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Colin Dodds - That AIDA Model (Marketing Song)

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Published on Jan 29, 2012

Educational rap song for an introductory marketing/advertising course.

Get it on iTunes: http://itunes.apple.com/ca/album/get-...

Videographer: Chris Pedersen
Concept: Roshena Huang and Colin Dodds
Song by: Colin Dodds
Much thanks to: Chris P, Roshena, Dave, Mike, Matt, Chris F, Evan, Michaela, Sascha, and Tom.

It's the AIDA Model, ooh, ooh

Now it's 4 o' clock on a Tuesday afternoon
Your boss calls you in to the corporate boardroom
She says well, son, your business skills are surprising
We're gonna transfer you to the department of advertising

But you've got no idea how to advertise
Like Ryan Stiles and Colin Mochrie you just gotta improvise
You gotta fake it till you make it till you understand the basics
Like awareness, interest, desire, action brings advertising satisfaction
You gotta follow that AIDA, that AIDA model
(You gotta follow that AIDA model!)

Awareness! Go and tell your target market
Interest! Get them thinkin' all about it
Desire! Make them want it more than anything they've ever known
Action! Make them feel like it's something that they need to own

Step 1, awareness, tell them your product exists
Step 2, interest, make them wanna know more about it
Step 3, desire, gotta build expectations higher
Step 4, action, sales are your number one...goal

AIDA is amazing, it's how the Mad Man got so crazy...so crazy good at advertising (advertising!)
It's a simple acronym that's quite simply outstanding, yeah, it's just good advertising (advertising!)
If you want marketing success, then I stress this 4 step process is the best
(It's the very best!)

Awareness! Go and tell your target market
Interest! Get them thinkin' all about it
Desire! Make them want it more than anything they've ever known
Action! Make them feel like it's something that they need to own

Yeah, AIDA model, ooh, ooh

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