 Yes, the Embedded World 2018. And hi, so who are you? Hi, I'm Dr. Fimansson. I'm working at IR Systems, a company based in Sala, Sweden. And we are the experts on Embedded Systems development tools, so... Are you in the space? Well, some of our company's, or customer products are definitely in the space. And you have some presentations every year? Yeah, we have a full program of sessions all three days, so they are very popular. Great. How big is the company? How many people? Well, it's 160 people. The headquarters is in Sala, Sweden. And we provide the best development tools for Embedded Systems. So if you want the best code and the best debugging possibilities, you should definitely use... Development systems? Development worlds? Development tools for Embedded Systems. Development tools. So it's like software... Well, we make the tools that customers use to develop their code for Embedded Systems. So for example, right here we're looking at the IR... One of the main products? That's our biggest product. It's like programming software? Exactly. You use that to program your device. And we support the ST devices fully. We have superior support for all new exciting STM32 devices. So right here we're looking at an ST-based solution right here. And hi, so who are you? Hi, I'm Rafael Taubinger. I'm a Global FAE Manager at IR. I'm really proud to work together with ST. ST is our most important partner that we have. So what is this about here? So we have our Embedded Workbench here. And I also have a few boards. This is our Academy Board. So all the trainings that we do, we use this ST device. It's an STM32 F4. Really good for teaching our customers how to use everything they can from debugging a compiler. So our solution has a very efficient compiler. So we are well known because of the code optimizations for size, for speed. But we also have a state of the art from Debugger. So we have full control of the application while it is running. So this of course helps a lot the customers to identify bugs, tune the application. We can measure the power. So what you can see, this is the ID where the customer can program the application in C and C++. Right now I'm running a debug session here. The program is written in C, but we of course also support C++. And this debug session shows, for example, the interrupts that have been triggered. It's a timeline. So the customer knows exactly what's happening in the application. And we are really proud here to work with ST. If I show you the device support that we have, it's huge. So I go to ST here and you see we support all the families, all the devices. And what I also have here, it's STM32 H7. That's actually a very fancy board here with a nice display. And our new product that we are demonstrating today, Mabit Trust, that it's designed to work alongside with the IDE for security. It's now being demonstrated with the ST board as one of the first device supporters. What kind of security is that? Is it the PSA? No, actually it's the complete flow. I can show you how it looks. So what we have here, when we talk about security, we add an extra menu. We have the provisioning, the mastering. So what we do here, we program our secure boot manager to the device. So by using the features that the device can provide, we protect it. But of course we put the secure boot manager, the certificates in the device. From that it will be protected. And the next step here is actually to master the application. So everything that will run here on this target needs to go through the secure boot manager. We also include the certificate management. So what we can do, we help the customers on the complete chain from the certificates, create a profile, a secure world profile, put it into the project, integrated to the IDE and complete here directly to the target. So does that mean you're the perfect partner for developers to make projects? Definitely for development and customers that are interested in security. We have the right solution here. Security. Is there any customers doing that? Yes, we have a lot of customers asking about it. There is no good solution in the market. That's why we came out here. With a really good solution, everything integrated. Certificate management, provisioning, mastering of the application. So the customers can be safe, should be protected against overproduction, IP theft. So if customers are looking for that, that's the right solution. I am Bebetrust and the ST devices that have the security necessary in hardware.