 You know one thing that I want to talk about because of the 21 convention It's talking about health. It's talking about dating. It's talking about personal philosophy It's talking about business anything that the total package of the ideal man That's really what happens like when people get involved with the 21 convention They they might come to listen to a dating coach, but they actually I remember when you spoke Like three months later every well not everybody but there were there was a the biggest change actually came from you and dr. Doug McGuff. It was it was crazy. You know these guys got in better shape better relationships with themselves They're more positive. They worked more efficiently. They had a better attitude You would brought up just a few minutes ago that you know the primal blueprint for the body You know was to be in its natural state. What is the primal blueprint for one's? Socializing one's mentality and emotions because that ties into this whole health and fitness thing as well Absolutely, and you know we talked earlier about our attachment to digital entertainment and short attention span And you know we're wired as social creatures. I talked in the primal connection about Tribes and about the Dunbar number the fact that through most of human history We never had contact with more than say a hundred and fifty individuals in our entire lives And here we are trying to manage five thousand Facebook friends and all these Twitter followers and all this other stuff that that really has no meaningful impact On our lives and certainly does not involve any amount of Empathy or other other of the truly important human emotions. So the socialization Is which we're losing and I want to sort of bring it back Can happen in many different ways it can happen in Like one example we talk about preparing food if you're a young guy and you're you know trying to to woo some Young lady one of the greatest ways to do that is to prepare a meal for her to learn Absolutely learn how to create you know Pick one recipe that you're really good at and you know whichever girl you bring back to the house make that whatever I mean But you know that's that's part of this social experience That I think a lot of young people today have sort of you know, they've they've They've outsourced that shall we say to the delivery service or the pick You know drive in or whatever it is that they're doing Things like that that you can that are that are fun that are creative They're certainly very social and bring you in touch with with another human being in a way that you otherwise wouldn't Through Skype or Facebook or whatever it is No, no, we'll go about home economics all those You teach you how to cook something to this day I'm still the primary cook in our house as a result of that right there My wife says you cook you cook better you cook from the start you keep doing it So love unintended consequences, maybe but I like cooking, you know, I like food It's something that I have I've surrounded myself with friends who we all get together and prepare these elaborate meals As good as some of the things we'd find in you know, three-star restaurants four-star restaurants five-star depending on where you are in the world It is an element that I think people have a hard time Especially guys have a hard time cultivating. I think close relationships out of you know, their teenage years or college It's it and food seems to be a great thing. Yeah. Hey come over for a barbecue. Yeah come over for this It's something that can bridge that gap because otherwise I think there's a Stigma about trying to be relational as a guy, which is really really funny Yeah, so, you know another thing that I've witnessed first hand over the past few years is You know, I live in in a remote community of Los Angeles called Malibu We move from we move from Santa Monica because it's too urban so to raise children in Malibu was was our intended goal and You know Malibu doesn't have a lot of There's not a lot of socialization in Malibu. So we have a regular Sunday It started out as a family sort of pickup game of ultimate frisbee But morphed into an opportunity for all the guys in Malibu who are sort of like-minded and want to have fun doing a fit Fit activity and every Sunday Anywhere from 12 to 25 of us show up at the field and we all know each other now And that's that's the essence of our connection is this is this ultimate match But then when we see each other out in social situations Our connection is greater now because we've spent so much time literally in the trenches on the same teams or opposite each Other on teams and so so that the concept of maybe finding a pickup basketball game a regular pickup basketball game or something Is important to to young people guys in in particular You know to have something that's outside the realm of work or outside the realm of just you know The home office environment where they're you know attached to the keyboard get out there get in something sometimes It means getting in someone's face, you know having We use the ultimate frisbee pitch As a laboratory and the other dads and I talk about this a lot Because we brought our sons in to play this game and and we go you know at the end of a game We'll go jeez what an asshole I was I Can't believe with my kid here that I argued that calm as as vehemently as I did and it became so it became this great laboratory to see you know how you how you play frisbee is how You play life and I just highly recommend that how you do one things how you do everything man I you know this is interesting because with You know we obviously have looked at the body and how eating in this kind of like American or Westernized fast-paced That can be harmful and proven it you know But when we look at socializing when we look at our ability to have empathy emotions a well-rounded expression of one another We do the same thing of actually we have I mean things like addiction. We weren't born to have that You know and there's this big argument of predisposition and all that sort of stuff that meant something else 10,000 years ago that meant something else 3,000 years ago and If we lose this component of these things that men and women were born to do what human beings were born to do Whether it's eating socializing connecting it moves into some sort of distortion and dysfunction I find that all of this especially with the whole paleo community is getting back to How can we live within all this? Yeah of what we call the norm and get back to really the expression of this Well, you know you brought up addiction and that's a it's a really interesting Topic because we are wired to receive pleasure from certain chemicals Mm-hmm, and so oxytocin sort of the love chemical and and Serotonin that some of these feel-good neurotransmitters which are created as a result of activities that we do and in In case of oxytocin, it's cuddling and nurturing and being in close contact proximity Serotonin from some of the foods we eat You know there are there are all these Very since every way well great example would be