 You gotta create content in your business but you don't need to be a slave to your phone documenting your whole entire life. I see far too many CEOs not wanting to be in thought leadership because they think it will take over their whole life. They should focus on more important things. But here's what you need to realize. You can run a content machine in one minute per day or 30 minutes per month and that's no exaggeration. So what I'm doing right now, I will sit down, I'll film these iPhone videos for 30 minutes, I'll put them in a folder, I'll never see them again. But here you're seeing them on a social network because I had to be a take them, subtitle them, cut them up, put music in them, publish them and then track them to see what worked. And now you get to see my smiling face every single day and you know who I am. This creates trust and belief. So that those leads coming in, more of them get converted and you're not wasting your added budget or your prospecting budget as a CEO. If you wanna learn how to build more trust so you can convert more in just one minute per day or 30 minutes per month, click through and check out the content machine, the links in the bio and be a CEO, not self-employed.