 Wow, what's up everybody once again is Brandon Shawn and today is Friday which means I'm going to go over some sort of music resource or tool and today I want to go ahead and do a throwback to feature FM. I mentioned in the video I did two or three weeks ago on feature FM that there was another feature that I wanted to talk about but I felt like that video was too long. So now I want to talk about smart link. Now there's two specific things when it comes to smart link. My most favorite part is pre-saves. Now I said pre-saves not pre-sales you heard that right but it's a similar concept, right? If you think about pre-sales obviously those have been around for a long time but pre-saves is basically that concept brought into the streaming era. It's genius when I first heard it I was like man how come nobody did it already so pre-saves works like this. Imagine that you're doing your teaser campaigns or your promo campaigns for an upcoming single, project whatever you're about to release and when you're dropping these campaigns when people go to that link and they choose to pre-save your single or your project what's going to happen is once that single drops that single will automatically be added to their music library or whatever that chosen platform was. And what's even better is the fact that you don't have to do a link per song every single time you drop and when you're on this campaign if I drop one single that single once it drops will automatically be added to their library then the next single from that whole pre-saved link strategy and then when you drop the project the whole project will be added to their music library. So especially being independent it's so beneficial just because of the fact that you might not be able to make sure all of your audience and your fans see your advertisements every single time that you drop. I mean you're independent which means you probably don't have the amount of money to make sure you're reaching every single fan every single time you drop something as a matter of fact even the huge organizations aren't able to make sure they do that so you want to be able to capture people while they're in that one little moment they might have saw that one ad out of your whole campaign where you had a hundred ads they saw that one ad they got the pre-save and when it dropped it was automatically added to their library instead of them having to actually go out and see another ad it's simple but it's a huge benefit I'm really excited about it haven't got a chance to use it myself but I'll definitely update you guys and let you know when I get a chance to use this particular feature now when it comes to the other feature that smart link has there's actually some other platforms that do this I just can't think of the name right now but basically what it does is this if you provide a link imagining your Instagram bio where you want your fans to go listen to the music when they click the link what's going to pop up is a screen that allows them to choose which one of those platforms you're going to right Spotify Apple Music whatever that platform is we're always wondering man I wonder which platform my fans listen to my music on I go do this whenever I'm working with somebody I'm asking them these questions and really it's hard for us to actually know so to save us from having that problem instead of us just choosing one link and getting rid of other platforms where our fans might not have that platform we actually click on this one link and it goes to a screen where they can choose their platform and I know some of you guys are probably like well I could just do a link to a website of mine that I create and then their website can have all the links on it yeah but it's not the same because what happens with the smart link is once they choose that platform once next time they choose any of your links that you provide to a smart link it'll take them straight to Spotify so they don't have to do that in between step or it'll take them straight to Apple Music or whatever that platform is that they like so it works smoothly for these fans and what I love about that is there's just not that many marketing tools that actually benefit the fans as much as they benefit the artists I want to hear the thoughts that you guys have especially on the pre-saves but just the smart links in general and also mention those other platforms that do that whole thing where you click the link and then it allows the options for the fans because I the names are on the tip of my tongue I just can't figure them out right now other than that if you like this video go hit that like button and if you like it your minds will share it and if you're not subscribed you know what to do hit that subscribe button