 You know when people start to feel like they're getting inside information from you because you're an expert in your field You've built yourself up, then that's when they really start following you hard one thing that I'm telling agents to do is Closings happen every single day regardless of market conditions. If you go back to the dot-com boom 9-11 2008 the pandemic look at the pandemic and go back and look at the amount of closings that are happening every single day and The amount of people that were putting properties under contract It was just monstrous, right and that goes to tell you right there how powerful the real estate market is that you couldn't even meet People face-to-face and that did not stop closings people found a way the real estate market finds a way to make deals happen It's very resilient. It's kind of like when the market crashes the prices go down. It's very similar situation because Prices of judge why do they judge they just took place that people will continue to buy What does that tell you that transactions will continue to happen no matter what? Prices may go up and down change the number of transactions may go up or down But they're still happening and they're still more than you can handle at all times So I realize that closings happen every day business is unlimited forever Competition doesn't exist You know all those things and if you value relationships over transactions And you really build your brand around being a hard worker people are just drawn to you know What I mean is so then you have to build a personal brand around that I did that through a weekly email Right, that's kind of my bread and butter as far as marketing goes and at this point. That's all I do I still continue to sell a hundred properties a year just doing the weekly email I have time because of that. I have time to go build other businesses What people want is your two cents they want to hear breaking news here's something that's sold Here's what I think about it, right or here's an event going on in the area. Here's what I think about it You know, here's a new restaurant in the area. Here's what I think about it When you start giving your opinion on the market and different things and they feel like they're getting an insight connection Of the market through you, you know, here's here's the stats of this month compared to that same month last year Here's where we are, right? And here's what I'm hearing from buyers that I'm showing property to here's the overall Temperature of people in the marketplace are thinking about buying and selling You know when people start to feel like they're getting inside information from you because you're an expert in your field You've built yourself up then that's when they really start following you hard One thing that I'm telling agents to do is to do three videos One all that are like two to four minutes long very professionally done one that's like a bio of yourself Right really professionally done, you know drone shots or it's a voiceover make it really good You know you walking on the beach or through your town or whatever Do one video that you buy or do one video that's of a local business do one video that's of a listing So you got three different, you know angles of yourself presenting different things You got three really nice videos run all three of those videos as an app for like three or four months in your area Everybody sees all three of those videos Everybody is gonna know who you are and then on the backside of that you create an audience around people that watch the video For three seconds ten seconds twenty five percent fifty percent whatever and then Retarget ads to those people to continue building your brand with them through that You know through that medium if that's what you want to do I think it all of that then in the day the ultimate brand builder to me is a weekly email for real estate agents Right, I think for all businesses the frequency might change depending on the industry But across the board I think email should be the foundation of your personal brand because the organic reach is so high compared to social media social Media you're looking at two to twenty five percent organic reach versus 90 percent for email organic meaning free impressions. So 90 percent versus two to twenty five, you know, it's kind of a no-brainer Foundation email and then stack your social media personal branding on top of them. So what exactly are you putting in your email? They're more informational or they're more opinionated or they're driving traffic somewhere. So yeah, they're all the above They're informational opinionated or everything see the thing is you're sending one every week So you can do informational this week opinionated the next week, you know, you're hitting them every week So you got plenty you don't have to do everything in one email Just give them a little bit every week and I'm driving them to my website where I have, you know Real estate information and stuff like that. I'm not really driving social media too much We're just keeping them within my ecosystem of my website and you know the information on the email Unless there's some major story and I send them a link to that article on a different website or whatever So yeah, it's just kind of a mixture, but it's more so I mean they could just read the email get a lot And then if they want to hear more about a certain point on the email They can go to a certain place the thing about personal branding man because I view my email as a social media platform Right because it's somewhere where I'm posting original consistent content. That's what wins, right? Personal branding original meaning you it came out of your mind Right consistent. So that's every week or you know, social media is once a day or once a week for pot I do a podcast every single day seven days a week But you know, it just kind of depends on the platform and how what the frequency is that's consistent But it's got to be original consistent content, you know what I mean? So every Wednesday I do my email and I just kind of come up with what I think my audience wants to You know wants to know about today. So I've got 19,000 people on this weekly email about 6,000 of those emails bounce So you get about 1213 that actually receive it 5,000 open it up every week. So I have 5,000 people engaging with my weekly email every week That's something I built up over the years took me 15 years to get to that point Once you get to that point, you don't have to really worry about where your business is coming from These people know who you are and they know you're here to help You know you've built your brand around being that guy or girl that just wants to help them when the time comes and business just flows