 So, what we'll do today is we'll set up our Facebook Business Manager. This is where you want to be running your Facebook and your Instagram ads through. And so, it all comes down to that link at the top, business.facebook.com. That's where you get to this page. Just make sure you're logged into Facebook, which you are. And then what we're going to do too is, in the top right, you see those three dots. We're going to set up a folder. So go ahead and click on those three dots real quick, and let's go to bookmarks. Let's let's set up. Actually, we have it right there. Perfect. So, FB Business Manager, we have all the other ones in there. That's what we're going to we're going to reset up. So, if anything, if anything, hover over all of them to the right and just right click and delete or remove. It's either, yeah, right click, yeah, delete. So, let's delete all of them, delete all of them because we're going to they're all linked to your old account. So, we're going to redo all of them right now. So, now just click on the blue button. We're going to create account. OK, and we're going to simply just give it a name. So, whatever business name we put here at the top, we're going to use that same name for everything, for the name of the business manager, for the name of the pixel, for the name of the ad account. So, go ahead and put any name there really, either your real estate name, company name or, yeah, perfect. Realtor, perfect, perfect. And then submit and then your name at the bottom and then actually before you submit the email. This would super important as well. This is what can disable a lot of ad accounts is when this email is not verified. So, whatever email you put there, make sure you verify it. And it's best to kind of verify it here because you're already logged into Facebook. So, if you actually go to the Gmail here, you'll accept it right away. OK. Yeah, so submit, just so that's the email we have on file. So, perfect. OK, cool. So, you'll still, yeah, confirm your email. So, done. And then just check your email real quick. OK, good. So, once you confirm the email, then you can click on the three lines right at the top left and let's go to business settings. And that's where everything starts. So, over here, just from the left-hand side from top to bottom, you got people that shows you that's the new personal profile. And then to the left, let's click on pages. So, over here, this is where you would request access to a page. So, if you have an existing page, you would just connect to here. But if you're setting up a whole new page from scratch, then just click the blue button. And then let's create a new page. Create a new page here. OK. Create a new page. Yes. And so, what you can do is you could just go with local business. Local business or place. That's perfect. The only thing that we're going to have to change on this new one is the user name. You know, whatever your username was for the previous one. Yeah. We'll just go with the whole new one. OK. And then category is... And you know what? The page name, I would just go your first name, last name. OK. That could be the user name. You could definitely put that user name. But the page name is just your name. OK. So, category, you should be able to find something under real estate. Or housing or something. Yeah, I think it's either... Is that as low as it goes? I'm going to try and scroll down. It's not letting me scroll. So, there it is. There we go. There we go. Oops. No, not that. Sorry, I think it's my internet's acting weird. No, you're fine. OK, keep going. Should be good. It should take us straight to the new page. Yeah, OK, cool. And then just go and click on View Page to the right. View Page. And then go ahead and put a profile picture here for now. Let's just do some basic updates to the page really, really quick and then you can fix it all up later. But here you can just X this out. And just add a profile picture. But yeah, put leave, yes. Oh, my gosh. Let's leave, please. Yes, I want to leave. OK, here. So, yeah, profile picture. Always important to do right away. The blue button, adding a button, super important right away. And then even getting the user name, sometimes you need, depending on the type of business, sometimes you need a few likes on the page before you can edit the user name. Let's see if you can edit it now. OK, hold on. Where was I? Why don't you just hit the little camera? Yeah, hit the little camera. And then, yeah, there you go. Edit profile, perfect. OK. OK. And then let's add a button real quick. And you could just put send message for now on the, on the add a button. What we'll want to do in the future is once we have our landing pages set up is, is link that to a page. Link it to your, to your landing page. OK, so for now, send message. Send message. OK, great. Yeah, we'll just put that one there for now. And then you can even edit the messages. But yeah, see if we can, we can do this part later. OK. And then let's see if we can create a user name right now. Let's just see if it allows us. So what, what name, what name do we use the first time around for all? Just my name, I think. Did you? OK. Yeah. So, but your other accounts are all active, right? What, what are, what, so what, so your Instagram, your Twitter, your LinkedIn? Well, yeah. So all the other stuff is, I don't use it, though. So I mean, we could always create new ones or. OK, so just go ahead and go with whatever, whatever the one username that you want for, for all platforms. Maybe we can just change all the other ones to this new one just so we have the consistency with, with, with the branding, you know, um, but everything is together. All one word, all lowercase, all one word. Oh, sure. OK. This is going to be Facebook.com forward slash realtor. Right. Yeah. So. Okay. Click away, click into the white. Yeah, click right there. Click, click. OK, cool. Awesome. Perfect. So they allowed you to change it right away. OK, good. Perfect. OK, so we got that done. We're good. So, um, we added a button. We added a profile picture. We changed the username. So we're good. So now let's get out of here. You can come back in and edit the page later. But let's close out this tab at the top, top right. Yeah, exit out of this one. And let's go back to the business settings. So, so now we have this, we have this page set up. So we're good here. So now to the very, so right below on the left, click on add accounts. This is where, where you'll connect your, your actual card so you can either connect your, your, your credit card or you connect a PayPal account. But right here, we'll create a new ad account. So click on add. And then just go create a new account. Yeah, create a new one. Okay. And then the same name as we have at the top left. So we're going to name the same thing for, for all. Yeah. Okay, cool. No, it's good. Yeah, that's good. And the time zone, it's really, it's really just, and then go my business and then create. Time zone is not the, not the most important at all. That's just kind of based on what time your ad goes live and what time it ends, but it doesn't even matter. So now that we, now that we're in here, click on your name in the top left and then you're going to go full control. So click, click the circle to your, to the right. There's a circle. So what we're doing here is we're, we're, we're connecting, we're tying your name to the actual ad account. Everything, everything is its own asset. The page is an asset. The ad account is an asset. The pixel is an asset. Everything within this business manager is an asset. Every asset needs to, needs to tie back to the personal profile, which is Rosa. So you're, we're going to just be connecting the dots and connecting you to everything. So right here at the very, very bottom, full control, manage ad account, shade that gray to blue and then assign. Okay, cool. So now as we assign it, we're going to add payment info and this is where you just put a, put any card you want. Okay. Here what, what a lot of people do, which is, which is a smart thing to do is to put, is to either put a credit card or, or, or, or pay, or PayPal, not really your debit card. Now, if that's the only thing you have right now, then fine, we'll, we'll add it, but eventually you'll want to put it to just a straight credit card in my professional opinion, because it's easier to deal with fraud on a credit card versus debit. Now some, I have Chase, for example, like some banks are super, super cool when it comes to, but, but it's easier to, generally speaking, it's easier to deal with fraud on a credit card. I see. Right? Versus, versus your actual bank account. Okay. You know what I mean? That sounds good. Okay, so we're done there. So not only, not only is that, is that kind of something, something good to, to, to kind of, what's the word I'm looking for? Good advice to kind of follow, but, but also on top of that, not only just the credit card, but, but even sometimes putting a credit card that doesn't have a high limit. Right? Right? So if somebody does mess with that card, they can't charge 10 grand on the damn thing because it only goes up to 2,000, for example. Right, right. That's just something to keep in mind. Low, low balance and then an actual credit card or low limit, I should say. Okay, cool. So here the ad account is tied to ROSA. So you see people right there to the bottom, right? ROSA and then click on, click on add assets. I think we have to set the pixel first to add assets, but click on add assets just for right now to the top, right? Add assets. Right. If there's anything to add. Okay, so nothing to add. So that's fine. So X out and we're good there. So now this becomes, this becomes our first, our first. Actually, you know what? Click on, go ahead and click on, click on pages, click on pages real quick and let's, let's have that be our first bookmark. So right here, go ahead and hit the star in the top right. This is our first bookmark of seven and this is business settings. So go ahead and hit the star right there, a little low. Yeah, hit the star and you're gonna put it in that folder, that other folder, not the Lorenzo one. Go to the FB, okay and this is, you actually name it, yeah, business settings, that's fine and then done. Perfect. Okay, cool. So that's business settings and then add accounts to the left, right below add accounts and then let's bookmark this one. This is add account and so in the future, yeah, hit the star. In the future, like, because I'm gonna be available for you add accounts. Yeah, I'm gonna be available for you whenever you need any help with any of this stuff but every now and then, like I get stumped every now and then like something randomly will happen with Facebook and I'm like, damn, I don't know what the hell's going on. Like with your profile, for example, I'm like shit, you're gonna have to probably reach out to them, right? So in this case with the business manager or with ads in general, if something comes up and I don't have the answer, then you'll have to reach out to Facebook and really the first thing they wanna know is what's the add account ID number and that's it in the top right, the 103-554, that's the add account ID number. Okay, so always just make note of that. That's why this is an important bookmark here to always have that number on hand. Okay, so that's the add account. So now as we go down to the bottom left, let's go ahead and see if we can connect an Instagram account, which I don't think you're gonna be able to connect that. Actually, no, let's find out, because it might say that it's already connected to a different account. Click on add Instagram, see if you can add your Instagram. I think I do, well, let's see, what was the name of this? It might give us an error. So just scroll down. Okay. Yeah, bring that gray bar down. There you go. So let's see if it'll allow us. No, that's me. Okay, so go ahead and continue. See if it'll actually allow us. Okay. Perfect, so go ahead and check that circle to the right. No, no, yeah, check the circle. You gotta always tie your name back. So hit finish. Okay. So all we're doing here is we're tying the Instagram account, okay. We're tying the Instagram account, the actual add account. That's what we just did right there. So when we run Instagram ads, that is tied to this add account, which is where the credit card's at. So, which to Instagram business for settings out late. Okay, so go ahead and hit switch. So with your Instagram right now, you have a personal profile and all this is doing is switching it to a business profile. And it doesn't look any different. It's the same account. All it does, go ahead and log in. All it does is it gives you the ability to now run ads to it, or run ads through Instagram, run ads to Instagram, however you wanna word that. But then it also gives you all the analytics and you can look at all the metrics and all that because it's now a quote-unquote business profile, which I think Instagram calls it a professional profile, but it's a business one. Take away the at sign. So that at sign at the top, your username, just take away that at sign. Okay. And then try logging in. So now that we're switching the Instagram to a professional setting, then yeah, just fill out this basic information and then click on done. And then you can search at the top, real estate, and there's a few different real estate ones that should pull, yeah, real estate, real estate agent. So real estate service. Service like that one better. Perfect. And then done. And then we should be good. So now it should take us back to the business settings and we're good. So let's see here. Okay. What I always recommend is having the same profile picture for every platform. Yeah, it's my pleasure to do that. And just click done. Okay. You could for sure change it eventually. So now we're good. Okay, so now go ahead and add people. So again, it's going fast. No, to the right. This is its own app. So now we have to tie it to it. So add people, and then. Okay. Done. What'd you click on? Cause your internet's a little slow. Did you click on add people? Yeah. Oh, here we go. Yeah, there you go. Okay, so check the circle to the left. There's Rosa. And then you're going to simply over here, just shade all of the, yeah, shade all of them. All of them to, there we go. And then scroll down, insights, all of them. Yeah. And then a sign. Okay. Is there more down there? Actually go a little, yeah, that should be fine. Okay, perfect. So now we're good there. And then click on add assets. Let's see if we can tie this to the ad account, which yeah, there's your ad account. Okay, so check that circle and then add. So now we're just telling Facebook any ad that's ran through Instagram or to Instagram is tied to this ad account. So charge them over here. Charge them over here. Okay, cool. So now to the left, let's keep going down to the bottom left. So Instagram account is fine. So scroll down, scroll down, scroll down. So now we have, go ahead and click on data sources. In the data sources, you have your pixel. So we can somewhat set it up right now. We can't fully activate it until we have our landing pages or some other website. But yeah, click on pixels and then we'll just kind of have it pending for now, but we can at least somewhat set. So click on ad and then we're gonna name the pixel exactly what we're naming everything else. So take away the word pixel, take away the apostrophe S, just leave it the same exact name. And then that's it. So scroll down and then just click on the blue button. There should be a blue button right below. There we go, continue. Okay, cool. So now as we go through here, go ahead and click on set up the pixel now. I'll just have you, I'm gonna have you email it to yourself, go to manually add pixel code to website. And then it's right here. So go ahead and click that blue, click. Yeah, click, click it. So now you just copied the pixel. So scroll down right below it, keep going down. Okay. So that's your pixel code, right? They're that long piece of code. That's what we put on a website. So right here, number two, turn off and turn it back on the blue. Yeah, turn that off, make sure everything is turned on. So do it again. Okay, scroll, do it again. Perfect. So now scroll down, everything should be blue. Okay. Continue. Okay, so now you're good. So cancel and go ahead and go ahead and email it to yourself because you have it copied. So go ahead and just email it to yourself. All right, so I email it to myself. So now over here to the right, add people. So we're gonna add you to the pixel. So right there, add people. You should see your name here, the circle. Yeah, so hit that one and full control. You're always doing full control. It was the Instagram one where you had to do all of them, but all these other ones, it's just full control. Just do that one, that's the only one. Okay, full control and then assign. Okay, good. So now we have the pixel somewhat set up. That red dot will go green once we add it to a page. Once we add it to a webpage, then it'll be active. So click on add assets, because I'm pretty sure you have to tie the pixel to the add account as well. So add assets, you'll see your add account right there. So check the circle, add, okay, and then we're good. And we're not gonna bookmark it from here. I'm gonna have you bookmark it from another page, but there's the setup. Okay, so now to the left, we're gonna keep going down. Okay. So we're gonna go down to, the next one is brand safety, but I don't, do we have our, what dot com were you, did we use a dot com? Yes, we got, you know, we pay for the domain. It was the reservoirshai.com. Are you, is it forwarding to any other website or? It's a, yes, it's forwarding to my remixed website. Okay, so then we need a different one then. So it's one domain per website. So we can do this now or we can do this later, but it can be done later, but what we're gonna eventually want is one dot com for your ads. So this dot com would be sending people to either your listing or a listing funnel or an open house funnel or a seller guide funnel. One domain. So if you click on brand safety and then you click on, we'll want to get a domain for our ads. So if you click on domains, this is where we would add a domain. So you have no other domains that are just sitting and parked and not being used. Right. You don't have any, you just have one domain and it's going to your remixed site, right? That's right. Okay, so eventually, and what I recommend too is, what do you have, do you have it through GoDaddy? I think so. Okay. So just like a, just a little, just thrown it out there. Whatever your dot com is, what a lot of my clients do is they'll just go out there and get the same one, but dot info. Okay. So you have, what do you have? Your first and last name? Yeah. Okay, so if you went first and last name dot info and now that domain is just pointing to all your landing pages like a listing funnel, an open house funnel, that could be good too. You're using the same name, but it's just a different extension, not a dot com, it's a dot info. And you could probably get that through, watch just out of curiosity, that new tab that's open at the top, go to GoDaddy through there real quick, go to GoDaddy and let's just see how much it costs. It's going to be super inexpensive. Yeah, from right there, go to GoDaddy. Right here, whatever your dot com is, just type it in, but type in dot info. And this is just something that I'm throwing out there. You can do whatever, you can go get a whole another dot com if you want it to. I don't think I want to. Consistent with what you already have. Yeah, I think that's what I'd rather do. Yeah, see, so look, $1.99 for the first two years, but with one year, it's probably like 10 bucks. I think they give you a discount if you go two years or whatever, but you can, yeah, hit one year, see what it is for one year. Probably like $11 or $11.99. Oh, shit, $4.99. 82% off. Look at that, that's a deal. Yeah, that's a deal. That's a deal. Yeah, check it, whatever you want to do, but this domain that you're driving all... There's two on you. Yeah, two on you, that's fine. That's a better deal. Yeah, let's knock this out real quick. Grab this domain real quick. Yeah. You just got the domain. Perfect, so now again, this is a domain that we're just driving all traffic to. And here's what it's gonna be, it's .info forward slash seller guide, .info forward slash 777 Plaza Boulevard, .info forward slash open house. So now every funnel, every page will be created around that domain. And again, it's not just for ads. As you continue to post on social media, now we have a call to action. Now you can direct people to your new link. That's why what I'm really teaching is not just for ads, it's for all your posting. Like start using these links to start capturing leads. So we'll go continue. And then once this goes fully through, we'll now be able to have access. Okay, cool. So now go ahead and just put... Go ahead and put I'll do this later, and then we'll go into the settings of it. So now click on... Click on your... Go ahead and scroll down. It should be to the right. Yeah, right there to the right. So bottom right, click on a managed domain. To the right, managed domain. Okay. Click on that one. And what we need to do is go into the actual DNS settings. Yeah, so go ahead and click on that. Okay. Now we're gonna scroll all the way down. So scroll all the way down and we're going to manage DNS right there. Managed DNS. You passed it. Managed DNS. A little higher. Right there. Right here, okay. This will take us into the actual, what GoDaddy calls your DNS records. And so over here, we just need to add a piece of code that Facebook is gonna give us. So go back to business settings. And then now on the left-hand side, yeah, the tab that's open, business settings. Yeah, oh no, I'm sorry. I was looking for something. Oh, sorry about that. Okay. Okay. Yeah, just go to business settings. So click the tab at the top, business settings. Now over here, we're gonna simply, yeah, business settings and then bottom left, scroll down. We're gonna go back down to brand safety. So right there, brand safety and then click on domain. Okay. And then now let's integrate this domain. So go ahead and click on add and then type in your new domain there. Perfect. And then add, and then now over here, we're gonna get a set of instructions. And what we wanna do is we wanna hit that dropdown, add a meta tag, hit that and we're gonna choose a third one down. We're looking for the DNS text. Yes. So click on that one. And then now number two, instruction number two, go ahead and click on that domain, Facebook-domain, the bold, yeah, go ahead and click, copied, perfect. So you copied it by clicking it. Now we're gonna go back to GoDaddy and we're gonna follow the instructions, number three and number four. So over here, scroll back up to the top and we're gonna add. So we're gonna click on the black add button. And then over here, we're gonna simply the type, we're gonna go down to TXT. So hit the dropdown, we're looking for TXT. The need is the at sign. And then- Yeah, the at, go ahead and click on it. And then the value paste in that link. Paste. Yep, just control V or paste, yeah, perfect. And then add record. Okay, so that's now, so now GoDaddy, now the domain can communicate with Facebook. And this whole thing is kind of a newer update of Facebook where before you used to be able to run ads to any website. It doesn't have to be yours. It doesn't have to be your domain, but now it does. Now the actual domain. The website, it could be any from any company, but the domain, the actual domain needs to be yours. Okay. So now we're gonna go back to Facebook. Okay. We're gonna simply verify this domain. So go back to the business settings. And then over here, we're gonna scroll down to the bottom right. We're on the right-hand side, scroll down. And then we're gonna click on verify. Sometimes this takes a few times, but sometimes it happens right away. So you should be able to scroll down further. Weird. Awesome. So verify domain and scroll down, do it again. Because you just purchased it, then there's a little time lapse. So we'll come back to this, but at least it's now in process. So we're good here. We'll come back to the domain. But normally when you already own that domain for a while and then you come over here and you do this, it verifies right away. But if you just purchased it, which we just did, then let it sit for a while. We'll come back in a few minutes. So now let's keep going to the left. Last one is business info to the left. So business info, what we wanna do is we want to now complete all this. So top right, click on the edit, and then go ahead and type in your business page, the primary page, type in your name and you should see your business page, the dropdown pull-up. I'm sorry, what was that? Type in your name. Oh, right here, where it says primary page. Yep, type in your name. Oh, there. Okay, yeah. Right here. Yes, save. Save. Okay. And then now let's fill out all this information right here. Type in business website. Okay. And tax ID is not necessary. Just, yeah, you don't need the tax ID and then hit save. But this part's super, super important because a lot of people fail to do this as well. And this is another reason why the account can get disabled or even shut down. I see. So now to scroll down, scroll down. So we already verified the email. So the email's good. Okay, we're good there. So now let's move on. Now go ahead and refresh this page. So as we just filled out all the business info, the email was confirmed right away when we set up the business account initially. So now we're good. So if you refresh, you got your business page there. Now your profile picture and we're good. So now click on the three lines in the top left and let's go to, let's go to, no, three lines to the top left. Oh, top left, I'm sorry. So click on, click on, let's go to audiences. Go to audiences and we're gonna simply bookmark this. This over here. So we'll come back in and actually go and create a custom audience. Let's just create one real quick and then we'll bookmark it. Okay. And then just create a Facebook page one. Create the Facebook page. We'll just do this one for now. But in the future, in the future with your type of business, you're gonna be creating custom audiences around website and video. If you do video, but if you're not doing any video then really it's custom audiences around website. We don't have a website just yet. We have your Remax one, but we're not gonna track. We don't need that one. We need landing pages. So we can start creating website custom audiences. But yeah, for right now, we'll just do Facebook page so we can at least market, yeah, next. And then over here, the events hit that dropdown. Everyone who engaged, yeah, hit that one. Let's go down with the fourth one. People who engaged with any post or ad. Okay. And then retention 365, go ahead and change that to, change that to 45. Facebook will continue to track anyone who's been on, been or anyone who engaged with any post or ad within the past 45 days. That's long enough. And then audience name, just name it exactly that. People who engaged with any post or ad. And this will be a custom audience. And custom audiences are used to retarget, like to run an ad to that specific audience or to exclude that audience from seeing an ad. Now here, this could be an audience that we run ads to, but really it's gonna be more of a website audiences. But again, here, let's just do it just for the hell of it just so we can bookmark it. So people who engaged with any post or ad. Oh my gosh, what am I doing here? With any post or ad. Okay, perfect. And then create audience. Okay. So now we're gonna bookmark this page and this bookmark is custom audiences. So hit the star in the top right and we're gonna go custom audiences. Okay. And so change that to custom audiences. Custom audiences. Yeah, so hit done. And then now let's click the three lines. Let's keep moving. We got a few more. Three lines over here. Three lines and let's go to ads manager. And we'll bookmark that one as well. So over here, this is our new ads manager. So if you click on, click on no, right in the top left, click no. No, okay, sorry. And then here you'll see at the top, there's your new business manager, Rosa, right? The first thing, last name, Rotor. Hit that dropdown. And then go ahead and click on see more ad accounts. So initially Facebook gives everyone an ad manager. So if you have a personal profile, you set up a business page, by default, you have an ad account. By default, you have an ad, that's the bottom one. But we're never gonna run ads out of that bottom one. Right, okay. The whole reason to set up the top one, which is the business manager, the whole reason for one to even do all of this is for the tracking. So you now have the ability to create custom audiences. You now have the ability to create custom conversions which are necessary to capture leads. You now have all these new settings under this new account, whereas you wouldn't have had it under the bottom one. Yeah. The bottom one is just an account to run an ad, but there's no tracking, which defeats the whole purpose. So we don't add to the bottom one, we're gonna stay in the top one. So hit the star on the top right and bookmark this one. This is ads manager, perfect, and then done. Okay, cool. So now three lines to the left and let's go to the next one. So the next one is going to be going to billing. So now it's on payment settings. So this is another work, right? So you always wanna know what card is on file. You always wanna know what you're running balances throughout the month, right? You always wanna know what your card is about to be charged. So bookmark this page, this is billing. And here you can always change the card. And in the very beginning of a new ad account when you start running ads, you have a very low threshold. So what that means is every, I think the first threshold starts at like $2. So every $2, Facebook is gonna charge that card. And they only do it for a few times and then they increase the threshold. So with all within a same 30 day period, if we're running ads, you're charged several times every $2. And then threshold will increase to like $25 and then you're charged $25. After you're charged a few times, then Facebook goes to billing you once a month. So, but again, this is an important bookmark because you always wanna know what that balance is throughout the month, you know? Yeah. First thing to do is to wake up and credit and Facebook hit your card for 500 bucks. Like that's the worst, right? So always know where that balance is at. So now three lines to the left. And let's go, we have, I think we have like a couple more bookmarks. So three lines to the left and let's go to, let's go to, yeah, three lines and let's go to events manager. Okay. Events manager. And then over here, this is where we're gonna bookmark your pixel and your custom conversion but we're gonna rebookmark them once we actually activate it. So we're right now, just go to hit the star, bookmark this one and then name this one pixel which we'll eventually rebookmark once we activate it. But for now, pixel and then the triangle to the left, the blue triangle, hover over that blue triangle, custom conversions. And this is another bookmark. Custom conversions. Okay, got it. Go ahead and hit, no, hit the star, hit the star. This, once we activate your landing pages. So once your landing page, then we can come over here and set up a custom conversion. So hit done. And I always like to explain what a custom conversion is. Let me share my screen really, really quick to show you how important this is. Okay, so here's a custom conversion. Like when we come to the news feed and it could be on any platform, not just Facebook, it could be Instagram, LinkedIn ad, a TikTok ad, whatever. A custom conversion is this. As you're scrolling through the news feed and just kind of seeing what everyone's up to and then you come across a sponsored ad. Right, anytime you see a post, says the word sponsor, that's a Facebook ad. These to the right are all Facebook ads. So, and I know I had to have asked you this question before but I'll just ask it again for the hell of it. When it comes to placing this ad, this ad's coming from gym lunch, right? There's the text, there's the link, there's the video, there's the actual ad, 56 seconds. What do you think the most important objective is with this ad? To get leads, right? Or to track, to track, right? You get one answer, you get one answer. What's the answer? The whole point is getting leads, right? To get the lead, right? Yeah. To capture the lead. Now, again, some, it could be to capture a lead, it could be to get them to watch the video, it could get them to click the link, right? You said to capture a lead, that's very specific. A lot of times they say, well, David, it's to get them to click. That's a different answer, right? That's a different answer. Getting somebody to click is one answer. Capturing a lead is a different answer, right? So if you're in the business of capturing leads, that's your final answer, right? Capture lead, that's your final answer. That's your final answer, capture lead. Okay, so then here's how it's done. It's by a custom conversion. So now we're gonna tell Facebook about our custom conversion. We're gonna tell Facebook that the most important objective here is to capture a lead. So how does that happen? As a person sits here and they read and they watch the video, if they even watch the video and they click on the link, now we're coming off of Facebook to a landing page, right? So a lot of times, again, people will say, well, David, it's to get them to click. Okay, well, if that's your final answer and that's your number one objective, I just clicked, was that your objective? Is that all we wanted for them to get them to click? Because if that was our objective, well, then there's the click. When you look at your analytics in 15 days and you see 10,000 people clicked, but no one opted in, Facebook gave you what you wanted, you wanted them to click, right? So very specific, right? So our objective is to capture lead. Now, how does that happen? The person has to click, they have to enter their email based on this landing page, they have to click, get started, they have to land on a second page. This is the custom conversion. So this link right here of your, what we call thank you page, what we call confirmation page, what we call our second page, right? Because this funnel, very simple, there's only two pages. The first page that I landed on when I clicked, right? There's the first page, and then I opted in and came to the second page. It's two pages, super, two pages. This link up here, that's why pages, landing pages, that's why this stuff's so important because it's the link that we need to tell Facebook about. This link is our custom conversion. So as we go and run Facebook conversion ads, we're telling Facebook about this link. We're letting them know, hey, this is the most important page we need people to land here. That's the objective, right? So once we set up our landing pages, then yeah, the link becomes our custom conversion and that's how we start to capture leads because Facebook knows exactly what you're trying to get. You're trying to get people to land on this page. That's your custom conversion. Okay, sounds good. Okay, so go back to your screen and I think that's all of our bookmarks. So share your screen really quick. We have this part bookmark. So now let's check our folder. Click the three dots in the top right and let's go to our bookmarks and let's see what we got in there. We have business settings, ad accounts, custom audiences, ad manager, billing pixel and custom conversions. Those are your top seven. Okay, good. So that's it. So now your entire business manager set up your most important top seven are saved. Now as we move forward, we need landing pages now. That's kind of the next step is to get some landing pages. And then with the landing pages, we set up the custom audiences, we set up the custom conversion and we install the pixel on the pages. And then we can start running ads through the new ads manager. Awesome. That's it. Yay. So any questions on that whatsoever? Not right now. Awesome.