 For a lot of the people listening so I love what you just said you had a lot of earned media did you guys go super scrappy and just start emailing a bunch of PR people or how what really you know what was the what was the secret sauce and getting into time and that's Dr. Oz's radar. That's literally it. You just go find someone that's similar things to what your business is associated with and then just email every single one. Yeah like 100% work. And that's something that Kent and Tyler built up like a list of people and they were just Kent and Tyler just like tackling one by one hitting up these writers and I mean that was kind of like the scrappy way to do I mean essentially being our own PR team and just like promoting ourselves basically like hey this is this new idea this is like what we're working on please you know write about us. In terms of strategy did you go so the PR I imagine it's working and directing people to your website but are you also going social media heavy is it everything or are you super focused on the PR piece? I feel like our social media even now is a little weak not not as a criticism for ourselves but is a little weak relative to everything else like we did focus on so much of like an outer facing way that all the CPG that we've seen all the other CPG and brand companies that we've seen all they do is just post pictures of their packaging and their product you know like we want to provide functional value and so I mean right now we have like initiative with fitness influencers that may not have work from Covid but use them pay them to get them to make work from home workout videos you know and then now all of a sudden like you can use our social media as a resource instead of just looking at pictures of our packaging in different places around the world. To your points it's a lot of time kind of marketing and educating people that a product like ours even exists and why you should try it so we've moved a lot away from doing a digital strategy to just trying to sample the product as many events as possible so CrossFit basketball golf tournaments charities etc we're just trying to get the product in people's hands Hey everyone thanks for checking out that clip if you enjoyed it be sure to hit the like button down below and if you're interested in hearing the full episode it's out right now on our YouTube channel we've had a lot of great guests come on this show before and we've got a lot of great guests coming up in the future so hit subscribe so that you don't miss a single episode in one final note we're always looking for new ideas and new companies feature on the show so if you know of someone or know of a company write us a comment down below letting us know who they are and what they do we'd be happy to have them on the show till then i'll just be here waiting for your comments so uh see you later