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Published on Jan 13, 2009
Holly Allison, vice president of marketing at Vico Software, explains how inbound marketing works for her. Instead of spending money on trade shows and direct mail, Holly and her team at Vico create content like webinars and blog articles. Over the last six months, with this approach, Vico's website traffic has increased 89%, its free download program has increased more than 200% and they have generated over 1,500 high-quality leads.