 A advertising-based business model with all-knowing technology that can stitch together the most riveting feed of content that will trigger every single base emotion that you have and keep you coming back for more. If you pair those things, right, all-knowing technology that can trigger every emotion knows you better than you know yourself with the advertising business model, you end up in a bad place because you end up with a service that will keep taking and taking and taking and ultimately manipulating and manipulating and manipulating until we're at war with each other. I never thought of the human condition as fixed until you just gave me that example. Right? It's not the human that's evolving in this matrix. The human is the fixed variable in this equation. So everything, which is, yeah, that makes a lot of sense. That's kind of depressing in some way, but also, yeah, yeah, I guess that's the realization you may have had at one point. Yeah, and that's what I'm scared about. This is the, when you watch movies like The Terminator and you see these artificial intelligence robots that basically turn on us, that's always our conception of what Elon Musk warns us about, but it doesn't look like that. It looks like what's happening right now. Yeah, it's happening. It's just under the covers and it's subterranean and you talked about it when you explained your experience of the election, right? We're not all seeing a complete picture of reality. In fact, I would argue some of us are seeing completely distorted versions of reality. And it's unfortunately these algorithms are becoming incredibly adept at dividing us. Not because Mark and Cheryl are saying, hey, divide the country, make more money. Because that is what it's fundamentally, it's designing itself to do that because that's the best way to drive the most engagement. Hey, everyone. Thanks for checking out that clip. If you enjoyed it, be sure to hit the like button down below. And if you're interested in hearing the full episode, it's out right now on our YouTube channel. We've had a lot of great guests come on this show before and we've got a lot of great guests coming up in the future. So hit subscribe so that you don't miss a single episode. And one final note, we're always looking for new ideas and new companies to feature on the show. So if you know of someone or know of a company, write us a comment down below letting us know who they are and what they do. We'd be happy to have them on the show. Until then, I'll just be here waiting for your comments. So, uh, see you later.