 Twitter is growing, and with that growth comes a remarkable amount of clutter. Tweetchats, a virtual gathering united by a single hashtag, can be a great way for thought leaders and vendors to stand out. Here's what to ask yourself before jumping into a tweetchat. Who is managing the Twitter handle? Make sure you have the necessary expertise available. What message do you want to share? Don't go in looking solely to promote your product. Are you familiar with the tweetchat topics? It's key to read up on the chat before joining in. How well do you know the participants? Especially if the chat is ongoing, make time to get to know and interact with the top users. Once you've thought these through, you're ready to go. Find an appropriate tweetchat and get started. Or let us give you a hand. Contact us at mslgroup.com or find us on Twitter.