 Are you tired of watching boring old press releases? Then you've come to the right place, the right channel, the number one channel for CEO interviews and company overviews. Welcome to Rich TV Live, subscribe to our channel and make sure to hit the like button on our videos to help with the YouTube algorithm for more information and in-depth discussions and analysis. Join our trading club at richpigsdaily.com and don't forget to subscribe and hit the bell for notifications to get alerted when our next CEO interview is released so you can discover the next 10-bagger. Hi, how is everybody doing today? I'm your host, Rich here. We have a Rich TV Live with our very special guest, Egal Sudman, the CEO of IRCAN Holdings Corp. How are you doing today, Egal? Oh, fantastic. Thank you for having me on. Always a pleasure, excited to have you on the show, first-time guest. Thank you for joining us today and I wanted to start off by talking a little bit about the company which just stated that it will be entering into the Canadian recreational cannabis market and we were wondering, what is IRCAN's go-to-market strategy? So thanks again for having us and getting our message out. We are really positioned as a B2B play in the cannabis space. We work with a variety of different LPs. We process on a continuous base, over a thousand kilos a week of biomass. We have a lot of distillate available both on the THC and CBD side, which is substantially different than majority of LPs that are playing in the cannabis space. We have probably 300 or 400 kilos at any one time available for these LPs or other brands. We have a variety of different licenses. We have our R&D licenses, processing licenses and now we have our sales license as well. With a sales license, we find that a lot of LPs as well as brands need and require that relationship in order to put those products on the shelves. In Canada, a lot of things, not a lot of things, all the things are getting sold through the boards, through the liquor boards and the cannabis boards in every province. So our strategy is really to partner with best in class brands and LPs that are able to produce, market and sell their products through us, especially with the fact that we are, you know, producing the distillate or the formulations as well as packaging and being able to bring a valuable product and a valuable proposition into the recreational space. That's fantastic. Now, IRCAN is also planning to complete its phase two facility sometime this year. What can you tell us about the work currently underway for phase two? And once complete, what does that mean for IRCAN? Yeah. So we are basically about 80% complete now. I think that we'll be able to get that up and running over the next four to six weeks. The intention is, I think we pretty much, you know, actively pursuing the co-packing business. We are producing right now, like I said, over a thousand kilos a week of input biomass. We can expand that, you know, substantially more on the processing side. When it comes to formulation, filling and packaging, right now we're able to do about a million filled packages a year. With the expansion, we should grow that to about three million units and grow from that as required. We have the space for both storage and production. And that's sort of the intention. I think that we're very responsible of how we spend money, you know, and we do things quite quickly. And like I said, I think four to six weeks is sort of the timeframe of having more production at par and face to build out and starting to produce more than what we'll produce right now. That's great. Now today, you also announced that IRCAN is partnering with Green Bee Botanicals, a California-based cannabis-infused wellness brand. Could you please tell us what the strategy and vision is behind this partnership and when does the company intend to launch Green Bee products in Canada? So we sourced out, like I mentioned, to bring products, best in class sort of products around the world into Canada and represent that relationship into the recreational board as well as the medicinal boards. Before we signed up with Green Bee or signed them up, we signed with Bazelet, which is the leading medicinal cannabis company in Israel. Or the largest one as well. California, we went there. There's obviously a lot of brands. Green Bee is an award-winning women-led initiative in the topical space. They've won multiple awards as best in class. We can really talk about in Canada based on regulation on the fact of how good their products are and what they do for skincare and both in health and beauty. But I think people will address that as they read more about us and about what we do. The intention is to... We have all their formulations. The relationship is very exclusive. We intend, in Canada, it takes about two months to have products submitted to Health Canada and approved. So we're hoping that within three or four months, those products are gonna be on the shelf. We are addressing the formulations now. Obviously, we have the active component of cannabinoids that are required both of the THC and the CPD side. What we do intend to bring to market is that a lot of products that are made in the US, especially in California, have a lot less cannabinoid content. So it could be 50 milligram or 100 milligram total of THC and CPD. Our formulation that the ones we work with them on is gonna be probably the two, three, four, 500 milligram in a container, which is at least twice, if not four or five times more than what's available right now in direct space in Canada. And on the medicinal side, as you can appreciate their formulation is award-winning. Our co-packing and responsibility is in place. And I think it's a winning formulation. That sounds great. Sounds like you guys are on the right track. Now we talked about the share structure earlier today, and we really love fundamentals here at Rich TV Lab. We really like to understand the fundamentals and two things that have really caught my attention. I like your share structure, 119 million fully diluted and no debt. That is extremely important for us in our community here. Can you talk a little bit about your share structure and maybe how many shares are held by insiders? Yeah. So like you mentioned earlier, we talked about the fact that we believe that putting our money where our mouth is to get it with our friends and family. So it's about 120 million fully diluted, both myself, my partner, family and friends in very close hold probably 60 to 70 million shares out of that. So we're very entrenched into the company. We're locked up obviously for three years with no intention of going anywhere. We believe in aligning ourselves with not only family and friends, but also investors that believe in us. We feel very responsible of using other people's money and not wasting it or spending it when there is no need to it. And I feel that moving forward, that's not gonna really change. We don't intend to take on any debt. We don't have any debt. We invested whatever we invested, invested personally. We did a small raise when we went public for about 500,000 a couple of months ago, it was oversubscribed and we came out, I think it was 18 or 19 cents that people subscribe with a warrant. So we believe that everybody that sort of believes in us, we want them to go for the ride with us for it to be a winning proposition for everybody. I love it. This is music to our ears. I know our community, we love to go for rides. Now, when I went through your website, I noticed that you have a section called Marketplace. Now, this is very unique. I love this plan, where it plans to distribute cannabis products to medical patients in Canada. When does the company expect to launch its official marketplace and what kind of products will the company be launching through its marketplace? So our strategy on the marketplace is twofold. One, obviously, dealing with the cannabis medicinal users in Canada and being able to sell to them directly instead of going to the boards. That's what's available and allowed. The way we structuring it, it's right now in beta, people are able to sign up with a prescription. Right now, if they call us or they send an email, we can get the prescription filled on the products that we have. We find that the strategy is really to give them a more beneficial value. So a lot of products that are available at higher potency and higher concentration are available on the marketplace directly to medicinal users at a cheaper rate that they can buy recreationally. A little secret there. And being able to, we believe in value, be it an investor, be it a consumer and so forth. The marketplace, the way we intend to do it is really an Amazon model. So the fact that we have our own products for sure, we also able to fulfill package manufacturer for other LPs that may not have the access to the recreational markets because it's a monopoly. So us being able to manufacture that, offer that through the marketplace, they can offer it to their own users, their own medicinal patients that they may have lined up and signed up at a substantial discount. So they get all their revenue directly and can deal with them directly. We don't intend to sell obviously only our products. The idea is to have an Amazon type of a structure or marketplace where all the LPs or any LPs that is able to produce product will work on a drop ship model where we'll obviously promote it, advertise it, do all the legislation that is required around it, take as much smaller cut that is being done now in the industry. And there's more money lining up the LPs that are making products right now as well as producing new products on a continuous basis. Wow, that sounds great. It sounds like you guys have a lot on the go. Congratulations on all your success so far. The CEO of IRCAN Holdings Corp, EGAL Sudman. Thank you for joining us today, EGAL. Thank you very much for having me. Looking forward to more. Always a pleasure. Now, if you guys like these videos, please smash the like button, comment down below, share the video everywhere and subscribe. Remember, Rich TV Live is strictly for information and education purposes. Please do your due diligence and do your research before you invest in anything that we talk about or discuss here in Rich TV Live. Now when saying that, I believe this company is undervalued, under-appreciated, under-exposed. So please add them to your watch list, add them to your radar. We bring you the winners and we bring them to you first. I believe this is a company that has incredible upside. Like we said, no debt, tight share structure, strong management team in a growing company, growing revenue in a growing industry. So I think the upside is tremendous. Thank you for your time today, EGAL. And we'll talk to you soon. Thank you very much. And thank you for watching everybody. Have yourselves a great day.