 What is up you guys? Welcome back to the channel. I'm going to walk you through a simple Instagram ad In this case you guys what I'm going to be doing is I'm going to be retargeting a few custom audiences I'm going to be can running conversions and optimizing for purchases and What I'm doing is I'm running an ad To this event over here. So this is an event that's coming up in April of 2020 Right now we're in March and so we're just simply pouring it on As far as Facebook ads and Instagram ads to get people to register for this event This is a purchase. Okay, so we're optimizing for purchases in this in this particular case, okay, so I'm gonna take you to the setup. Okay, I'm gonna take it to the setup. I'm gonna show you the ad I'm gonna show you the text. I'm gonna show you the objectives all that stuff and here's how we do it So as you guys know Come to your page click on create up here at the top click on add And that's going to bring you to the ads manager right over here. Okay now to run conversion ads There's a few things you have to do first. All right So just don't come here and automatically run this ad number one. You want to set up your Facebook pixel number two You want to make sure your Instagram account is connected to your Facebook business page and then number three You want to set up a custom conversion? Okay, so if you're new to Instagram ads or Facebook ads I have free training below. So make sure you're on my VIP list FB ads for beginners calm That's in the description. It's pinned at the top of the top the top in the in the post in the comments below It's a it's a first pin pin comment up there at the post on the post but Make sure you do that first man Make sure you know what you're doing first because you can't just come in here and just expect to capture leads and Conversion ads it's right here. It says exactly what what you're doing Drive valuable actions on your website. Okay, what's a valuable action? A valuable action is when someone opts in or when someone registers for a webinar or what or registers for an event or Purchases something on your website. That is conversions Okay, so many people that I speak to are trying to do one of those things capture lead register purchase something Everyone's trying to run Facebook ads to make those things happen But they're running it under engagement or they're running it under traffic or because it's a video They're thinking they need to run it under video views And then after they run video views and spend a hundred bucks They wonder why they got 10,000 views but no leads or no one purchase because it's it's the wrong one, dude It's like that's why this first step. This is the most important step You have to be you have to be choosing the correct objective. Okay? Based on what you're trying to do. So in this case, we're optimizing for conversions. We want to drive cells We want ticket cells. We need people at this event in April So all I'm gonna simply do I have Facebook ads running to that and then also I'm gonna set up this Instagram right here And just show you the entire walkthrough. Okay, so Conversions is what we're optimizing for and we're gonna be running this one on IG So what I do is I run them separately, so I'll run Facebook ads on their own and then Instagram ads on their own Okay, so I don't I don't really mix the two at all. First of all, you can't I mean you can but then again You really can't because with Instagram, especially if you're running a video The video has to be a certain size and the video cannot be no more than I believe it's 60 seconds Whereas with the Facebook video ad You can have that video as long as you want and and normally it's it's widescreen normally It's a horizontal shot of the video for Facebook But for Instagram, it's that vertical shot. It's that portrait Size of the video, right that that horizontal shot on your cell phone, for example And then the video again cannot be longer than 60 seconds So that's why I run them separately. It's a completely different piece of content a completely different Post right so run them separately is what I highly recommend So make sure your pixel is set up. Make sure your custom conversion is set up So again, if you if you're new to that FB ads for beginners calm The link is in the is in the description or you can even wait till the end of the video and all and all Tie that video to the end You'll see I'll tie the pixel one because that's where it starts that pixel needs to be installed And then you have to set up a custom conversions or this won't work work out. Okay, so we're optimizing for that We're gonna go down go down. We don't need any dynamic offer audience and in this case with custom audiences what I'm going to do is I'm actually going to Target or retarget. I should say a few custom audiences So one of them I click right here And it'll give me a drop-down of everyone of all these different custom audiences. So what I'm going to do is I'm going to Retarget FB Engagers 365 and then also I'm going to retarget Instagram Engagers 365. Okay, and what I'm also going to do is I'm going to exclude People who already Purchased so these purchasers down and purchasers of 180 Those people have already purchased a ticket to the event. So why do they need to see another ad? They don't right so make sure that that group is a custom audience Make sure that you exclude them from any future ads. Okay, so that's what I'm going to use for that and then I'm going to scroll down and Then for the actual location what I'm doing is I'm going to go with people Living in this location and I'm going to go Los Angeles Okay, so I'm going to target everyone in Los Angeles and I'm going to leave it at that and I'm going to go 50 miles Around LA okay, so that's going to be my targeting for that and then I scroll down and I'm going to go age will go 24 24 to 65 and we're targeting only women, okay So I'm going to target only women. I'm not going to put any detail targeting right here I'm going to let Facebook's algorithm find me the people or or Instagram I should say find me the people that are Likely to convert that's what this is all about so I'm not going to even put in any detail targeting I'm gonna let the machine work in my favor And so what I'm going to do on can on on connection. I'm actually going to exclude People who follow the page okay because chances are actually you know what I'm going to include I'm going to include I'm going to include people who like your page. I'll include them. I Was going to exclude them, but I'll include them. Okay, and then over here I'm going to go manual placement and I'm going to run it on only Instagram So I'm going to uncheck messenger. I'm going to uncheck audience network I'm going to uncheck Facebook. Okay, then I'm going to scroll down scroll down scroll down and daily budget We're going to go with $10 actually. You know what I'm going to do. I'm going to go lifetime budget and Right now it's 310. I'm going to start this tomorrow on the 11th and I'm going to start it at 6 a.m. and rather than go in a daily budget of $10 a day Let's see. I'm going March 11th March 11th to the 18th rather than going Daily budget of $10 per day for seven days. I just go lifetime budget of $70 for seven days, so I'm going to set it up that way. Okay Run ads all the time. I'll click continue and then over here what I'm going to do is I'm going to make sure so that we're up here conversions. I'm going to go long form text Okay, and then we're going to make sure that this is Selected right there. That's our Instagram account. So we want to make sure that that is is is for sure where it's running And then I'm going to come over here and create ads So I'm going to just simply upload a video. Okay, so what I can do is I'm going to I can either use existing post or I can use mock-up or I can just simply Create the ad from here. So what I'm going to do is I'm going to I can create video I can add media and I can add video right here and this is going to simply bring it from My computer. So I click on this one upload and Then I'm going to find that video. It's right there. Click on add and Then what I'm going to do is I'm going to add the link to where we're driving the traffic and I'm going to add the long form text. Okay So this is text that I that already had pre-written and I'm going to just simply copy it from over here and Paste it Okay, so I'm going to take all that long form like I am playing around right? We're we're giving the whole damn description on This one so I'm going to copy that and then what I'm going to do is I'm going to bring it down here To primary text and I'm going to paste it in right there Okay, so that's the long form text you guys and and this is what we tested on on a previous Facebook ad and it's Converting at a pretty good rate. So I'm going to test that same exact text with a different video on Instagram, okay, so that video should be upload select a placement to customize What I'm going to do is I'm going to simply Let's go it's Instagram feed So we can go up to 120 seconds on the Instagram feed And so I don't I don't need to actually add anything So I'm going to just leave it. I'm going to just leave it as is I don't need to add anything you can change how your ad looks in different placements So I'm going to leave it at that. There's the text And then normally it shows up to the right. This caption should not be longer than 2200 characters Okay, so then what I'm going to have to do is I'm going to have to I'm going to have to I'm going to have to take out some of this text So day one Um check the agenda Okay, so are you tired of going to conferences and not being able to really connect with Unlike other events you have the opportunity to talk with experts directly So ask them yourself on April check out the agenda Okay, so what I'm going to do Is I'm going to have to I'm going to have to take out the damn text And I thought it would work on this but It's not So what I'm going to do is I'm going to see if I have to let me Let me do this. I'm going to simply Take out Okay, let's see if I can um, let's cut this Okay, there we go. So it's much better. Okay, so let's move this up Okay, use code. Are you tired of going Going to conferences and not being able to really connect with the experts that are teaching from the stage Unlike other events you have the opportunity to talk with with experts directly So ask them yourself on April 4th through 5th 2020. Okay, perfect So we're going to leave that there and then the website URL It's going to be this one up here So I'm going to copy that Bring that over here. I'm going to paste that in Okay, and then we got to learn more button and then down here We want to make sure that our facebook pixel Is Tracking everything making sure that that's the correct pixel making sure that that's the correct event And we are good to go and we hit confirm And that's it you guys that is an instagram ad and in this case again. I'm retargeting. So I'm retargeting Facebook engagers. I'm retargeting instagram engagers. I am excluding people who already purchased And we're going to run that for for seven days and and optimize for more purchases So that's one way you can do you can do event purchases you guys you can also run event responses So as you come in here and hit hit the hit the green button You can also come in here and run Engagement and right here Event responses, that's when you set up an event on facebook and it's an actual event Right, you schedule it you set it up on facebook And you can run ads to get people to register for that event through through through the facebook platform but in this case We're also doing it through event bright and running it through through this way as well so we're we're we created a custom conversion around this confirmation page And that's what we're optimizing for is is conversions not engagement event responses But you could for sure do that as well engagement event responses and get people to register for your event that way as well so Coming back to the ads manager We'll be in review and that's why that's why what I do is I normally set the ad up hours, you know in advance so for example right now it's it's 7 p.m. My time I scheduled it to go live tomorrow at 6 a.m. Because I want to give facebook plenty of time to Make sure that that ad is approved and running on time Especially based on my budget right so I want to make sure that that clock starts at 6 a.m. That ad starts at 6 a.m So that's an ig ad you guys that's conversions step your game up in 2020 and make that money I'll see you on the next video over now