two, and it was a how many ever week program but it was 6000. And I said, Oh my gosh, why did you do that and she said well because you know my mentor they did Tony Gaskins didn't have a payment plan. And so I just didn't have $800 but I had three. And I'm like, can you cancel and just call that three and L and go sign up for 800 with Tony and she was like I don't know but she's checking on it now. Anyways, yeah, so there's nothing yeah I know you're still like somebody actually did that this is a true story. So my mentor is a bargain and like I said before, you always over deliver and under promise. And so for $20 and then you're not just promoting I have not promoted my mentor if it weren't for the promotions that the company has done. I wouldn't be seen on social media and so just the platform that is there for $20 a month. The thing I can tell anyone who is thinking about it who's nervous about it. That's what I don't know my math but what's $20 a month for a year Tony 200. Okay, how many people out there are thinking about this that have paid $20 for a black card at Planet Fitness for five years straight and never been into Planet Fitness. So if you spend $240. This is how I thought about it when I first started that's $240 for a year I've had businesses before. I don't know a business that I can have that's going to cost me $240 for the whole year. So one month literally or if it took me three months to pay for that whole year. The rest is profit. And but the blessing that you get to have access to your teachings. And I mean I know you're on YouTube and people can have access but you do you go that extra mile for the my mentor coaches. And you do extra for us and nobody and it's priceless. Nobody can get that anywhere for $20 a month or for $250 a year. It's a no brainer so if it's anywhere close to your heart or if you're if this in your head and not even in your heart yet. Take that chance because everything you listed that you remember that I've done with you that I've taken a chance on it was all a leap of faith. I didn't have a couple of thousand dollars hanging around to sign up for a mastermind class but I knew what it would do would grow me. And every class that you have on the university Tony Gaskins University. I've taken that I have all my clients going over there taking it some of them. If you know if they can't afford it just find a free one you know sometimes somebody said I said I don't know how much that self love class is but it's not that much just go take it. And the girl some girls said oh it was free for me and I'm like well cool even better. So you pour into so many people and I think. I think that is you know why I know you will be blessing your family will be blessing your you know your children's children will be blessed because you could be that coach that says I'm the man and you're going to spend 300 with me or you just going to have to hear what I have to say on YouTube for free but you didn't do that you made a platform for people like us and it's not only blessing me and all the other 400 coaches that are currently there. But it's also blessing other people who may not have been able to afford one on one coaching with you. So it's just all the way around. It's a win win for everyone. Thank you so much for sharing that and and people might not believe it but I didn't coach you on that so anybody watching this I did not coach Amber on anything that all came from her and off the top of her dome and and you're right. That's why I created it because I don't want anybody to be left behind young lady just left a comment. She was like. Can you discount your coaching because $330 is quite a lot and I told her unfortunately that is my kind of coaching rate but we have coaches on my mentor for as affordable as $25 an hour. And so you know you have to start somewhere and I've been doing this now for 13 years as a professional. And so at that point I have over 500 600 clients that I have to service so I had to continue to gradually increase my rate to kind of you know slow down the influx of clients so that I can work with the clients that already booked me and they grew with me you know some of them still have their rate if they do coaching every month and I know it comes a time to where I remember NFL player reached out to me and he had read the five love languages by Dr. Garrett Chapman and he said man I got a teammate who's going through in his marriage and he wants to do coach I want to pay for coaching for him with Dr. Garrett Chapman and I wrote in he was like do you know him because he knew I coach on relationships but he didn't want to hire me. And so I wrote Dr. Garrett Chapman company and they said he doesn't do any one on one sessions and and I'm like even for $10,000 an hour. And it was like unfortunately he doesn't do any one on one sessions and I was like wow I could never fathom not offering a one on one session but now being where I'm at in my career right now I'm getting close to retiring. I'm like, because you know the point to where you transition to where you're writing books or you are disseminating information to a large group at one time. And so everybody has that journey and it's beautiful to see where you are in your coaching journey. And I know I can just tell by your energy you got another 1015 maybe 20 years before you consider retiring from coaching and just writing books on the back porch you know. So it's beautiful Amber. Now, your link, your URL. Do you know it is it my mentor dot live forward slash amber Johnson. Okay, so I'll put that in the description of this video so anyone who is this if you want to book a session with Amber you can click the link in the description. And if you would like to become a coach you can look in the description there's a link there. So, thank you so much Amber for being here with me spending this time. And I look forward to continue watching you rise. Touch the world. Thank you so much Tony and a lot of it to just following and watching you and and just being being open to change. So thank you so much. Awesome. Thank you. Thank you. We'll talk to y'all soon.