 Hey there everyone and welcome back. So we have a little bit to chat about today Around the new talk of the town. Yes promoted impressions promoted listings. Oh Gosh, what a world we are in so yes new changes and as I thought it's going the direction I thought it was So let's just go into the discussion around promoted listings with regards to the new money grab as They call it on ebay, which is the off-site advertising mmm Curious, so let's just get this straight so up until recently promoted listings Covered off-site advertising as well as on-site advertising And now they've created an off-site ad campaign that works through Google ads Weren't they doing this already? Well, that's a good question because Let's read the facts about the off-site advertising as many of you may or may not have gone through it yet And there are a few points that are a little curious and questioning as to where they're going But they're definitely looking there's no doubt about it at the social media advertising. Amazon's already done it now I've stated this In the past now already and so is Josh and it definitely looks like it's going this way so let's just have a quick read of the policy and See if we can break down a couple of points along the way So we now have a banner that shows up on our advertising dashboard also when you go into create a campaign and for the off-site ads Facts when you click on the learn more button So it says how do the off-site ads work off-site ads let you promote your entire Eligible inventory on external channels like Google ads Every time a buyer clicks on your ad they will be directed to your listing and you will be charged a fee excluding VAT For the click now before we go any further It says like Google ads So the first question is and we've seen this before so you've got to be careful. Is it Google ads or is it? Advertising like Google ads does that make sense? I think it's a little unclear personally I think it's a little unclear. It could just be matter-of-fact like Google ads. Okay fine But what else is it doing because it's saying like Google ads so there's obviously more than one. There's plural So what are the others? They're not telling us So if it is Google ads Then it's doing Google ads and others, but it's not telling us what the others are So we're paying for a service that we don't know where it's going or It's not even Google ads. It's platforms that are like Google ads. So this is still a very gray area So the next step is how does the cost per click work? Which I think many of us already know now it's been out there long enough as a an Advertising model even if it's not on this specifics Offsite ads use a dynamic cost per click model so it's using the from wording it again is Understanding is wording is this using eBay's dynamic advertising model For the cost per click meaning eBay will automatically adjust each listing cost per click on a daily basis You'll be charged for clicks on your ads excluding VAT up to your set budget How does eBay determine the cost per click? for my campaign eBay will automatically adjust each listing cost per click on a daily basis by leveraging historical cost per click averages that eBay's external ad partners have have charged for your listing or similar listings You will be charged for clicks again excluding VAT up to your set budget So what does average daily budget mean? When you choose to run a continuous campaign eBay will calculate your total monthly budget at 30.4 Times the average daily budget Over the course of your campaign you will not be charged more than this total budget per calendar month However, as marketplace demands fluctuate eBay may spend more or less than the average daily budget to capitalize on Interested buyers when the demand is there on a per day basis So for example, if your average daily budget is 10 pound for a continuous campaign You won't be charged more than three 304 pounds per calendar month on a daily basis Though you may be charged up to 20 pounds or as low as zero But the average over the course of your campaign will not exceed 10 pound a day. I Will carry on there, but I just wanted to double say something here. So quite simply what you need to be aware of is if Under ebay's control it decides Within that campaign that it's getting more traction on any particular time or day It can chew up more of your set aside budget that you've allocated quicker So if you monthly budget an average of 10 pound per day, for example It might not last a month. It might not even last a week it depends and They decide on how much it is So you need to be aware of that if you end the campaign prematurely You may be charged up to two times your average daily budget on a daily basis This is because the campaign may not have had the chance to average out the budget over time So it sounds to me like they're basically saying they'll penalize you on a daily basis if you End your campaign prematurely. That's how it seems to me So after I launch with my campaign when will my ads be eligible to appear? once your launch once you launch your campaign your ads will be eligible to appear within within 48 hours When I make updates my campaign, when will the edits take place any edits you make to your campaign will take effect by the next day Which listings are eligible currently only fixed price listings are eligible for off-site ads auction listings are not eligible at this time placement Eligibility is subject to the external channels policies and requirements So you may specify which listings you want to advertise, but they may not get advertised on a specific platform or channel But it's not telling you what all those channels are So you may not benefit from it that way How my off-site ad campaign affect the visibility of my promoted listing standard ads in external placements now, this is an interesting one Once you've created an off-site ads campaign your listings can only appear on external channels through that campaign They won't be eligible to appear on the external channels via your promoted listing standard campaigns so Just I'm understanding and it's right. So if you advertise through standard promoted listings They do still advertise on these existing channels. They already have agreements with But if you set up an external off-site ads campaign anything you allocate to it will be excluded from the promoted listing standards campaigns and eligibility So they are promoting us off-site through these camp external channels Already if you are using promoted listings But I'll come to that in a minute as well But if you allocate to advertise on a cost per click basis through the off-site ads Whichever listings you choose for that will be excluded from your existing promoted listing standard campaign So it's one or the other you can't have both on the same listing So that's gonna need a little bit of work on your half behalf and your understanding of your listings Which works for you how it works for you? So be aware of that because I think it is very important now on the level of this now much us in the UK I Noticed this a few days well two three days ago this year off-site ads came on to my banner or my advertising dashboard and lo and behold over the last Five days my traffic has plummeted Now I've not changed my promoted ads my promoted ads have been running smoothly for months and they fluctuate 10 to 15,000 either way Per day impressions through my promoted ads campaigns. They don't move much But they started tanking as of 12th and They have never recovered. They're now currently Let with that I'll give you yesterday's because it would be unfair to give you today's because it's not finished so as Normal my average and I'll put up a screen for you to see on the video so you can see where my average is over the last month or so and It was running smoothly Then there was the couple of days where I've reported previously to you where they've manipulated the traffic and then it all sky Skydive down by nearly 50% and then after that I managed to recover it by 20% And then it's tanked ever since Yesterday I finished on 60,000 impressions. That's it 60,000 I'm averaging a hundred and fifty thousand until they've introduced This new off-site ads Now it was under the initial impression before I'd even saw that as banner that it was down to Changing my titles to have capital letters as was suggested by Jetfixer through Jeff's on hay for Ocell's channel as a possible way of increasing traffic I Have spent a lot of hours over the last couple of days changing it back I are on the back of Jeff's video and It's nice for we make our own choices I put a lot of hours in to change my titles into the capital letter approach now I went for the half capitals in the first five word Sorry capital letters for the first five words and everything else in the title lower case with uppercase first letters for each word Everything started tanking. I attributed this to doing that That the algorithm could not differentiate or understand the capital wording as well Whether that's right or wrong. I made that decision very quick quickly because My my sales are flat lined literally So I've spent Well, you can tell I looked that knackered I've been up until the last every morning for the last three days about two three o'clock in the morning I've been up till and then by five o'clock I'm up again, and I'm on again getting my listing is changed and I've still not finished I've probably got about another day two days still to go I'm only one person. I can only work so fast. I'm also editing Metadata within my images for each listing whilst I'm going along makes more sense to get it all done in one go So I I have to be honest. I'm absolutely exhausted But this This can't go on can it, you know, I mean it will it will go on we say it can't go on but it will but for me, I don't know what to do I There's a few things I'm gonna try and I'll report them back as I've tested them out I don't want to give any false Hopes until I've trialed it myself and if I feel confident enough, I'll let everybody know but it's It's a struggle It's a serious struggle at the minute, but I mean tell me what you think I mean, how do you feel about this new off-site ad thing? I mean, I get the cost per click Root, but it's proven that it's not profitable in the past as a seller for a return on spend I Don't think I've met anybody or heard from anyone that said. Oh, yeah, I've put in Hundreds of pounds into this cost per click ad and it chews up the money every day, but I make loads of sales Those success stories I think are very few and far between I think you really have to be a marketeer With a lot of experience and knowledge to understand How to use cost per click for the average average every day eBay seller, I think you're just gonna be throwing money at the wall myself And then just hoping something sticks I think you're gonna be very costly Trial and trialing it and trying out and seeing what works for you And I think you're gonna be throwing a lot of profit margin down the tube Before or if you even get to a point where you find something that works But I hope it works for anyone that does and anybody that has any success stories or any tips for a novice when it comes to the Cost per click campaign approach, which is not normally for me and I don't think it is for me at this point I will stick with promoted listings. It is what it is the platform It is pay-to-play deal with it It's your choice or not, but it is what it is It is what the platform is if you wish to carry on selling on eBay That is what you're gonna have to find your your level that works for you So Yeah, there's no not much more I can really say on that is there as I say Play it back again if you want to have a look at the the movements that have happened for me But if you've got any food for thought Please share it and if anything has been of benefit or if you find the channel content to be of benefit Please hit the like button All the down button I you see all call it doesn't make any odds to me I'm absolutely fine with anyone's opinion. I'm hit the subscribe button Maybe share through social media and get get the channel out there get the built community building bigger and yeah, so hmm The joy is of 2024 coming and can you believe eBay have screwed up the platform yet again in quarter four That's four years running that I've been selling on eBay every year. They've done some massive change that's flatlined So many people's traffic over Christmas. It's just mind-boggling. It's mind-boggling anyway Keep it real. See you on the other side. Thanks for watching