Do Knock-Offs Prove the Value of a Brand? | Idea Channel | PBS Digital Studios

Living in the consumer culture that we do, we've learned that specific brands can carry very different meanings and values. We're willing to pay hundreds or thousands more for a specific brand name item, but sometimes it can be tempting to go the way of the knock-off for a fraction of the price. The counterfeit industry is huge and isn't going anywhere, and companies spend huge amounts to dissuade people from buying "fakes". But are knock-offs REALLY a negative for the brand?

Extra double extreme thanks to Lana Swartz (@lanalana) for her help on this episode.

Hey! You should watch some Dan Brown
http://youtube.com/pogobat

and ExtraCreditz!
http://youtube.com/ExtraCreditz

and also read this Ian Bogost piece http://www.gamasutra.com/view/feature...

and look at this picture of a goat:
http://i.imgur.com/aaREJWA.jpg

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Level 5: Room for the Homeless http://www.jamendo.com/en/list/a10132...

Want some more Idea Channel?

Here's Last Week's episode: "Is Minecraft the Ultimate Educational Tool?" http://youtu.be/RI0BN5AWOe8

Want another one? Here ya go: "What Does the Russian Meteorite Tell Us About Surveillance Culture?" http://youtu.be/Cjlb3Iu071M

Here's Some More: "There's No Such Thing As Offline?!?" http://youtu.be/CZwJq88cWKY

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