 Nigerian government and businesses have been etched to keep an eye on the rise and wave of a new variant of populism amongst the youths as it could upend both government and businesses. This call was made during the public presentation of the distillation edition of the periodic report of a public relations and communications consulting firms, Chain Reaction Africa in Lagos. Plus, the correspondent love Ikuku Oyudo can tell us more in this report. It is a public presentation of the distillation edition of a periodic report known as the Neuroscience of Nigerian Youth, Trend and Culture, report fittingly famed Aramanda. It is about the rising wave of a new variant of populism amongst the youth. According to the organizers, the rise of this new variant is challenging for governments and businesses all over the world. Chief strategist Chain Reaction Africa, Israe Okmaemi, believes that the businesses and the present administration must make diligent efforts to study and understand the trend. Why are we tracking trends? Why are we tracking culture? There is a saying that culture will eat strategy for breakfast. No matter how intelligent the people in government are, unless they understand the emerging and the extant cultures within their own jurisdiction, then their policies are bound to fail. Okmaemi explained that the mystics surrounding behavioural evolution within the youth's population can be perplexed unless intentionally stalled and understood by those responsible for policy and business decision making in government and the side of businesses. Of the trends we've discussed in there today has been the Afrivas, which has to do with the rising sentiment, the rising consciousness, the Afrocentric sentiment amongst Nigerian youth and examples were given that even government, even in naming your policies, even in naming your programs, name them in such a way that the Nigerian youth can hone them, can feel that this belongs to us, not giving policies for the names. Commissioner for Information and Strategy, Dengar Omotoshio, and his counterpart from the Ministry of Youth and Social Development, Mbolaji Ogunilede, who represented the illegal state governor and his deputy, affirmed the importance of the youth's population in the society. Rising government is a very big lesson that we need to find a way to the kind of language that we used to talk to our young people. We need to find ourselves in their space so that whatever we need to do for us to improve as a government, as a community of people who understand what the future means to young people that we need to do. It's all about engagement, engagement in the sense that when the youth come out to protest or rise to an occasion, it's all, they are fighting for justice, they were fighting for our voices to be heard. So we just need to ensure that the people who are supposed to hear are hearing, right, and they are acting on it, they have to be proactive instead of reactive. They however cautioned the Gen Z, not to jetties in the old, in the criss, for metaverse and preoccupation with the realm of alternate reality. My advice is that our young people should try to have a marriage of the old and the new, because in the old you find wisdom, in the old you find self-regulation apart from what's as different from what people see now as a license for your attitude of I can do whatever I like. The distillation addition of the report focused on five other key trends, namely Afriverse, which captures the rise of Afrocentric consciousness amongst Nigerian youth, and Igubeta, among others. Love Ikuku Uyiduku, Plus TV News.