 Hey guys, how you doing this is rich from rich to be live and tat as I told you I Told you be a monster. It's been a monster. I told you pre IPO Before you know when it was at 41 cents that it was going to be a beast and look at what it did today Beyond tobacco here experience a smooth and satisfying American hemp cigarette with zero tobacco Zero nicotine and zero THC Experience the difference is a game changer. I told you guys it would be and once again We've been a hundred percent correct. Look at that today Monster day today finally breaking the dollar mark now at a dollar eleven And this is a company that did an IPO at 41 cents not too long ago And I prepared everyone and told you in advance that they would be a beast and a game changer and they are Up 24 percent today traded 1.5 million shares I believe the largest equity volume trading day so far since the IPO You can see it's been a steady climb up since the IPO Congratulations to all the members that got in on this Ride this wave and I believe that this is just the beginning and I'm going to show you why right here You can see shares issue note standing 67 million shares issue note standing very tightly held I love tightly held companies Okay, and then they had a news release today, which was the catalyst for the explosion Take a look at this news. This is some big news guys I thought that this was huge news and you can see that the market thought so as well It is a holiday happy july the fourth for everyone in america and all around the world that are celebrating the holiday This is the news that caught my attention menthol variety of beyond tobacco trademark to enter the global market as an alternative to traditional menthol cigarettes menthol cigarettes represent us 80 billion out of us 814 billion tobacco global tobacco market and a 36 share of the us tobacco market alone With menthol cigarettes bands passed in jurisdictions to include brazil Canada and the european union the company has identified Unmet demand that could continue to persist as more jurisdictions follow suit Tat beyond tobacco trademark cigarettes are to be offered in a menthol variety Which can appeal to menthol cigarette smokers With a near term planned product launch on track for q4 2020 We are right around the corner from sales folks Tat limited believes that beyond tobacco tat beyond tobacco trademark Cigarettes are well positioned to capitalize on current and emerging trends relating to menthol cigarettes This is the news right here tat lifestyle and wellness limited cse tat tat on the cse and you can see the frankfurt listing here 2 t p2 That's the frankfurt listing has identified a significant opportunity to compete In the menthol cigarette category of the global tobacco market with its menthol variety of tat beyond tobacco trademark cigarettes At a global level the menthol cigarette category was valued by grandview research at us 80 billion in 2018 with a predicted compounded annual growth rate of 3.1 percent between 2019 and 2025 Despite this projected growth the company believes that there is significant unmet demand Which can potentially continue to be unmet as several government bodies worldwide Have banned or have sought to ban menthol cigarettes Which began with a nationwide ban being passed in brazil in 2012 With canada following closely thereafter finalizing a federal ban on menthol cigarettes in october 2017 Characterized by a unique cooling sensation from menthol A substance derived from plants such as peppermint and spearmint Menthol cigarettes are believed by many smokers to be less harmful than traditional tobacco cigarettes Although according to the u.s. National Cancer Institute There is no evidence to substantiate this notion The company has developed tat beyond tobacco trademark cigarettes as a better for you alternative traditional cigarettes in an original tobacco flavor as well as a menthol version It's a game changer folks This is a game changer Neither of which contain nicotine or tobacco game changer The user experience of tat tobacco beyond tobacco trademark cigarettes Is designed to replicate that of a traditional cigarette Between the stick format cigarette style packaging a proprietary flavoring blend An enhanced volume of smoke inhaled Tat beyond tobacco trademark cigarettes each contain a minimum of 50 milligrams of cannabinoidial CBD A non-psychoactive derivative of hemp Which has been shown to mitigate tobacco withdrawals and reduce dependency game changer Initial retail market testing of tat beyond tobacco trademark cigarettes As detailed in the company's june 29 2020 press release yielded overwhelmingly positive responses from users Which anecdotes formed a general consensus that there was no significant experiential differences between tat beyond tobacco trademark cigarettes and legacy tobacco products menthol which is also commonly used in non-tobacco products such as lozenges Ointments and candy was first added to cigarettes in the 1920s The tobacco industry presented menthol cigarettes as a proposed healthier alternative to regular cigarettes Which was part of a strategy to target beginner smokers who had health concerns regarding smoking Cools the first major brand of menthol cigarettes was founded in 1933 and gained a 2.2 market share by 1935 with the purported benefits of throat comfort beginning in the mid 1950s Tobacco producers also began offering menthol cigarettes under standalone brands including rj reynolds salem lory lard newport spring and philip morris alpine Following several decades of popularity for menthol cigarettes in 2012 the world health organization published guidelines recommending Regulation of ingredients that seek to make tobacco smoking more attractive to include the use of flavors such as menthol To date nationwide bans have been passed in brazil and canada as well as across the european union In february 2020 the united states house of representatives approved a bill on a 213-195 vote which would include banning cigarettes flavoring such as menthol The company believes that several current factors created as an environment in which the mental variety of tat beyond Tobacco trademark cigarettes can potentially thrive Foremost there is a sustained demand for menthol cigarettes in jurisdictions in which they remain legal as of 2018 menthol cigarettes represented 36 of all cigarettes sold in the united states the highest ever proportion Since reporting of such data by major tobacco companies was required A 2010 estimate by philip morris also showed that menthol cigarettes had a 49.4 percent market share in the philippines Wow, that's huge Additionally as of this writing there are no known competitor products that offer a cigarette-like smoking experience That specifically imitates menthol cigarettes came changer between potentially being market ready In just a matter of months and the combination of demand for the regulatory action Against menthol cigarettes tat limited is confident in the early stage and long-term prospects for tat beyond tobacco trademark cigarettes A chart accompanying this announcement is available at global newswire You can see the chart here. Let's click on it and see what they say So here's the chart here. Here's a sample of market share of menthol cigarettes As of 2010 So there's a sample there that's in the press release. This is the website right here at tatusa.com You can learn more about them go to product info And see it is a premium alternative Trademark beyond tobacco So pretty cool. This is what the products look like And let's just go back here to the press release here tat limited founder joe deegan commented and you can see my video on rich tv live and on youtube with tat limited founder joe deegan In recent years many of the most successful innovation strategies have sought to identify unmet niche demand As opposed to simple aligning simply aligning with existing demand that is already being met Like many other players in the tobacco space We are abundantly aware of the mass market demand for better for you alternatives to traditional cigarettes The difference between traditional cigarettes and menthol cigarettes is that there is no existing threat to the legality of the former Whereas the later has been banned in multiple jurisdictions with others potentially on the horizon too as a result millions of menthol cigarette users are Or may soon be without a choice But they'll stop smoking menthols because tat beyond tobacco trademark cigarettes are designed to mimic the experience of smoking a traditional cigarette We believe that promoting the product in its mental variety can appeal to mental converts Who may be unsatisfied by other alternatives? We plan to announce further details regarding our targeted strategy for the mental variety of tat beyond tobacco trademark cigarettes as we approach our scheduled launch in q4 2020 you could see all the references here of the press release And This is a little explanation of tat lifestyle and wellness limited tat herb code the flagship brand of tat lifestyle and wellness Is an early stage life sciences company based in las vegas, nevada Innovating nicotine free and tobacco free alternatives Tritiditional cigarettes with a unique proprietary blend of all natural ingredients and meticulous engineering of the user experience Tat beyond tobacco trademark cigarettes are designed to emulate every aspect of legacy tobacco products with no significant Difference to the user tat beyond tobacco trademark cigarettes provide benefits that include mitigation of tobacco withdrawals and reduction of tobacco dependency game changer With an expert led to go market strategy The company's objective is to position itself in the us 814 billion 2018 global tobacco industry to capitalize on the growing worldwide demand for better for you alternatives traditional cigarettes There is a statement regarding effects of cbd on smoking cessation the beckley Extra research program university of x exeter carried out a pilot study that found it after several weeks Following cannabinoidal cbd treatment cbd helped tobacco smokers to reduce the amount of cigarette smoked by as much as 40 percent so you can actually see a link to the study here And if we click on it, we can actually see a link to the study I'm not going to go through that right now. You guys can do that on your own I'm going to continue to do more research and do more due diligence, but so far tat is up It's approaching almost 200 percent since the ipo. I did bring it to you guys first And I'm going to continue to bring you guys all the news as it happens They did have breaking news today. The stock did explode if we go to weeble right here And we pull up tat I'm going to pull it up for you guys and we're going to take a look at it right here and right now Let's go pull up tat Pretty wild It's been extremely successful since the ipo And I guess it's been not even a month two weeks, I guess And the ipo price was at 41 cents. It opened at 67 and it's already at 111 So congratulations to everyone who has taken advantage of this move on tat Lifestyles and wellness. We did bring it to you first Congratulations to all members of the training academy who got into this well in advance We prepared you guys and once again, we've won big and in my opinion This is just the beginning for the story that is just now getting out there and is starting to become mainstream Okay, guys Thank you guys for watching If you like this video smash the like button if you'd like to subscribe Hit the subscribe button and hit the bell for notifications So every single time we go live or we have any big news or any breaking news about any companies You can get access first I'm going to continue to do my research and my due diligence Love to know what you guys think comment down below of this video Let me let me know what you think. Have you already won on this? Are you buying this? Are you planning to buy this? Have you already sold this? Are you thinking about buying this? Do you like this? Do you dislike this? I want to know now remember rich tv live is strictly for education entertainment purposes Always do your own due diligence Always do your own research before you invest in anything that we talk about here in rich tv live Always invest in the best because the best is blessed and in my opinion tat has a chance to be absolutely One of the best stories out there right now. Thank you guys for watching If you're not winning you're not watching we bringing the winners We brought you this winner and I believe it just continues to win And we bring them too first. I'm out Peace