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Geoffrey Moore: Create Serious Differentiation

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Uploaded on May 23, 2011

Real differentiation is about going well beyond the limits of your competitive set, not just being best in class, says author Geoffrey Moore. Here he encourages product managers and other members of management to consider how far they can take their company's offers to create real separation from competitors. Moore also shares real world examples of companies that created separation in the technology sector.

View more clips and share your comments at http://ecorner.stanford.edu/authorMat...

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