 Since coming to power in 2014, the BJP has unleashed a range of policies and schemes in keeping with its slogan of Ache Bin. Advertisements claiming the success of these policies and schemes are being promoted on various media platforms. The BJP has, in its five years in power, spent a whopping Rs 4,343 crores on print ads, electronic ads and outdoor publicity. It's almost twice the amount that the Congress-led UPA government spent over a period of 10 years. The extent of the advertising was brought to light recently when BJP shot to the top of the list of television advertisers. In just a week, the BJP has dislodged Vimal Panmasala to become the leading television advertiser in the country. With advertisements appearing 22,099 times, the BJP has also overtaken big advertisers like Netflix and Trivago. The Congress doesn't even feature in the list of top 10 television advertisers. As the richest political party in the country, one wonders, where does the BJP get funding to engage in such heavy advertising across mediums? Given the intensity of political marketing and gimmicks, do voters, especially those who are uneducated and illiterate, stand a chance to make a fair and democratic choice in the upcoming assembly elections in Rajasthan, Chhattisgarh, Telangana, Mizoram and Madhya Pradesh? Has the BJP become a fairness cream that advertises for a faulty product that promises to give results in 14 days with no real solutions on the ground?