 Alright, hello everyone. I guess I'll go ahead and start off with who I am and what I'm doing here today. So, my name is Michael Brown. I go by the alias Mega Mike Jr. and we know why it is because if you go to the search for Michael Brown, more likely you're not going to find him. It's like telling Ray to try to win a Super Bowl against him. So, I actually am part of a tracking logistics company. I work as the SEO manager for them and I am a site consultant that I do a lot of digital marketing for. So, today's topic is going to be on market reporting and automation. And if you guys are here for April's talk on SEO, this is going to be beneficial because it's a great segue as to what you can do to evaluate your data that you should talk about and actually spend more time optimizing rather than reporting on it. So, this is an excellent topic and I think you guys are going to get a lot of... At the bottom left-hand corner is my Twitter handle. So, make sure you go on Twitter and check me out. Make sure to follow me. Use WCJacks. Give them a little credit as well. And you can go to www.megaMikeJunior.com forward slash WCJacks. Upper case or lower case, it's a vanity here where all doesn't matter. If you guys can find it, I'll give you some information, some helpful stuff that's going to be covered in this slide presentation. So, the talk, the intent for today. What am I going to be talking about? The definition or the intent of today is kind of a lengthy one, so I'm just going to read it real quick. It's to help WordPress users leverage the power of data to identify, determine next steps, and to not only bring in qualified traffic to your website, but aiding and converting them into customers and our leads. Who here doesn't sell something or actually convert someone from their website? None of you, right? So, you're all pretty much converting someone and doing something that's going to allow you to make money on it, correct? Excellent. So, I'm talking to the right audience. So, another word for a user, I just like to throw this out there, is junkie and all of us here at WordCamp, we are adding some junkies. So, make sure when you go to my Twitter handle, comment on one of the photos that I posted on there, as to which one you think you are. Are you a user, or are you a junkie, or are you an addict when it comes to WordPress? Because I love to hear feedback from you guys. It helps feed the presentation in the moment. So, items of interest. Some things that were covered and talked about a lot through the different WordCamps here, and even during this WordCamp are things such as Google Analytics, Google Tag Manager, Google Search Console, which Gabe will cover. She called it Webmaster Tools. It's also called Search Console. Campaign Tracking, if you've ever heard of UTM. Tracking, URL Tracking parameters. Those are all things that are covered. Google Sheets, it's great. It's Excel. Google's version of Sheets. And CRM data. If you guys have been integrating into a website, and say for instance, you're using Salesforce, you're using HubSpot, you're using something that's gathering these leads and actually doing something with them that are positive for your clients. So, these are things that you want to keep in mind when you're talking about reporting on. So, you know what you're tracking as far as conversions. And one of the same leads, for example, Contact Form 7 carries leads here. You're actually collecting email addresses. Mailchamps is one, you're collecting email addresses. Engagement, action items, getting social shares. Those are all micro and macro conversions on your site. So, you want to report on them effectively, right? And after you report on them, create an automated process in which you can actually do something with that data. So, this is what this topic is about today, and I hope that you guys can kind of tie everything together and make sense of it all. So, the what, right? What are we going to be talking about today? There are two instances where market reporting and automation will help you become successful at WordPress. There's two user faces, really. That's through self-awareness and data transparency. So, everyone here probably has their own WordPress site or they're an agency selling this as a service. So, with market reporting and automation being self-aware, knowing how your data is performing for you is extremely valuable for you as an individual and making sure that you're bringing the right qualified traffic to your site, but also converting them. In the same sense, data transparency, when you're an agency, for example, and you're selling WordPress as a product or service and you're making money out of it, it's helpful to allow the customer to see how their website's doing through automated reports so that they understand that what they're buying into is actually beneficial to them and useful. That there's something that they can continue to operate and grow with. So, there's two instances, and I hope that you guys understand that with data, there's always pros and cons to it. A lot of agencies in the past, when it comes to using WordPress, they take the concept of, I'm going to pick and choose the data and I'm going to show my customers. Because with that data, I can make it my own. It's kind of like statistics, for example. You can make statistics go the other direction you want. When it comes to your website's performance, it's the same way. So, having that data transparency as an agency through market reporting and automation is going to assist all of you guys in making sure that your successful is not only an agency but it's an individual if you're putting your websites together. So, WordPress, right? Who remembers the old adage, if you build it, they will come, right? Well, when you build a website in WordPress and they're not actually monitoring successes of it and they're not actually optimizing your WordPress site effectively, it's like building a hotel in the middle of the desert. So, no one knows it exists. People don't know how to get there. So, taking the data that's coming in, if there is any data, and identifying how to optimize the professional performance bringing the call-out-by-tracker to your place of business is key and essential to success. So, that's really what I wanted to get out of that. I hope that you guys got that out of a few slides because the rest of it is going to be very informative and helpful. So, the how. So, we're all about making money and there's tons of roadblocks when it comes to making money. Who here isn't about making money with WordPress? Is there anybody in this room that isn't about making money with WordPress? No, you're probably either doing one or two things. You're bringing in information or users to collect information and learn from your information and hopefully converting them as a service or a product, or you're actually in the e-commerce system and actually doing direct sales. Well, there's something to say today for that and it's a very powerful tool called Dave Studio. It's a Google product. It's a beta version right now and it's kind of like well, next slide we'll probably tell you. There's plenty of definitions online that talk about what Dave Studio is and how you can use it to benefit yourself and your clients. But I like to say it's like Excel had a if Excel and Powerpoint had a baby it would be Dave Studio. Okay? So, yeah, in this instance I'm talking Google Sheets and Google Slides because it's a Google product. So, I like to define it as if Excel had a baby with Powerpoint it would do. Basically it has all the design aspects to it but it has the full functionality of pretty much itself. So, you're able to take it, do something with it formulate it in a way that's beneficial to your business and actually optimize and do stuff on your website that's going to help you. Some of the biggest issues I've seen if you're using say for instance Google Analytics Google Analytics is a huge powerhouse of a tool. It's got tons of fields and variables that are coming and flowing into your website. I think this will over 900. It's built to be universal all the way from the large e-commerce websites to the very granular blog. So, when you look at it from that aspect trying to dissect data in Google Analytics it's very cumbersome. So, that's why they provided you with Data Studio. You can take the data that you're collecting from your analytics unstructured data imported into Data Studio very seamlessly and actually do something with it. In other words build charts out that represent your business model and your goals. If you're a blogger you can easily build out how my content is doing. If you're an e-commerce system e-commerce platform I can build out how successful are my sales and what products are at home. So, that's kind of the gist of this but I'm going to get into more granular and more depth on what Data Studio is and how it can help you all. You guys can stop me if I'm talking fast I was watching some of the presentations and I feel like I needed to talk a little quicker to get as much of this information in. So, yeah just raise your hand and say slow down slow down I'm just talking so much. So, what are you providing? Are you a site with information? Are you providing product or service? Or are you actually trying to make sales online? This is all about the business golden objective of your website and what you're going to do is going to become a worthless crystal. Perfect. How many of you have seen the sales models? Have you guys seen sales models? So you guys know that there's a path users take. We say users. There's a path junkies take to your website that they take for the sales cycle. So in other words if you're trying to get them to actually share a blog article for example there's a path you take to do that. There's a path you take to go to your website and actually convert if they're purchasing a product say it's a t-shirt. It's always a path. So data that you can collectively pull together and say for instance analytics is it going to help you dissect that information? It's going to help you evaluate it in more depth. But it's not always going to give you exactly what you need. Google's Data Studio is going to be able to help you formulate that story. It's going to help you formulate that sales cycle in a way that's going to allow you to make decisions quicker without having to worry too much about dissecting data. And again, like I just mentioned it's basically geared to getting more customer insight. So who are my customers? What are they doing on my site? How do I become more effective in building a better relationship with my customer? In other words, I don't want to build one article one blog on my WordPress site and hope that converts only once. I want them to come back continually. I want them to consume my data routinely. So if I'm continually evaluating the data and not focusing too much time on reporting on that data, I can spend more time optimizing for better performance from my blog articles. If I'm writing that's perfect. So how much time on page? How are my users consuming this? Do I have a high bounce rate? Where are they entering in my website? Where are they exiting in my website? That's so you can build a better customer experience in a customer relationship with your users. This is Day of Studio Basically, as you enter it, you can go to dayxstudio.google.com and basically that's the dashboard and it gives you tons of functionality and capability. They give you some example reports up here that you can start off with so you can understand how you can actually build things out. So in other words, if you want to say, for example this is a Google Analytics sample data set so you want to see how Google Analytics integrates into Day of Studio, you can go to Day of Studio here, click on that guy because it's on every single place basically personal email, just Gmail address and dissect how that data is included. Or you can do it here for Search Console. So she mentioned something about Search Console. You want to see a few words people are using to find your site. Go ahead and make a poll to make sure if your Search Console set up correctly first but if you do have it set up correctly you can connect the dots for the data source and see what keywords people are using on what pages and see how that's performing. The other thing you can do is if you're leveraging PPC and again, these are all Google products because this is, again, Google Data Studio you want to see how AdWords is performing. There's a sample set there so they can give you things like am I getting good click through rates or how many impressions am I getting how much is it costing me that's probably one of my favorite ones. I don't want to spend too much money if there's no conversions right? So those are good things to evaluate and continually looking at when building these reports. And I want to get into a little bit of how easy it is to build these out because it looks kind of frightening at first when you look into it when you actually go into these you see all these things happening on the back end but literally Google made it very seamless for you to integrate these things. So anyone can do this basically like downloading Yoast and updating Yoast to make sure that you're optimized for search from a content perspective. So connectivity, so there are a variety of different tools that you can use at Data Studio that connect and we call them the connectors, right? So seamlessly we have Google Analytics search console sheets, Google Sheets, AdWords and YouTube to name a few. Those are direct influences on Google Data Studio meaning that they work hand in hand. There's no custom integrations and third party integrations. All you have to do in there is go and connect with your Gmail address and your set. That's assuming that you have Google Analytics setup, whether you have Google Search Console setup and AdWords and so forth. You have others that are a little more cumbersome that do require third party integrations. You can do MailChimp for your email marketing. You can do call rail for your phone tracking if you have a call rail. In other words I wonder how many phone calls on the website they have call tracking systems for that. Stripe, so your version accounts if you're using for example the whole commerce and you're helping sales and transactions that we perform for that you can easily set that up. Moz and SimMush are some of your kind of data analysis tools. So from a key works perspective if you're doing search engine optimization you can easily import those and manage them and see what you can do with the data to make your site better performed. And the third party integrations that I use personally are called Supermetrics. Supermetrics, if you don't find anything that's traditional and are default in Google Data Studio and you want to connect to other things Supermetrics is a great short recording connectivity. There's tons of very, very valuable information. For example I use it personally with Bing Ads. Obviously Google and Bing do not work hand in hand together. Google actually hates the fact that there's an integration I'm sure of with Supermetrics to connect but you can evaluate that data just as much as you can on the AdWords side as you can with Bing and even do it in the same report. So all of your PBC campaigns for example you can build one report but all of your AdWords all of your Bing, all of your Facebook Ads everything in one seamless report that illustrates how much money you're spending and how much return they get. And even if you weren't spending even if you weren't buying an historic party connectors which by the way that's a free version there's a free version of Supermetrics you can get there's also payment. Even if you're not giving them lots of stuff there's plenty of opportunity on the free side on Google Analytics and Search Console to organize your website. So here's just to name a few of your Supermetrics So we have Facebook Ads like I mentioned you have Instagram so if any of you guys do social media marketing you want to have sectoral will further you can connect with these devices whether it's through social pay or if it's organic. You have again LinkedIn, MailChimp you have Reddit, Pinterest, Tumblr, Stripe Vimeo, tons of platforms that you guys can use. They're all third party integrations that allow you to dissect this information a lot more. So again there's actually something I wanted to mention that April said in her presentation and this presentation is about spending less time reporting and evaluating data and more time producing Google and other marketing channels. So if you guys were talking with April on that last presentation she mentioned everything about seducing Google and how you should do that through Search. This is what's going to help you do that because traditionally analytics is not that great of a tool universally it covers a lot of ground but if you want to get more in tune with how your website through WordPress is performing Data Studio is the way to go. And building these reports out is as seamless as building a PowerPoint presentation as you see it. You have a couple other ones that you wanted to get to do more in depth with some of the paid platforms out there. There's tons of information on these. I strongly suggest you go to Supermetrics.com and check out their Data Studio service section and you can sign up for the free one to see how the integrations work. Free is always good, right? Especially when you have to pay for it you can try it and try out what you're ever doing. So connecting the data source sounds kind of crazy, right? What do I do to connect the data source to Google's Data Studio? Very easy to do. So I go to the Data Studio site and I click on Data Sources and it's going to give me a list of data sources. And in that list I'm going to click on which one I want and then I can connect to it seamlessly once my account's connected. Basically your account is automatically connected once you've logged into Data Studio because it's a Gmail address. So once you've logged in, you've already set up your, say for instance, your Google Analytics from your WordPress website and you go to your Data Source and you're going to see your copy as much as you've authorized it to actually connect to Google Analytics. And once you do that you're able to see now a ton of other information that allows you to do that. One of the things to note here is Supermetrics isn't the only third party integration. There's a series of them that's called, I would say infinitely but there's a ton of third party integrations for Data Studio. If you're looking into other ideas as far as how to best consume my data and what to do with it. Again this is about reporting on it in a new fashion that's going to help you be accessible with your WordPress site. We'll talk about, for example here. There's 909 fields in this example. So this one scrolls pretty infinitely. So when I connect a Google Analytics Data Source to my Data Studio report, I'm first creating Data Source because I have to connect, right? So I'm building the bridge. So once I build the bridge it's going to give me a ton of fields. And all these fields are automatically created in Google Analytics. Once you set up your Google Analytics on the WordPress site. So when you install the script or you say from some downloaded plugin that ties your Google Analytics account to your WordPress system you're already collecting all this information. So this is what I call all unstructured data. So there's 909 fields of unstructured data that comes into your Google Analytics that you can do something with. So you can basically make it work for you. So there's I could give tons of examples. For example unique purchases. If you have a purchase on your website you can see unique purchases in your Google Analytics, but you'll also see where the fields come in. So if you want to dissect that a little further you can do functions and variables on that. That'll allow you to build custom Data Studio reports based off of sales. But all this is standard. So you don't need to necessarily have to do custom functions that are earned in that. You can easily import them and do something with it or building on graphs. Whether it be a pie chart or a line graph or even a table set. You want to see come by basically all the pages that I have which one actually brings in value to my website. When I convert them on my blog through my blog through my converting them to the internal pages. It's very valuable. Here's an example of how easy it is to actually build based on your report. Literally it's plug and play. You select what you want. The scale. How large you want the actual graph. And it pulls in by default the generic information from your analytics. So for instance let's kind of interact with you. What kind of marketing channels do you guys look at on your website? I'll give you an example. Socials and marketing. A lot of you guys don't do email marketing. A lot of you guys may get some email marketing stuff on your website. But all you're really going to look for on it is the things that you focus on. So you can tell Google State Studio what you want to look at and what you do not want to look at through a series of filters. So at first it's going to give you everything that you've already witnessed on your analytics. And then you can go even further in that second edification to actually report on stuff that's meaningful. Here's a little more of a breakdown on how Data Studio works from a user experience that's really helpful for a UI. So here's all of the data sources on the side. I don't know if you guys can see this there may be a little greenery for it. Here's all the data sources on the side in this kind of field. The field set here. And you have your dimensions in your metrics. So in other words your source. For example with your dimension, where's the source of the information? Some people will say that's Facebook. Some people say that's Google. Maybe it's in there with energy. But you want that to be displayed once you build up your graphs and the line charts or your pie charts. You can easily create other pages associated with Google Data Studio. So you can literally have with the presentation multiple pages multiple documents or reports that you get to your customer or you have personally and you actually want to do something about it. And you can also take your Data Studio report and make it sure. So what I mean by that is if you have some access to actually being able to manipulate your reports once you've built it you can get them shared with your access and show it to you where they take you to the rock or people's sheet or whatever it is you're building. And they only have view access. So they can actually dynamically view and filter out how they're doing your reports. So in other words if you want a second opinion on your website, can you build these Data Studio reports out? You can send it to a developer or a marketing agency and say this is the data that I have. So they have insight as to what you're doing without giving them Google Analytics access. Google Analytics access basically says hey, figure it out. I want you to figure out what I want to report on. This is an instance where you can say this is what I want to report on. But this is what I'm getting. So in other words, I'm not getting as many clicks or conversions. I'm not getting an attraction to things that are building and working on. Figure this out. How do I improve that? Those things are going to help you. So again, what's reporting? Here's a really good one. So save time and energy and money on reporting on things that matter to you. This typically falls within your goals and objectives as a business. So am I more concerned with the number of users that come to my website? Is bounce rate versus time on page something that I want to focus on? Keywords, for example. Your search console. What is my CTR? What are my clicks? I remember listening to April when she was talking about if you're here on the MF presentation about search results and meta titles and meta descriptions and search results. So I wonder if my clicker rate on those keywords for people coming to my site. So in other words, if I have 10,000 impressions in search results and no one's clicking on them don't you think I can make those a little more captivating so that people will actually click through my website? Probably. Building a report out that focuses strictly on that is going to help you say hey I should put more time, energy and effort and that actually fill in those descriptions more effectively. For example, top performing pages if I can identify what pages on my website are performing for me don't you think I want to put a little more time and energy on the other pages to do the exact same? So maybe my structure of my content is easily consumable on my top performing page which is why it's successful. Should that take that same structure and layout of that page and kind of mimic that on the other pages I want to be successful in? People will have difficulty consuming information on the market and if you can do something about it which you can through good reporting and spend less time reporting on it and actually more time optimizing it wouldn't it be wise to actually put some time and attention to it? Device performance for example if your site's not performing well for you mobile wouldn't you want to do that a little more justice by giving a little more attention to why? I think a good report telling you why your website the WordPress site for example isn't getting well globally. Knowing that more mobile users are out there on the market today than they ever have been I think that you should shed some emphasis and insight on that and actually identify without having to dig and be able to go on the way to the client. So this is all very valuable. Paid marketing is another topic that I'm more into but I think the majority of the audience today is mostly on the organic WordPress site. Some unconventional applications some really cool stuff here so Ada Studio is awesome because say for instance you're in the early stages of building a WordPress site you're building out a business model you're wanting to know how to target individuals you don't have your customers already get it this is going to help you by doing a few things. Ada Studio remember I mentioned how you can connect Google Sheets to it but if you have some existing Sierra and data and you already have a kind of sample set of where your customers are you can easily pull out your data to either part and build up what part. So literally you can connect your own personal spreadsheets to Ada Studio and a manner that can be easy for you to say hey I want to target Joe, John Doe for example John Doe and Michigan because I know that I have a lot of residents in Michigan who are maybe it's a 45 and 50 right so you can actually pull that data into it, build up personal personas and people on target and then make your messaging all about them. So even in the instance of the strategy in the performance model before you ever build the system out you can easily put that stuff together and be more effective in your early stages of your WordPress purchase out of time for example so how long are people purchasing out from my product so for example say I'm a booking site, people need to go from my website, how long are they booking out from if I'm doing a quick scheduling on my website. That's important to know when to target. Feel like seasonality and we'll talk a little bit about Google Trends. You can also identify seasonality wise what people are searching for based on season so I know when to target so what keywords are people using to find them and what keywords are converted so that I can use those say next season because I know there's an opportunity there's plenty of more for example browser tracking, exact message keywords these are all very, very more technical things but there's tons of information that you can collect in your studio and actually structuring it way as beneficial to your business that you don't have to spend as much time actually doing something with that data and say Google Analytics here's another clean remove so you can actually filter out what you do and if you don't want you can actually segment from the analytics say you can pull in segments if you fill segments out in Google Analytics you can actually say hey I don't want that information in my reports so you can wipe it out completely. You can get into functions and expressions you can talk all about who we are, about us for example you can convert through regular expressions, certain elements you can calculate functions you can count as to how many things or occurrences on the site so you can actually get a little more technical with it if you want to but out of the box it's quick for the average user if you want to I provided a link so you can see some of the functions that are capable in data studio much like Excel or issues here's an example of me creating a function it's very simple I basically say I want to fucking read it how many users there were for the session or something of that nature and it's literally just get a full fifth view because it's already variable so hey user field divided by whatever session it's done, it's calculating that much like sheets here's a data studio report directory it's a website report based on location so all of those point clouds that you see up here each of those are locations and it tells me how much rental income this is for a property management group it tells me how much rental income per location I'm receiving so it tells me also on seasonality when are they converting and what state so I know what time I need to market to that and where so if I'm doing paid advertising for example I can select my pay channel because I have a drop down filter dynamically I can select hey I want everything that I'm paying for based on that I'm focusing my attention based on the amount of revenue a rental income will bring so that alone in itself is extremely valuable and he's saving time and energy and effort for being successful in my website and this is a WordPress based website and I think out of this one is this website I make the $124,000 a day on rental income that's $6 million in total for the year it's a very very powerful tool when you're having to dissect that much data I'm talking millions and millions of sessions you don't know what to do with it until you build something out like this and actually have it percentable and you see understanding here's another one, AdWords cost versus analytics revenue so in other words how much does it cost me in AdWords to get that much traffic and in analytics tell me how much revenue did I bring so that's going to help you AdWords is probably not necessarily geared toward WordPress in particular but you can easily take this and do something else with it from a content management here's some time of day we're not only where are my conversions happening but when are they happening what time of day are they happening so I can adjust what time of day I do social posts on the paid side what time I'm actually doing some paid spend on the search for Google AdWords for example and I'm looking best for them being performance so this is one of the standard templates you guys can look at so being performance is how are you doing a game gives you a little more insight adds to some graphs and stuff on device gives you some top performance campaigns gives you a ton of information about your click through rates per ad group or the campaign level Facebook if you want to see Facebook insights if you're interested in social marketing make sure that everyone that's coming to your site in a social standpoint if they're doing well in their WordPress site how are they doing well in their WordPress site tons of information there and how you can build this out all dynamic everything you do is dynamic all your filters you have control over you have control over how these graphs are laid out the formatting aspect of it you have control over you can select what areas you want so if you want a zero insight just on Jacksonville or the community and everywhere around here so you can get granular with it where my audience is actually coming and mobile performance for example this is a perfect point for mobile performance so if you want to know how your devices are doing this is just a custom build where you've got my iOS my Android you can really dissect it per device and even browser based on the browser what browser are you using to access my site for example we're developing a site and someone has extremely high bounce rate on specific browser on specific mobile device but it brings in a lot of sessions people are coming to your site for a reason from those devices when you as a developer when I know that so you can run tests against it from a WordPress standpoint on why this thing isn't working for me if you can have a report built out like this that shows that to you because it's important to you that's more time that you have on developing the solution here's an example of how you can embed these reports to say for instance you didn't want to share it with someone but you want to embed it on your website and share it with someone you can easily take the iframe and embed it wherever you want so you can build these reports out embed it on your WordPress site and give access to them wherever you want to actually do this so very simple seamless stuff lots of good stuff if you've ever heard of Google's analytics solutions gallery there used to be old reports that you can download and actually look at reports and Google analytics so you can say hey this whole community of individuals pulled these reports together and built them and they shared them with someone well they're starting to do that a little bit and sense with these reports or you can actually pick and choose which one matches your business model a little better without you actually having to build in yourself by scratch because by scratch we mean that you have this blank slate that you can do in the drag and then try to figure out how the data source is connected appropriately and then you can go to data studio gallery dot appspot dot com gallery and I can share this with you guys after the slide and that'll give you all the information that you know about downloading these and you'll be able to look with them and make them suitable for your website questions on any of this stuff so far I did save a little time if I needed to go through some of an example of how it works but I'd like to know a little bit if you guys maybe we can make this a little helpful for you and understand how it works best I used data studio I never figured out how to do print hopeful pages have you figured that out how to print to PDF to multiple pages every single page I personally have printed pages from data studio what I do is I automate emails to my clients so in other words I'll make sure to send them out every month if I do weekly or monthly I'll send them an automatic email out every month that has the data studio link in it it's already filtered by the time say for instance every week 7 days every month it's the past month so automatically that's how you automate your reporting if you send those out so you don't have to send and pay for copies of it it can automatically adjust the settings to see the data a little more easily so it sends them a link to it so they can go in and do it? you got it because what's going to happen is if you set the time for data studio reports say every month automatically when you send it to them it's going to revert back to the previous month so say February, February, March March, right? February it sends February results so come March 1st they get an automatic email they click on it and now it's all over the previous month so the report is sending the program is sending the automated email you're not linking and sending emails that's a request that we've made data studio does not have that data studio does not have that you have to do that yourself if it's outlawed and it's on a Gmail there's tons of things out there that you can use that automate those emails but it saves you tons of time I know you said there's a ton of data sources and I couldn't see it all but do you happen to know offhand if form entries in any format are data sources like gravity form or any of those? that's a good question so that's why I mentioned the tag manager okay, as tag manager there's tons of ways in which you can track those conversions on your website tag manager is going to allow you to report on them from the analytics so tag manager works hand in hand with analytics so if you have a form that you want to track how many leads you're coming through you're going to use tag manager to track it send it to analytics and then consume and report on it in data studio so there's tons of ways will it allow you to aggregate data across multiple sources in the same report? no, unfortunately I haven't found a way to make that work to aggregate you'd have to consolidate the data under one data source as you can see the Google Analytics one was 906 fields so making sure that you have the duplications of fields is very difficult I wish it did because for example the one report that I mentioned right here is the reason why I split these two up is ad words cost I'm actually bringing in versus how much it cost me but I have to separate these two this is the data source on ad words this is the data source on analytics and the reason why is because the two aren't working seamlessly have you played with the connector in some super metrics that are supposedly connected that make suits those they're super connected I haven't used that one yet isn't it a professional plan Facebook and analytics and being all in for one day right and this can get really expensive they get really expensive I have not tried that though if you're wanting to do that there's a connector out there that allows us to do that personally I haven't tried it because most of my reports were built before a lot of the super metrics so I should look into that because connecting the dots on these things if you can in any way evaluate data from multiple sources and see how it's performing for your site entirely then that's going to be super awesome without me having to dissect those charts because again this is about automating the reporting system and actually doing something really in other words optimizing rather than focusing on the data any other questions this is a lot thrown into I tried to make it as seamless as possible with WordPress users because WordPress you can do a lot with WordPress there's tons of ways in which you can automate your reporting for WordPress specifically so that you can become more successful as a blogger or as a business professional specifically speaking to WordPress how about a way to monitor user action so again for example tag manager so whatever events are happening in WordPress tag there are hard ways in which you can tag in without tag manager but I would say invest the time of learning tag manager rather than doing inline code because it's at the end of the day it's going to be far more superior than anything you can ever do the other thing for example tag manager you can do like how long people are scrolling on a blog article determine the length of scroll if people are actually consuming the blog article and then set that up as an event or an action say hey that's a micro conversion to me you've already read the entire thing and then now you can report on it in Data Studio and say hey I want to do more of that what can I do to make it better thank you guys I really appreciate your time