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September 2015-ITC, ACEF Program (Integrating branding with CSR & PR)

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Published on May 22, 2016

Topic: Where Marketers Need to Grow:
Speaker: Sanjeev Kotnala, Founder and Head Catalyst-The Unconsult Way




Topic: Creating Strong CSR Brands versus using CSR to create Strong Brands:
Speaker:Saurabh Uboweja, Founder, CEO & Director, Brand Strategy – Brands of Desire




Topic: CSR; Its Correlation and Impact on the Brand:
Speaker:Sangeeta Robinson, Founder & CEO, Enduring Value Advisory & Practice LLP (a CSR & Sustainability Firm)




Topic: Building a Strong Brand in Cluttered and Commoditized Print Media Space:
Speaker: Mr. Vikas Singh, AVP-Brand Marketing, Dainik Bhaskar Group




Topic: Customer Engagement Through Social Media in Emerging Markets:
Keynote Speaker: Amitha Amarasinghe, Head of Neo@Ogilvy Sri Lanka
Session Chair: Allan Rodrigues, Vice President – Hansa PR




Topic: Integrating Brand Marketing with CSR & PR:
Moderator: Jessie Paul, CEO, Paul Writer
Panelist:
Betsy Vincent, VP – General Carbon.
Nilesh Jagad, Sr.VP-Indian Centre for CSR.
Hasrath Munasinghe, DGM Marketing-Commercial Bank of Ceylon PLC-Srilanka.
Vaishali Sharma, Sr. VP Marketing and Communication – SONY MAX & MAX2.
Umesh N. Jhawar, Vice President- Strategy, Arihant Superstructures Ltd.
Meenakshi Batra, CEO – Charities Aid Foundation India.




Awards for Excellence in CSR:




Topic: Exploiting the Potential of Digital by BC Web Wise (Elstan Rebello & Siddharth Pednekar):




Awards for Excellence in Branding and Marketing:




Thank you/Closing Remarks :
Prof. Vikram Parekh, Dean of Marketing, SIES College of Management

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    • Enterprise and Excellence (e)
  • Artist

    • James Copperthwaite, PRS
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    • KPM 661 Conferences, Awards And Presentations
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    • AdRev Masters Admin (on behalf of APM in North America and EMI Production Music for Rest of World|KPM Main Series|KPM Music Ltd); APM (Publishing), and 1 Music Rights Societies

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