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Ben Silverman on YouTube channels versus traditional TV shows (2012 NAB Show)

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Published on Apr 18, 2012

http://www.nabshow.com/
Keynote: Conversation with Ben Silverman, Founder and Chairman, Electus

Ben Silverman launched Electus, in partnership with IAC, with the belief in a fully integrated multimedia entertainment studio. Electus unites producers, creators, advertisers and distributors under one roof to produce all forms of content for distribution across a variety of platforms around the world. This business model enables marketers and advertisers to be true partners in the content creation and reach audiences like never before. From 'Fashion Star' to 'Marco Polo' to three premium YouTube channels, Silverman has made recent moves that show Electus is serious about multiplatform distribution. Hear his vision for Electus as well as his thoughts on the continued blurring of the lines between advertising and entertainment.

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