 how to add meta tags in a WordPress website. Hey, do you have a WordPress website and you know you wanna get found organically? And how are you gonna get found organically? Well, those search engines are gonna go out there like Google and they're gonna grab your information. They're gonna go, this is a good result for what that person just typed in the search bar. So in order for that to work, you have to have meta tags and we're talking titles, we're talking descriptions, we're talking the way you SEO or search engine optimize your page. And to do that, you need to have a plug-in on your WordPress website. Now, in this particular example, I'm gonna be using Yoast and I'm gonna be showing you exactly how to optimize your pages so that you come up in the search engine results and get more people to your site. And we're starting right now. Hey, I'm JR Fisher. Thank you so much for checking out this video. In this video, I'm gonna teach you a lot of things, but let me give you my background first. I've been selling online since 2009. I've sold millions of dollars of both digital and physical products. I operate all kinds of different sites from Cartra to WordPress to Magento to Shopify, you name it. And this particular one is gonna be focusing just on WordPress. Now, I have my branded products actually on thousands of websites, including Walmart. So I started this channel so I could help you out in starting and running and growing your online business. And I've also got a free gift for you. Down in the description, there is a course, it's an e-commerce course worth $97. And you can grab it absolutely free by clicking the link below. You don't need a credit card or anything, you just click and learn. Now, if you haven't already, subscribe to my channel. Go down there and click that big button down there and hit subscribe. Now, that's not gonna tell you if I ever do videos, you'll need to turn on notifications. There's a bell right next to that subscribe button there that if you ring that bell and turn on all notifications, you'll be part of the VIP Fisher family so that I can tell you in advance, anytime I do one of these videos, you'll know before anybody else. And when I go live, it will actually notify you that I'm going live and when I'm going live so that you can actually jump in on a call, you may have questions to ask. Now, if you've tried to do any type of SEO, meta tags, that type of thing on your website, put that in the comments below. Let me know what results you had, if you have a certain plug in you like. You know, tell me all about it, ask me any questions you feel free to do so. Now, let's go ahead and jump in there. What I'm gonna do is I'm gonna jump into the back end of my WordPress website. You do have to know how to log into the admin section but once you're there, it's super easy. I'm gonna walk you through every step. You're gonna know all of this inside and out and we're gonna go ahead and get going right now. Okay, I'm on the dashboard now of one of my websites right here and this is not a huge website. It's got, I think, 298 posts in here, it's 122 pages. But what I wanna do first off is show you exactly where to go so that you can get this plug-in I'm talking about there. The plug-in I'm gonna be using on this is Yoast. This is the free version. This doesn't even cost you anything. It is probably the most popular SEO plug-in in the market right now, so I would highly recommend it. Let's go over here first and we're gonna scroll down right here and we're gonna find our plug-ins right here. Okay, there they are. Now we can either go to install plug-ins or add new. I'm just gonna click on the word plug-ins right now. There we go. Now I'm gonna go up here to add new. Now I've already installed Yoast on this particular website so it's not going to, you know, I can't really install it in front of you but you can see how to do it. So I typed in Yoast, Y-O-A-S-T. Here it is, you can see right here. This is Yoast SEO. Now you can see up here, this little box here says active because I've already activated it, but you can see it's got 27,060 reviews and over five million active installations. So that would be the one you want. So we're gonna go ahead and use that one. Like I said, I've already installed it. If you hadn't installed it, you would click this install button like this one here is. Then you can go ahead and install it and then activate it and then go ahead and use it. Now one caveat I would tell you to this is that if you already have an SEO program in your website, okay? If you already got one in there and you switch to this one, you will need to migrate over all of your data, okay? Now I just switched over all my data to Yoast SEO but make sure you do that, okay? Because if you don't do that, then you're gonna lose all the SEO stuff you already had there. And there is a plugin, a free plugin you can use for migrating that all over. All right, so let's first off, let's go to our post because that's where you're gonna actually have to do your SEO. So let's go there first. Now these are all my posts here. Now I wanna go over first to, let's see here, pages, okay? Because I wanna pull up a page that we've already done so you can see the difference. And let me do this one right here and I'm gonna scroll down. Now, this one here has already been done. There's some things that I could do in here but what happens is when you get into this SEO at the bottom, you can see right here, it's gonna show you what you've already done. So there's a picture here, it's got the title right here. My focus key phrase is not on this one so let me go ahead and put that on here real quick. I'm gonna copy this and I'll put that key phrase in there right there. So that's how to start a business online. And then I've got 10 online businesses, businesses. You can start, okay? So I'm gonna go ahead and do that. Now, every time you put something over here, guys, you do need to update. So I'm gonna hit update right here and then I'm gonna go into one in just a second that is not SEO'ed at all but nothing's been done to it so you can see the difference. Okay, so in this one right here, you would have to go up to where it says Google Preview and it's gonna drop down here. Now, this is what people would actually see if they were searching online. This is what they would see right here. Now, what I have to do also is I have to go here and click edit snippet, okay? So this is the SEO title. This is the slug. Now, what the slug is, is this is the part of the URL that somebody could type in and actually find this, okay? And then here's the meta description right here and it's got green right here which means I could do a little bit better on this. So let's take a look at this one here. Now, 10 try to improve in businesses you can start now. These are simple businesses anyone can start without technical skills. Low or no investment. Okay, so as you see, this here has gone orange and the reason it's gone orange is because there's too many characters in there that won't fit. So let's try to trim this down a little bit. Let's see, 10 try to improve in businesses you can start now. All right, so we're gonna get rid of these are. We don't probably need that. And I'm gonna come over here and put simple businesses anyone can start without technical skills, lower no investment needed free download. So as you can see, now I've moved that little green bar over there a little bit because now it's of the right length. Let's check this out and see how we can improve this. How to start a business online, 10 online business you can start today. Okay, so that moved that bar over there a little bit. Now we're gonna go down here. You could put related key phrases in here, whatever you want to put. And then we're gonna close this. So this basically is our slug. This is our meta description. This is our SEO title here. These three things need to be done on every single one of your pages. So some of you maybe sound like I got hundreds of pages that would take me forever. So what? You know, I mean, you just kind of do it. It's something that has to be done. Now, once I've done all this, I want to update it right here. And it'll tell you if it needs improvement. Okay, so my SEO needs a little improvement on this. But let's go to one that has nothing on it right now, which would be one of my posts because we post videos all the time and they are not SEO, so we need to do so. So let's take a look at some of these and see what I could do on these. This is the number one way to set targets in business. That's a scheduled one, so that's not even live yet. So let me pull this one right here. Okay, and we're gonna go down here and take a look at this one. Now, this one here has a thumbnail on it. This is the thumbnail that we used actually on YouTube because it's actually a YouTube video. So we take these videos and we'll actually post them in the blog area, which is something you can certainly do too. It's very helpful. And these here on YouTube, he's pulled over the description of this and put it on the page so everybody can read it. But we still don't have our SEO done on this. So let's take a look at this and see how we can do that. Okay, so now we're down here at the edit snippet. Okay, so let's go ahead and click edit. So we're gonna put in here seven ways to make your e-commerce business wildly GCC, we're gonna write a spell here, successful. And then we're gonna say secret tips. And I've almost got that bar filled up there because it's counting how many characters are in here. It knows what's gonna fit on a Google search. Now, the slug, we can adjust it. We can not adjust it. That's up to you. I'm not gonna mess with it for this one. Now, this one here is really important because this is the description that people see when they search online. And if that description is not there, they don't know what they're gonna get. So it's really super important to do that. So let's get in here. Let's change this right here, okay? I'm gonna put make your, and you wanna research these words. You don't wanna just randomly put them in there, but I'm gonna do it just for this example. Make your e-commerce business successful using these secret marketing methods. Now, obviously we wanna have some of the same words in the title that we have, okay, in the description. That way it's gonna match up and Google's gonna find it in more spots. Let me change that. Too many letters in here now. So let's make an adjustment here. And maybe we'll just take out the word wildly, yeah. And we'll do best secret tips. Here we go. No, it doesn't like that either. So we're gonna take that out. Just secret tips. Okay, so we've got seven ways to you can make your e-commerce business successful. Secret tips. This is our slug right here. Make your e-commerce business successful by using these secret marketing tips. Now I'm gonna put proven and effective low tech. So because people are not techy, low tech, we'll say steps to improving your business. Okay, so now it's telling what they're gonna get if they click on this and they watch this video. And if you notice this bar here has now gone to green, which is a good thing, right? We got green. And then we can go ahead and close this snippet editor right here. And we wanna go up here and we want to go ahead and update this page. That's gonna take just a second. Okay, so now it has updated. And we can go over here. They're saying there's a couple things we need to do. They're saying it's okay now, which is good. Our readability and our SEO is. And we can go back in there. And if you want to open that up again, edit snippet, we can go in there and look and see that all that new information is in there and these bars are now green now. So what you would wanna do is you'd wanna go through every one of your posts like this. And I know it's a lot of work. I get it. I know this stuff takes time, but what else would you be doing but watching a rerun on TV or some show or something along those lines? So let's go back to all posts again and we'll pick one more and do just one more in here so you totally get this. This one here is a trip wire. So let's go on this one here. This is not been SEOed. And we're gonna see here. We're gonna do edit snippet. That's gonna look at one other thing. Okay, yeah, that's right. All right, edit snippet right here. And we need to get rid of these things here because we need the title, the page, stuff like that. So we're gonna get rid of these things here because there is no SEO title. So what are we trying to optimize here? We're trying to optimize what is a good trip wire secrets for building sales? So we'll go ahead and copy this and bring this down. There's your focus key phrase. There's your SEO title right here. Okay, secrets to building sales. Now it's saying it's orange which means it actually needs a little bit more juice in there, okay? So I may put it here proven trip wires and let's see here for more sales. Ah, I went over so I can't do that. So we'll put proven trip wires. We'll just leave it that, okay? As we're already saying here, secrets to building sales proven trip wires. Now, once we've done that, we wanna remember we want to have some of the same things in this description down here. So we'll put how to use, no, we'll put what is. What is a, because that's what it says at the top, right? The good trip wire. Now we don't wanna have it exactly as a top here but we just wanna wanna put some of the similar words in here like building sales. So building sales is easy. Now, if you notice that line still is orange. It's still saying, hey, you don't have enough stuff in here. Watch this video. So I'll go to your TCH. Watch this video to learn. Can you correct a couple words here, guys? Watch this trip wire to learn. Let's see all the steps. Okay, so we put in here to learn all the steps. Watch, oh, spelling error right there, okay? So I've got those fixed now. Okay, so now we've got that information in there and it's giving me green lines on both of these, which is good, that's awesome. Now, if you wanna get more information on what you need to do, you can open up this one here that says SEO analysis and what you can do is right here, what you can do, if you have the premium, you can add synonyms and related key phrases and all that. But you can also look at things like outbound links. It says, no outbound links appear on this, in this page. Add some. Internal links, so internal links appear on this page. Make sure you add some. So those are things you could do on this. Let me just take a look and see what all's in here. So that would be helpful to you and then down here tells you all the stuff that you have done that's good. Okay, so all these things are good and they told you they're good. Image, alt, attributes, images on this page do not have attributes that reflect the topic and text. Now, to do that, you would need to add the alt tags to the image, which would be in another video, but you could also do that. Key phrase in the meta description, the meta description has been specified but it does not contain the key phrase, fix that. So it shows you how to fix that here. What is the key phrase and you can just go in there and change that, which is pretty easy to do. So that's an overview of how you use Yoast and the things you can do to improve your page and you could certainly go through each one of these and work on the links, internal links, a key phrase and introduction, all those type of things. And if you do that, of course, you're gonna get better rankings, okay? So let's put one thing in here and see what we can do. So we're gonna put an H1 tag here because if we put an H1 tag, it's gonna rank higher in SEO. So we wanna stick that in there also. So that's basically what you're gonna wanna do for each one of your videos that you put out. Make sure that those keywords are there and here's an important thing I do. I think I told you this, but whatever this says here, what is a good tripwire, secrets to building sales, proven tripwires, you wanna make sure this says what is a good tripwire, building sales is easy. Now reword it a little bit but make sure those same words are in both of these here for optimization. Then I'm gonna update it there. Okay, so we got it done. Our SEO is okay, readability needs improvement. We could work on that. But overall, we have optimized this, okay? Which is really good. And we still got some more work to do on it but I wanted to show you the basics of how to use Yoast SEO. You know how to install it now. You know how to set it up. You know you wanna transfer over your information from your previous SEO plugin. Please make sure you do that. Otherwise you'll lose all that SEO on office pages and you don't have to go through doing that again. It's not so bad if you've got to change it a little bit but if you have to redo it, of course, it's a lot more work. Now, at the end of this video, I wanna give you something special, a $97 e-commerce course. You can go directly down into the description right now, click on it and learn. You don't need any credit card to do that. In addition to that, I have Cartra down there. Cartra is one of the best marketing tools I've ever used. It'll do your landing pages, your sales pages, your marketing, your emails, all that good stuff. Go down there and check out Cartra. If you click the link, you can watch a free video. And if you decide to get Cartra, you can get a trial for $1. So you really wanna check that out. I appreciate you watching. If you haven't subscribed so far, make sure you subscribe. Hit that subscribe button next to that. Hit the notification bell like this, right? Turn on all notifications. If you do that, then I can communicate with you. You gotta make sure you turn on all notifications so set it to all notifications. You'll be part of the Fisher family, the VIP family that gets notified as soon as I upload a video. Plus, you'll be notified when I do a live video. And you can actually come in on a call. You can ask me questions. Now, if you've tried to SEO your site, I wanna hear about it. What plugin did you use? Have you used SEO by Yoast before? I mean, I think it's awesome, but I'd love to hear your opinions. If you have any problems, please put them in the comments below. Any comments, I would love to see them. Give me a thumbs up if you like this video and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel. And click that little bell right there so you can be notified every time I do a new video. Also, click on one of those videos there. Keep watching on my channel.