 Thank you, Rahul Gandhi. The women whom I talk to in the videos, they are the Rajdoos of China. Tension, Simran Rajasthan's video has now emerged of Rahul Gandhi's party, reportedly in Kathmandu as the party collapses. Rahul Gandhi's foreign nightclub videos have gone viral. Megapolitical eruption over Rahul Gandhi's nightclub videos caught on camera, partying abroad. This is Indian news television, right? I can't show you because of copyright issues, copyright strikes might take place, but I'm going to show you a very quick montage of what Indian news channels have been covering and I'm sure you have also watched it as well. Well, as tension, Simran Rajasthan's video has now emerged of Rahul Gandhi's party, Megapolitical eruption over Rahul Gandhi's nightclub videos caught on camera, partying abroad. The women whom I talk to in the videos, they are the Rajdoos of China. This is what India's national media thinks is news, the private life of a politician. It would make British tabloid press extremely proud. Of course, television channels have taken this up only after it has already spread to that prestigious WhatsApp university. After that, there have been some devious twists which have now moved on to social media. And at the same time, it comes on national media as prime time debate. Take this particular case, Rahul Gandhi is supposedly was alleged to be at a nightclub in Kathmandu with the Chinese ambassador to Nepal. Now, what should a news channel do? What should journalists do? It is extremely easy to find out whether that really is the Chinese ambassador. It is extremely easy to find out whether Rahul Gandhi was at a nightclub in Kathmandu or not and what he was doing and who that person it. And this vicious cycle of misinformation, disinformation, fake news actually works very cleverly because it starts with something that has really happened. In this case, Rahul Gandhi in a nightclub in Kathmandu with a friend of a friend. But then the context is removed, it is twisted and a question is asked is Rahul Gandhi with the Chinese ambassador. This is pushed out on social media and also on private WhatsApp groups where people comment on it, talk about it, it is further spread. It comes back on national media as a question, cleverly as a question. Was he there? This is the allegation. No need to find out. And then once the national media has raised those questions what happens? It comes right back as 100% verified on WhatsApp. He will send all news articles but these news articles will all start with a message 100% verified news. Solid, right? Now Rahul Gandhi is only one of the targets and probably one of the biggest targets in India right now of disinformation and trolling. But there are others on the other side of the divide on the right as well who also face this kind of trolling and targeting and public figures often journalists and actors and people who have spoken up against the government or against power in general or against a particular political party they are targeted, trolled, harangued in the internet and lies are spread about them. Now I am not saying that this messaging is only about fake news and disinformation I am not saying that this digital highway which is now the most important medium through which messages move to people is only about lies it is also a positive space where political parties push and promote their policies their ideology and also they also turn their leaders into giants and that is where the congress party is particularly bad. And if there is one area where our opponents outdo us it is in communication. They have much more money than us and they are better at communication than we are. The problem is that the congress party doesn't take this digital highway seriously it doesn't take television seriously and that starts straight from the top from Rahul Gandhi himself. I am not going to show it but you can go onto the internet and go to YouTube and look up the video of Rahul Gandhi at the nightclub it is a hazy video but from what it looks like Rahul Gandhi is clean shaven he is dressed up for the occasion as anyone should at a wedding but when he turns up at the congress party's Udaipur Chintan Shivid to speak to the congress workers and congress leaders he has a stubble. He looks like he hasn't slept he looks unkempt, he looks distant he has no animation, no passion this is someone who clearly does not believe that he needs to perform for the camera this is in stark contrast to Prime Minister Modi whether you like him or not whether you oppose him or support him you have to give it that Narendra Modi takes television presence extremely seriously and this is extremely important in a country like India because India has a very wide number of people who are watching videos all day because data is cheap and people have prioritized buying data as part of their life's expenses and a lot of these videos are actually things which contain information often false information and most of it goes through WhatsApp and then is taken to be gospel truth it is time for the congress party to understand just as the BJP understood almost a decade ago the visual medium especially video is a very strange medium because it effaces itself, it disappears it makes you believe that you are there it makes you say that I saw it with my own eyes it has to be true you do not realize that what you saw was actually an edited packet you saw what a camera lens caught you don't know what was happening to the left of the right or top or bottom of that frame but because you see it, you believe it the BJP understands this extremely well it understands that in a country like India when people even when they are literate can read and write their name and write a few sentences they take time to read so video visual images are the greatest and easiest way to pass on a message the right in India in fact the global right has very skilled practitioners of the visual arts the modern digital visual arts whether it is photoshopping, whether it is memes whether it is quick, smart videos and what they do is that they release it into the bloodstream of public discourse and it flows through that it reaches every part of the social body and through the repetition of themes it manages to create certain truths produce certain truths which everyone starts believing and repeating when Prashant Kishore gave certain suggestions to the congress party it included creating WhatsApp groups in every single village it included promoting YouTube channels promoting local channels creating thousands of memes this is not rocket science and it is not something that only the congress party needs to do every party needs to do that in contemporary politics and the BJP does it and it does it extremely well this importance of visual medium importance of social media importance of television has come to India about 10 years ago the BJP was ahead in the game and it managed to make the most of it the congress party simply doesn't understand that these are essential elements of messaging message is not just a few words message is not a speech it is an entire format the congress needs to understand that it can't just emulate or imitate the BJP and hope to succeed it can't just replicate that model because those in the center those who are liberal secular they will want a different language and it is the congress party's job to look for it it has wasted 8 years trying to find that language or maybe never tried to find that language it has woken up now but it is Rahul Gandhi who needs to start right from the top that's the show today keep watching news click like us share our videos and do subscribe to the channel