 Unlike in our roles as CEOs, where it's more about the individual vision that you can impart and how you can get other people to buy into that vision. I think at the association, one of the things I've learned over the last four or five years working closely with a lot of friends is that an association is successful when the collaboration is successful. And to have a successful collaboration, listening is a very important part of that. So we need to listen to each other's points of view with an open mind, understand each other's points of view and understand that collaboration means that not every single time will my point of view prevail. So the leadership has to understand that also just because I am president, it does not mean I know better, right? But it is the collective view of the body that the president must represent. So listening well is very fundamental, I believe, to the role that I have accepted. It's going to be a very busy year because, as I said to you in an earlier conversation, I keep reminding people that this is a trade body, it's a trade association. So our centre of the plate agenda is to address those issues or those opportunities that our members face or deal with or are confronted with while conducting their business, right? We already have been very actively participating in BAK. It's come a long way, but BAK is poised to take off further. I think that will be a very active part of our agenda. I think with the passage of the enabling legislation for GST, GST can have many implications on our business. And our members in particular, our small members, smaller by size, will look to us to represent their issues, if any, to government and will look to us to help them, enable them to understand the law and the processes that they need to follow to comply with it, right? So I expect that in particular this year is going to be quite busy with many such events that we're going to deal with. A part of course from Goa Fasis will come next year, which as my predecessor used to go horse pointing out is not all we do. Problems can be sometimes collective, can be sometimes individual. So we regularly deal with disputes that our members might have either with a client or with one of the media where they place advertising on behalf of their client. We have now regular forums with some of the other industry associations where these forums meet on a predetermined cycle just to make sure that respective member organizations from both sides, whatever issues they may have are resolved as fast as possible. And I believe this has gone a long way in helping our members and those of the other associations also. And from time to time we deal with issues that come to us collectively, right? For example, the shift from time to bark, right? So it's a new currency, it's a new methodology, hence everybody has to adapt to it. Not only we have to adapt to it, not only the media has to adapt to it but also client organizations have to adapt to it. That's an ongoing thing in which there is a lot of work that a lot of people do from at the association.