 Welcome to ITU Telecom World 2017 in Busan in the Republic of Korea. I'm pleased to be joined by Mustafa Essa, who is from Vodafone. Mustafa, thank you very much for being with us today. Thank you, Keir. Thank you very much. Now I'd like to start off by asking you about smart digital transformation. What does smart digital transformation mean to you? So you can say that the smart digital transformation considered to be the normal evolution of the business in any market or any company. During the last decade, you can find a good job in the technology. This job had affected all the aspects of the ecosystem of the market, starting from the platforms, mobile applications and tools. And this job have been reflected to the customers, which has generated new requirements by these customers. If we take the customer service, for example, you will see that right now the customers will need new requirements and new needs. Like an innocent feedback from their product or customer or provider, an innocent complaint system, or even an innocent product development suggestion. So if the companies try to do this job with the old-fashioned way, it will fail and it will be history within a couple of years. So I think that the digital transformation is an essential step for any company in the market, for any technology. So tell us a little bit about your solution to using smart technologies to make a difference. Yes, our solution, which is iNetwork, is basically a self-optimized network server, which is basically built on the concept of mobile network groupness and performance sustainability. So since 2015, once the iNetwork had been launched, iNetwork had enhanced Vodafone network APIs, supported planning engineer and optimization engineer, and also offloaded a lot of operational work 24x7 efficiently. So we can say that in Vodafone right now we have our network powered with a machine depending on smart machine learning and artificial intelligence serving our customers to the best. Excellent. And what do you think are the key challenges and opportunities that you see in the expansion of AI technologies and services? So you can say that we have two main challenges for the AI and its expansion. Mainly the first one is the technical one, which is the limitation of the processing and storage capability. And I think this challenge will be vanished within two or three years due to the huge number of researchers, by the researchers and institutions and academia, also for the vendors. The other challenge is an ethical one, and I think that the historical question for the AI to which extent and to which limit that we should let the machine take the decision solely without any human intervention, and shall we kill the creativity in the machine if it exists or not? So this question maybe limits the expansion of the AI. On the other side you have a lot of enormous number of, if I can say, opportunities like making life easier, saving the humanity. And I believe by myself that AI may have a chance to help the humanity remove all their conflicts. And if it eliminates the human selfish intention, which normally exists, it can collaborate the humans on one goal, one value. Maybe the AI will succeed in what we feel. Yes, that would be brilliant. I mean, you also entered the ITU Telecom World Awards and you've got a stand here. I wanted to ask you, what's the value of attending events such as ITU Telecom World? Yes, Fadi. You can say that the first thing that we presented our innovative, patented solution, which is the I Network, which is considered to be the unique machine that's working in a new AI concept, which is, if I can say, letting the machine have an imagination, create its own concept and strategy and decision analysis. It could be a gateway for the next generation of the AI. Mainly the ITU considered to be a hub for where the ICT decision maker and expertise met to unify their vision for the future of the ICT. And I wish the ICT succeeded always to mine the gap between these aspects. Mainly I also have been seeing that most of the Puthers were very, very exciting. Most of the exhibitors do their best to show their capabilities, like SKT, Telecom, China. Puthers also won all the African Puthers as well. Thanks. Well, thank you very much for joining us today, Mustafa Essa. And we wish you the very best of luck with the awards and in the future as well. Okay, thank you. Thank you very much.