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Published on Sep 11, 2014
Startcelerate is a London-based startup that launched a new framework for startup investments, where different types of companies can allocate internal resources to chosen startups in exchange for equity. Using Startcelerate, an investment company (we are limited to software, design and marketing companies for now) can allocate internal resources to startup projects as direct investments in exchange for equity. Conversely, a startup can avoid the usual issues with fundraising and still cover its development needs by directly benefiting from development resources from established companies, giving equity in exchange.
Startcelerate facilitates the entire investment process by providing a matching protocol between startups and investment companies, a flexible and effective contractual framework, valuations frameworks and (once the online platform is launched) a monitoring environment where the partners can see the evolution of their project and the effectiveness of their investment.