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Published on Jan 28, 2013
The NAMM Foundation unveils its new public service announcement campaign, "Just Play."
This spot will debut in a national multi-media campaign starting in March 2013. It will include ads for television, radio, billboards, bus shelters, airports, malls and anywhere one can hear, think about or play music.
"Just Play" encourages Americans to let go of the excuses that keep them from learning to play a musical instrument, be it age, time, ability or access, and derives from a Gallup Poll that revealed 85 percent of Americans who do not play a musical instrument wish that they did.
Featuring amateur musicians age 4 to 101, the commercial opens with a child's one-fingered version of "Twinkle, Twinkle, Little Star," and builds as people of all ages join together, layering on different interpretations of the classic. Showcasing the accessibility of and ease with which one can learn to play music, the spot ends with a compelling imperative to just play.
The "Just Play" campaign underscores NAMM's year-round initiatives designed to create more active music makers, including scientific research on the benefits of making music, publicizing musical success stories from everyday music makers, and inspiring ways in which music makes people's lives better.
NAMM Members can request a high-resolution, downloadable version to play in stores from the NAMM membership department.
To learn more about the National Association of Music Merchants (NAMM) and the NAMM Foundation, please visit NAMM.org, NAMMFoundation.org.
NAMM envisions a world in which the joy of making music is a precious element of daily living for everyone; a world in which every child has a deep desire to learn music and a recognized right to be taught; and in which every adult is a passionate champion and defender of that right.
Spot produced in collaboration with M Creative - http://m-creative.tv/ Follow NAMM on facebook.com/nammorg and twitter.com/namm