 So, what words come to mind when you think of LinkedIn company pages? For many of us, LinkedIn's company page feature is a lackluster experience. No engagement from clients, little traffic, I'm not sure what to post, or I can't even get our employees to engage. You wouldn't be alone, but in today's video I'm showing you how you can change the narrative of your LinkedIn company pages story, so that you can engage better with your clients and your employees and bring that company page back to life. Stick around. Everyone, it's Leanne and I get it, LinkedIn company pages are tough. The LinkedIn algorithm doesn't give it nearly as much love as someone's LinkedIn personal profile, and getting engagement from both your employees and your clients can be a tough sell. I recently sat down with my friend Michelle J. Raymond of Good Trading Co in Australia to chat about all things company pages, and she shared some best practices on how you can turn a lackluster company page experience into a thriving and engaged community of clients and stakeholders. But before we look at these ideas, don't forget to subscribe to this YouTube channel and click on the bell to be notified of new content, tons of content around LinkedIn and personal branding for the hospitality industry coming this fall. So please subscribe and don't miss the thing. So let's look at how you can create an experience for your clients and employees using your LinkedIn's company page. Tip number one, include some behind-the-scenes footage. Take your target audience behind the curtain and take a look at your operations of your product or service. People are curious by nature, so revealing your secrets and how their hospitality experience comes to life would both engage and entertain your audience. There are a plethora of ideas for hospitality outlined in the blog post accompanying this video. You can find the blog post link in the description, find all the ideas you need to create a behind-the-scenes experience for your target audience. Tip number two, look at your corporate social responsibility initiatives. Taking and showcasing your CSR can build trust with your audience and put a human element to your organization. People want to engage and buy from organizations that care for more than the almighty dollar. Show and share your community care with your target audience. Some CSR ideas include sourcing local food and elements at your restaurants and bars, sustainability, diversity, equality and inclusion, green meetings, a stand against human trafficking and community outreach. Idea number three, those one-on-one interviews with your team members. People want to know your team members and they want to meet the people that bring their experience to life. It's like a behind-the-scenes but you're also putting a face to the story. For meeting and event planners, start to interview your team members, your clients, your keynote and breakout speakers, your exhibitors, your sponsors and any other stakeholders. These stories can create pre-event buzz and excitement and provide your stakeholders with a return on their investment including your sponsors and your exhibitors. Idea number four, sneak peeks into your product or service. These can be those behind-the-scenes videos but can also be simple images, boomerangs, gifts or anything to create curiosity for your ideal client. Consider teasing out your offer by dripping out content over a few weeks time. Idea number five are your new offerings. Once your new product or service is launched, make sure your target audience is aware of it and drip it out on your company page. Regardless of any of the ideas that you try, remember that the more personal the better. Showcase real faces of your organization and the real behind-the-scenes movement in your company. People would begin to know, like and trust you faster in this way and put them on the path to purchase towards your offers. Do you feel any of these ideas may work for your organization? If so, let me know which one resonated with you the most and drop it in the comments below. And if you're interested more in learning some best practices around LinkedIn content, I'm hosting a live masterclass this fall about three LinkedIn strategy secrets that will elevate your personal brand. You can register for the masterclass at liankolderwood.com forward slash masterclass. My friend LinkedIn company pages can be enticing and entertaining for our audience. Together let's try a few different content ideas and turn those clients into fans. Until next time, bye for now.