 How many people? Hello, I'm Gabriele Trombrini. I'm a member of the current pharmaceutical. I'm a contributor of marketing, commerce sometime, and I'm an ambassador and many other. Yes, let me see what we see today. I wanna talk about sort of splitting of the marketing activities. I wanna talk about doing an intro and talk about the tasks we do in this last release. I wanna see what is marketing for a private company and also compared with the Fedora marketing organization. I have some ideas about the marketing, but it's only my idea, so I wanna discuss with you about my ideas. Well, starting with, we know at the moment we are so few people walking on the marketing, so it's difficult to reach us. Is it true? Well, we can be reached in the mailing list, it's marketinglistfedoroproject.org. Our channel is Fedora and KTG, and impregnable for the tickets each request people have to do. Well, this is the extract from the wiki. Our wiki say exactly this kind of thing. Develops and executes marketing strategies, the main program of the marketing. Well, we are doing almost nothing of that. Our working flow has three, four main points to follow. Task for each release. There are all the tasks, and we have to attend the meetings for each release and we have to be ready for the deadline. We don't have any blocking issue for the release. Then in the wiki page, we have some of the other tasks we have to do. Of course, the links means pages are not, of course, the links means pages are not edited yet. Then we have the figure track, so we can take care of the request we are receiving. At the moment, Council asks us to report the state of the activity, the last and the only. Who was given by Edward and Brian. He's right. We should update the SOP pages, but it's hard. When we work in three, four people, it's very hard for all the things. Also, we have to update the wiki page, but wiki pages are too much to be followed and updated. There are dozens of pages I don't know how to do. To become a member of a marketing group, of course, it's not due, but registration in FAS is worthwhile. Also, joining the mailing list, not so frequent in the last time. Introduce yourself in the mailing list and join the marketing group in FAS. Of course, the meeting we have weekly in Fedora Marketing Channel. And then people can start contributing. Contributing is important because a couple of years ago we decided that after a series of contributions the membership will be approved because marketing has ever been a group where people, a pair, the disappear, and so on. So we ask for a contribution, a constant contribution. Coming to a marketing abstraction, this is a sort of, is not every company has its own marketing structure. So I take the one more similar to the Fedora Project. We have, of course, marketing. We have a section dedicated to research, distributions and sales, customer service, and advertising. Marketing receives inputs from the board of directors. It has definite targets from the board. Purpose, and then Brian, budget. Brian is not here. Now, this is the private company organization. This is Fedora, well, marketing research, we don't have any marketing research. Or we have but not coming in marketing. Yeah? Distribution and sales ambassador. This is the comparison. Customer service, yes, ask Fedora or Fedora channels in ERC. And advertising, we don't have any campaign of advertising at the moment. Ah, okay, okay. In my vision, improving the Fedora marketing is not easy because we need people. We have to change our organization chart because at the moment we are free for people. Just in, how much are we free? We have, we need targets and goals. From, yeah, you are, you are the man. We have to collect data for case studies. Collect data is not easy. We discussed in the past about ambassador collecting data from their events and so on. It's not easy. Improve connection among outreach groups because marketing for an advertising campaign needs design, needs doc, needs to be connected very, very hard. I don't comment this. Time to reach goals. This is important. Added line, council, FPL, cake, how to say. Well, in March, I wanna have, I don't know, the cover with the ambassadors, Ireland, just for example. So, and this starts the marketing campaign. Improve recruitment. This is several years. I think about this thing, but I don't have so much solution at the moment. Brian? No. Yes, but you know, there is a surprise. We will see later. One of the main purpose of the marketing is to keep updated ambassadors about features and use of the new version of Fedora. When? When we have done, currently this doesn't work very well. Due to lack of connections, among the two ambassadors have a meeting for each region. So, if I am in IMEA, it's difficult for me to attend the APEC or the NA meeting. So, it's difficult to be present in the meeting for saying things, for saying anything. Taking points, the most important marketing task actual. Taking point, frequently snubbed by ambassador. It's not a marketing problem. Yeah, it's ambassador, it's easy. You open the wiki page and read the taking points. In this moment, they can do this. It's not difficult. Lack of people in the marketing room, of course. Ambassador don't care about marketing, yeah? Is it right? Is it right? Just in your opinion? Yeah, of course. Okay. And the problem is, of course, when we fork the magazine from the marketing, I didn't expect that almost all the people go in the magazine. I thought some people rest in the marketing, but this didn't happen. This is my idea, my idea of structure. Well, marketing itself follows the release tasks, of course, and activated all the sub-projects, sub-groups in their structure. Talking, going back to the private company, we said there is a marketing research, well, commerce and ambassadors can do that, from a point of view. Distribution said, okay, ambassadors. They are our guns in the world against Ubuntu. Customer service, okay, as Fedora and the IRC channel, as Fedora. Advertising, yeah, we need absolutely the same team. Design team. Because if Matthew recall, we spoke some time ago about the upgrade of Fedora. We had, we have noticed, a ticket opened in design. He don't know anything else from the design, he's stuck. Yes, but sometimes we should have the power. Sometimes we should have the power to say, no, don't go forward. Stop here and push out the future. Push out the future. Because we have plenty of people having ideas. One more, one more, one more, never end the story, yeah? Of course, marketing is social media. Social media, social media for me is more like magazine stuff. Because it's more connected with magazine, social media. But it's not a problem. It's not this problem. Keep the release task and social media as they are. Okay, we said. Process marketing research along with Commos ambassador, we said before. Keep ambassadors as sales and hiring force. Keep as Fedora and the IRC channel as main help desk. I wanna say help desk is not the correct term. Planning, advertising, campaign along with marketing and design. This is my structure, this kind of structure. I don't think it needs so many people so we can do with two, three, four maybe people joining the team. In pro communication, in pro communication with the group. Okay, stop keeping ambassador self-managed. Okay, what I mean? Ambassador is a group disconnected from the rest of the, they are their release parties, they have their events and they don't give feedback. This is the question. We know there is a release party, we know there is, well, not the main events, just like FOSDM and so on. The little event are not tracked at the moment. Yeah, but yeah, where? Blog, they're open blog, reports. Where do you report your event? In your blog, I don't know if Fedora people is still alive, but I think something similar. Why don't we collect data with, I don't know, I'm saying, a web page with, how many people attend? We can group data then and give commops or marketing some information more. I'd like also to have in each event a personal computer, a laptop with a form that attendees can compute. Are you interested in Fedora? See, yes, no, sorry, Italian. Yes, no, which program, which software do you like in Fedora, FedMessage, I don't know. Some, not from the ambassador, but from the users, from the contributors, not contributors, from the attendant. I think we, yeah, yeah, yeah, of course, of course. Something similar, I don't know, he's only an idea. See you later. Thank you. If there are enough people. We're at this round thinking then. We have to decide which kind of document there is the mind share, you know. So we have to talk more deeply about this kind of thing now. Stream idea, ambassador must be, they are a most important group in communications, okay. I saw something about this, somewhere, this is becoming a member. This, for me, these are the only page we have to maintain. I didn't know. That's the idea. Time to go. There were only questions, but I think we are okay with this. Mars, maybe marketing in the past was the first step to join the community. Yeah. Ambassador also in the past, I liked the ticket about the campaign for the classroom. The, yeah, this is a proof for us. If we can do anything. Simply use us, advanced use us, and so on. I think that's what we were talking about. We want to try to keep this, that, that. For joining the project, it is,