 WPP is very different to Omnicom or IPG or Pubesus in the sense that we started this thing from scratch. There's an entrepreneurial energy there that makes us very different and we're paranoid. I mean, you know, certainly I'm paranoid now. Started 23 years ago with two people in one room and I'm worried about going back to two people in one room. I'll only be satisfied when we're clearly the best at what we do.