 Sydd y gallwch i chi arnyddio eu gwneudio yn ffraeg oedd y gallwch iawn i'r mewn jenderinol Senedd. Oni'n gwybod am yw'n mynd i chi wedi'i gweithio gyda'r yn cyflawn i chi. Fythio arall o'r gwneudio hefyd hynny'n gweithio ar gyfer Llywodraeth. Mae'n adeg am yw cynnwys am ymgyrch yn cael eu casigol. Mae'n ystod hynny'n cais i chi i chi ddigonad ysgol am ymgyrch o'u ddydd. .. messed up, but we would also be able to hear you. If you don't mind muting your microphones, that would be awesome. But also as the session goes on, please do feel free to ask any questions... ..via the chat functionality in Zoom. If we bring you in to ask any questions live, we'll let you know... ..just before we bring you in and unmute yourself... ..and everybody in the room will be able to hear you. So thank you also for everybody who joins online. I'm Ollie Maget. I'm here to be your emcee this evening. Yn gweithio gwych o gwych, rwy'n fwyfyrdd yma, yw'r grwp yn ymdweud yn gyfathol yn ymgyrchol yn gyfathol, ac rwy'n fyddai gwrs o gweithio agtech sydd fawr yn gweithio'r cyfan gyda'r dyfodol, gyda'r ffarmers a pham o'r maslygu yn eu system agtech. Yn gweithio, mae'r gwriwch yn cael 200 o fwrdd, ac mae'n gweithio'r cyffredinol ar y tyfn nhw. Mae'n gweithio'n gweithio'n gweithio'n gweithio. Felly, fydd ddim yn cael ei wneud yn gympredig sy'n ddyn nhw'n gwybod agtech ymdangos a'r adleidau a fydd ydych yn gwybod i ddweud ymgynghwyno. Mae'n gwybod fydd yn gwybod. Yn y ffrifwyr, mae'r cyfrifwyr agtech ymddyl, ac mae'n rhai oedd hyd yn ymdyn nhw. Felly, rydyn ni'n ddim ddim yn gwybod, dwi'n ddim yn gweld, rydyn ni fod oedd ymddangos. O hyd yn Ddechrau Lleanna Reid, oes yr intybendant ei hefyd. Mae'r Mashelle Lalley eu tynnu. A dyma, am y cenderon, mae'n ddechrau Fennie Schultz. Fyddech chi'n ddigwydd ni, ddim credu'r bobl yn enw i'n amser a gwneud hynny nad oeddech chi'n ddod yma. A heb ddaeth ym ysbyt yma i'n bywyd yma i'r ystafell. I iechyd, byddwn i go iawn arnoannauau bod ymddangos mwy o'r Ysthul fyddiadau cyryngau ym ysbyt yma o Dan Llywodraeth, a wrth fy mod i fynd i'r lleidio cyfnod, rhywbeth, a'r llynwydd y gynhyrchu a'r llynwyddoch, a fydd yn wneud y cyfnodau, a'r gweithio arno a'r rôl y dyma yng Nghymru sy'n gweithio, ac ostrioli ar gyfer y cyfnod agro-cylwll. Rwy'n blaen i fynd i'ch gondol i fynd i'r ffiydd ymlaen i'r Pwyddog. Felly, dim gallwn ddigon nhw David Basham, i fynd ymddir i'n ddabog Caryline Macmillan, ynghylch am ymddir ynghylch, We have Catherine Sayer, CEO of Food South Australia, Brian Smedley, the CEO of the South Australian Wine Industry Association and also I'd like to say a thank you to Chris Kirk over in the back from Stone and Chalk and thank you as ever for hosting this here today and putting on this amazing kind of text system that we have supporting us online. I'm just in terms of a tiny bit of housekeeping. Toilets are just out in the back. If for any reason we need to leave the building, that's just through those doors to the right. And if everybody just, you know, for COVID safety, if everybody can make sure that they've just registered as they come in by the little touch screens, that would be really appreciated. But without further ado, I'd like to welcome the Honourable David Basham to come and give the introductory speech. Thank you. Thanks very much Holly. Welcome to those in the room and online for the launch of the South Australian Ag Tech strategic plan. This is an exciting day for South Australia as we use this plan as a blueprint to drive technology adoption on farm. Firstly, I'd like to acknowledge the tireless work of the Ag Tech advisory group led by independent chair Dr. Leanna Reid in bringing this plan to fruition. The passion and the enthusiasm amongst that group is second to none. The government recognises the enormous opportunities for our farmers to be able to capitalise on great adoption of technology on farm. Australian agriculture has a goal of reaching $100 billion farm gate output by 2030 from $69 billion in 1819. With the vast majority of arable land currently in use, one of the key drivers to achieving this goal is the development, commercialisation and adoption of Ag Tech. The project increase in South Australian agriculture grows value of production if current Ag Tech offerings were adopted is estimated at up to $2.6 billion per annum. As a dairy farmer, I was aware of the importance of technology in the farming systems and the benefits it can provide. In understanding that current state of play of Ag Tech adoption in South Australia, we undertook a survey which found more than 50% of primary producers are currently not investing in technology on farm. Most concerning in the survey found 18% of primary producers told us they're not planning to invest in technology in the future. This is a statistic in which this government, through its strategic plan, is putting positive policies in place to improve. The Ag Tech strategic plan is a key pillar of the government's growth state target for food, wine and agribusiness of $23 billion by 2030. The South Australian agriculture sector faces a period of unprecedented challenges with the global threat of COVID-19, drought and recent bushfires. These challenges act both as a constraint to the sector and a major motivator for innovation. One of the most significant sources of innovation will come from the application of Ag Tech from sensors and farm management software, imagery, smart farm equipment and genomics to agriculture chain. I was lucky enough to be up at the weight this morning having a look at some of the things going on there. I saw a vehicle that's going to replace my agronomus. It tells me it's about as slow as the agronomus doing his pasture walk. But an amazing piece of technology to assess the biomass taking photos as it transverses the countryside to help calibrate satellites in their ability to read what's there on the ground. The adoption of Ag Tech can help South Australian primary producers enhance production efficiency and business profitability and resilience. However, we get to realise the full potential value of adopting Ag Tech particularly on farm. That's why we established an Ag Tech advisory group in 2019 to provide a high level strategic advice to the state government to inform decision making on the practical application and adoption of Ag Tech on farm. Their first task was to develop a strategic plan to enhance Ag Tech adoption in the state. We've started the bull rolling in supporting Ag Tech adoption with the roll out of Ag Tech demonstration farms at Lockston and Strun. An Ag Tech start up hub run by ThinkLab at Lockston and hosting the inaugural advance ag with more than 330 people in attendance. There's still much more work to be done today. And I'm pleased today I'm announcing a $2.4 million to kick off the objectives of strategic plan which will mean expanding Ag Tech demonstration farms at Neury, Tarotfield, Minnipur and a site over at Port Lincoln. We'll also be establishing Ag Tech start up hubs in the South East and Air Peninsula. Another important element of this funding is for Ag Tech intermediaries, which is a form of extension officer. For the first time in South Australia, we'll have collaboration and cohesive blueprint for the adoption of Ag Tech. This plan needs to be industry driven. Buying and action will be required for a full range of stakeholders. The journey starts tonight. I'm confident the strategic plan will drive adoption of Ag Tech across the state's primary production sector, creating significant value for the entire supply chain from Ag Tech development through to the food processing and marketing. The advisory group will now begin work on advice to government on implementing the seven pillars of the plan. I look forward to this success. This plan brings for South Australia's Ag Tech industries. I will now hand over to the MC Olly to continue tonight's proceedings and thank you all for attending this important launch. Thank you. Thank you very much minister. And now I'd like to introduce our keynote speaker, she's Dr Leanna Reid. So just by way of introduction, Leanna actually was originally an Ag Science graduates back in the day, and she has experience on boards that address innovation across government, industry and research and research organizations, particularly in the biotech sector. This includes current roles as the chair of the SA biotechnology companies, Karina biotech, tech site, and previous role where she was the MD of TGR biosciences. Leanna also chairs Health Translation SA and is a board member of Unisey Venture Capital Biosensis and the RSPCA SA. It's all quite a mouthful for me. Leanna will present the Ag Tech strategic plan for South Australia and following Leanna's presentations, we're going to have a bit of a panel session. So please do keep any questions in mind. And also for everybody again that's online will be kind of, if you write any questions that you've got in the chat function, we'll be picking some out and also bringing you live to air so that you can ask them directly to the panel at the end of Leanna's presentation. So Leanna, please over to you. Thank you. Thank you, Ollie. And thank you, Minister, for your great introduction. So it's a delight here to be able to come back again here because we gave a preview of the plan in July where we had had inputs from over 600 or so people. We got further feedback after that and we've incorporated that into our plan. So we're presenting to you what is still a high level plan. We've got a lot of work to do to get into the detail, but very pleased to be here tonight presenting that for you. And as the Minister mentioned, the advisory group is driving this plan and has involved widespread consultation. Now, the purpose of our plan is focused around adoption of agtech, as the Minister said. So along, you can see this chain here with highlighted the on farm production uptake. Having said that, we recognise that really the whole value is in this full chain. And what we really have to be doing in Australia generally, not just South Australia, of course, is focusing much more on value add industries. And if you look around and say, well, okay, what industry sector could we really make a great bang with our buck for internationally? I think you'd have to say that the agriculture agribusiness sector is one of those and agtech is going to be a key driver of that. So while we're focusing at the moment, in this particular stage on how we can get more agtech into the farming sector, it's this whole chain that needs to be working absolutely optimised and synergistically to make this a reality. So our work is starting on adoption, but I think that's really just the start of it, Minister, once we've solved that problem, but important to focus, I think, and that's why we're doing this. The Minister has mentioned the importance of the agribusiness in South Australia. It's over a $15 billion per annum industry already. We hope to grow that to $23 billion per annum by 2030. That's a fairly optimistic aim, but it's good to be ambitious. But agtech has been estimated that it could add $2.6 billion per annum, as the Minister said, to our gross value of production and agriculture. So it's an enormous opportunity. But our problem that we have identified and it's quite broad and throughout the whole sector has identified this problem is that we have a lot of agtech solutions that are either coming along or in place as technologies, but we're not adopting them that well on farm at this point. It's really largely restricted to sensors and software for farm management and precision agriculture, but huge opportunities much more broadly. So in looking at that, what are the challenges that were identified in our plan? I'm just giving you a high level here. You'll see more detail in the written plan. And I came under these three areas and the first is that to producers in particular, the value proposition isn't always clear. Perhaps it's not even there yet because it's two technologies too early. It might not be defined and that might be not just return on investment in an economic sense, but perhaps what are the other values that it offers. It might not be fit for purpose. How are we going to take this widget to market as opposed to what does a producer actually need? What are the challenges they face today? And even if all that's in place, our production sector is agricultural production is under economic stress and probably all of the capital in some cases has already been committed. So it might be the best technology in the world, but I haven't got the money to do that. So the value proposition, value for money, and yes, I can make this investment because I can really see the return is not always there. Now, even if the tech sector can come up with good arguments for that, does the producer actually understand what's on offering and particularly what's on offering for me? Not as opposed to a general idea of what's available. What's it going to do for me? That's the problem as well, and that takes an education process. And that's not surprising because the agtech sector itself in developing these technologies is very new, very exciting and expanding, but relatively immature. So not surprising. New technologies are often tad hard to understand. There's also, because of that, the producers don't always have the enough knowledge of what it can do for them to say, yeah, I'll adopt this or I'll reject it. And when they do get advice, what they would prefer to be is from people they trust. As we all like that, I know so-and-so and I believe that person is a good fellow and I trust what they say. So as opposed to someone who would come along with the white sugar gate or whatever and try and sell me something. So they prefer often advice from peers from the farm next door. I like that guy or woman doing really well. They're using this agtech. I'm going to try it too. As opposed to particularly if you're the inventor or the company selling the technology, well, you might get the response. Well, you would say that. So having advice from people that the producers trust. And then from the entrepreneur's point of view, what they need to find are more people who will test the technology so that you'll get those people that the other people trust and will adopt it from. And that's a bit of a vicious cycle if you haven't got many people using it. And there, as we call them, the early adopters, how can we provide the tech developers with more people who will trial that technology so that it actually gets there, can iron out the problems and get further adoption. Now, even if the value proposition is being made by the company that's developing it and the producers understand, say, yeah, I can see how this would really benefit me, it's still not always that easy to use some of the technology. Internet connectivity is a real problem in rural areas, so that's got to improve a lot. If you're going to use things that you have to get out your phone or iPad for and you haven't got any connectivity, well, you're not going to use it. And then products need to be easy to use, integrated and easy to use. If you're a producer out there on a tractor and you've got to manage about 10 apps at once, you're just going to say, well, to hell with that. So it has to be integrated and easy to use. And of course, if you're coming up with new technologies, this manufacturer is over here and this one's over here, that's not necessarily going to be in place in the first instance. And then that's a changing field, rapidly changing field. So it's not just telling people how to do things once, you need ongoing training so that it actually remains consistently available and workable. So that's a lot of challenges. We have these seven pillars that we've mentioned under which we're developing strategies. As I said, it's still fairly high level. We've got to really get down the ditches and get the detailed strategies in place. That's the work for the ag tech group coming up. The first one that I think is the biggie is bringing people together, calling it networking and collaboration. And this is not exclusive to the ag sector. It's a common problem across a whole lot of industry sectors. Don't develop technologies in isolation of the end users. Bring them together and bring them together frequently so that you're pressure testing and developing technologies always in conjunction with what the end user needs. Now, for this area, we have two approaches that we're recommending. One, we're calling an ag tech clusters program where you bring together people frequently. You get to know each other because you work with people you trust. Covering the gam, but the researchers, the tech developers, the industry advisors, governments where necessary and business and the end users and producers. We're not talking really hard infrastructure. We've got a lot of hard infrastructure around the place. It's really bringing people together. That's got to be the focus and it will be got to be end user focus. What's going to be the address the issues that people need to do, providing education, providing demonstration. But that less formal thing, which is already undergoing is a sort of forums and showcasing events that bring people together. And we already have, I think the advanced ag first meeting was very successful last year. And ag tech meetups that Oli in particular drives very, very effective ways of getting people know each other and understanding what's on offering in a very personal way. And I think we could do more to build on those programs. The second one demonstrating understanding and this all goes together. These are not independent type initiatives. I think we mentioned intermediaries and ambassadors. That is people who, if you're trying to say, well, you've got the producer over here and you've got the developer here. People who can sit in the middle and understand both needs of both sides are absolutely like gold. So people who can help bring together the those different people in different parts of the sector are going to be enormously important. So that you can introduce a producer to a developer and the developer can make sure that it's being done in the right way that the producers need that. And demonstration sites. The minister mentioned, we're very pleased to hear about 2.4 million of extra funding going towards demonstration sites and indeed some innovation hubs, which fits in a way with our cluster program as a way of building those. Because demonstrating those in a real life situation, preferably if possible in a really commercially relevant situation. So you can actually see, okay, in real life, this is how this works. And of course, you can improve it under those circumstances to if you're a developer. And the entrepreneurial capability of the ag tech developers themselves is crucial. How do we grow that? How does it become an industry globally competitive in its own right and well linked with end users? I think this is an area we're just touching on. Because our focus is on adoption. And I think this is an area we need a whole set of work in itself. Schools and education, I mentioned. Then I think there's the ongoing reeducation and new education of producers as you're going along. But also for schools and curriculum, the future workforce, really making sure that we're doing that. As an ag science graduate, I can really appreciate the quality of that degree. And yet we're still going in this current day. The cut off scores that you need to go into agriculture is so much lower than some other fields. It's crazy. It's such an important field. This network connectivity problem, we do have a range of solutions around. So it's not necessarily coming up with new solutions. But there are providers who will say, go out to farms and say, okay, you need ABCD and I'll help you put it together to improve connectivity under in remote areas. And the technology compatibility side of things. Again, if you go back to the clusters and demonstration sites intermediaries, these sort of mechanisms that we're going to be working on. And part of the process would be saying, well, can we combine technologies A, B and C and really come up with one solution that addresses a range of needs. Government leadership is crucial minister. As you've recognised, thank you. We're exploring a number of initiatives that the government might put in place, particularly to address market failure. Government doesn't want to step in where the private sector should do it. But also just that leadership. The fact that the government has put this up in lights as an important initiative is important because it drives industry confidence that this is an important area. So if you're an investor or a business thinking, will I put more of my money into this? It creates that more of a feeling. Well, we do have a number of activities underway or in the process of being developed. And I've just listed some of those here. That area in terms of networking and the events. Pleased to advance to the advanced ag 2021. I'm pleased to be able to do that. I'm pleased to be able to do that. I'm pleased to be able to do that. I'm pleased to be able to do that. I'm pleased to be able to do that. I'm pleased to be able to give that back and to all of those events. I'm pleased to advance to the advanced ag 2021. We'll be held on the 23rd of July next year. So at the Convention Centre. So keep that in mind. And what we do here, of course is a particular focus on showcasing new innovations and how they can be used on farms. So that's really. Squarely focused at that adoption level. The demonstration farms that we're just putting new funding to. We already have a number in place. Mae'r ystyried, y tarrot, yw ddiweddol, ymwine, ymwine, ymwine, yw'r ymwine, yw'n mynd i'w meddwl i'ch gael eu rhan o'r hyn sylfa, sydd wedi'u wneud o'r gweithio. Mae'n mynd i'r ymdwyngen nhw'n gwneud am y cyfrifiad yw y ffawr yn y cyfrifiad. Mae'r llwyddo ar gyfer hynny, mae hynny'n fwy o'r ffawr yn fwy o'r holl. Mae'n fwy o wneud i'r holl, mae'n fwy o'r holl yn fwy o'r holl, a'r perthynau ar gyfer y drylandau ar gyfer y peninsular, yn ystod yn ddwylaeth ar y south-east. Yn ymgyrchau ysgol, ymddych chi'n ddweud o'r ffordd yn ysgol yng Nghymru i'r cyfnodau ar gyfer y cwmniadau a'r perthynau ar gyfer y gwaith yng nghyrchol o'r perthynau. Yn ymddych chi'n ddwylo, ystryw yn ysgol i'r ystod yn ymddychol, i'r ystod yng Nghyrchol, efallai yn ymgyrchol. Dwi'r bobl arwad gan ystod, oherwydd gan fawr, arnaeth yn swyddfa cyllid. Byddwn am hwn o'r gwrthod wir, a byddwn am y cyfran encounters ar y cyfrail. Byddwn am yr hyn nifer cynllun lleoli yn ymddangosol, oherwydd dwi'n amser cyflyb yn ymddangosol. Byddwn am hwn o'r gwrthod ymddangol, oherwydd dwi'n amser cynnal. Yn y ffreswn a'r cyfrail ac yn awddion ffreswn o'r ffreswn yn y odyn ni, a'r cyfprifwys yn y ddweud yn y cyfaint, felly bydd have just so far even though most of these demonstration sites are fairly new. They have received 40 applications, two, two to showcase technologies, of which most of them 30 or so have been accepted. So it's looking like it's a programme that's going to get legs. a isgwyl iawn o lelwch, a rhywodau ar gyfer y LLTEG, a hubwyr i Gwlygog Lolwg Lolaid, yma yn Llockson, lawer y Llywodraeth Llywodraeth Llaid, o'r notrwch Llywodraeth Llockson ym Llywodraeth, mae i gyda'rその ar gyfer i Llywodraeth Llywodraeth Llywodraeth, a yna yn unig ymlaen amser ac oes iawn i'r wazio'r cymprif Ballanau o'u newidau i rydym of other services. So it's part of that jigsaw of the networking and collaboration. In terms of entrepreneurship, we already have a range of programs in place and often headquartered from this very facility here, listed a number of them there. I think what we don't want to do in this program is try to reinvent the wheel, duplicate things. So I think our first step would be to look at those opportunities, how they're being developed for the agtech industry, and are they adequately servicing agtech opportunities? How might we build on that? That will be the analysis that we'll do to start with. Then we have a range of sector-specific growth programs already being developed or in place, and I've just listed a couple of here. The Purser is developing the Red Meat and Wool Growth Program, and the Wine Australia is developing its driving adoption of agri-food technology. Now, it's across the whole wine spectrum from research through to the actual formal wine production, whereas we're focusing on adoption on farm, but there's a lot of similarities in identifying the same kind of problems, particularly that need for linking people together, end-user focus, and the concept of the intermediaries comes across. Our Chief Scientist, Caroline Macmillan, launched a week or so ago her excite strategy, which is designing around building innovation across the whole industry sectors of importance and agribusiness is one of those sectors in South Australia. Again, there's a lot of similarities with the work that we're doing, particularly in that concept of intermediaries, to be able to link groups together and driving adoption of technology into the marketplace. I think one of the first things that we will do as a group is work with these other entities and make sure that our programs are synergistic and integrated, as opposed to try to reinvent and do things in parallel. The other areas that I think our group will start to look at, and are not under way at this one, is then what is it amongst all that that we could scope as our clusters program, which may well have to be a number of clusters because they might have to be sector sub-sector specific because you wouldn't necessarily do the same thing in one sector versus another of agriculture. I think also to develop a proposal that we might put to government for a fund. We like co-funding of that from industry so that there's real buy-in from the commercial sector there. That would be focused at market gaps or opportunities that cannot be fully developed by the private sector itself and driving game-changing innovations and their uptake into practice. I think that could be a real incentive for groups to get together and supplement some of the programs such as the gravity challenge that's underway. I just come back to finish with this pipeline of the sector. Really to emphasise, I think it's an extremely exciting time to be involved with agriculture and ag tech. You go now to the national meetings like Evoke Ag and there is such a buzz around about this opportunity. I wonder sometimes, I'd sometimes show a rather unfriendly slide of a picture of Australia with bulldozers digging it up and putting it on the ships and shipping it overseas. We have in the past been a commodities-based country. Dig it up, ship it out and it's made us, it's put us in a very very good position economically and socially, but the future is valuating. We're not going to be able to have that same benefit, I don't believe, going forward. If you look across the different industries that we know, we could Australia really position itself to be a powerhouse worldwide. I think you'd have to get excited about agriculture and ag tech. It's an absolute pleasure to be involved with this at the moment and congratulate the government for its foresight in seeing this as something to stimulate and we really look forward to helping to develop this strategy. I'll just finish by thanking our ag tech advisory group who are a very passionate group and committed group. Andrew Grant, Michelle Lally, Andrew Lowe, Ollie Majot, Dugart Mcomish, Tom Rainer, Penny Schultz and Jim Wally and also Ben Baghurst, who's, where are you Ben? Over there. Ben is executive officer for our group and has put enormous effort in to bringing this together. Thank you Ben, very much appreciated so thank you. Thank you so much Leanna and I would now like to introduce Matthew Pryor. Matthew is going to be speaking to us online from Melbourne. Just by way of Matthew, if you don't already know him, please do look him up and connect with him on LinkedIn. He's one of the most interesting and influential people in ag tech in Australia. He's actually one of the very few entrepreneurs that has founded an ag tech startup in observant that he's then taken right the way through to its acquisition by Jan Rain about three years ago and then he's gone on from that and then has been one of the partners of Tenacious Ventures, which is the first ag tech investment fund here in Australia. They've already been investing in some of the best startups here like GoTera, an insect farming, automated insect farming that started in Canberra, also Swarm Farm which is an autonomous tractor company based in I think it's Emerald in Queensland doing amazing things and actually last week they invested in one of the most exciting carbon marketplaces in the world called Norrie so and that's kind of the private sectors real push into the carbon markets and then as well as being at Tenacious Ventures Matthew also is one of the partners at Agthentic which one's the Farmers to Founders Accelerator Programme and yeah just involving so much stuff. One of the founders of Rocket Cedar as well which is a food and ag accelerator from Melbourne and Matthew's just going to come and obviously he was one of the founders of the Australian Agri Tech Association just wants to give us an introduction into the association and also hopefully sort of give us some structure of how where the South Australian Agtech plan and fit in with things nationally and where the ecosystem is moving so over to you Matthew. Awesome thanks Holly how's that audio coming through? Yeah that's brilliant thank you. Oh good hi everybody here it's a little weird to be presenting in this way my apologies for the cans but my airports decided that today was the day they were going to die and I wasn't able to get a replacement any faster. First I'd like to start by thanking the minister and and been a person for the opportunity to come and make a brief presentation today you know we're just so pleased to see this position of leadership that South Australia is taking in this field and whilst you know there's plenty of opportunity for both state level and national level initiative that there's nothing like leadership to kind of show the way and in particular the real emphasis on solving for adoption it's something that's very close to our heart and something that in my entrepreneurial journey certainly experienced so yeah would like to say congratulations on you know a lot of foresight there and showing leadership and certainly let's hope that every all the other states and federal governments kind of take the initiative and really start to focus on the opportunities of AgriTech so you know briefly touching on that you know we've heard a lot about and talked a lot about our country's aspirations to increase the level of gross value production and farm gate output and adoption clearly is is fundamental to that you know the kind of figures I guess are something in the order of 20 billion dollars out of that 100 billion is expected to come from further adoption of technology which is fabulous and will be a major contributor to the economic prosperity of the country creating jobs in regional areas and continuing to push our international reputation as a world-class producer food and fibre in fact we you know we punch well above our weight as an exporter we you know it's of that the 60 billion that's currently produced you know roughly 40 of that is export that's almost 80 percent that puts us you know about 15th in the world but third that's a three percent roughly of the total value of trade in agricultural produce which is great but the other thing that adoption will do is help to create a sustainable and vibrant AgriTech ecosystem and that's all the companies that we're talking about tonight who will have a vibrant market in Australia for their product and services but there's another opportunity that sits alongside that opportunity to export 100 or more billion dollars with a food and fibre and that is the global marketplace for products in the AgriTech sector that is currently estimated to be a 500 billion dollar market and it is estimated to be growing at eight percent compound annual growth rate so it'll be around about 720 billion dollars by 2023 so one of the challenges with us as a producer is we have limits we have limits of our land we have limits of water and we are to varying degrees at the discretion of international governments in terms of trade policy the amazing thing about that 700 billion dollar opportunity is there is no limit to the level at which we can participate and whilst today our the amount of export income that we currently earned from that may be quite modest there is no reason why we can't have an aspiration for that to be tens of billions of dollars and that's a big price and in the same way when we look at kind of industry growth you know Australia also has been a significant exporter of mineral resources but we now have a very vibrant sector in the kind of you know mineral mining equipment and technology services sector in fact there's an industry growth centre dedicated to the growth of that industry and that is exactly what the Australian AgriTech Association has been created to do to individually kind of recognise the need for AgriTech as an independent sector to have an industry led voice for AgriTech and to help Australian AgriTech entrepreneurs take hold of that opportunity which you know is two-fold the first and and very important is to help Australia maintain its well-deserved reputation and leverage the decades of investment that we've made in research and development in this country but secondarily we can be a really material contributor to the economic growth of the country and that's really what we're looking to do so if that sounds interesting if you want to get involved I strongly encourage you all to go to ozagriTech.org you can sign up you can join the slack community um this this won't happen without leadership and everybody hopefully who's listening and watching tonight can can be part of of building the important industry component Leonear I think just mentioned that you know there are plenty of things that government will will do really well and it's fantastic to see leadership in this area but there are also plenty of things that we as the industry have to do ourselves and that will only happen with people kind of jumping in the bottom grabbing hold of an ore and pulling on it so I encourage you all to to become part of the community thanks very much. Lovely I'll thank you so much Matthew and Matthew's going to hold on for us for a few more minutes just while we actually invite a couple of other people to join Leanna up on the stage so joining Leanna will be Penny Schultz we'll be just coming in and also Tim Johnson I'll give you guys both a quick introduction if that's okay so Penny is is obviously also on the on the advisory board here but she is a beef and sheep farmer from down in the southeast she's actually just well so you are a actually an end user of a lot of agtech products you've you've seen value propositions presented to you both good and bad she's just finished her PhD on the adoption of technology in in farming I think you said it went in about three days ago so she's been up until one o'clock in the morning for about the last two months so yeah so this Penny she's actually also South Australia's board member on the Australian AgriTech Association that Matthew is the founder of so things are starting to kind of join up in lots of positive ways so thank you so much Penny and then we also got Tim Johnson so Tim is actually I first met Tim when Tim so Tim is one of the directors of breed elite and I first met Tim about three odd years ago you started to come to some of our agtech meetups when you were studying ag science here in Adelaide and then you were actually one of the winners of the e-challenge that Adelaide University put on so there was a challenge that was backed by Australian wool innovation that Tim was one of the winners of with breed elite so and Tim's co-founder of breed elite is actually his dad so his mum and dad are both vets his dad very helpfully is also a developer so quite an amazing combination and they're actually a real very sort of again lots of people in South Australia there's lots of really exciting agtech companies that often are really hidden just behind the surface they're very you know don't shout about your successes but this is actually breed elite is one of those startups that's actually really scaling so Tim will probably talk about what what they do or I can ask him in a second but yeah just amazing but very very modest but a real example of a success that's quietly bubbling away here in South Australia so um so also I'll be looking out for any questions online so if anybody's got any questions James uh Proust I saw a question from you just a second ago so we might bring you in in just a few moments but yeah just probably throwing to the floor to to start with Ben's got a microphone to give anybody who's got a question on the floor please if you don't mind just wait until Ben hands you the mic so that everybody online can hear you really clearly so um um please any questions for any of the um any of our guess up here up the front ah just over there at the back there Ben oh and Michelle's going to kindly just over in the grey shoot. Martin Andrew to what extent do we really understand the actual barriers to adoption of this technology and to what extent then to this plan really really nail those to those issues so that we know it's going to be really effective. Yeah I guess um I sit on a few sides of the fence because also off-farm I work with farmers in livestock extensions so running training education programs for farmers I think some of them are highlighted in the presentation from Leanna and in the plan itself and the strategy which is about demonstrating return on investment and value proposition that seems to be a key key barrier as well as maybe upskilling both farmers and growers and developers in either recognising or calculating that return on investment or being able to demonstrate it. I think in the past some products really haven't had a great value proposition or haven't been well communicated which is maybe tainted the market a little bit um and um a lot of the initiatives like demonstration farms and entrepreneurial programs like farmers to founders are going a fairly long way to try and try and alleviate that that barrier. Thank you for the question I was surprised with our survey that we did which had over 600 respondents from across the gambit from um the developers through to the the producers and so forth very consistent responses so you know the industry advisors we asked them what do they think uh their clients saw as the major problems so we got very consistent result and I think it was about 57% said that this return on investment issue uh so I don't understand what it offers it was was a key problem and the other ones will raise too so they're exactly the ones that we got feedback on. The other aspect I guess is you know we still don't know everything of course but I think if we put in place the effective structures and intermediaries and clusters that will be a mechanism by which we will keep to identify you know things that perhaps we didn't see before and then we can move on that so it's a dynamic thing so I think we're it's a start and I was very impressed with the consistency that we got which says I think they have to be real but I'm sure there's other things we'll keep popping up. And there's another Peter if we can just ask one more question then we'll go um I think Pip if you can stand by online we're going to try and throw to online which is always a heart stopping moment but Peter over to you. Thanks Ollie it's Peter Hayes thanks for that presentation and this launch I think it's fantastic. The things that seem to go missing in a lot of this though are when we get past the early adopters the adventurous ones what can be done to minimise to de-risk the issue of taking on the new technology it strikes me that people will take on a technology of if it fails and they're sanguine about it that's fine but those that have bet their own personal bank on it their farms data or their businesses data this issue of IP and who accesses my data well what happens when the business goes bust and I basically decided I'd aligned with that technology it strikes me that there's some policy issues I think the issue of trust that Ollie mentioned how do we generate genuinely founded trust and a collaborative safe yet competitive and progressive sort of set of businesses that won't leave us going either the apple path or the android path and going to or you'll all remember the video path. Yeah yeah thank you one of the big things that we see are providing product solutions for farmers is that the support is a big thing the early adopters are always going to be more tech savvy than the general population and as of that they will have a a stronger commitment to make whatever they invest in work and in the broader farming population and the produce population nobody wants to do badly they all want to do their best and but oftentimes they're coming from a a situation where they didn't grow up with technology they haven't had it implemented on farms all the time it's always just been the sweat off their own back that's made at work and that's where they can need to rely on the people such as us that are providing the solutions to them to really help them through those initial stages to get them confident in the products and gain their knowledge and understanding until they can start running on their own feet. I think we're already seeing some initiatives such as on the sheep background so the national database sheep genetics is providing we've seen for the genomics you talk about genomics testing and things like that where you're doing DNA testing they have now mandated any provider that's providing that to the industry has to have their data go into a centralized database such that because we've seen in the past where they've gone out of business and farmers have lost hundreds of thousands of dollars of investment in this data so that's a really good initiative to see that happening as well. I've just sort of one thing to add probably to Tim like just again under the behind the scenes like just technically the space is really maturing Matthew might be able to talk to this as well but I see like just in terms of something like John Deere so John Deere was actually one of the people in the very early days of like the agtech space that was potentially using farmers data as a lock-in device so they were in like yeah they were basically locking you into their to their technology and it was quite hard to extract their data and it was and they were kind of building quite a closed ecosystem and and actually to their credit there there's there was a massive pushback from farmers over the last couple of years and they're actually starting to just be much more open so it's just the way that we now as tech companies are starting to link in together we're using bits of technology which are basically putting the power in the farmers hands to really make visible like I give permission for platform our startup to see my data that exists in this satellite provider's ecosystem so these moves like to OAuth 2.0 for authentication and and the way that National Farmers Foundation is putting in place kind of clear data codes and actually start up which are really thinking about it actually just have to be working in the farmers best interest or they're going to get found out so Matthew anything from your side yeah totally on the right track there I would say you know I'd be nervous about policy that sort of tries to solve for the economic fate of of any given company but I think it's it's it's absolutely the right way to go for things like the NFF farm data code to be strengthened and to be you know really targeted at the problems that are quite specific to agricultural uses of data I think that those are reasonable and as as vendors you know we should be prepared to be able to stand by the product and if you're adding value and you're creating value for producers then in return I think you know we are obliged as an industry to make sure that that data remains valuable to a producer regardless of the you know outcome for the company because going out of business is one thing getting bored is another so it's very hard to make you know yeah I guess we would say build build race tracks not you know don't don't don't backhorses and so policy in this area I think is a very good solution you know what you are agreeing to if you look at the farm data code it basically you know puts pretty significant obligations on vendors to make sure that that farmers won't be worse off and that's onerous and you know does increase the cost to participate but I think if we're talking about adoption the easily the biggest problem in adoption is psychology you know people are worried people are worried about losing a sense of control they're worried about unintended consequences they're worried about somebody profiting from something that you know they think might be theirs or somehow is derived from them so the farm data code the next couple of versions of that and how it plays out in a in a technical sense you know absolutely the right way to address those problems. Thank you Matthew and I think we're going to try a question on from online so hopefully Pip if you can unmute yourself and ask your question we should hopefully appear on our screen shortly. Hi Ollie can you hear me? You can loud and clear thank you. So obviously a lot of you know this is a really considered planned by the SA government what's a really easy way that industry can participate and support this initiative and on the flip side you know if you had a wish list how would you like government corporates and other agencies and bodies to I suppose lean in and actually help drive this now that you've done some of the heavy lifting. A very good point Pip and I think we've had a lot of interest expressed by industry associations and other farm systems groups to say we can help implement these these initiatives I think we would that's something we want to build in as a strategy that to do that I mentioned a couple of the other plans and that are underway for example from why in Australia that we'd be crazy not to really build on that and work with them and perhaps they're the best people to implement in that in that space if there's a you know a group of the from the private sector or be a the sort of an industry association type of that that is well placed to implement something rather than government I think well government will just want to get out the way so that I don't know the actual answer specifically to that Pip but it's it's high on our list of ways that we want to approach the strategy. Well okay any more questions are Emma if Michelle just Emma just in front of you that's right. Thank you very much. So just also following on from that I don't really see how we're thinking about integrating this into the education system I know you talked about the value of an ag degree but we're seeing young agriculturalists coming out with very very poor knowledge of ag tech at the moment how do you see this policy actually linking in with education? I think at all a whole range of levels I mean there's education of course of producers ongoing that side of things and and I think some of these sort of demonstration facilities can help provide some of that stuff ultimately we're going to have to get back to the school curricula it's going to have to go back that far and and how is that working and how do you excite kids I guess is partly the issue and and I I think the link of ag tech with space technologies has got to be a positive one and we're well placed in South Australia in that regard so I haven't we haven't worked through that yet Emma but I guess we you know one of the first things we'll do is go with the education department and and TAFE for that matter training of people to say okay you know this is the kind of skills that we're looking for people for the new generation first of all wait what are those skills that people need to have and how can we build those more in the programs and interest people in doing it not an easy task I think also it will come from adoption will breed adoption in the instance that growing up myself I saw our farmers that my dad ran a sheep consultancy group where he advised elite breeders and through that I was exposed to a lot of seeing people doing a lot of hard work a lot of ours everything like that and I'm all about automation and I actually straight away from the sheep industry because I wanted to chase robots chase all that sort of side of things and I think as adoption increases through these sorts of initiatives kids will grow up seeing those technologies implemented and they may even grow up seeing the change from their family going from a very overworked very stress situation to a automated situation where they're actually can sit down and talk through the kids on that iPad and say here's our here's our maps here's everything like that and encourage those kids to come through and grow up with a level of excitement about the the farm and the jobs that their parents are doing rather than a oh geez I don't want to do that when I'm all to look at them they're stressed I want to go somewhere that's got technology sort of thing great I think we'll throw to another question Hamish if you don't mind un-muting yourself and you should be coming through now can you hear me Oli yeah loud and clear thank you Oli hi Matt hi all our platform pear trees a universal dashboard so last three years have actually been trying to solve many of these issues of integrations and data so very interesting conversation I thank you my question's really back to professor Leanna particularly about the intermediate trees and you've probably touched on it a little bit from Pip's question but it's really about we've seen a lot of demonstration farms we've worked with New South Wales DPI, West Australian Depart, MLA and a number of other projects that have the demonstration farm but I think you quite rightly identify the intermediate trees as as the next stepping stone that the local guy that you can check into but it's probably getting into the weeds but have you got a little bit more concept of how that's going to roll out is there going to be more you know support for those sort of groups or individuals how how's that going to look thanks Hamish I think it will there will have to be support I mean I think that the ambassadors program where existing producers are prepared to stick their hands up and say this for technology application is how it works it's fantastic may well just be happy to do that because they want to help you know the whole system as opposed to become you know paid ambassadors we haven't worked through that yet. Intermediaries I think it's a combination it's one it's a sort of a perhaps an organisational level of providing services and I think Caroline's got that sort of concept as having you know formal structures which provide an intermediary type service but I think it's going to be individuals rolling their sleeves up as well and I think we have to fund a group of those people they're not that easy to find and they're damned important people because they understand what this side needs and what that side needs and one system I think this kind of thing has worked well in slightly differently but Doug Adamson's here I think somewhere around here Doug where yeah the back there now Doug for many years was was one of the what have we called them the case managers of the accelerating commercialisation program federal government program that helped companies take products to market so it was funding that was meant to help adoption as opposed to develop technologies and the group of people that Doug was one of acted as a to me as those intermediaries they were appointed by the by the government funded paid the government and their role was to help those companies that were applying for grants to actually become competitive for those grants and and they ended up knowing lots of people from you know have you talked to this company have you talked to this group it's that kind of skill and input that we need and I think they're skilled individuals and not always that easy to find but it's in in every sector that way in the health area I think we need that how do we get a biotech sector going well it's yeah it's linking people together and knowing how to put the jigsaw together and who they you know they've got to be a world network basically yeah. I'm panning. I'm just going to add to that because perza has their red meat and wool growth program which is already going which is fantastic and a part of that they've got a really strong agtech focus and part of that is producer technology groups so there's something like 20 groups or something across the state of producers that are really interested in how agtech can help their farm businesses and it's a facilitated process and it goes from what's going on in my business what's really bugging me what can I be doing better and then finding technology to match that and I haven't seen anything quite like that across the country and so it's a really good initiative and there's a group in our area and it's got an incredible buzz and it's sort of empowering producers to almost drive their own adoption but in a facilitated way that can link them to to the to the technology if they need that link and and there's within our strategy with the agtech in South Australia in general there's more linkages that I can see that are going to come that will bring producers and growers closer to the developers and that's only going to be a good thing. Fantastic thank you and we're kind of running out of time but we're probably done for a couple of quick questions one more online I think I've got actually joined by somebody crossing the Tasman so Peter Wren Hilton I think you're calling in from New Zealand if you can unmute yourself. There we go I hope that's worked so thank you very much all the great presentations tonight many thanks so I represent AgriTech New Zealand currently we're actively collaborating with the Australian AgriTech Association and I'm very interested to learn more about South Australia's interest in working with potential Trans Tasman partners particularly around farmer adoption and trial farms in association with Australian AgriTech. Just as some context two months ago we signed a deal with the New Zealand Government called the AgriTech Industrial Transformation Plan and much which I've heard tonight reflects that so I'd be really interested to find out the openness and willingness of South Australia to work with New Zealand and you know around some of these really key key projects. When we open up our bubble Peter we'll have to absolutely get together physically we have Adelaide Hazard. Hey I think absolutely we you know we have to learn from each other and not reinvent the wheel and I've always been impressed with New Zealand's approach to its strategies I mean the dairy industry is the classic and you know the world dominance it's been able to achieve we can learn a lot from that Peter and I hope a New Zealand can learn something from us as well. Great lovely thank you and are there any last questions just here on the floor? Martyn Andrew again sort of a random idea when I was a kid in the Riverland in the 1960s they used to have gadget days which was sort of local farmers with little bits of tricks and things they developed and shared around and so forth and I'm wondering I know it's not perhaps I'm wondering if there's a role for that kind of concept again or whether that's perhaps embraced in some of the initiatives that you've talked about. I think it is in the sense of you know some of that that like the innovation hubs and so forth would be you know could be down to something quite small you know it's not necessarily the grand initiative and similarly the demonstration site sort of you know how can my little widget fit in here and how do I improve my little widget so you know I think it's a spectrum and a vibrant opportunity there to cover that including some of those things it'd be pretty interesting I reckon. Penny do you want to just? I was just going to give the Farmers to Founders Program a plug because I was one of the first cohort that went through and no one knows farmers problems like farmers and a lot of farmers are quite innovative as well so Farmers of Founders helps farmers not only take their problems and find the solutions but potentially turn those solutions into commercial businesses and products and it's a fantastic program and very well done and it's been supported by industry and I think there's also an opportunity like it's not as if farmers are going to take developers jobs because not all farmers want to then take that solution and run with it because farming is a very busy and complex business as it is but if if something is real and it's got a real value proposition and benefit for the industry there's a whole bunch of developers waiting in the wings that can take it to the next level. Fantastic I think that's a really nice way to wrap it up so I just wanted to say a big thank you again to everybody who's joined us on zoom for you guys for coming down this evening to the minister to Leanne to Tim and to Penny and to Matthew really really appreciated everybody here at Stone and Chalk you're welcome to stay and have a chat and a beer and a wine I think we have to still sit down while we're having it but please enjoy and everybody at home hope you have a lovely evening and thank you again and we look forward to kind of working with everybody to kind of push things forwards so thank you so much and good evening