 There was a time when a product used to get designed, get fully completed and the package used to be shipped out to the users. This has completely changed. Today you have products which are actually being developed along with the user at every stage. You are actually having to rethink what the user wants. They add features, they remove features and it is a job of the creator to be able to partner with the user and create the end product. If you are an individual who needs to learn how to adapt to a perpetual beta, then I would think of a three box solution. Now, this is what Professor Govind Rajan actually advises for organizations. One is to actually take the existing product, maximize it to the hilt and get as much money out of it as possible. Two, in parallel, remove what is obsolete, remove those processes, remove those features which no longer work. And then third is to reimagine the future and create it in a substantially different way so that you are prepared for the future that is going to come to you. And that means people have to get comfortable being more like an app than an operating system. Every time you switch on your phone, you will realize that your apps are constantly getting updated. There is no one finished product. So ask yourself, do you want to be like the operating system which gets updated maybe every few years, maybe every six months or a year? Or do you want to be an app that gets updated every few days? I wonder what you think about this? I will wait to hear from you. You can drop me an email abhijitbhaduri at live.com or join me on Twitter at abhijitbhaduri. Look for the hashtag digital tsunami. There are tons of interesting links there. I'll wait to hear from you.