 This study examines parent perceptions and willingness to pay, WTP, for a COVID-19 vaccine, using a cross-sectional survey with 584 final responses collected in November 2020. The findings show that parents were willing to pay more for a vaccine for their children than themselves, and that self-reported parent health status positively impacted WTP. These results have important implications for policy programs requiring cost-benefit analyses to determine the partial benefits of vaccinating to reduce the risk of repetitive widespread outbreaks. This article was authored by Second Katmer and Diana Reindel.