 I'm proud that look there, I'm going to talk about that with my son in one part of the presentation. So the objectives after that are going to be very quick. I'd like you to engage, I'd like you to share a few things on Twitter with me, and teach your toolkit, and I'd also like you to take part, share your plans out of those kind of things. A typical teacher fashion, so I'm going to start with my journey, share what works, what doesn't work on social media, and give you my 10 top tips. So, that's just a name, that's a hashtag, let's get started. So first of all, what do you think about, what do you share online? So whatever social media platforms you use, what content do you share? So a straw poll, can you put your hand up if you're a teacher? Please just want to see if you've got one. Thank you. If you classify yourself as an educator, in the field of education probably everybody, if you're in the field of business. Thank you. Okay, four options in terms of sharing content. Do you just share news articles? Anybody? Do you share opinions, your own personal views of things? Okay, hands up. Okay, and do you share resources and ideas, anybody? Hands up, all the teachers, well done. Anyone just use social media for chitchat? Cross it with friends. Okay, thank you. Number 10. This is how it all started. You have to identify a purpose. So I started using Twitter in 2008, a professional in 2010. There was a point in my career that I was making at London. Senior assistant head teacher at the time, academy chain, all those kind of things, financial pressures started at that point. I knew I was going to become a dad, and I'd been teaching, training teacher at 18 years old. 20 years later, I thought I needed a break, try something different. So I went for volunteer redundancy. I'm being announced to be at the time of summer's born premature, one panel nine, three months in hospital, countless operations, I've lost track of all the things, but it was incredibly stressful, traveling 85 miles a day just to get to the hospital. Having no job, so I needed to start going back to what I was going to do to help my family. This was a life or death situation. Typical just like Beth, in a hospital with no reception. That's Freddie today. It's a bit of an old photo, but typically you need to update your family with the circumstances. You'll have a kind of e-mail, or a telephone change. So I started writing a blog about Freddie. To understand the doctor's notes from a therapist sitting in the hospital so I started writing a blog. That was Freddie's blog, and it was noticed by all the different baby charities and things like that. So it kind of renewed my love of writing. I always had literacy demons. I'm not the perfect speller, I don't know everything in the world. So I started writing, and this was a bit of a reaffirmation with a very low point in my career. So it had quite a lot of hits. I knew it was always a risk of life or death story, but at least two conversations with the doctors were taken into the room and had one of those conversations. So it was a real risk that the plan was to blog to share with my family through Facebook and private forum. So that then all got better. And then I thought about getting back into teaching. So if not now, when I'm going to get back into it and I'm going to look after the family and if I don't do it, who's going to do it for me? So that was the point of approach. It was kind of boring. I already had a tutor account in 2010. It was very boring in 2011. So now I need to take the ball by the hand before it starts to do something about it. So I started to think, right. Personal or professional. So I went with a professional. I had a personal tutor account across from Guild. I wanted to reflect. Teachers need to be reflective. And we're in a community where we need to share ideas with each other. So that's the old blog from 2010. Looks pretty good. It's on the blogger platform. I probably did that for about a year or two. I went back into it. The Freddy's blog was there. I thought I need to start thinking about something different and make it a bit more clean. So the hits about that type 2012, around 23,000. I started with one follower. I started with one reader. But that wasn't the purpose of the intersocial media. I got into social media to share, to reflect a therapy. Just to write. So in terms of what to say, there's a readership for everything. If I was a window cleaner, I'm certain there's a blogging community about window cleaning. So there's something for everybody. You have to be consistent. If I was blogging about window cleaning, I don't want to simply blog about teaching. It wouldn't make sense for people that come to the website for that content. So people that come to teach and talk it come because they know they're going to get a resource, or education, however it might be. And then find out what interests people. So engage on Twitter, get reader people's feedback. Write in blogs because that's what people want to read. But all those things help. I've just put that image there. A lot of people ask how do you do it. So all I've blogged at the moment, is nearly 900 blogs. I just speak on my phone on the way home after a really stressful day. I have lots of mis-teachers, laws on the heated head. I speak into my phone, kind of digest it all out the system before I get home and talk to my wife. You can use drag and dictate, all these different types of apps. Write it for you as you stick it to the phone. Email it up to you, or if you're in the cloud, you email it up to your desk. Copy it into your blog. So I've got into a really good habit of doing that. And I've probably done it two or three times a week on the drive home. So I'd recommend you speak to yourself after work. So tip number nine, brand yourself. Teacher talk it is a total accident. I'm a DT teacher design technology. So talk it, teacher talk it. Paul McInnes, the original teacher talk it of blessing. He was the original teacher talk it handbook. The teacher talk it name is available to them. So at the time, I keep calm, carry on, posters and cups and teatails. I've become in the rage, so I grabbed that and I kept that for a while. But as the blog became popular, I then thought, well, we have to worry about copying right here. So I then just thought, well, let's come up and learn at the Sydney logo. And it started from this old picture. You can see this is how our picture went into update quite quickly, seven or eight years later. You can see how it kind of evolved into what it is today. I need to think about going to the next stage, which I'll elaborate throughout the presentation. So the blog website, the blogger platform, I went into WordPress.com, created the WordPress site. That's an old preview from about 2012 or 13, as well as the time it started. And it started to be really well. I mean, 140 countries, it's a little widget called Revolver Maps. I get all my tips from ICT magic here. He is a brainchild, not me. Revolver Maps, when I start to track where the traffic comes from, a bit of playing around with random from a book, Bluesbury. I was lucky they re-branded some of my images. It gave me some more spots to think about. So that now is on the Twitter profile page. With all this coming up with different things, we'll think about how I might brand the future. So if you've got any ideas, I'm looking to re-brand again. Although teacher talk at the most followed teacher is a good brand, I want to put the stage I need to take myself away from the front of the company. It is a limited business now. I can explain that in questions at the end. I've got to that stage there. It wasn't an accident. I have a design background. I've got a master's in design. I'm very passionate about design and creativity. I'll make sure that everything is consistent. That's a very accidental thing for me because I came in as a teacher to do this. If you're a business that's pretty obvious, you make sure your business brand is the same in every platform. But for me, it wasn't that way of thinking as a teacher just to start with a little Twitter theme and it's evolved into lots of different avenues. I've got a lot of people helping my wife from the middle, top of the middle, Jenny. Holly here who's in the crowd. Holly helping with her. Holly read my blogs. Asked me why I put the blues ring with the development relationship with our editing, things like that. And I've got a few volunteer bloggers. I hope they can get to the stage where I can give them some honorarium. And that's going really well. So it isn't. I want to get to a stage where the blog becomes a community where people can post their own blogs. So it's a nice position to be in. Stage 8, consistency or secret number 8. Why do followers come to you on Twitter feed or your own Facebook or whatever you want? Do you share this on the left or do you share that on the right? I've got my personal Twitter. It's locked. I'm a teacher and conscious what I do on social media. I tweet about football, beer, my son, what I'm doing in the park. But it's private. People come to teach a toolkit and they know what they're going to get. They get occasional personal things. People do say, how does this account always push out content? Is this person not of a life? So I'm very conscious about well-being and make sure some people see a bit of room and lots of people behind the teacher toolkit account. That my long-term goals will take me away from it and make it more a forum for teachers and not disrupts. In terms of organic growth make your Twitter handle easy to identify. If you're late to Twitter it's still not too late. It's about 300 million users. It's possible to get the name that you are. Make it easy to find. Make it personalised if you can. Put it on all the different same platforms. Keep it professional and interact with people that choose to read and follow you and ask you questions. In terms of locations 85% of my followers Twitter is about 155,000 followers now 85% of those people are in the UK and I know that because I look at the analytics about 20% are based in London and then pretty much everyone else is in the key countries you can see here on the left, America, Australia, Dubai Canada, those kind of places. I think that probably because that's where maybe teachers that work in the UK end up going to work perhaps. There was a whole community around the world with a multitude of their social media loaders so just want to give yourself 30 seconds talk to someone very quickly why don't I ask that you share something professionally about yourself on your social media platform. Talk to someone please this is a classroom environment. Secret number 7 Tarity Be clear what you do there's value given to others people respond well to the situation people like sharing I like to think that I'm in a position where I've shared lots of ideas and resources and helped shape the landscape I've helped people when they're in their needs so that they're now in a place where when I need a bit of help I pretty much get lots of ideas from other people so the key thing here is to share to talk to other people terms of academic research two things that I'll explain are you a mean informer or are you an informer now what that means is two common types of behaviour the content and the differences between the content do you focus on yourself or do you focus on sharing a mean informer or a self focus a self indulgent, a secret tension a lot more follows and say please retweet me now even before I even had one 2000 followers I still had all those requests maybe I'll follow the first teachers and start using Twitter six or seven years ago so they'll do that occasionally but I believe that I'm an informer where I focus on sharing I focus on content, resources giving other people a shout out when they least expect it because I've seen something that they've done and giving people retweets where I think they need it frequency tip number six when I publish my book my stats doubled very fortunate but by blogging that was a purpose to get a book deal I just wanted to write so I think that was quite a clear moment where my traffic doubled on the sites a million views back in 2014 I'm now at five over five million views on my site so it's a rebranded people started to make cartoons of my journey which was flattering looking at all the different analytics around the world being teachers I'm very familiar that Sunday night nine o'clock is the peak time to share ideas and talk to other people Sunday night nine o'clock Sunday top left that is the peak time I know my audience inside out you can see the growth pretty much 100 new followers every day I don't need to tweet now it's got that crazy you're familiar with bounce rate a good website has about 20% bounce rate teacher talk it's at 3% that essentially means people come to teacher talk it they know what they want and they tend to go to three over four pages in the website and stay for about two and a half minutes per page so my blogs are now less than three minutes to me because we're all busy people and there's thousands of things to read that's another tip, three minute blogs can you tweet me please I'm going to retweet my favourites later today what one piece of social media advice would you share but I want to learn from you too I'm a teacher I'm in business and learning so please tweet me your thoughts on social media advice tip five, have a good time okay so respond them and reply teachers need to we're in the business of talking to each other and learning okay and I'm very passionate about responding to everybody but it's to get to stage where it's impossible so I'll show you some stats this is an old one from a couple of years ago in a period of about six weeks I had two and a half thousand people tweet me wanting to question if you're a statement or comment that's a lot of things to read 2,000 emails you can consider you look at the frequency this is by day 25 tweets, 100 tweets this is the frequency of replies that are coming back to me each day so I got to the stage where I need to make social media work for me and pre-program things so I could deal with replied other people and I was doing this all on my own for the first four or five years so all of access to this on your Twitter click the top right this is my last 28 days summer for this month so if I just share with you I've tweeted 942 times that's down 70% of what I normally do I've had over 5.5 million impressions that's 5.5 million people I've seen 9 tweets normally it's 7 or 8 million a month 50,000 people have come to see my Twitter profile page 3,500 people have asked for something on Twitter and you can see in the last 28 days over 2,000 followers so the growth is huge and the demand for engagement or someone asking something you reply is huge too so it is a huge impact on my personal life so I'll get to the stage where I need to think about what I want to do in the future if you get more of this through Twitter analytics it shows you the impression of the graphs when things happen if you want to know if the January slump exists there you go, this is the end of January less people read the stuff Facebook you get the analytics I can see the red button you can see where people dislike the Facebook page I need to see what I've posted maybe I've posted too often maybe there's particular things that people don't like and work out why people leave you can get all this through Twitter so these are all the different graphs engagement, what does it mean the clicks, how often people click the links top left, the likes 7 to 2 likes a day 34 retweets a day some of it's all to do with timing or actually the content but the thing that works the most on Twitter is an engaging question or a statement an image a link to a blog and a hashtag those are the C key signs of a really good tweet I've got some examples so here you go, call marks at the bottom it says a leading statement or a question an image, a hyperlink and a hashtag forgot to mention, I'm going to put all this online later so don't worry about cropping it all down anchor, I've just started using the anchor voice reported, automatic up to Twitter people have been claiming now rather than reading it and the world of social media some things are so easy to take into account when it's written so to hear somebody's voice with a tone or voice makes a huge difference so that's a really good app join it, it's a very young community there's not very many people in fact I'll follow you straight away when I talk to people so use anchor, take full resources I started put resources on my site straight away 5 million readers people might come and get resources for things I do in my own school I put them online obviously I had enough school permissions that school copyrights are very clear about that in my blog some of your schools if you work in a school you might say you can't share school content so make sure you're clear about copyright I got to a point where I started to index everything when I was learning how to use wordpress.com and then moved to wordpress.org which is a self-hosted website so now I post it on my blog I spent loads of time ranking filing everything, wasting hours it was just pointless so now at the stage where you go to the top right of my home page in the blog you search it shows you the most optimized searches of the blogs that you want to read so if you enter four or five words on some content about that topic so this was a meaningless task when I did this about two or three years ago that web page got about 500 blogs all indexed intellectual property resource sharing teachers can pay resources is it your own resource is it the school's resource is it somebody else's logo you need to be very mindful of that I've had my fingers burnt I've also seen people use my work when I can permission so I've now just got a free license to give people the easy work it's the easiest thing to do so creative commons is a good tip getting creative commons those are all the different questions about the content that you want giving you a little widget and a little statement just add it to your website really easy, it can protect yourself tip three, scheduling analytics this is how I get my life back and how people say how does it tweet all the time while I'm tweeting I'm having a bath with my son I'm at the park, I'm having my dinner my account now works for me so my top secret tweet deck is a good life saver you can schedule tweets you can add multiple accounts I think I have about 10 at the moment you can choose different columns for the threads different people you want to follow different hashtags this column is my notification column so I can see who is talking to me or who is going to follow that and that's a really good platform and I use that when I host SLT chat I've got a little team of people that do that we've seen the leadership team community on something nice but buffer is the one thing I want you to take away today you can get a free account you can schedule 10 tweets you can give me the analytics, you can see what works I pay £30 a month I get the business account version I can add 10 different social media platforms or Facebook or Twitter other Twitter accounts and I get loads of details so here's some ideas there is some of my Twitter accounts this is my queue of content when you click the analytics at the top you can see what information how many people I've seen different things so if you go to my blog and type in what is popular this month you'll see month by month I share all the tweets that have had the most engagement this is a bigger screen you can see the current queue imagine like a bus stop you see the sign on the bus when the bus is coming I've just gone behind the scenes and I've told my buffer account where I want to tweet so I think about teachers I think about teachers getting up in America teachers getting going to bed in Australia and I think about how people might see content I can have a different schedule for the weekend people read things first in the morning then they go out with their family they come home at night, it's on the night plan for school, those kind of things you can go into optimal scheduling so you can choose how often you want to tweet I'm very conscious that I over tweet so I'll try not to go I'm now at the stage where it's 50 a day probably too much but people come to the camp because they know that's what's going to happen I would say 70.5% of the tweets are pre-programmed so you might think I'm sitting in front of a camp or a phone but I'm actually out in the car playing with myself what it does it schedules, looks at all your analytics it shows you a pattern, gives you the time and you impress except it pushes them all into your buffer platform you can change the time slightly if you're not happy that you don't want to tweet at half past midnight so it's a really good tool buffer these are some of the screenshots on my website it goes into why a particular tweet gets 140 re-tweets at the start of the new year I put out something about three things for 2007, get rid of offset banners put the CPD into tiny tables giving staff time to mark the plan or a different vibe but however a thousand re-tweets it was all about timing it was a tweet on the 1st of January tip number 2, any finish top 10 lists, people hate them people will love them, they're the most popular blogs people will love lists 7 tips for window cleaners 10 tips for shopping at Tesco so these are some of what I've done 101 female educators a woman education, a woman in leadership so I've spent a few three or four days writing there yes it's a lot of work but the kind of re-tweets of engagement and traffic, this is now pushing I think 20,000 views and I wrote it at the start of January 101 educators so not teachers people in education so I leave the basics to people I follow I'm obviously looking for lots of new people to follow all the time 101 great teachers to follow that's a very old one but that was probably one of the first ones and that's I think pushing 30,000 or 40,000 views so those things work 5 tips for row followers, 10 ways just put a number on it, then the title it works luckily for all the social social change and optimization that I've learned for myself over the years it kind of leads to get ranked teach 100 as a global rank for education websites for a long time I was in the top 100 I'm now frequently in the top 30 across the world so I get a lot of people who are listening in America huge big companies people like MindShift, Edutopia I'm kind of playing our own of these big people and I'm just a one man band and following the things that grow but it's just very flattering to get that recognition and it leads to awards fairly old there used to be a decision rank to be the number one blogging education for the last four years it's really flattering and a nice supply for the hard work one of probably the most proudest moments was a couple of years ago I got nominated for the times 500 the best 500 most influential people in Britain and I was there and I still understand the only classroom teacher to feature on the list and that's a lot to do with what I see is challenging off-stead challenging the DFE where I'm a humble classroom teacher we're all working things together we start to put on our voices and start to challenge things that are happening externally that impact us in the classroom and I think that's probably the hard work of all those kind of national debates getting rid of the off-stead brainings those kind of things so I was really chuffed to get that my last tip I've been scarred by this a lot in the last four or five years it's getting less frequent I even had one last night so 10 rocks enough before this talk post on a picture of me and Ken but both feed the trolls so easy whether you're a company or an individual people give you negative feedback that's just life not everyone likes what you do so I've learned to live with that very quickly so here's some examples who the hell do you think you are I'll be quite happy with David Beckham she doesn't think it's a good thing both that's from an anonymous teacher account and the funny thing with the community is someone tells me who it is because I've done the rule of reciprocation I've helped people they look out for me and then they help me in the future I'm now at the stage where I don't want people to tell me because it upsets you so I just don't look at it full stop but now I've got my followers that tweet me the information so I just say I don't want to know it's just not worth it I've got some bloggers a bit of arrogant feedback here just blaming that I'm a coward people criticising my books these are teachers these people are teachers professional combat online just consider what happens already we have teacher talk it we report you to your head teacher people just make things up this is my favourites from the last couple of slides someone who suffers from premature ejaculation turning education spirit into a 5 minute philosophy so if you've heard of the 5 minute lesson plan that's something that I've helped evolve over time when we're looking viral I still think it's very useful despite teachers not needing to plan lessons for hostile purposes but yeah that's one of my favourites and that was a very detailed blog that's just the highlight so control or delete don't feed the troll, don't reply don't waste your time with it, it will happen and those are the top 10 so it's all there for you I hope it's been helpful I'm here for answer good questions in the end of the presentation I've got the top 10 tweaking tips, blogging tips managing social media for you to leave your own time thank you very much thanks for coming