 Next question is from jazz fitness. What do you think about Jim shark now sponsoring gamers? The shreds of athleisure wear. You know what from a business standpoint what a brilliant market. Well I'll tell you what I'll tell you what because the gamer market is huge massive and already we're seeing supplement companies start to target these these kids and gamers or whatever and which makes sense obviously you're gonna you drink a pre-workout to work out I could totally trans transition that into a priest every high caffeinated you know sugary drink on the planet is trying to get in the space now it makes it this is so if you're a gamer here's the thing it's funny we're even talking about and I know I have a son who's definitely a gamer you now feel like you belong to this group so gamers tend to talk the same lingo just like bodybuilders or powerlifters or dancers you start to speak the same lingo you start to you know talk about the same brands and game it's not that hard to get them all to start to dress very much a cult yeah they start to dress the same or have the same backpacks or I remember when we had the kettlebell competition here how everybody had the same brand bags you guys remember that I remember thinking like everybody's got never heard this brand yeah this is more like a tap out of the sport top dude so smart if I owned a clothing company I would be like no they I mean here's a thing like we tease that they're you know the shreds of athleisure wear although I really mean that I really think that the quality of what they're putting out is okay you know at best by the way but they're smart they're really whoever is running the marketing is is pretty damn brilliant or whoever they've hired to do that is really really smart they go after niche markets and of course it makes you got okay if you're a gamer you got to wear clothes you're at home all day long so comfy like athleisure type of wear you don't want you know you're not going to see a j crew go after them that would be stupid you know I'm saying like yeah exactly you're not going to wear that but you know comfy athleisure wear type of apparel is very comfortable I mean we that's what we wear all day long like we wear athleisure wear I wear quality though but I mean I think it's it's brilliant by Jim shark but I also think that when a company like this is so popular like shreds was in supplements when we first started the podcast you know people just assume because it's big and successful that it's good you know we live in a time now where you know a lot of these companies that are are massive right now were really were just they're great business they're great they're smart they got into a space early and they took advantage of it you know and when I mean by Jim shark being the shreds of athleisure wear shreds dominates supplements on Instagram not in the world on Instagram right they if you are they grew if you walked into a GNC five years ago and asked what shreds is the kid would probably go who the hell is that or if you asked EAS Bill Phillips do you know who shreds is he would chuckle I have no idea who that is but if you ask somebody who's into fitness that was on Instagram five years ago do you know who shreds is they would say absolutely because they dominated Instagram for supplements and the way they did that was when everybody was first kind of getting popular on Instagram and it still wasn't a thing yet where a lot of companies were advertising and had what quote unquote influencers they got them all they create and they created all these pages that were around fitness right all these great bodies and workout routines and then they went out and they sponsored all these young kids that were popular and fit and ripped and they got them to push their supplements and they gave them a kickback and since the margins are so good in it they could afford to give them a little bit of money and some decent money so these kids were making good money by pushing these supplements. Jim shark did the same thing with athleisure wear they were the first ones to get into Instagram look at all the fitness people and go oh wait there's not like a you know Nike and Reebok they're not in here Nike and Reebok aren't talking to influencers on it they are now small potato was small potatoes for that time and so a small company or they were a small company Jim shark saw this opportunity to get all of these fitness influencers get them wearing some gear and promoting their stuff to see Felix Gray in the space I feel like gamers yeah it makes perfect sense you know like just on the screens all day like it's just to to actually contribute something you know healthy in their direction to be able to you know provide some bit of substance you know what I would imagine actually I would think that there's a blue blocker that is already made their way in the game I'm sure yeah I know people thought of it Felix Gray is are focused on Apple Google you know yeah they're working with like yeah the big dogs and have been doing that for a while now I don't know if they if they ever plan to go in the gaming direction their brand feels a little more I don't know I don't know if luxury it's it's a dude it's such a smart move you know when I hear my son talked to his friends like there there are gamer athlete celebrities just like when you hear people talk about you know basketball or football or baseball they know that this one player and this oh did you see so and so they played whatever they're because it's becoming that way I mean look I'll tell you what in five years gamers are going to have major sponsors yeah not yet but I just like people like like acne you know no no no Nike bro it's you guys it's already there Doug pull up highest paid gamer versus the highest paid athlete they're there oh yeah but they're not like they're not like Nike isn't sponsoring him yet bro are the huge brands now are paying these kids massive Jim shark needs like advertisements with like Cheeto dust all over their clothes and you know what I mean that kind of thing to make it work but I mean it's again it's a smart move I don't know how I guess it's just about it like association it's oh well it also right okay we talk bad about what's the why can't I not think of beach body okay yeah beach body does billions of dollars online marketing with programs and the thing that we talk bad about it is the programs the programs are terrible they really are but that doesn't mean I think beach body is a terrible company that's a really smart brilliant company they are they're marketing geniuses and we watch what they're doing all the time to see are there things that we can emulate but while also maintaining integrity and being authentic to who we are so that I mean they're brilliant that sometimes these examples of these companies people assume just because they're massive and they're they're good doesn't mean they're good they're good at marketing well my my son was breaking down for me the way that these guys these pro gamers train you know that they'll play some sometimes they'll play max six hours in a day and I thought I asked myself why don't they play more than that it goes because they found that if they play too much it reduces their performance they also exercise regularly some a lot of them have trainers that work on shoulder stability to help prevent them from getting forward shoulder they they work on hand eye coordination exercise eat special diets like bro look at a big deal look at those are all there's look at Honda SAP monster yeah twitch jerseys hyper I mean these are all these are a lot of money in that but look at a lot of these these companies we might not have heard of so at some point it's going to be all these huge you know brands I would imagine much bigger than Honda dude and SAP and Monster you kidding me those are massive that's crazy I know in in South Korea it's they have stadiums full packed yeah full of people watching here they just started remember when we talked to Mark Mastrov he's talking about how the gamers are feeling the feeling the Sacramento King Stadium up more than some of the basketball you guys are going to be both you guys are going to be grandpas and you're going to be telling your grandkids too when I was when I was younger we played sports in person yeah you know and we got hurt we actually hit each other yeah we got hurt you know crazy like my wrist hurts you're weird