 The media, the press, at least the popular press, is trying to hold us back, going back the other way. I mean, they're very good at saying what's happening today, but the idea that we're moving towards something is not a part of our mainstream media. They're much more, they're much more happier to report on a military threat somewhere or a friction between two countries. They love reporting on that. Fear. They're actually, yeah, they sell fear is what really is going on. Well, it turns out that countries are not putting up with that as much anymore. So countries are sort of saying, well look, we've got a bad dictator, we've got Facebook, we've got Twitter, we've got email. We can spread the word and have the overthrow of a bad government. And that kind of thing is going to start happening. Or we can spread the word, get out of this country and leave that guy to fall under his own weight. I think we've got, it is going to be a really interesting time, we're about to go through something that is more interesting than the internet, more interesting than I think anything that's happened since we were first tribal. All of a sudden we've got this new thing, humanity is going to go through this new change and it may not change again for 20,000 years. Inclusive fitness. Yeah, this open, transparent world that all kind of figures out how to operate. And I think that that figuring out is going to be a really interesting opportunity and you're going to see a number of different breakthroughs. And a lot of it does come from new technologies. New technologies open people's eyes to new ways of thinking.