 Strata Hadoop World, whoops, it goes to my microphone. It's the siliconangle.com, siliconangle.tv.cube. We're back here live in New York City for Strata Hadoop World where all the big action is happening in big data, big insights, new technologies and startups. This is siliconangle.com's coverage with wikibon.org. Siliconangle.com is a reference point for tech innovation. This is our third live broadcast in-depth coverage of Hadoop World starting back to 2010. I'm joined with my co-host Dave Vellante at wikibon.org, free research, all free content, no banner ads on siliconangle.com, free research at wikibon.org. It's a wiki, it's editable, great community. Dave Vellante, let's just do a breakdown when doing an analysis of day one here at Hadoop World. So first I want to just say we've had some amazing guests. We had Mike Olson on, John Schroeder, the CEO of MapR, very impressive. MapR is doing fantastic. We have the hottest startup right now in big data here at Strata, HEDAPT, which was a crown, the hot startup, they won the startup showcase. We've had data stacks. Jeff Hummerbacher, data scientist at Cloudera, who's the real driver behind their new Impala technology and platform, really taking Cloudera to a level where they wanted to go when they started. And great conversations we heard from Mike Dauber from Battery Ventures and what's hot in startups. We had Gina Blabber, the VP of Commerce to the Right, talking about the massive demand for people to come to this show. And of course, we have a lot of geeks. We have a lot of commentary. This is Silicon Angle, Wikibon. This is our way, this is what we do. We extract a signal from the noise. Dave, give me your breakdown. Well, first of all, I want to say people can get these videos on youtube.com slash siliconangle. We use the, oftentimes, we still use the siliconangle.tv site. We're using YouTube a lot more. The YouTube platform really is great and we've got a number of playlists. Go check that out. John, we are seeing major themes around unification, I call it unification, but bringing together structured and unstructured data, the SQL and the NoSQL world, bringing them together under one platform. The sort of conventional wisdom in this world has been, as you know, Hadoop is for batch, Real Time is for the big iron engines. We heard Larry Ellison talk about that at Oracle Open World. And in fact, even at IBM IOD this week, that's not the way in which most practitioners are looking at it. They want a way in which they can unify their platforms into a single environment. That's why Adaptive's doing so well and is really doing well on the Buzz meter. That's why it won last night's startup award. So we're seeing that as a major theme. The other theme we're seeing is application, developing applications on top of Hadoop. As you know, John, because you've done this, it's not trivial, right? It's not easy to do. And so we're seeing tools and capabilities come out that are making it easier for regular people and developers and eventually business people to really tap the power of Hadoop. And that's really some of the big themes that we've seen here. We're excited to be here. This is SiliconANGLE's theCUBE. And I want to just say a shout out to the people who make it possible for us to do this amazing independent analysis and guest coverage, insight interviews, drill downs, breaking analysis here at SiliconANGLE. And we want to thank O'Reilly at the top of the list because they make this show possible. I want to put a shout out to O'Reilly and Integrated Media Company. They're working on stuff that matters. That's their mission. Great company, follow O'Reilly. And then, Cloudera. Cloudera co-produced the event with O'Reilly. Cloudera founded Hadoop World. They merged it with Strata. I want to thank Cloudera for some amazing underwriting over the years. Cloudera, great company. They're now the platform for big data. And of course, MapR, the new player in platforms. MapR is really the one to watch in the enterprise. And then you got Datastax, Hortonworks, Hedapt, Opera, Squirrel, Tableau, and Rainstore. So without these help of these great companies, we would not have the ability to come to these events. Video's hard to do. We love to do it. We love doing this like sports to us. We geek out. Dave, and I agree with you. I think that this marketplace is exploding. And this year, it's not about Hadoop anymore. It's about big data. And the two main areas of focus are two. One, analytics. Better insights. That is the number one thing that everyone's talking about right now. What do you do with the data? And number two, it's about the businesses and about the people. Business value of making use of that data. And from those two key points, there's a lot of different conversations. We've gone down on the weeds. We've looked under the hood. We've talked to Jeff Hamerbacher, talking about what's going on with Impala. We've talked to Hedapt about making it easier in the SQL environment. We've talked about high availability. We've talked about a lot of things. So really a lot to talk about and a lot to explore. Yeah, John, and we've got a number of guests coming on the rest of this afternoon, as well as tomorrow. Up next is some folks from Hortonworks. Hortonworks made an announcement today with Microsoft and they've got a really, really tight partnership. We've got Doug Cutting coming on later today. So he's invented a dupe. He knows a little bit about it. And we're going to actually have for the first time a conversation with the new president of Hortonworks. His name is Herb Kunitz. He's a spring source. Went VMware. He knows about open source. The Hortonworks team has got a really amazing group of people. I'm very impressed. At first when Hortonworks was launched, you know we were very critical of them because we know we were friendly with Cloudera and a little bit bashing them down a little bit on trying to copy Cloudera. But you know what they did? They kept their knitting. They stayed true. They got a strong team and they are making huge contributions to Apache. It's an alternative to Cloudera. It's a different approach. But the market is growing so fast that there's so much demand for Hadoop in different kinds of ways. Vertical markets, two platforms, and obviously middleware. I think that's the key point, John, is I remember well when Hortonworks came out and of course you remember MapR as well doing the deal with Green Plum and EMC. And we were at EMC World and talking about the horse race. And yes, there was some skepticism. I know I was skeptical, but I think you're right on. The market is so large. We see MapR solving problems doing business. We heard their CEO on here saying, we don't announce a product until we got customers. And so that's impressive. Hortonworks, like you say, sticking to their knitting, really focusing on being open source and Cloudera innovating. You know, we're going to hear, we're going to take a break and just wrap up the segment. But I got to just say, Dave, I am really excited and passionate about this area. I think there's a transformation going on in big data that rivals almost nothing that I've ever seen before. And I'll give you an example. The PC revolution inspired a whole new generation, empowered the people to serve themselves through computing resources. Then came client server, no longer the mainframes that expand to the application market. Those two forces almost a decade apart, decade and a half apart, created massive innovation. I think big data, Dave, is as powerful as both of those big inflection points combined and it's happening faster than ever. And social media is just one example. And what I think is true, that's happening and it's a vision that we have, it's about the people. Social media is about people. It's about people and what their interests are. It's about people and their contributions. And it's about people. Life is about people. And I think the big data show here is about changing the world, but it comes down to people. Everything that we talk about with our guests comes down to people and then technology. People have to use the technology. So the themes are simpler, more elegant, business value, society value. This is where the action's at and it's really exciting to cover. And Herb Kunitz is up next, John, from Hortonworks. So we're gonna break here and... We'll be right back with Hortonworks, new president right after the short break.