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Published on Jun 11, 2012
Can wearing jeans be fashionable and efficient? It's very easy, just go to www.imagineallthewater.eu and see how.
We all like to look good in a pair of jeans but do you know how much water is needed to make just one pair? Jeans require water for growing the cotton, stitching and bleaching the jeans, and then washing them once you have bought them.
Some manufacturers are trying to reduce the water footprint of their jeans by teaching cotton farmers in places like Brazil and India how to use water more efficiently. As a consumer, you can play your part by buying jeans that are marketed as 'less-water intensive', by wearing out old jeans before buying new ones and by wearing your jeans more times between washes. 1 pair of jeans = 9982 litres = 9 hours of watering your garden Assumptions: - jeans made with 100% cotton - watering with the hose fully open = 1100 litres / hour