 So now what are the feelings? I think feelings are in the same, it's a great honour and a great recognition for our country. And the excitement now is the family and friends who are landing up there. That's the excitement. So we're busy organising as to how we get together, what we do in between that active schedule out there. Lots of people coming, my sisters are coming from all over the world. Four of my sisters are coming. And then Prasoon's kids and Arvayu's and other law and sister-in-law works. And we'd like to thank Mr. Parik and his family. So yes, it's a big year for me. Are there any kind to... We are all registered but the others are not. No, they've been very very nice from that. We have been seeing them very nicely. And how big is the guest list? I think there are 17, because the four of us. So it's insisting on you just not be in a nice way, some design problems, some exception for the occasion. Even if you're not, maybe women and sisters, why if your sisters will exist? So there hasn't changed in the last few years for me. They always think I'm not properly dressed. So they always insist that we dress up properly. So there is... No, I'm not designer clothes, I think that's an idea. But my dear friend, Radhirao's wife, and my wife has collaborated to at least make me look sensible. No, but nobody should be like 14 years old. No, not you, but the wives. No, the wives are chillers. The wives also know that they look like Jobas if they look this way. Same, sir. They have some kind of separation. They hustle. No, I'm no rehearsal. Yes, will I wear something which is a symbol of a country? That you will see when I get there. Even I want to be a woman. I just want people to know that I'm from the same country. No, no, no, nothing better than that. But yes, there is going to be a day on my watch. Sir, maybe you haven't really come out into many details about the entries they've set this year. But you did extremely well last year. Yeah, I've done well over the years. And we never think about these things. You're competing in a scenario where you haven't seen other people's work. And I do not believe in predicting or hoping to see what happens. And for India, as you say, it must have seen other people's work. I don't know. People have entered, I think. My submission to everyone has always been that. Both of you have entered because you believe in your work. Never be too excited about it. If you win, celebrate. If you don't win, celebrate. I'm going to ask you something. Something you want to talk about. Because re-branding, re-branding, we can take it separately later. Yeah, we can finish off this. I will do after this. It's that you want to give to young creative enterprises who look up to you and aspire and want to win this one day. But I don't think you should aim to win a certain one. You should just aim to do what your heart tells you. Change what you believe in. This is not what you aim for. This is for your entire body work over the years. In terms of work, what do you advise on? How should you approach creativity? What is wrong with the way youngsters are these days doing things? I don't think there's anything wrong in the way they are doing anything. It is just that they need to be older. I think they need to respect themselves a little more. I feel sometimes, great people are given to easily, to a lot of pressures. A lot of time when I'm reading the script. I feel this is extraneous. That is extraneous. If we move everything, that soul is fantastic. That was the original idea. Everybody kept coming in and adding a little bit. So, be brave. Is it something that both of you have done? It's a very natural thing. If you're advertising to Indians, you should be Indian. I think it was... Indian advertising was a little late as compared to the best. But our economy started at a different time. So initial work was influenced a lot by the best concepts. I think now we are very Indian. And young people are also very Indian. So I think we don't have to worry about it. And the only caution that I would give to youngsters is that think of an idea. Indianness is not an idea. Indianness is a backdrop. You must have an idea which... Then you might find that in your culture there are so many ways to express that wonderful idea that you have. So I think you should not... Culture is never an idea. It's not that if it's Diwali and you show Diwali. What happened inside Diwali? What was that wonderful human movement that took place at the time of Diwali? So Diwali becomes the backdrop. The movement becomes the idea. Very nice. I had that in which the thing of Indian culture came up very well. Which is not being done by Indian culture. There are many. Which touched your life. And you felt the need of finding out who has done it. We always find out. When we see something nice. All the stuff that we have recently seen on Swiggy is like an Indian family. It is about international issues. It's about a wife who is concerned about not so healthy husband. Husbands who desire to have that one brother. These are beautiful moments. They are beautifully captured. So if you see that Swiggy culture. Indianness does not have to be in the face. But it is Indian. If you see it around, if your parents are like that. Your uncle is like that. That's what Indian is. You are not necessarily... Indian doesn't mean that we are Diapagani or something. That's where we are talking about. We don't have to be real Indian. If it is fitting naturally in the Indian culture. If it is not fitting, don't necessarily force it. He also said that only 10% ads are put to creatives. Precisely, I agree with you on that completely. The 10% ads are really good. 90% are not very good. And they are a place to connect with them also. No, he is absolutely right. I have been gone and seen life for decades. And he also knows that he belongs in the 10% and not the 90%. I think that happens everywhere. Our challenge is if India can make it 18%, then we will be far right with everybody. And I think... I said match the GST will be 18%. And there is enough talent in our youngsters to try and slowly move towards that and we are able to say that we are doing some great work better than many of the more developed countries. I think even the 10% can actually feel proud about it. There is some country, much, much better than India. Say a country like America. There the split would be 95-5. If we are 90 and 10, the split would be 95-5. Their 5% commercial would be spectacular. They would bang off. But 95, if you go to US and just put out the challenge, everything that you see is mostly trash. And when you put on any news channel here in Delhi, there are more chances of finding something interesting. Any country which is better than us also, which you think is less modern 10% when you see the commercial... There are many countries where it would work. I think this percentage just wouldn't matter. But I personally like a lot of work that comes out in the UK. I like work that comes out in Thailand. I like work that comes out in South Africa. And you know, we can't recommend one South America fantastic work from there. Japan does a lot of superb work. It's not about countries. Little countries can surprise you. It's about people. And percentage won't matter. Somebody sitting in Sweden came up with an idea about Swedish tourism. It's in mind, bro. I mean, they might be having very little advertising as compared to others, but the Swedish tourism idea was something else. That's what you have to do. Directly 105 in there. So, any ad that you have come across, which you think you should... No, it's written, you know. Because that's a question every people ask us. The problem is because the media is so fragmented. If you do... At least I don't know what one is there. So a lot of good stuff... Maybe you have not done any of the best ad in your head this year. That you saw on television and you felt that this is... I know this. We never put it together. We never put it together. I think the big problem is what works for us. I am only interested in that. I think what works for me, say, for example, when I saw the Swedish... I said that's fabulous. Whether it wins or it doesn't win... It's okay. Somebody has to understand and appreciate how it works here. And you have to be honest. Do I understand and appreciate everything that happens in Vietnam? I would not be able to. How much were they able to pick up? How much they could not understand this? You know earlier on you asked a personal question. I want to add to that about youngsters. I think one of the things that youngsters... Definitely you should know it's fooled by these awards. There's new work which is appreciated by people on the street. And some of which might end up getting an award. You don't work towards an award and it leads to nothing. That was in the 80s. No, no, no. I like many, but you asked me which is the most spectacular. And I think it is the most spectacular. Because it is... Until then, everybody thought, see, it changed. It broke a lot of dogmas that were, you know, assumed in nationalism. There is no mention of country in it. There is no mention of India in it. It's fantastic. It's over. Still then all patriotic songs included are in India, you know, whatever. This did not, did not. And because he went for a larger thing of which is, you know, let your mind and my mind come together so that we are able to know what happens with that. Everybody is able to read their own meanings in it. If a husband is not getting along, they find something to connect with in this song, you know. If a father and son is not getting along, they find something to connect. And actually it is operating on a much larger base which is we as people we need to come together. That's fantastic. So, like I said, basically it was Suresh Manik's idea. He was the one who got me to write the lyrics. And he is the one who told me, you will not write a typical kind of a patriotic song. I do not want anything over. I want this an idea. So I think... Suresh is very close to me also, but this is a... We keep writing lyrics. Maybe I am not aware of any compromises. I... Do you only like patriotic songs or songs that get you commercial? Yes. But you don't share that. It goes from my heart. I don't write for movies. We write number of things for our clients. Something that you write for yourself and you... I write not for myself. One day you will see it. Now, what is your favourite part of this? I think, unguardedly, is the huge body of work that we did for 5-6 years for times of India. Again, the life of India. And out of that superb lot, it was difficult to choose. But the commercial about the fine to me is probably the less commercial that India has ever done. Because it has fantastic take on the state of affairs. It's about corruption. And the end of the commercial, you don't really know whether you want to laugh or you want to cry. It's a tremendous decision. It tells me, it extracts things that we know you can do. Something that we've been wanting to... I want to travel India all over again. It is setting my life for a long time. I'm going to take 3 months off and I'm going to take my driver and I'm going to drive around the country. See places which I still haven't seen, I've seen quite a bit. Because there's so much to learn from time to time. And not these particularly, I haven't done very much. I have. There's a little lot for people who I'm only wither. But still, apart from what you are doing very well and we know you do things that some orbit or some passion that... I have lots of hobbies, lots of passion. I do all... I don't work as much as you think I must be working. I do lots of... I build, I create. He's designed not by education. And I hear it by both the NITP group. If at first they think it's an extremely material like the design and you said you're not going to study here. That was an architecture school. I didn't join architecture because I didn't like their writing. You know, I think if I did not... I don't think it was like the Ripples in the film. Or I'm saying I don't like what I want to do. No, no, also. To be fair, I've only... by that time I'd seen an idea. So I knew where I wanted to go. If I didn't have another option in mind, I wouldn't have given up this. You know, people make a mountain over the moat. I did a very small part in my friend, Shruti Sagar's film. Only because he insisted that I didn't have to act. No, I always... You were the cabinet secretary. I was the cabinet secretary. I actually asked the government one day, do you have books for acting cabinet secretary? I said, listen, there's nothing as acting cabinet secretary. I said, in that case I'm the only one. Because I was acting as the cabinet secretary. We'll look forward to seeing you in camp. And that's all I have to say. Now I'm going to switch it off.