 How do you become famous to where you go places people say oh, you're that successful insurance person, right? Like you're oh, you're that because I do believe if you have a higher status Do you do not believe you have a higher status? It's one step closer to selling something. Is it not much easier? To sell something when your status your reputation always walks in the door before you do Your status always walks in the door before you do so you want people saying oh that dude It's like man. I saw you doing this. It's all you doing this for the people associate that with being successful Oh, that dude is moving. He's creating things which is why I'm such a big person on events Having events brings energy puts it up on Facebook. Oh my god. So where there's 150 people with that lodge I saw were you in Dustin Black were doing something so where you and Tim stories doing something So where you and Tim Grover was doing something so where you and Cody Askins were doing something, right? Like like you need to be thinking that does that build your personal venture score? Yes or no Now Jerry said something to me last night that I really like Because because apart what I want you thinking is If you're gonna become known for one thing if you're gonna become known for the number one person in the world at one thing What would that one thing be? How do we position ourselves as the number one person in the world? So there's no question There's like hey look that dude's good at that that dude's good at that that dude's good at that This dude is the number one guy in the world at this one thing Right because because until you know this to me it's hard to really become the person of interest that you're Capable of becoming like what Lane are you going to own what space are you going to dominate? Because this is part of becoming a POI Person of interest and when your person of interest scores high what happens is you are now attracting business versus chasing business Everybody see that So should an insurance person be out speaking at the local Rotary clubs and exchange clubs and civic organizations. Yes or no Yes You should be out speaking to every single group that you can't get in front of people position yourself as an expert We call that the showcase event the showcase puts you up in front of them So let's say he goes out on the local circuit speaks around st. Louis on his concept And he does a little small business junket and a little disc here There's gonna be people come up to him and say hey man. I like this I'd like to buy 30 of those books and I'd like for you to come in and speak to my team How much would that cost me and you go and speak teams that well actually really coach my team Now now he's taking a concept and he's speaking on it. He's writing books on it He's coaching about it and all the time his person of interest scores going up Could an insurance agent do the same thing? Yes, I saw where you and that mortgage originated the most successful person is doing something I saw where you and that title person is doing something together I saw where y'all bringing people together I saw where you got a podcast every week I saw where you right like I see you doing everything. That's person of interest Versus I see you doing what this This is what most insurance people do