This ad, featuring Essendon player David Hille, intertwines the key messages of road safety and the impact of collsions, with key components of playing AFL football.
Belt up or suffer the pain
**** 40 years of seatbelts campaign ****
The campaign will recognise Victoria's role as the first jurisdiction in the world to legislate the wearing of seatbelts in 1970 and remind people to belt up.
The Transport Accident Commission will run the 40 years of seatbelts campaign for the month of August, starting August 4.
In 1970, when the legislation was introduced, Victoria was the first jurisdiction in the world, to mandate seatbelt wearing. The legislation was brought in following decades of campaigning by the community and media, amid concern about the high road toll.
Transport Accident Commission Victoria.
http://www.tac.vic.gov.au
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