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AMP: Does it Really Make Your Site Faster?

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Published on Oct 11, 2016

"AMP: Does it Really Make Your Site Faster?" by Nigel Heron and Nic Jansma at Velocity Conference 2016 New York

In this talk, we dig into AMP to determine whether or not it gives your visitors a better page load experience. We cover:

* What is AMP?
* Why should AMP pages be faster?
* How do we measure the real user experience for AMP pages?
* A demo of how to use AMP analytics
* Real-world performance data from AMP visitors
* Real-world engagement / conversion data from AMP visitors

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